One Pass

What One Pass does

One Pass GmbH is a privately held German B2B distribution partner founded in 2010 and headquartered in Erkrath, operating nationwide as an intermediary between telecommunications network operators and approximately 420 specialty retailers (Fachhändler). The company distributes mobile contracts across all major German networks (1&1, Vodafone, O2, Deutsche Telekom, and multiple MVNOs including Otelo, Yourfone, Congstar, and Lebara), as well as DSL, fiber, and energy products. One Pass was co-founded by René Krebber (Managing Director, Controlling & Finance, telecom industry veteran since 1989) and Thomas Burmeister (Managing Director, Sales & Marketing, formerly at E-Plus Mobilfunk), both of whom remain active shareholders and operators.

The company operates an integrated B2B platform consisting of an online shop for hardware, accessories, and SIM card orders; a web-based partner portal for account management and network operator access; a mobile application (One Pass App) providing real-time commission tracking, campaign access, and price lists; a ticket-based complaint tracking system; and an IOD-Portal for Telefonica commission goods IMEI management. Supporting services include device financing through a partnership with Consors (Consorsbank), monthly promotional campaigns co-planned with network operators, retail furniture concepts, marketing materials, and a field sales force. Hosting infrastructure is provided by Hetzner Online GmbH based in Germany.

One Pass generates revenue through commissions and margins on telecommunications and energy products sold through its dealer network (transaction-fee model). Pricing is quote-based via the dealer portal with a EUR 50 net minimum order threshold; smaller orders incur a EUR 10 surcharge plus VAT. The go-to-market is exclusively channel-based: the company recruits new dealers through an online registration process requiring business documentation, then supports them with inside sales (Mon-Fri 09:00-18:00), field sales representatives, and a tiered partner program (PARTNER, PREMIUM, VIP-PARTNER) offering differentiated marketing budgets, bonuses, and discounts. The business is founder-owned with no institutional investors or parent company identified, and no funding rounds have been disclosed.

Name

One Pass

Legal name

One Pass GmbH

Website

https://one-pass.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

One Pass GmbH is a German B2B distribution partner, founded in 2010 and based in Erkrath, that distributes mobile, DSL, fiber, and energy products from all major German network operators to 420 specialty retailers nationwide, earning revenue from commissions and margins on dealer transactions.

Ownership category

akta.pro rank

Product category

Telecommunications and Energy Distribution Services

NAICS

Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)

SIC

Wholesale-Electrical Appliances, Tv & Radio Sets (5064)

akta.pro primary industry

Business Technology & Electronics Wholesale Clubs (B2B) (CRAEAEAF)

akta.pro secondary industry

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)

Keywords

• Telecommunications distribution
• Mobile contract services
• DSL fiber broadband
• Energy retail distribution
• Specialty retail partners

Headquarters

HQ city

Erkrath

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Telecommunications Distribution: One Pass generates revenue by distributing telecommunications products (mobile contracts, DSL, fiber) and energy products to specialty retailers across Germany. Revenue is derived from commissions and margins on products sold through their dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

One Pass GmbH is a B2B distribution partner that supplies telecommunications products (mobile contracts from 1&1, Vodafone, O2, Telekom and discount brands, plus DSL and fiber) and energy products to a nationwide network of 420 specialty retailers (Fachhändler) in Germany. Dealers access inventory, commissions, campaigns and price lists through an online shop, a mobile app and a partner portal, and receive additional services including sales training, marketing materials, retail furniture concepts, dedicated sales support, and device financing arranged through Consorsbank.

Product overview

One Pass GmbH operates a unified B2B distribution platform for telecommunications and energy products. The core offering consists of an Online Shop for ordering hardware, accessories, and SIM cards, combined with a Partner Portal/Händler-Portal for account management and network operator access. The One Pass APP provides mobile access to commissions, campaigns, and price lists. Supporting services include device financing through Consors, an IMEI Pick portal for Telefonica commission goods, and a ticket-based complaint tracking system. The company distributes products across all German mobile networks (1&1, Vodafone, Otelo, Telefonica/o2, Telekom, Lebara, Congstar, Yourfone, Ay Yildiz, Lyca, Ortel, M-Net, Pyur) plus DSL, fiber, and energy offerings to 420 specialist retailers nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Telecommunications and Energy Distribution Partnership Program Tiered B2B partner program (PARTNER, PREMIUM-PARTNER, VIP-PARTNER) under which One Pass supplies specialty retailers with mobile contracts, DSL/fiber and energy products from multiple network operators; partners receive commissions, marketing budgets, special bonuses and access to all dealer support services.
• One Pass Online Shop B2B ordering portal that lets registered specialty retailer partners order hardware, accessories and SIM cards from One Pass's telecom distribution inventory.
• One Pass Mobile App Mobile application (iOS and Android) giving dealer partners direct access to current commissions, campaigns, special promotions, price lists, and monthly campaigns from network operators.
• One Pass Partner Portal / Händler-Portal Web-based portal for registered specialty retailer partners to manage accounts, submit VO (Vor-Ort) applications, access network operator portals and track orders and master data.
• Device Financing via Consors (Finanzierung) Financing arrangement with Consorsbank that allows specialty retailer partners to offer end customers installment payment for handsets, generating an additional margin for the dealer.
• IOD-Portal IMEI Pick Service Online IMEI pick service for Telefonica (O2) commission goods that lets dealer partners manage and track device inventory through the IOD portal.
• Reklamations-Status Ticket-System Ticket-based complaint tracking system that gives dealer partners real-time visibility into the status of their inquiries and complaints.
• Dealer Marketing & Sales Training Services Bundled marketing and training support for dealer partners, including individual advertising materials (flyers, posters, social media templates), tariff training across all networks, and remote/online training and support via Anydesk or MS Teams.
• Möbel-Konzept (Retail Furniture Concept) Retail furniture and store-design concept for dealer partners, including counters, advisor counters, back walls, advertising TVs, phone presenters and seating cubes.
• Inside and Field Sales Support Dedicated personal support for dealer partners via an inside sales team (Mon-Fri 09:00-18:00) and a field sales force (Vertriebs-Außendienst) providing on-site relationship management.

Quantifiable outcome

• 420 specialty retailers served nationwide
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, supporting and minor.

• 1&1coreChannel Partner/ Reseller/ Distributor1&1 is one of the major telecommunications providers distributed by One Pass. Within 2 years of founding, One Pass became one of the largest 1&1 Vermarkter (marketers) in Germany.
• Vodafone (including Otelo)coreChannel Partner/ Reseller/ DistributorVodafone is a major telecommunications network provider whose products are distributed through One Pass's dealer network.
• Telefonica (O2)coreChannel Partner/ Reseller/ DistributorTelefonica (O2) is a major telecommunications network provider whose products are distributed through One Pass's dealer network.
• Deutsche TelekomcoreChannel Partner/ Reseller/ DistributorDeutsche Telekom is a major telecommunications network provider whose products are distributed through One Pass's dealer network.
• Consors (Consorsbank)supportingStrategic or Co-development PartnerConsors provides device financing options for end customers through One Pass's dealer network, offering dealers an additional revenue stream through TOP margins.
• YourfonesupportingChannel Partner/ Reseller/ DistributorYourfone is a discount mobile brand distributed by One Pass through promotional campaigns.
• Kabel DeutschlandsupportingChannel Partner/ Reseller/ DistributorKabel Deutschland (now part of Vodafone) was one of the early network providers distributed by One Pass at founding in 2010.
• LebaraminorChannel Partner/ Reseller/ DistributorLebara is an international mobile provider available through One Pass's dealer network.
• CongstarminorChannel Partner/ Reseller/ DistributorCongstar is a Deutsche Telekom subsidiary brand available through One Pass's dealer network.
• Hetzner Online GmbHsupportingTechnology or IntegrationHetzner Online GmbH provides web hosting services for One Pass's website and online infrastructure. Hosting is based in Germany (Gunzenhausen) with AV agreement per Art. 28 DSGVO.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Drillisch AG (now 1&1 AG): Major German MVNO and telecom distributor operating as a subsidiary of 1&1. Provides wholesale mobile services through its own brands (WinSIM, PremiumSIM, Klarmobil) and is both a partner of and competitive force against independent distributors like One Pass.
• Freenet AG: Listed German digital lifestyle and telecom services provider operating MVNO businesses (mobilcom-debitel, klarmobil, freenet Mobile) with significant dealer and distribution infrastructure. Comparable as a multi-brand telecom distributor with overlapping dealer relationships.
• Congstar (Deutsche Telekom): Deutsche Telekom's discount MVNO brand sold through independent retail channels alongside Telekom's own network. Operates in the same dealer-distribution space as One Pass for Telekom-related mobile products.
• MediaMarkt / Saturn (Ceconomy): Germany's largest consumer electronics retail chains selling mobile devices, contracts and accessories alongside other electronics. Comparable in distributing telecom products to end consumers, but at much larger scale and through owned big-box retail rather than specialty dealers.

Direct peers

• Sparhandy GmbH: German B2B and B2C telecom distribution platform providing dealers and end customers access to mobile contracts across multiple carriers. Comparable to One Pass in its multi-carrier distribution and dealer-services positioning.
• PremiumSIM: Drillisch MVNO brand distributed through online and dealer channels in Germany. Comparable as a multi-carrier-source mobile reseller reaching consumers via third-party distribution.
• MobilCom-Debitel: Germany's largest independent telecom service provider and reseller/distributor, now part of 1&1. Operates a multi-carrier distribution and dealer network selling mobile, DSL, and fiber contracts to retail and business customers — directly comparable to One Pass's distribution model at much larger scale.
• Klarmobil GmbH: Drillisch-owned MVNO distributing mobile contracts through a large German dealer network. Directly comparable to One Pass in distributing third-party carrier products to specialty retailers and end consumers.
• PhoneHouse Germany: Telefónica-owned retail telecom chain operating specialty mobile stores across Germany. Comparable to One Pass in selling multi-carrier mobile products to end consumers, though via owned retail rather than third-party dealers.

Others

• Verivox: German price-comparison and switching platform for telecom, energy, and insurance products. Adjacent rather than directly competitive — operates in the same telecom/energy market but as a consumer comparison portal rather than a B2B distributor to dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/213581082376270

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Pass