Elogia
- Company typePrivate
- Founded1999
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2B
- OfferingServices
Elogia firmographics
Firmographics- Name
- Elogia
- Legal name
- ELOGIA MEDIA, S.L.
- Website
- https://elogia.net
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Elogia is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices6 records
Markets served
Elogia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Digital Commerce Consulting and Strategy Services: Elogia provides strategic consulting services for digital commerce transformation, including go-to-market strategy, consumer research, market benchmarking, buyer persona construction, and omnichannel strategy definition.
- Digital Marketing Services: Comprehensive digital marketing services including paid media acquisition, SEO optimization, content and social media management, email marketing, marketing automation, and CRM-based relationship marketing.
- E-commerce Development and Operations: Development of digital solutions from Shopify-based online stores to high-performance lead generation landing pages, along with digital operations including data & business intelligence, web analytics, logistics, and customer service.
- Performance-Based Marketing: Growth-focused marketing engagements measured by business outcomes including traffic, conversions, ROAS, and other performance metrics for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement-based pricing for Full Digital Commerce services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Elogia product offering
Product offeringCore offering
Elogia is a Spanish digital commerce agency that operates as a Full Digital Commerce operator, integrating digital marketing, product development, and logistics operations into a single team to deliver end-to-end business solutions. The company provides strategic consulting, paid media, SEO, marketplace management on Amazon and other platforms, e-commerce development, marketing automation, data analytics, and consumer research for enterprise and growth-stage brands across Spain, Mexico, and 25+ international markets.
Product overview
Elogia operates as a Full Digital Commerce agency offering an integrated service model that combines digital marketing, product management, and logistics operations. The core offering includes Full Digital Commerce as the primary service model, supported by specialized sub-brands Elogia Pharma and Elogia Fashion for vertical-specific expertise. Service capabilities span Digital Shelf Optimization, Paid Media, SEO, Marketplace Management (Amazon, Miravia, eBay, CDiscount, Asos, Privalia, Zalando, Fnac), Marketing Automation, E-commerce Development (favoring Shopify), Data & Business Intelligence, Logistics, Content & Social Media, Customer Service, Research Services, and Digital Commerce Strategy. The company delivers solutions through two service models: Direct Commerce (direct transactions without intermediaries) and Assisted Commerce (personalized direct assistance). Growth solutions are offered across three stages: Launch, Accelerate, and Scale. Elogia is part of the VIKO ecosystem alongside Kraz (analytics consulting), Candee (talent consulting), Optopus (digital shelf optimization), Marketing4eCommerce Academy (training), Socialmood, and Elev8.
Differentiator
Problem solved
Functional benefit
Brands
- Elogia Pharma: Full Digital Commerce solution specialized in the pharmaceutical sector, offering creativity, omnichannelity, and integrated implementation centered on target audiences, powered by data and latest technologies.
- Elogia Fashion
- Elogia Fashion Lab
Products and services
- Full Digital Commerce
- Elogia Pharma
- Elogia Fashion
- Direct Commerce Model
- Assisted Commerce Model
- Launch Solutions
- Accelerate Solutions
- Scale Solutions
Quantifiable outcome
- GAP achieved +150% market share growth and tripled online revenue in first year of operation in Iberia
- +5 more outcomes
Companies that use Elogia
Customer profileNamed customers27 records
Segments10 records
Ideal customer profiles4 records
Elogia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability11 records
Feature4 records
Elogia partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major and minor.
- VIKO (Parent Company)coreVIKO is the parent ecosystem of which Elogia is a part, along with seven other independent companies sharing values, culture, and financial resources. VIKO positions itself as the partner that drives business growth by connecting brands with their digital opportunities.
- GooglecoreGoogle Premier Partner status providing exclusive access to advanced advertising tools, personalized support, ongoing training, and updates on digital marketing trends. Elogia can optimize advertising campaigns on Google Ads with enhanced resources.
- MetacoreMeta Business Partner with access to specialized resources, support, training, advanced measurement tools, and consulting on advertising strategies for Facebook and Instagram campaigns.
- TikTokcoreTikTok Agency Partner with access to exclusive resources and support for creating innovative advertising campaigns on TikTok, including training on latest trends and best practices for reaching younger audiences.
- Amazon AdscoreAmazon Ads Partner providing specialized approach to advertising within Amazon platform with access to advanced tools, performance data, campaign optimization, and direct advice from Amazon experts.
- AmazoncoreAmazon partner providing access to one of the most influential e-commerce platforms worldwide with advanced tools for inventory management and product optimization, plus robust advertising resources.
- MiraviamajorMiravia partner with access to advanced tools for sales management and product listing optimization, personalized support, and specific marketing resources to maximize conversion and performance on the platform.
- SalesforcemajorSalesforce partnership for marketing automation offering comprehensive platform for managing and optimizing customer interactions with campaign automation, audience segmentation, and real-time performance measurement.
- KrazcoreKraz is an analytical consulting firm in the VIKO ecosystem that combines technology and science to transform data into relevant business information using data science, machine learning, and AI.
- OptopusmajorOptopus is an agency specialized in optimizing digital product listings for large brands, using advanced AI, CGI, and AR solutions to enhance presence and performance in digital storefronts. Recently acquired by VIKO Group.
- SocialmoodcoreSocialmood is part of the VIKO ecosystem, one of seven independent companies sharing values, culture, and financial resources within the group.
- CandeemajorCandee is a talent consulting firm specialized in digital profiles, launched by the VIKO Group with comprehensive Career Pitch service and over two decades of experience in digital talent training and retention.
- Marketing4eCommercemajorMarketing4eCommerce Academy is an online training school for digital sector professionals launched by VIKO Group with blended methodology covering key areas of digital marketing.
- Elev8majorElev8 is part of the VIKO ecosystem providing educational and training resources for digital marketing professionals within the group.
- LetslawminorLetslaw is a legal firm specialized in Tech-Law offering comprehensive 360° services including digital, commercial, tax, labor, financial, compliance, immigration, cybersecurity, data protection, and trademarks.
- IAB SpainmajorElogia collaborates with IAB Spain conducting reference studies in the sector such as the Annual Social Media Study and the eCommerce Study, positioning the company as a thought leader in digital commerce.
- AMVO (Mexican Association of Online Sales)majorElogia collaborates with AMVO on studies like the Fashion eCommerce Study in Mexico, contributing to industry knowledge and research in the Latam market.
- StatistamajorCollaboration with Statista means Elogia provides studies and data to the global statistics platform, expanding visibility of their research to a worldwide audience.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Elogia competitors and assessment
Company assessmentBroad incumbents
- Dentsu: Global advertising holding company with significant digital commerce and performance marketing practices through Merkle and Dentsu Creative—competes for enterprise clients with overlapping capabilities.
- Accenture Song: Global digital transformation and commerce arm of Accenture, offering integrated marketing, commerce, and technology services to large enterprises—overlaps with Elogia's Full Digital Commerce positioning at the top of the market.
- Publicis Groupe: Global advertising and communications holding company with extensive digital commerce and performance marketing capabilities through Publicis Media, Leo Burnett, and Sapient—competitor at the enterprise tier.
- GroupM: WPP's media investment arm covering media planning/buying across Google, Meta, TikTok, Amazon—directly competes for the same media budgets Elogia manages but at global scale.
- VMLY&R: Global WPP-owned creative and commerce agency network offering end-to-end digital marketing and commerce solutions—competes for the same enterprise brand clients but as part of a much wider global portfolio.
Direct peers
- T2O media: Spain-based independent performance and digital media agency with similar Iberian roots, enterprise client base, and multi-market (Europe + Latam) expansion—strong direct peer to Elogia's Full Digital Commerce model.
- Flat 101: Spanish digital marketing agency specializing in performance, SEO, analytics, and eCommerce—overlapping mid-market and enterprise client base and digital commerce focus with Elogia.
- Making Science: Madrid-headquartered digital marketing and adtech company offering performance marketing, data, and eCommerce services across Europe and Latam—directly comparable to Elogia in geography, service mix, and enterprise client focus.
- Good Rebels: Madrid-based digital consultancy and creative agency serving enterprise clients with digital strategy, marketing, and customer experience services—a comparable Spanish digital agency peer.
- Multiplica: Spanish digital agency offering digital transformation, marketing, and product services to enterprise clients, with presence in Spain and Latam—comparable scope and client profile to Elogia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Elogia social profiles
Digital presenceElogia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elogia leadership team
Management profileNumber of profiles
Profiles7 records
Elogia subsidiaries and ownership
Company hierarchySubsidiaries3 records
Elogia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elogia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elogia
What does Elogia do?
Elogia is a Spanish digital commerce agency that operates as a Full Digital Commerce operator, integrating digital marketing, product development, and logistics operations into a single team to deliver end-to-end business solutions. The company provides strategic consulting, paid media, SEO, marketplace management on Amazon and other platforms, e-commerce development, marketing automation, data analytics, and consumer research for enterprise and growth-stage brands across Spain, Mexico, and 25+ international markets.
Is Elogia a public or private company?
Elogia is a private company. It is classified as corporate owned and is currently operating.
When was Elogia founded?
Elogia was founded in 1999. It employs 51 to 100 people.
Where is Elogia based?
Elogia is headquartered in Barcelona, Spain, in the Europe region.
How does Elogia make money?
Four revenue lines are on record. Digital Commerce Consulting and Strategy Services are the primary driver. The others are digital Marketing Services, E-commerce Development and Operations and performance-Based Marketing.
Who are Elogia's main competitors?
Broad incumbents on record are Dentsu, Accenture Song, Publicis Groupe, GroupM and VMLY&R. Direct peers are T2O media, Flat 101, Making Science, Good Rebels and Multiplica.
Does Elogia have an API?
No public API is recorded for Elogia.