KSLA News 12

What KSLA News 12 does

KSLA News 12 is a local broadcast television station licensed by the FCC and operating as the CBS affiliate for the Shreveport, Louisiana market, serving the broader ArkLaTex region spanning Louisiana, Arkansas, East Texas, and Texarkana. The station delivers local news, weather, sports, and community programming across multiple distribution channels including over-the-air broadcast, cable and satellite (Cox, Spectrum, DirecTV, Dish), a website with embedded video and live streaming, iOS and Android mobile applications, a dedicated First Alert Weather app, a Roku Smart TV app, and NextGen TV (ATSC 3.0). Sub-brands include First Alert Weather, InvestigateTV (a Gray Media national investigative-journalism network), and three podcasts (ArkLaTex Uncovered, Extra Reps, ArkLaTex Artistry). The station is wholly owned and operated by Gray Local Media, a subsidiary of Gray Television (NYSE: GTN), one of the largest U.S. broadcast television companies, and shares in Gray's centralized technology, content, and back-office infrastructure.

Name

KSLA News 12

Legal name

KSLA News 12

Website

https://ksla.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

KSLA News 12 is a local CBS-affiliated broadcast television station serving the Shreveport and broader ArkLaTex region with news, weather, and sports content distributed across over-the-air, cable, mobile, and streaming platforms, owned by Gray Television.

Ownership category

akta.pro rank

Product category

Local Broadcast Television News

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local/Regional News Channels (MPABAIAD)

Keywords

• Local television news
• Broadcast news
• Weather forecasting
• Local advertising
• Community journalism

Headquarters

HQ city

Texarkana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Revenue: KSLA News 12 generates revenue primarily through advertising, including local business advertisements, political advertising (evidenced by campaign coverage and political ad mentions), and sponsored content sections such as 'Covering Your Bases' sponsored content and community sponsorships.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

KSLA News 12 is a local CBS-affiliate broadcast television station that produces and distributes regional news, weather, sports, and community programming for the ArkLaTex region (Shreveport-Bossier, Louisiana; Arkansas; East Texas; and Texarkana). Programming is delivered free to viewers across over-the-air broadcast, cable/satellite, website streaming, mobile apps, and connected-TV (Roku/NextGen TV), with revenue generated through local, political, and sponsored advertising rather than direct viewer fees.

Product overview

KSLA News 12 is a local television news broadcasting station serving the Shreveport, Louisiana market and the broader ArkLaTex region. The station operates as a Gray Local Media property offering a unified portfolio of news, weather, and sports content across multiple platforms. The core offerings include the main broadcast television service, mobile applications (KSLA News 12 App and First Alert Weather App), streaming services (livestreaming and Roku Smart TV app), and specialty content through podcasts (ArkLaTex Uncovered, Extra Reps, and ArkLaTex Artistry). NextGen TV represents an emerging technology enhancement to the broadcast infrastructure. The station also features community-focused programming including We the People, Welcome Home, KSLA Salutes, and various other local engagement initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• First Alert Weather: The weather forecasting and severe weather alert brand for KSLA News 12 providing 7-day forecasts and storm tracking.
• InvestigateTV

Products and services

• KSLA News 12 Mobile App
• First Alert Weather App
• KSLA Livestream Service
• KSLA Roku App

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gray Media (Parent Company)coreOthersKSLA News 12 is owned and operated by Gray Media (formerly Gray Television), one of the largest television broadcasting companies in the United States. Gray Media provides national content integration, technology platforms, shared services, and the InvestigateTV investigative journalism network.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Newsy: Digital-first national news brand owned by Gray Television itself, but operating as a streaming-only product. Represents the new media model competing for the same advertising dollars and audience attention that KSLA depends on within its market.

Others

• Local News Live: Gray Television's national streaming news network that aggregates local station content. While owned by KSLA's parent, it represents an alternative distribution channel that competes for audience attention and ad spend alongside KSLA's own streaming products.

Broad incumbents

• Tegna Inc. Large US local TV broadcasting group focused on mid-to-large markets. Operates stations with similar news/sports/community programming structures to KSLA, providing a comparable benchmark for station-level economics in mid-sized DMAs.
• Nexstar Media Group: Largest US television broadcasting operator with 200+ stations across major and mid-size markets. While not directly competing in Shreveport, Nexstar's scale, ad-sales technology, and national content deals represent the broad competitive backdrop KSLA and Gray Television operate against.
• Sinclair Broadcast Group: Major US broadcast group with 180+ stations nationwide and significant local news programming including sports and original content. Comparable as a peer broadcast group to Gray Television, sharing similar operating model, regulatory exposure, and revenue mix.
• Gray Television: Direct parent company of KSLA and operator of 180+ US TV stations. As the corporate parent, Gray sets strategic direction, technology platforms, and content investments that govern KSLA's operations, making it the single most relevant incumbent comparison point.

Direct peers

• KTBS-TV: ABC affiliate and long-established local broadcaster in the Shreveport market. Directly competes with KSLA for the same local audiences, advertisers, and sports rights, with overlapping news, weather, and community programming verticals.
• KLFY-TV: CBS affiliate in Lafayette, Louisiana and fellow Gray Television station. Highly comparable in network affiliation, ownership structure, and operating model; useful for benchmarking station-level performance among Gray's Louisiana CBS properties.
• WAFB: CBS affiliate in Baton Rouge, Louisiana and fellow Gray Television station. Comparable on network affiliation, parent ownership, and Louisiana local news/weather programming; provides a useful proxy for how Gray operates CBS affiliates in Louisiana DMAs.
• KTAL-TV: NBC affiliate serving the Shreveport–Texarkana market from the same DMA as KSLA. Direct competitor for local news viewers, advertising dollars, and political coverage, with the only meaningful difference being network affiliation (NBC vs. CBS).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ksla
• LinkedInlinkedin.com/company/ksla

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KSLA News 12