What Automatech Robotik does

Automatech Robotik is a privately held Canadian industrial automation company founded in 1997 and headquartered in St-Apollinaire, Quebec. It designs, engineers, and integrates custom robotic cells for woodworking manufacturers across North America, with secondary offerings in metal processing and foundries. Its product portfolio consists of five core cells — Armony (CNC nesting unloading and dowel insertion), Arsenal (CNC pod & rail automation), Artbeat (robotic dowel inserter management), Orra (vision-enabled robotic management platform), and WeldOn (robotic welding) — all unified by RUBI, the company's proprietary human-machine interface and production management software. Technology is built around KUKA robotics, Biesse CNC integrations, Servo-Robot vision, and Fronius welding subsystems, with computer vision enabling self-programming cells that recognize parts and auto-load machining programs.

The company operates a hybrid go-to-market model combining direct enterprise field sales with channel distribution through Stiles Machinery, reaching manufacturers in Canada, the United States, and Mexico. Revenue is generated primarily through one-time licensing of custom robotic cell projects priced via quote-based multi-year contracts, supplemented by professional services for troubleshooting, maintenance, parts, and optimization. Customers include Muskoka Cabinet Company, Matthews, Teknion, Cercueil Concept, SBI, South Shore, Harbour City Kitchens, and Columbia Forest Products, with over 100 manufacturing facilities cumulatively automated since inception.

The company's competitive positioning rests on 27 years of woodworking domain specialization, proprietary in-house software and vision technology, and native integration with industry-standard CAD/CAM platforms (Cabinet Vision, Microvellum, 2020 Technologies). Automatech actively invests in R&D, engineering hiring, and post-sale service infrastructure including a dedicated customer portal, though it has not disclosed external funding or revenue figures.

Name

Automatech Robotik

Legal name

AutomaTech Robotik

Website

https://automatechrobotik.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Automatech Robotik designs and integrates custom robotic automation cells for North American woodworking and metalworking manufacturers, offering five proprietary product lines unified by its RUBI software, sold directly and via Stiles Machinery.

Ownership category

akta.pro rank

Product category

Industrial Robotics and Automation

NAICS

Other General Purpose Machinery Manufacturing (3339), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Services-Computer Integrated Systems Design (7373), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industries

Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA), Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH), Robot End-of-Arm Tooling (Grippers, Tool Changers, Welding/Cutting Heads) (IMAHAHAD), Robot Hardware, Actuators & Components (sensors, grippers, motors) (HDAAAIAL)

Keywords

• Industrial robotics automation
• CNC machine tending
• Woodworking robotic cells
• Robotic welding systems
• Custom robotic integration

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Robotic Cell Sales and Integration: Sale and integration of robotic automation systems including products like Armony, Arsenal, Artbeat, Orra, and WeldOn. Customers receive turnkey solutions with self-programming capabilities.
2. Custom Project Solutions: Custom-designed robotic solutions that combine multiple technologies developed by Automatech. Projects are tailored to customer-specific manufacturing requirements.
3. Service and Support: Technical support services including troubleshooting, maintenance, parts ordering, and optimization services. Customer portal for managing support tickets and service requests.
4. Software (RUBI HMI): Proprietary human-machine interface software for simplified robotic production management, integrated into robotic cell solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Automatech Robotik designs, manufactures, and integrates custom robotic automation cells (Armony, Arsenal, Artbeat, Orra, WeldOn) for woodworking and metalworking manufacturers. Each robotic cell combines proprietary software (RUBI HMI, Orra management platform), computer vision, and KUKA-based industrial robots to automate CNC nesting, dowel insertion, pod & rail operation, and welding processes. The company delivers turnkey solutions including installation, commissioning, integration with CAD/CAM software (Cabinet Vision, Microvellum, 2020), and ongoing technical support.

Product overview

Automatech Robotik is an industrial robotics and automation company offering proven robotic solutions for woodworking and metalworking manufacturers in North America since 1997. The product portfolio consists of five core proprietary products: Armony handles CNC nesting unloading and dowel inserter feeding; Arsenal manages CNC pod & rail automation; Artbeat provides automated dowel inserter management; Orra serves as an ultra-efficient robotic management platform powering the product ecosystem with real-time vision and speed; and WeldOn delivers robotic welding solutions. All products are supported by RUBI, the company's proprietary HMI and production management software for real-time robotic production monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• Orra: Ultra-efficient robotic management system that powers Automatech products, boosting speed, real-time decisions, and innovation. Powers CNC nesting unloading, multi-piece gripping, and automated dowel insertion.
• Armony
• Arsenal
• Artbeat
• WeldOn
• RUBI

Products and services

• Armony Robotic nesting unloading and dowel inserter feeding cell that handles CNC nesting operations including piece transfer, automated scrap removal, and robotic dowel insertion. Processes 100-120 sheets per shift with vision-based part detection. Requires 800 sq ft of floor space. For woodworking manufacturers.
• Arsenal

Quantifiable outcome

• 100-120 sheets processed per shift (Armony)
• +11 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Stiles MachinerycoreChannel Partner/ Reseller/ Distributor · 8 April 2026Stiles Machinery hosts Manufacturing Solutions Seminars showcasing Automatech Robotik's ORRA technology to manufacturers across North America and Mexico. The partnership features live demonstrations and panel discussions involving Automatech executives. This channel partnership extends Automatech's reach into the woodworking machinery distribution network.
• KUKAcoreTechnology or IntegrationKUKA is a key technology partner providing industrial robots used in Automatech's robotic cells. The multi-pick gripper tool is specifically designed to work with KUKA robots for continuous high-speed production. Automatech's Orra system utilizes KUKA robotics for robotic management solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Weinig Group: German manufacturer of solid wood processing machinery and automation systems for the woodworking industry. Comparable as a competitor serving similar furniture, millwork, and component manufacturers with automated production cells.
• KUKA: Global industrial robot and automation systems manufacturer, and a named technology partner of Automatech. KUKA also sells integrated robotic cells and welding automation directly, making it a broad incumbent competitor in industrial robotics applications.
• Homag Group: German global leader in woodworking machinery and automation, offering integrated cells and robotic systems to furniture, cabinet, and construction element manufacturers. Comparable as a direct competitor in turnkey woodworking automation, but operating at vastly larger scale across multiple process steps.
• Yaskawa Motoman: Global industrial robot manufacturer and integrator with extensive applications in welding, material handling, and machine tending. Comparable as a broad incumbent competing in the same robotic integration space, including welding automation that overlaps with Automatech's WeldOn product.
• SCM Group: Italian industrial group manufacturing woodworking machinery, automated cells, and component processing equipment for furniture, construction, and woodworking industries. Comparable product breadth in CNC integration and robotic automation for similar end customers.
• FANUC America: Leading global supplier of industrial robots, CNC systems, and ROBOMACHINE integration products. Comparable as a major incumbent providing robots and integrated automation to manufacturers across multiple industries including woodworking-adjacent segments.

Direct peers

• Acieta: US-based industrial robotic systems integrator serving manufacturers with custom robotic cells, welding automation, and material handling solutions. Comparable as a custom integrator deploying FANUC robots for similar manufacturing automation use cases.
• Biesse Group: Italian manufacturer of CNC machinery and automated production lines for woodworking, plastics, glass, and stone. Direct peer given overlapping CNC nesting, pod & rail, and integrated robotic cell offerings, as well as Biesse's role as a technology partner whose machines Automatech integrates.
• Methods Machine Tools: North American supplier of CNC machine tools and automation solutions, including robotic integration for manufacturing. Comparable as both a machinery distributor and provider of integrated automation cells to similar industrial customers.
• Stiles Machinery: North American distributor and solutions provider of woodworking machinery and automation, serving cabinet, furniture, and solid wood manufacturers. Comparable customer base and go-to-market, and is itself Automatech's channel partner — also competing in adjacent automation solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automatech Robotik