Koa Sports

What Koa Sports does

Koa Sports is a 501(c)(3) nonprofit youth sports organization founded in 2010 by CEO Tony Korson and headquartered in Rockville, Maryland. It operates as a multi-sport platform delivering year-round programming across baseball (BABL league, Waves Travel, indoor training, winter development, summer camp), basketball (Select, Recreational, Nexus AAU, Classics Girls), field hockey (Club, Rec League, clinics, camps), flag football (leagues, camps, girls HS prep), multisport camps, and golf camps for participants ages 4-18 across Montgomery County, Maryland. Programs are delivered at twelve-plus partner facilities including CESJDS, Churchill HS, Richard Montgomery HS, Good Counsel HS, Cabin John Regional Park, and a dedicated indoor baseball training facility at 15151 Southlawn Lane, Rockville, equipped with Hittrax, Blast Motion, and Rapsodo 2.0 systems that enable a "no rain out" guarantee. Registration is conducted through the TeamSnap online platform on a direct-to-consumer basis, with no resellers or distributors.

The organization's business model is built on per-player and per-camper fees ranging from $25 promotional events up to $2,499 Platinum camp passes and $1,125 BABL AAA seasonal fees, supplemented by donations to the Play It Forward Scholarship Fund (over $125,000 awarded to date). Pricing is largely transactional per season or per camp, with limited recurring subscription mechanics. Go-to-market relies on community-led acquisition: website, email, Instagram (@koafieldhockey), Parent Advocates, and Koa Town Hall meetings, with significant earned media in Washington Post, Wall Street Journal, New York Times, Boston Globe, and Bethesda Magazine. Revenue is concentrated across five primary customer segments (youth baseball, basketball, field hockey, flag football, and multisport athletes), with an additional underserved-youth segment supported by partnerships with Level the Playing Field, Washington Nationals Youth Baseball Academy, and MCPS Linkages to Learning. The organization is led by a professional staff of 101-250 including a Director of Operations (Casey Hertel), Executive Director of Summer Camp and Youth Programs (Emily Fornatora), and Assistant Athletic Director (Paige Christensen).

Name

Koa Sports

Legal name

Koa Sports

Website

https://koasports.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Koa Sports is a 501(c)(3) nonprofit youth sports organization based in Rockville, Maryland, operating multi-sport programs including baseball, basketball, field hockey, flag football, multisport, and summer camps for children ages 4-18 across Montgomery County.

Ownership category

akta.pro rank

Product category

Youth Sports Programs

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth sports programs
• Youth baseball leagues
• Youth basketball programs
• Youth field hockey
• Youth sports camps

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Youth Sports Program Fees: Revenue from organized league registrations, team fees, and seasonal programs across baseball, basketball, field hockey, flag football, and multisport activities. Programs range from recreational leagues to competitive travel teams and select programs.
2. Summer Camp Registrations: Fees from week-long and multi-week summer camp programs including multisport camps, sport-specific camps (baseball, field hockey, flag football, golf), and Counselor in Training programs.
3. BABL League Fees: Bethesda Area Baseball League (BABL) registration fees ranging from $925-$1,125 per player for the fall season, with premium uniforms, professional coaching, and competitive play included.
4. Multisport Camp Programs: Weekly multisport and activities summer camp fees with Silver and Platinum pass options for extended access, plus before/after care add-ons.
5. Donations and Scholarship Fund: The Play It Forward Scholarship Fund accepts donations to support underprivileged athletes. Over $125,000 awarded to date. Provides financial assistance for youth to participate regardless of background.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Koa Sports is a 501(c)(3) nonprofit youth sports organization that delivers organized leagues, travel teams, camps, clinics, and indoor training programs across baseball, basketball, field hockey, flag football, multisport, and golf for children ages 4-18 in Montgomery County, Maryland. Programs are staffed by paid professional coaches and supported by an indoor baseball training facility equipped with Hittrax, Blast Motion, and Rapsodo 2.0 analytics systems, providing a year-round, no rain-out development pathway from introductory recreational levels through elite AAU competition.

Product overview

Koa Sports is a 501(c)(3) youth sports organization based in Rockville, MD, serving Montgomery County since 2010. The organization operates as a unified platform offering multiple sport-specific programs including Baseball (BABL league and Waves Travel Baseball), Field Hockey (Club, Rec League, and Clinics), Basketball (Select, Recreational, and AAU), Flag Football (Leagues and Camps), Multisport programming, and Summer Camps. Programs range from introductory recreational levels through competitive travel and elite AAU teams. The organization also provides community support through the Play It Forward Scholarship Fund, Parent Advocates Program, and SSL Opportunities for student volunteers. Koa Sports emphasizes character development through its core values of Positive, Dedicated, Team-First, and Fun, using sports as a vehicle to shape kids' lives.

Differentiator

Problem solved

Functional benefit

Brands

• BABL (Bethesda Area Baseball League): A competitive, local in-house baseball league for players in grades 3-9, featuring premium uniforms, professional coaching, and playoffs.
• Nexus Basketball
• Classics Girls Basketball
• Waves Baseball
• Josh Davis Spirit Award
• Play It Forward Scholarship Fund

Products and services

• Baseball Programs Comprehensive baseball programming including the Bethesda Area Baseball League (BABL) for grades 3-9, Waves Travel Baseball for ages 9-18, summer baseball camp (8U-14U), winter development programs (8U-18U), and access to the indoor training facility featuring Hittrax, Blast Motion, and Rapsodo 2.0 technology. Designed for youth baseball athletes in Montgomery County, Maryland from introductory through competitive travel levels.
• Field Hockey Programs

Quantifiable outcome

• Over $125,000 awarded in scholarships
• +3 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Level the Playing FieldcoreStrategic or Co-development PartnerPartnership to provide hundreds of underprivileged athletes with quality sports gear. This aligns with Koa's mission to ensure every child can participate regardless of financial background.
• Washington Nationals Youth Baseball AcademycoreStrategic or Co-development PartnerCollaboration to bring baseball programs and positive role models to inner-city communities in the DC metro area. Extends Koa's reach beyond Montgomery County into underserved areas.
• Takoma Thunderbolts BaseballminorStrategic or Co-development PartnerSixth summer partnership for baseball camp delivery. Current college athletes serve as instructors, providing top-tier baseball instruction at the Takoma Thunderbolts facility.
• Positive Coaching AlliancecoreStrategic or Co-development PartnerPartnership to promote leadership, sportsmanship, and character-building in youth sports. Koa integrates PCA principles into their coaching philosophy and program development.
• MCPS Linkages to LearningcoreStrategic or Co-development PartnerKoa sends trained coaches to mentor and guide at-risk youth through Montgomery County Public Schools' Linkages to Learning program, supporting youth development beyond sports.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/koafieldhockey
• Xx.com/koa_basketball
• LinkedInlinkedin.com/company/koa-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koa Sports