Awesome

What Awesome does

Awesome Incorporated (operating as Awesome Inc) is a privately held, woman-owned and woman-led animation and motion design studio headquartered in Atlanta, Georgia. Founded by Ashley Kohler, the studio specializes in character-driven comedy content and delivers work across four core service lines: series animation for episodic television, animated commercials for consumer brands, promotional packages for television networks, and supporting offerings in key art, VFX/CG animation, packaging, and print collateral. Its client base spans major US entertainment networks and streaming platforms (FX, Adult Swim, TBS, FXX, CBS, Paramount) alongside consumer brands (KFC, Pringles, RXBAR, H-E-B, Synovus), with a significant share of commercial work routed through creative advertising agencies including Wieden+Kennedy, Fitzco, The Richards Group, and Townhouse/Grey.

Technically, the studio combines traditional hand-drawn cel animation with a documented 2D/3D hybrid process that uses 3D simulations as previsualization to guide hand-drawn frames, alongside VFX and compositing capabilities integrated with live-action comedy series. This workflow supports the studio's portfolio of long-running episodic partnerships (Squidbillies, Aqua Teen Hunger Force, What We Do in the Shadows, The Simpsons packaging) and high-profile franchise commissions such as Star Trek: Very Short Treks and the Ren & Stimpy reboot.

The studio operates a project-based B2B services model, billing via one-time project licenses on a commissioned-work basis. Pricing is not publicly disclosed and varies by scope, complexity, and client. Customer acquisition is driven by industry reputation, repeat long-term client relationships, and agency-mediated referrals rather than outbound sales motion. The company has no disclosed funding rounds, no M&A activity, and no public financial reporting, consistent with its positioning as an established mid-sized private services firm.

Name

Awesome

Legal name

Awesome Incorporated

Website

https://awesomeinc.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Awesome Inc is a woman-owned, Atlanta-based animation and motion design studio producing character-driven comedy series, promos, and commercials for major US TV networks (FX, Adult Swim, CBS, Paramount) and consumer brands (KFC, Pringles, RXBAR, Synovus), often via creative agencies.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Series Animation Contracts: Producing full episodic animation packages for TV series including packaging, promos, and key art for networks like Adult Swim, FX, and FXX.
2. Commercial Animation Projects: Creating animated commercials, promotional content, and branded entertainment for consumer brands and advertising agencies.
3. Promotional Campaign Work: Designing and animating promotional campaigns including spots, packaging elements, and marketing materials for networks and brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Awesome Inc is an Atlanta-based animation and motion design studio that produces character-driven comedy animation for television series, commercials, and promotional campaigns. The studio delivers end-to-end animation services including design, animation, key art, packaging, VFX, and compositing, combining traditional 2D cel animation techniques with modern 3D modeling for clients such as FX, Adult Swim, CBS, Paramount, and Wieden+Kennedy.

Product overview

Awesome Inc is an Atlanta-based animation and motion design studio specializing in character-driven comedy content. The company operates as a single unified studio offering a portfolio of animation services organized around three core offerings: Series Animation (episodic TV content), Commercials (brand advertising), and Promos (network promotional packages). Supporting these core services are add-on capabilities including Key Art design, VFX/CG Animation, Packaging, and Print Collateral. The studio combines traditional 2D cel animation techniques with modern 3D modeling to deliver content for clients including FX, Adult Swim, CBS, Paramount, and Wieden+Kennedy.

Differentiator

Problem solved

Functional benefit

Products and services

• Series Animation Full-service series animation production including design, animation, and compositing for episodic television content, delivered to TV networks and streaming platforms.
• Commercials Animated advertising content for brands, including spots, promos, and branded content campaigns, often delivered via advertising agencies.
• Promos Promotional animation packages for television series, networks, and special events, including spots, packaging elements, and marketing materials.
• Motion Design Character animation and motion graphics combining traditional 2D cel animation with modern 3D techniques, including hand-lettered typography and textures for sophisticated visual presentation.
• Key Art Creative key art design and illustration for promotional campaigns and packaging for television networks and streaming platforms.
• VFX and CG Animation Visual effects and computer-generated animation services integrated with live-action or standalone animated content.
• Packaging Complete episodic and promotional packaging design including title sequences and graphics for television networks and streaming platforms.
• Print Collateral Printed promotional materials including billboards, posters, and signage design for brand and entertainment marketing campaigns.

Quantifiable outcome

• Produced hundreds of episodes of series animation for major networks
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Wieden+KennedycoreChannel Partner/ Reseller/ DistributorCreative advertising agency that commissions animation work for their clients including KFC and RXBAR. Long-term collaborative relationship where W+K entrusts Awesome Inc as partners to help tell brand stories.
• FitzcocoreChannel Partner/ Reseller/ DistributorAtlanta-based advertising agency that brings Awesome Inc onto campaigns for clients like Synovus Bank. Sporty campaign specialists.
• The Richards GroupminorChannel Partner/ Reseller/ DistributorAdvertising agency that engaged Awesome Inc for H-E-B Mootopia commercial featuring San Antonio Spurs player.
• Baldwin&minorChannel Partner/ Reseller/ DistributorAdvertising agency partnered with North Carolina School Boards Association for public education animated spot.
• Townhouse/Grey AdvertisingminorChannel Partner/ Reseller/ DistributorAgency that approached Awesome Inc to create 25 unique animations for Pringles interactive microsite.
• DexertominorChannel Partner/ Reseller/ DistributorGaming/media platform that engaged Awesome Inc to design and animate graphics for Twitch Sour Patch Kids campaign.
• Tailfin MarketingminorChannel Partner/ Reseller/ DistributorMarketing agency that brought Awesome Inc onto Georgia Natural Gas campaigns for Braves Stretch and Greener Life projects.
• TRG (The Richards Group)minorChannel Partner/ Reseller/ DistributorCreative agency partnered with H-E-B for Mootopia campaign featuring animated spots and vibrant design elements.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Buck: Buck is a design and animation studio producing commercial and brand-driven motion content for global brands and agencies. Comparable as a premium motion/design studio serving consumer brands and ad agencies with hand-crafted animation.
• Hornet Inc. Hornet is an animation and motion design studio producing commercials, branded content, and series work. Comparable as a B2B production studio with a similar blend of advertising and entertainment clients.
• Titmouse Inc: Titmouse is a multi-office animation studio producing series, commercials, and adult animation for networks and brands. Closely comparable to Awesome Inc in scope (adult-leaning animation, network and ad-agency clients) and scale.
• Psyop: Psyop is an award-winning animation and VFX studio producing commercials and branded content. Comparable in combining character animation, VFX, and commercial work for premium brands and agencies.
• Powerhouse Animation Studios: Powerhouse Animation produces series and commercial animation across 2D, 3D, and hybrid techniques. Comparable in combining series work (Castlevania) with branded commercial animation, similar craft-forward positioning.
• Floyd County Productions: Floyd County is best known for Archer and is a focused adult animation production studio. Comparable as a boutique studio building long-term network relationships around character-driven comedy.
• ShadowMachine: ShadowMachine produces stop-motion and 2D adult animation for major networks and streaming platforms. Directly comparable in producing character-driven comedy content for premium entertainment clients.
• Bento Box Entertainment: Bento Box is a large animation studio known for adult and primetime series work (Bob's Burgers, The Simpsons). Highly comparable as a B2B animation production house serving major networks and brands with full-service series and promo capabilities.
• Augenblick Studios: Augenblick Studios specializes in 2D animation for series (Superjail!, Ugly Americans) and adult comedy shorts. Comparable in craft specialization and adult animation network clientele.
• Six Point Harness: Six Point Harness is an animation studio producing 2D, 3D, and hybrid animation for series and commercial clients. Comparable in craft-driven animation offering across entertainment and advertising verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AwesomeInc_Atl
• Facebookfacebook.com/AwesomeIncAtl
• LinkedInlinkedin.com/company/awesome-incorporated

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awesome