Sumate

Name

Sumate

Legal name

Súmate Marketing Online S.L.

Website

https://sumate.eu

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Villamayor

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Consulting Services: Full-service digital marketing agency providing SEO, paid media, content marketing, web analytics, and creative services to B2B and B2C clients. Revenue is generated through consulting fees and project-based engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Sumate is a digital marketing agency that plans and executes end-to-end online marketing projects across SEO/GEO, paid media (search, social, display, programmatic, video), content marketing, web analytics, digital creativity/design, and strategic consulting for mid-market and enterprise clients. It supplements these core services with specialized offerings such as LinkedIn B2B sales/social selling, brand protection (Smart Defender), trend forecasting, and a Masters-level training program, delivering campaigns in up to 19 languages across 43 markets.

Product overview

Sumate is a digital marketing agency offering a comprehensive suite of services organized as both core disciplines and specialized modules. The core offering spans six main service pillars: SEO/GEO (organic search optimization), Online Advertising/Paid Media (multichannel campaign management), Content Marketing (creation and strategy), Web Analytics (measurement and optimization), Digital Creativity (design), and Strategic Consulting. These are supplemented by specialized services including LinkedIn B2B Sales, Smart Defender (brand protection), and Trend Forecasting. The agency also provides design sub-services covering brand design, landing pages, social media creatives, ebooks, email marketing, infographics, and banners. Additionally, Sumate offers a professional training program (Masters Degree in Digital Marketing). All services can be delivered in up to 19 languages across 43 markets.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Defender: Brand impersonation and cyber fraud protection service
• Masters Degree in Digital Marketing

Products and services

• SEO / GEO (Search Engine Optimization) End-to-end organic search optimization for mid-market and enterprise clients, covering technical SEO, international SEO, local SEO, SEO copywriting, SEO translation, SEO audits, migration strategy, indexing studies, blog/web strategies, digital ecosystem cleaning, and generative SEO (SGEO) for visibility in AI tools.
• Online Advertising / Paid Media Managed paid media services across Search (SEM), Social, Display & Programmatic, Video Marketing, and Multilingual Advertising for enterprise clients, including account auditing and SEO/Paid Media balanced budgeting.
• Content Marketing Strategic content creation and distribution service for B2B and B2C brands, including SEO copywriting, inbound marketing, multilingual content, emailing flows, marketplace content, emotional content, keyword analysis, content audits, and EEAT strategies.
• Web Analytics and CRO Measurement and conversion optimization service covering analytics audits, advanced analytics with predictive data, conversion rate optimization (CRO), product feed optimization, and dashboards (e.g., Google Looker Studio) to track KPIs across the funnel.
• LinkedIn B2B Sales and Social Selling B2B lead generation and social selling program on LinkedIn Ads and organic, designed for companies that sell to other businesses and need pipeline from professional networks.
• Digital Creativity Digital creative and design service providing UX/UI, creative design, and visual assets to support digital marketing campaigns across paid, owned and earned channels.
• Smart Defender Cybersecurity/brand protection service that detects and prevents brand impersonation and cyber fraud against client brands across digital channels.
• Trend Forecasting Predictive analytics offering that monitors market and consumer signals in real time to forecast product, content and campaign trends for fashion, footwear and consumer brands.
• Strategic Marketing Consulting Custom full-funnel strategic marketing consulting covering market research, competitor analysis, buyer persona/ICP definition, international growth planning, and business strategy for enterprise clients.
• Masters Degree in Digital Marketing Paid professional training program delivering a Masters-level curriculum in digital marketing skills and strategies, used as both a revenue stream and a thought-leadership channel.

Quantifiable outcome

• 83% project renewal rate demonstrates high client satisfaction and retention
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature4 records

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Publicis Groupe: Global advertising and marketing services holding company with large digital/SEO/paid-media practices in Spain that compete for the same enterprise mandates at a broader scale.
• Havas Media Network Spain: Global advertising group with a substantial Spanish digital marketing practice competing for the same enterprise clients as Sumate, but with broader portfolio offering.
• WPP plc: Largest global advertising holding company with digital marketing, SEO and content agencies (VML, Ogilvy) competing for the same enterprise and global client roster.
• Dentsu: Global advertising and marketing services group whose Spanish operations (Dentsu Iberia) compete for the same enterprise digital marketing budgets Sumate targets.

Direct peers

• Cyberclick: Barcelona-based digital marketing agency focused on performance, paid media and inbound — competes for the same Spanish B2B and e-commerce clients as Sumate.
• Flat101: Spanish digital marketing agency specialising in e-commerce SEO, CRO and analytics — closely comparable service mix and similar mid-market enterprise client base.
• T2O media: Spain-based performance marketing agency with SEO, paid media and analytics practices targeting enterprise brands — directly comparable service mix and regional footprint.
• Making Science: Madrid-headquartered digital marketing and ad-tech provider offering SEO, paid media and CRO, with stronger proprietary martech overlap than Sumate but the same enterprise client profile.
• Jellyfish (Jellyfish Group): Global digital marketing agency offering SEO, paid media, content and analytics to enterprise clients — the closest scale-and-service analogue to Sumate, particularly in EMEA.
• Elogia: Iberia-headquartered digital marketing agency competing head-to-head for the same Spanish mid-market and enterprise clients as Sumate across SEO, paid media and e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sumatepublicidad
• Xx.com/sumate_eu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sumate