MBE
- Company typePrivate
- Founded2001
- HeadquartersBotafogo, Brazil
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
MBE firmographics
Firmographics- Name
- MBE
- Legal name
- MBE
- Website
- https://mbe.net.br
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where MBE is headquartered
LocationHeadquarters
- HQ city
- Botafogo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
MBE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Repair and Diagnostic Services: Core revenue stream from diagnosing and repairing Apple devices (iPhones, iPads, Macs, Apple TV) and non-Apple desktops and laptops. Diagnostic fees are quoted upon consultation; repair costs vary by device and issue.
- AppleCare Protection Plan Sales: Sales of extended warranty plans for MacBook, MacBook Air, MacBook Pro, iMac, and iPad with published pricing in Brazilian Reais.
- IT Consulting and Managed Services: Ongoing consulting and managed services for businesses covering machines, servers, backup, and general IT infrastructure across Apple and Microsoft platforms. Includes maintenance contracts.
- Accessories Sales: Sale of original Apple accessories as well as third-party cables, adapters, and accessories for device compatibility.
- Training and Private Classes: Training sessions and private lessons for users ranging from beginners to advanced, covering iPhone, iPad, iMac, MacBook, and other Apple devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | AppleCare Protection Plan for MacBook / MacBook Air / 13-inch MacBook Pro |
| One time/ perpetual license | One time/ perpetual license | AppleCare Protection Plan for 15-inch MacBook Pro |
| One time/ perpetual license | One time/ perpetual license | AppleCare Protection Plan for iMac |
| One time/ perpetual license | One time/ perpetual license | AppleCare Protection Plan for iPad |
| Other | Pay-as-you-go | Diagnostic Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
MBE product offering
Product offeringCore offering
MBE is a Premium-level Apple Authorized Service Center that diagnoses, repairs, and provides technical support for Apple products (iPhone, iPad, iMac, MacBook, Mac mini, Mac Pro, and Apple TV). Beyond Apple repair, MBE sells AppleCare Protection Plans, offers IT consulting and managed services, server and network support, data recovery, backup strategies, training, on-site/home service, and maintenance contracts covering both Apple and Microsoft platforms.
Product overview
MBE is a Premium-level Apple Authorized Service Center offering a comprehensive suite of technology support services. The core offering centers on certified repairs and support for Apple's product lineup (iPhone, iPad, iMac, MacBook, Mac mini, Mac Pro, Apple TV), complemented by IT consulting, server support, network design, data recovery, and backup strategies for business clients. MBE also sells AppleCare Protection Plans and device accessories (cables, adapters), and provides home/on-site service as well as pickup-and-delivery options. Services span both Apple and Microsoft platforms, with maintenance contracts available for enterprise clients covering machines, servers, and IT infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Apple Authorized Service Center (Centro de Serviço Autorizado Apple) Premium-level Apple Authorized Service Center providing certified hardware repair and software support for iPhone, iPad, iMac, MacBook, Mac mini, Mac Pro, and Apple TV, including in-warranty and out-of-warranty service.
- iPhone Support (Suporte para iPhones)
Quantifiable outcome
- Diagnostic turnaround of 48-72 hours standard, with same-day internal work after parts arrive (24 hours for component replacement and testing)
- +2 more outcomes
Companies that use MBE
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
MBE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MBE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ApplecoreMBE operates as an Authorized Premium Service Center for Apple, providing certified repair and support services for all Apple products including iPhone, iPad, iMac, MacBook, Mac mini, Mac Pro, and Apple TV. The Premium status was granted by Apple in January 2018, recognizing excellence in service delivery and customer satisfaction. MBE handles both in-warranty and out-of-warranty repairs, as well as AppleCare Protection Plan service claims.
Scale indicators2 records
Recent moves8 records
Expansion highlights4 records
MBE competitors and assessment
Company assessmentEmerging players
- iFixit: Global DIY repair guides, tools, and parts platform. Relevant because right-to-repair and consumer self-service is a structural alternative to authorized service centers like MBE, particularly for out-of-warranty Apple devices.
Direct peers
- Fast Shop: Large Brazilian electronics retailer with Apple authorized service and reseller operations. Directly comparable business model: authorized Apple repair combined with accessories and adjacent IT services for Brazilian consumers.
- Waz: Apple Premium Reseller in Brazil with storefronts and service capability. Comparable to MBE as a Brazilian Apple-authorized sales-and-service operator competing for the same authorized-service wallet.
- BringIT: Brazilian retailer specializing in Apple-compatible parts, accessories, and repair-adjacent services. Comparable because it serves the same Brazilian Apple device owners with repair-enabling products and services.
- iPlace: Brazilian Apple Premium Reseller and authorized service provider operating across multiple states. Closest direct peer to MBE because it combines Apple-authorized repair with retail and multi-location footprint in the same Brazilian market.
Broad incumbents
- Positivo Tecnologia: Major Brazilian PC, mobile, and education-tech manufacturer with nationwide service network. Comparable as a Brazil-domiciled technology company with significant authorized-service infrastructure, though focused on its own hardware rather than Apple.
- Samsung Brasil: Brazilian arm of Samsung with a nationwide authorized service network for mobile and consumer electronics. Comparable as a competing device ecosystem with parallel authorized-service infrastructure competing for the same consumer wallet.
- Lenovo Brasil: Global PC manufacturer with Brazilian authorized service partners for consumer and SMB customers. Comparable as a hardware ecosystem that competes for the same enterprise and consumer IT service budgets as MBE's B2B maintenance offering.
- Apple Brasil: Apple's Brazilian subsidiary, which controls the Premium Authorized program and referral traffic that drives MBE's pipeline. Comparable as the ecosystem gatekeeper whose channel decisions materially affect MBE's volume and pricing.
- HP Brasil: Global PC and printing manufacturer with Brazilian enterprise and consumer service operations. Comparable as a hardware OEM whose SMB and enterprise service programs compete with MBE's multi-platform maintenance contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MBE social profiles
Digital presenceMBE compliance and trust
Trust signalCompliance1 record
MBE financial estimates
Financial estimateRevenue estimate
Valuation estimate
MBE leadership team
Management profileNumber of profiles
MBE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MBE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MBE
What does MBE do?
MBE is a Premium-level Apple Authorized Service Center that diagnoses, repairs, and provides technical support for Apple products (iPhone, iPad, iMac, MacBook, Mac mini, Mac Pro, and Apple TV). Beyond Apple repair, MBE sells AppleCare Protection Plans, offers IT consulting and managed services, server and network support, data recovery, backup strategies, training, on-site/home service, and maintenance contracts covering both Apple and Microsoft platforms.
Is MBE a public or private company?
MBE is a private company. It is classified as unknown and is currently operating.
When was MBE founded?
MBE was founded in 2001. It employs 1 to 10 people.
Where is MBE based?
MBE is headquartered in Botafogo, Brazil, in the Latin America region.
How does MBE make money?
Five revenue lines are on record. Repair and Diagnostic Services are the primary driver. The others are appleCare Protection Plan Sales, IT Consulting and Managed Services, accessories Sales and training and Private Classes.
Who are MBE's main competitors?
iFixit is listed as an emerging player. Direct peers are Fast Shop, Waz, BringIT and iPlace. Broad incumbents are Positivo Tecnologia, Samsung Brasil, Lenovo Brasil, Apple Brasil and HP Brasil.
Does MBE have an API?
No public API is recorded for MBE.