Coco
Coco is a Minneapolis-based coworking and flexible workspace operator founded in 2009, operating two locations in the historic Grain Exchange and Van Buren buildings. The company delivers private offices, coworking memberships, meeting rooms, event space, and virtual mailbox services primarily to mid-to-large companies (80% of membership) and independent professionals.
- Company typePrivate
- Founded2009
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Coco does
Coco is a Minneapolis-based private coworking and flexible workspace operator founded in 2009, operating two physical locations in architecturally distinctive buildings: the historic Minneapolis Grain Exchange Building in Downtown and the Van Buren Building in the Northeast Arts District. The company delivers a portfolio of workspace products including fully furnished private offices (1-40 person capacity), coworking memberships (Access, Coworking, Dedicated Desk, Part-Time Office, Hybrid Team Access tiers), on-demand day offices, day passes, meeting rooms, a 500-capacity event venue on the historic Grain Exchange trading floor, virtual mailbox services, and Talent Solutions for hybrid-work and outplacement packages. Its technology infrastructure is built on the Officernd coworking management platform, providing self-serve online booking and membership management at coco.officernd.com.
The business model combines recurring subscription revenue (monthly memberships ranging $39-$425, with team discounts scaling 10-25% for 10+ seats) with usage-based revenue streams including day passes ($45 single / $720 for 20-pack), hourly meeting room rentals, and event venue bookings starting at $1,500. Pricing includes registration fees ($50-$300) and bundled meeting room credits for team packages. Customer acquisition runs through a hybrid motion: self-serve e-commerce for individual/SMB buyers, consultative inside sales for mid-market, and field sales for enterprise team packages; the company also operates a broker/owner partner program and participates in the LExC global coworking network providing access to 80+ partner locations.
Coco's customer base skews enterprise — 80% of members are mid-to-large companies per company disclosure — and spans technology (phData, TRMS), energy (Redpath), nonprofits (CEEM, Minnestar, Young Hearts Open Minds, Cow Tipping Press), and digital marketing (Soto Digital). The company is privately held, founder-influenced, and self-sustaining without disclosed external funding, having been co-founded by Don Ball and Kyle Coolbroth and now led by Colleen Moselle (Owner + CEO). After operating as Fueled Collective from 2018 to pursue national franchising, the company rebranded back to Coco in 2023-2024 in response to pandemic-era and post-pandemic economic conditions, and is currently undertaking a major renovation of its Northeast location to reorient around smaller-footprint private offices and improved hybrid-work infrastructure.
Coco firmographics
Firmographics- Name
- Coco
- Legal name
- Coco
- Website
- https://workatcoco.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coco is a Minneapolis-based coworking and flexible workspace operator founded in 2009, operating two locations in the historic Grain Exchange and Van Buren buildings. The company delivers private offices, coworking memberships, meeting rooms, event space, and virtual mailbox services primarily to mid-to-large companies (80% of membership) and independent professionals.
- Ownership category
- akta.pro rank
Coco industry classification
Industry- Product category
- Coworking & Flexible Workspace
- NAICS
- Facilities Support Services (561210), Private Mail Centers (561431), Caterers (722320)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH)
Keywords
Where Coco is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Coco business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Membership Subscriptions: Recurring monthly/annual memberships including Coworking, Dedicated Desk, Part-Time Office, Hybrid Team Access, and Private Office memberships. Generate predictable recurring revenue with flexible month-to-month or term options.
- Day Passes & On-Demand Access: Single-use day passes at $45 or bulk packages (20 passes for $720). Day offices ranging $125-450/day. No membership commitment required.
- Virtual Mailbox Services: Monthly subscription services for business address, mail handling, scanning, and forwarding. Tiers from $60/month basic to $410/month premium with private office access.
- Meeting & Event Space Rental: Hourly, half-day, and full-day rental of professional meeting rooms and the historic Grain Exchange trading floor for events up to 500 people. Revenue from both members and non-member bookings.
- Enterprise Team Packages: Customized team packages for mid-to-large companies including bundled coworking, part-time offices, and private offices with volume discounts up to 25% off.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Hybrid Team Access - flexible bundled memberships for dynamic teams |
| Subscription | Monthly | Dedicated Desk - exclusive desk with 24/7 access at both locations |
| Subscription | Monthly | Part-Time Office - scheduled private office access 24 hrs/month |
| Subscription | Monthly | Coworking - unlimited hot-desk access to all locations |
| Subscription | Monthly | Access - base-level monthly access |
| Unit Pricing | Pay-as-you-go | Day Pass - single day hot-desk access |
| Unit Pricing | Pay-as-you-go | Bulk Day Passes - 20 day passes bundle |
| Unit Pricing | Pay-as-you-go | Day Office - on-demand private office rental |
| Subscription | Monthly | Virtual Mail Basic - mailroom management for ~30 items/month |
| Subscription | Monthly | Virtual Mail Premium - higher volume mail service (30+ items/month) |
| Subscription | Monthly | Business Identity - virtual mail + Google Business Listing + 24 hrs/month private office |
| Unit Pricing | Pay-as-you-go | Grain Exchange Event Space - historic venue rental |
| Subscription | Monthly | Team Discounts - 3-5 people |
| Subscription | Monthly | Team Discounts - 6-9 people |
| Subscription | Monthly | Team Discounts - 10+ people |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Coco product offering
Product offeringCore offering
Coco provides flexible workspace solutions at two Minneapolis locations, including private offices, shared coworking memberships, on-demand day offices, day passes, meeting rooms, a historic event venue (the Grain Exchange trading floor), and virtual mailbox services. The offering is supported by an integrated technology platform (Officernd) for self-serve booking and membership management, plus a global partner network for distributed teams.
Product overview
Coco is a Minneapolis-based provider of flexible workspace solutions offering private offices, coworking memberships, day offices, day passes, meeting spaces, event venues, and virtual mailbox services. The product portfolio centers on two core offerings: (1) Private Offices and Coworking Memberships as the primary revenue products, providing dedicated or shared workspace with all-inclusive amenities; and (2) Meeting Spaces and Event Space (the historic Grain Exchange trading floor) as ancillary venue rentals. Supporting products include Day Offices and Day Passes for on-demand access without membership, Team Packages for enterprise clients, Virtual Mailbox Services for business address needs, and Talent Solutions for HR/outplacement packages. A Cost Calculator, Free Downloads resource hub, and Brokers & Owners program round out the offering. The company operates two physical locations: Downtown Minneapolis (in the historic Minneapolis Grain Exchange Building) and Northeast Minneapolis (in the Van Buren Building).
Differentiator
Problem solved
Functional benefit
Products and services
- Private Offices
Quantifiable outcome
- 80% of members are mid-to-large companies (not just entrepreneurs/startups as commonly assumed)
- +2 more outcomes
Companies that use Coco
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles5 records
Coco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Coco partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- LExC (League of Extraordinary Coworking Spaces)coreFounding member of LExC.org since 2009. Provides Coco members with access to 80+ partner coworking locations globally including The Farm (NYC), BLANKSPACES (Los Angeles), and WorkBar (Boston). Strategic alliance positions Coco as part of premium global coworking network.
- OfficerndcoreE-commerce and membership management platform provider powering Coco's online booking, membership signup, and space management. White-label platform customized for Coco's brand and workflow needs.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Coco competitors and assessment
Company assessmentBroad incumbents
- IWG (Regus/Spaces): World's largest flexible workspace operator running Spaces, Regus, HQ, and Signature brands. Directly overlaps with Coco's offering across private offices, coworking, day offices, and virtual offices but at massive global scale.
- WeWork: Global coworking and flexible office incumbent offering private offices, coworking, and on-demand space. Competes with Coco in the same product categories but at national/global scale with significantly greater capital backing.
- Venture X: Premium coworking franchise with locations across the U.S. and internationally. Comparable to Coco in targeting enterprise and SMB customers with private offices, coworking, and meeting space in upscale venues.
- Office Evolution: Franchised coworking and flexible office network with multiple U.S. locations. Comparable to Coco in its private office and virtual office offerings, but with a broader national footprint and franchise model.
Direct peers
- WorkBar: Multi-location coworking and flexible workspace operator in the Boston area, named as an LExC network partner alongside Coco. Comparable in providing coworking, private offices, and meeting/event space to professionals and teams.
- Industrious: Premium flexible workspace operator offering private offices, coworking, and meeting space to enterprise and professional clients. Comparable to Coco in its enterprise focus, hospitality-driven positioning, and private-office-heavy product mix.
- Office Suites Plus: Regional operator of executive office suites, coworking, virtual offices, and meeting space. Comparable to Coco in offering a similar mix of private offices, virtual mailbox services, and meeting/event rentals to professional clients.
- BLANKSPACES: Los Angeles-based coworking operator with multiple locations, also an LExC network partner. Comparable to Coco in offering private offices, coworking memberships, meeting rooms, and event space for professionals and small teams.
- The Farm: New York City-based coworking operator and LExC network partner. Comparable to Coco in serving professionals and small teams with coworking, private offices, and event space across multiple locations.
- Thrive Coworking: Mid-sized coworking operator serving multiple U.S. markets with private offices, coworking memberships, and virtual office services. Comparable to Coco in its SMB-to-enterprise customer mix and member-based service model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Coco social profiles
Digital presenceCoco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coco leadership team
Management profileNumber of profiles
Profiles9 records
Coco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coco
What does Coco do?
Coco provides flexible workspace solutions at two Minneapolis locations, including private offices, shared coworking memberships, on-demand day offices, day passes, meeting rooms, a historic event venue (the Grain Exchange trading floor), and virtual mailbox services. The offering is supported by an integrated technology platform (Officernd) for self-serve booking and membership management, plus a global partner network for distributed teams.
Is Coco a public or private company?
Coco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coco founded?
Coco was founded in 2009. It employs 11 to 50 people.
Where is Coco based?
Coco is headquartered in Minneapolis, United States, in the North America region.
How does Coco make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are day Passes & On-Demand Access, virtual Mailbox Services, meeting & Event Space Rental and enterprise Team Packages.
Who are Coco's main competitors?
Broad incumbents on record are IWG (Regus/Spaces), WeWork, Venture X and Office Evolution. Direct peers are WorkBar, Industrious, Office Suites Plus, BLANKSPACES, The Farm and Thrive Coworking.
Does Coco have an API?
No public API is recorded for Coco.
What industry is Coco in?
Coco's product category is Coworking & Flexible Workspace. Its primary akta.pro industry code is BPABAFAH, Hybrid Work Enablement & Desk/Room Booking Operations. Its NAICS code is 561210 and its SIC code is 8744.