KTBS 3

What KTBS 3 does

KTBS 3 is a privately held local broadcast television group headquartered at 312 E. Kings Highway in Shreveport, Louisiana, operating under FCC licenses for two affiliated stations: KTBS-TV (Channel 3, CBS affiliate) and KPXJ-TV (Channel 21, CW affiliate). Founded in 1955 and celebrating its 70th anniversary in 2025, the company serves the ArkLaTex region spanning Northwest Louisiana, East Texas, and South Arkansas. The core product is local news, weather, and sports programming, anchored by the StormTeam 3 Weather brand and the proprietary Mega 3 Radar Network covering five regional radar sites, the 3 TowerCam live camera network, and the 3 Investigates investigative unit.

The business is a unified multi-platform media operation combining traditional over-the-air broadcast, the KTBS+ over-the-top streaming service, ktbs.com live news and weather streams, a mobile application, and more than 15 podcast channels covering topics from health to high school sports. Distribution extends to Facebook, Twitter/X, Instagram, Pinterest, and YouTube. Revenue is generated primarily through broadcast television advertising (local ad spots, sponsored segments, commercial airtime), digital advertising on ktbs.com, and the Hire ArkLaTex job posting platform. All advertising is sold on custom quote-based packages with multi-year contract billing, and no public rate card is published. The company's primary "customers" are local and regional advertisers seeking to reach the ArkLaTex viewer base, while the viewer audience is the underlying asset being monetized.

Name

KTBS 3

Legal name

KTBS 3

Website

https://ktbs.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

KTBS 3 is a privately held Shreveport-based local broadcast television group operating CBS (KTBS-TV) and CW (KPXJ-TV) affiliates, delivering local news, weather, sports, and community programming across the ArkLaTex region via broadcast, streaming, web, mobile, and podcast platforms.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industry

Live Streaming & Webcasting Platforms (BPAMAJAB)

Keywords

• Local broadcast television
• News and weather coverage
• Regional advertising sales
• Over-the-air streaming
• Community journalism

Headquarters

HQ city

Shreveport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Television Advertising: Traditional broadcast television advertising including local ad spots, sponsored content segments, and commercial airtime. Advertisers can reach the ArkLaTex viewing audience through various dayparts and programming slots.
2. Digital Advertising: Online advertising opportunities on the ktbs.com website including display ads, sponsored content, and digital marketing packages.
3. Job Posting Services: Hire ArkLaTex job posting platform allowing local employers to post job listings to the KTBS audience.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

KTBS 3 operates a local broadcast television platform serving the ArkLaTex region as a CBS affiliate (Channel 3), co-owning the CW affiliate KPXJ (Channel 21). Its core offering is local news, weather, sports, and community programming distributed via over-the-air broadcast, KTBS+ streaming, the ktbs.com website, mobile app, and a portfolio of podcasts. Distinctive capabilities include the proprietary Mega 3 Radar weather network and the 3 TowerCam live camera network for the Shreveport-Bossier, Texarkana, East Texas, and South Arkansas markets.

Product overview

KTBS 3 is a local broadcast television station serving the Shreveport-Bossier, Louisiana market and the broader ArkLaTex region. The station operates a unified media platform combining traditional broadcast television (KTBS 3 and KPXJ CW 21), digital streaming (KTBS+), and audio podcasts. The core offering centers on StormTeam 3 Weather for meteorological services and local news programming including the 3 Investigates investigative unit and ArkLaTex Politics political coverage. Digital extensions include podcasts distributed across multiple content channels and a mobile application for on-the-go access. The station celebrated its 70th anniversary in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• StormTeam 3 Weather: Weather forecasting team and brand for the station's weather coverage.
• KTBS+
• 3 Investigates
• Healthline 3
• KTBS Travel Club
• Freedom Fest

Products and services

• KTBS 3 News Broadcast Local television news programming covering Shreveport, Bossier, and the broader ArkLaTex region, including investigative reporting (3 Investigates), local politics (ArkLaTex Politics), crime, business, education, health, and community stories for residents of Northwest Louisiana, East Texas, and South Arkansas.
• StormTeam 3 Weather Weather forecasting and severe weather coverage featuring the proprietary Mega 3 Radar network, interactive radar maps, Gulf Watch hurricane tracker, 3 TowerCam live camera network, and regional forecasts for the ArkLaTex area, serving residents, businesses, and emergency decision-makers.
• KTBS+ Streaming Television Over-the-top streaming television platform delivering full-length interviews, on-demand content, and live programming from KTBS 3 and KPXJ CW 21, accessible via ktbs.com and connected TV applications for viewers who stream rather than use over-the-air broadcast.
• Hire ArkLaTex Job Board Local employment advertising platform (Hire ArkLaTex Now) allowing ArkLaTex employers to purchase and post job listings to KTBS 3's regional viewer audience, available through hiring.hirearklatexnow.com and integrated on the ktbs.com website.
• KTBS Podcasts Portfolio of audio and video podcast series covering sports, health, crime, education, community stories, legal topics, and local lifestyle subjects for ArkLaTex-area listeners seeking on-demand local content beyond broadcast television.

Quantifiable outcome

• Comprehensive weather coverage across the region through the Mega 3 Radar network with multiple dedicated radar sites

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sinclair Broadcast Group: Sinclair is a major operator of local television stations with significant broadcast infrastructure and regional duopolies. Comparable in product category (local broadcast TV) and as a benchmark for how scaled operators monetize local content and ad inventory.
• Gray Television: Gray Television owns and operates a large portfolio of local TV stations across mid-sized U.S. markets. It is comparable to KTBS as a peer-set operator (network affiliate, local news) and as a potential acquirer of mid-market duopolies.
• Nexstar Media Group: Nexstar is the largest owner of local television stations in the U.S. While KTBS 3 is independently owned, the broader local TV broadcast industry dynamics (ad market, retransmission fees, network affiliation economics) are heavily shaped by Nexstar's scale and strategy.
• TEGNA: TEGNA operates local television stations and digital platforms focused on local news. Comparable as a broader incumbent in the local broadcast TV space, with overlapping emphasis on local journalism and digital content distribution.
• Hearst Television: Hearst Television is a large-scale owner of local broadcast stations across the U.S. Comparable in network-affiliated local station operations and in the strategy of pairing traditional broadcast with digital/streaming extensions.

Direct peers

• KTAL-TV (NBC 6): KTAL-TV is another Shreveport-market television station that directly competes with KTBS 3 for local viewers and advertisers across the same ArkLaTex region. Comparable as a network-affiliated local broadcast station serving identical geography.
• KTRE 9 (Lufkin-Tyler): KTRE is a regional East Texas ABC affiliate whose coverage area intersects KTBS 3's East Texas footprint. Comparable as a network-affiliated local broadcast station competing for shared regional advertisers and Deep East Texas viewers.
• KSLA News 12: KSLA is a competing local television station in the Shreveport-Bossier market, directly overlapping KTBS 3's coverage area and competing for the same local news, weather, and advertising dollars. Both serve as primary broadcast affiliates serving the same ArkLaTex DMA.
• KLTV 7 (Tyler-Longview): KLTV is an ABC affiliate serving the East Texas portion of KTBS 3's coverage area. It directly overlaps with KTBS for East Texas viewers and regional advertisers, making it a competitive counterpart in the same multi-state market footprint.

Regional players

• Bahakel Communications: Bahakel Communications is a family-owned group that owns and operates television stations in smaller markets. Comparable as an independent, family/founder-led broadcast group operating in regional markets similar to KTBS 3's footprint and ownership profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KTBS
• YouTubeyoutube.com/channel/UCzT
• Facebookfacebook.com/KTBS3
• Instagraminstagram.com/ktbs3
• Pinterestpinterest.com/ktbs3

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KTBS 3