What Custom Adhesive Products does

Custom Adhesive Products, LLC (CAP Tape) is a privately held, Wisconsin-domiciled manufacturer of pressure-sensitive adhesive (PSA) tapes founded circa 1990. The company operates from its Racine, WI headquarters and develops approximately 145+ SKUs spanning 20+ product categories including double-coated, single-coated, UHB acrylic foam, die-cut, filament, film, glass cloth, PE foam, silicone, skived Teflon, tissue, transfer, masking, UHMW, UPVC, and cellophane tapes. Its technical platform covers six adhesive chemistry systems (solvent-based acrylic, water-based acrylic, silicone, hot-melt, rubber, and heat-activated) applied across substrates including polyester, polyethylene, polypropylene, non-wovens, paper, textiles, specialty laminates, and foams.

The business model combines a standardized direct-to-consumer e-commerce channel (catalog products listed at $1.00/unit) with a quote-based custom development channel offering 'reasonable coater minimums' for tailored solutions. Commercial deployment runs through three parallel routes: the captape.com storefront, a direct field sales representative network, and a curated partner ecosystem of converters, distributors, and integrated suppliers. The customer base spans 100+ markets including commercial printing, flexible packaging, gypsum and polyiso board manufacturing, diaper/incontinence products, liner manufacturing, sign and banner, non-wovens, bonding/joining, induction liners, die-cuts, and poly-coated board, with the largest segments being industrial converters and OEMs requiring application-qualified splice, core-starting, bonding, and roll-sealing tapes.

Revenue, funding, M&A, and management team details are not disclosed in available source material. The company is founder/operator-owned with no parent company, no venture capital investment, and no public listing. Recent strategic activity is limited to incremental product launches (notably the DC-2348 gypsum splice tape and SC-4018 polyiso/LSE splice tape featured in late 2024) and continued SKU and vertical diversification rather than transformational moves.

Name

Custom Adhesive Products

Legal name

Custom Adhesive Products, LLC

Website

https://captape.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Custom Adhesive Products (CAP Tape) is a Racine, WI-based private manufacturer of pressure-sensitive adhesive tapes offering 145+ SKUs across 20+ product categories, serving 100+ industrial verticals including printing, packaging, construction, and hygiene through e-commerce, direct sales, and converter/distributor channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Racine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pressure-Sensitive Tape Products: CAP Tape generates revenue through the sale of custom and standard pressure-sensitive adhesive tapes. Products are sold at unit pricing (approximately $1.00 per unit as shown on the website) with potential volume-based pricing for larger orders. The company serves diverse industries requiring technical adhesive solutions for applications including splicing, bonding, and sealing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Custom Adhesive Products (CAP Tape) manufactures and supplies custom and standard pressure-sensitive adhesive (PSA) tapes, including double-coated, single-coated, die-cut, film, paper, foam, filament, masking, transfer, and specialty tapes (UHB, UHMW, silicone, Teflon, glass cloth). The company develops custom-engineered adhesive solutions for industrial applications such as splicing, bonding/joining, core-starting, end tabbing, and roll sealing, serving industries including commercial printing, flexible packaging, gypsum board, hygiene products, and sign/banner manufacturing.

Product overview

Custom Adhesive Products (CAP) is a provider of pressure-sensitive adhesive tapes organized as a portfolio of specialized tape products. The core offerings include two main categories: Double-Coated Tapes (55 products) featuring adhesive on both sides for bonding and splicing applications, and Single-Coated Tapes (59 products) with one-sided adhesive for masking and general applications. These are further segmented into specialized product lines including UHB (Ultra High Bond) Acrylic Foam Tapes for structural bonding, Die-Cut Tapes for custom-shaped applications, Film Tapes, Paper Tapes, Tissue Tapes, Transfer Tapes, PE Foam Tapes for cushioning, Silicone Tapes for high-temperature bonding, Skived Teflon Tapes for non-stick applications, Glass Cloth Tapes, Masking Tapes, Filament Tapes for reinforced strength, UHMW Tapes for low-friction surfaces, UPVC Tapes, Cellophane Tapes, Flatback Tapes for printing, and Roller Wrap Tapes. The company also offers adhesive systems including solvent-based acrylic PSA, water-based acrylic PSA, silicone PSA, hot-melt PSA, rubber PSA, and heat-activated adhesive. Featured products include DC-2348 (double-coated polyester acrylic tape) and SC-4018 (single-sided acrylic tape for splicing).

Differentiator

Problem solved

Functional benefit

Products and services

• Double-Coated Tapes Pressure-sensitive tapes with adhesive on both sides, designed for bonding, splicing, and mounting applications across various substrates including metal, plastic, foam, and tissue materials. The category includes approximately 55 products.
• Single-Coated Tapes Pressure-sensitive tapes with adhesive on one side, used for splicing, masking, coating, and general bonding applications. The category includes approximately 59 products.
• Die-Cut Tapes Custom-shaped adhesive tapes cut to specific dimensions for precise bonding, joining, and sealing applications.
• Filament Tapes Reinforced tapes with glass fiber strands for high-strength bundling, packaging, and splicing applications.
• Film Tapes Thin polymer film backing tapes with acrylic or rubber adhesives for general purpose bonding and splicing.
• Flatback Tapes Paper-based tapes with rubber adhesive for printing, splicing, and tabbing applications.
• Glass Cloth Tapes Woven fiberglass backing tapes with acrylic or silicone adhesive for high-temperature masking and bonding.
• Masking Tapes Crepe paper tapes with rubber adhesive for general masking, surface protection, and light-duty applications.

Quantifiable outcome

• Improved splice efficiencies - reduced downtime due to splice failure
• +1 more outcomes

Segments12 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• ConverterscoreChannel Partner/ Reseller/ DistributorCAP works with a carefully selected network of converters who process raw materials into finished adhesive tape products, extending CAP's manufacturing capabilities and geographic reach.
• DistributorscoreChannel Partner/ Reseller/ DistributorDistribution partners who store and deliver CAP tape products to end customers, providing logistics and inventory management services.
• Integrated SupplierscoreTechnology or IntegrationIntegrated suppliers providing raw materials, substrates, and components for CAP's adhesive tape manufacturing. These partnerships ensure supply chain reliability and access to advanced materials.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Intertape Polymer Group: Public specialty PSA tape and packaging manufacturer with overlapping product families in cloth, film, foil, and double-coated tapes for splicing and industrial bonding — direct competitor in CAP's core tape categories.
• Shurtape Technologies: Privately held specialty pressure-sensitive tape manufacturer serving industrial, packaging, and masking markets. Highly comparable as a custom-focused PSA tape maker competing in similar end-uses (packaging, masking, splicing).
• Adchem Corporation: Custom adhesive tape converter specializing in adhesive coat and laminations on films, papers, foams, and non-wovens. Direct functional peer with similar chemistries and custom-development orientation.
• American Biltrite: Manufacturer of specialty adhesive tapes and films with comparable product breadth in industrial bonding, splicing, and masking — a direct niche competitor in PSA tape.
• CCT (Coating & Converting Technologies): Custom adhesive tape converter offering coating and laminating of pressure-sensitive adhesives across multiple substrates — directly comparable custom PSA manufacturing business.
• Scapa Healthcare / Scapa Tapes: Specialty adhesive tape maker serving industrial and medical end-markets with custom PSA products. Comparable custom development model and substrate breadth.

Broad incumbents

• Nitto Denko: Japanese specialty materials and adhesive tape maker with comparable product breadth in industrial PSA tapes, including double-coated and surface protection tapes — broader global incumbent competing in similar industrial applications.
• tesa SE (Beiersdorf): Global industrial PSA tape manufacturer across double-coated, masking, packaging, and specialty bonding tapes. Comparable product portfolio at much larger scale, often cited as a primary competitor for specialty bonding.
• Avery Dennison: Large-scale pressure-sensitive materials and label manufacturer whose Performance Tapes division overlaps with CAP in industrial bonding and specialty PSA tapes.
• 3M Industrial Adhesives & Tapes Division: Largest global tape incumbent selling VHB, filament, double-coated, masking, and specialty tapes. Overlaps with CAP across virtually every product category but offers a far broader portfolio and brand pull.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/custom-adhesive-products-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Adhesive Products