Rohrer Bus
Rohrer Bus is a fourth-generation, family-owned full-service bus dealership and transportation company that sells, services, and operates school and commercial buses for K-12 districts, churches, government, and commercial buyers across the Mid-Atlantic.
- Company typePrivate
- Founded1920
- HeadquartersDuncannon, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Rohrer Bus does
Rohrer Bus is a fourth-generation, family-owned full-service bus dealership and transportation services company headquartered in Duncannon, Pennsylvania, founded in 1920. The company sells new and pre-owned school buses, commercial buses, and vans as an authorized dealer for multiple manufacturers including Thomas Built Buses (Saf-T-Liner C2, Minotour, HDX, EFX, and the C2 Electric Jouley), Champion, ElDorado National, Freightliner, Braun Corporation, Hometown Trolley, and Krystal Koach, while also offering Hybrid/CNG/Propane options and proprietary safety accessories such as the Original Soft Shield, Atmos-Clear UV-C air filter, and Transmist Bluetooth-enabled sanitizing system. Operationally, Rohrer runs a 30,000-square-foot lot, a parts warehouse, a full-service body shop, factory-trained certified technicians available 6am-11pm, and a transportation fleet of over 700 vehicles used for student transport, charter, shuttle, and special events across 20+ school districts and other customers.
Rohrer generates revenue across six streams: (1) one-time vehicle sales (new and pre-owned) priced by quote; (2) transactional parts sales from a multi-OEM warehouse; (3) transactional vehicle service, repair, and body shop work; (4) transportation services using its 700+ vehicle fleet, including school bus contracts, charter, and shuttle; (5) bus rental and leasing via lease-to-return, lease-to-own, and buy-back programs; and (6) free CDL training and certification for prospective drivers. GTM is a hybrid of enterprise field sales through 21+ sales/service locations across Pennsylvania, Virginia, Maryland, DC, New Jersey, West Virginia, New York, and Ohio; cooperative and federal channel access via Sourcewell and GSA schedules; community event-driven driver recruitment; and traditional paid channels (billboards, radio, Indeed, Facebook, employee referral). Customer segments are led by K-12 public school districts, followed by churches/religious organizations, commercial businesses, event organizers, government agencies, and senior care facilities. The company employs 501-1,000 people and remains privately held under family ownership with no disclosed external investors, parent company, or acquisition activity.
Rohrer Bus firmographics
Firmographics- Name
- Rohrer Bus
- Legal name
- Rohrer Bus
- Website
- https://rohrerbus.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Rohrer Bus is a fourth-generation, family-owned full-service bus dealership and transportation company that sells, services, and operates school and commercial buses for K-12 districts, churches, government, and commercial buyers across the Mid-Atlantic.
- Ownership category
- akta.pro rank
Rohrer Bus industry classification
Industry- Product category
- Commercial Bus and Van Dealership
- NAICS
- School and Employee Bus Transportation (48541), Charter Bus Industry (48551)
- SIC
- Transportation Services (4700), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE)
- akta.pro secondary industries
- Motorcoach (Intercity) Bus Leasing/Rental (TLABADAA), Tour Bus Leasing/Rental (Sightseeing) (TLABADAK), Shuttle Bus Leasing/Rental (Airport/Hotel/Corporate) (TLABADAD), General Heavy-Duty Truck & Bus Repair (Full-Service Shops) (TLAKABAA)
Keywords
Where Rohrer Bus is headquartered
LocationHeadquarters
- HQ city
- Duncannon
- HQ country
- United States
- HQ region
- North America
Offices24 records
Markets served
Rohrer Bus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Inventory, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Vehicle Sales: Sale of new and pre-owned school buses, commercial buses, and vans. Inventory includes vehicles from multiple manufacturers with various passenger capacities from 15 to 90 passengers. Both CDL and non-CDL vehicles available.
- Parts Sales: Sale of bus parts and components including 12V batteries, heavy-duty floor coverings, brake cleaner, fuel filters, oil filters, heater hoses, hardware and fasteners, and diagnostic software.
- Vehicle Service & Repair: Full-service bus repair including engine repairs, front-end alignments, automatic tire chain installations, air conditioning work, body shop services, and state inspections.
- Transportation Services: School bus rental/charter services for private rentals, school bus rental, shuttle bus rental, charter bus rental, CDL testing, and special event transportation. Operates fleet of over 700 vehicles for these services.
- Bus Rental/Leasing: School bus rentals and charters for groups of all sizes, including field trips, sports trips, community events, and Hersheypark transportation.
- CDL Training Services: CDL and school bus certification and training programs for driver candidates. Company provides free training and covers cost of licensing for bus drivers.
- Financing Programs: Provides financing options including lease-to-return, lease-to-own, and buy-back programs for school districts and commercial customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Vehicle Sales - New and Pre-Owned Buses |
| Unit Pricing | Pay-as-you-go | School Bus Driver Compensation |
| Other | Multi-year contract | $1500 Hiring Incentive for Bus Drivers |
| Unit Pricing | Pay-as-you-go | Parts Department |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Rohrer Bus product offering
Product offeringCore offering
Rohrer Bus is a fourth-generation family-owned full-service bus and van dealership that sells new and pre-owned school buses, commercial buses, and vans from multiple manufacturers (Thomas Built Buses, Champion, ElDorado National, Braun, Freightliner). The company operates a parts warehouse, full-service repair and body shop facilities, and provides transportation services including school district contracts, charter/shuttle rentals, and CDL driver training. The company operates across Pennsylvania, Maryland, Virginia, DC, New Jersey, Ohio, West Virginia, and New York.
Product overview
Rohrer Bus is a fourth-generation family-owned bus sales and transportation company offering a comprehensive portfolio of products and services. The core offerings include vehicle sales (new and pre-owned school buses, commercial buses, and vans from manufacturers including Thomas Built Buses, Champion, ElDorado National, Freightliner, Braun Corporation, and Hometown Trolley), parts department, bus repair and maintenance services, body shop services, and transportation solutions (private rentals, CDL testing, and school district contracts). Specific school bus models include Minotour, Collins Low Floor, Collins Type A, HDX Rear Engine, EFX Front Engine, C2, and the electric C2 Electric Jouley. The company also offers protective equipment including the Original Soft Shield, Atmos-Clear Air Medical Filter, and Transmist Automatic Sanitizing System. Services span over 20 school districts across Central and Northeastern Pennsylvania with a fleet of over 700 vehicles. The company operates across Pennsylvania, Maryland, DC, Virginia, West Virginia, New Jersey, Ohio, and New York.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Sales
- Parts Department
- Bus Repair and Service
- Body Shop
- Transportation Solutions
- CDL Testing and Training
- School District Contracts
- Financing Options
- School Bus Models
- Vehicle Diagnostic Software
Quantifiable outcome
- Serving over 20 school districts across central and northeastern Pennsylvania
- +3 more outcomes
Companies that use Rohrer Bus
Customer profileNamed customers23 records
Segments6 records
Ideal customer profiles3 records
Rohrer Bus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rohrer Bus partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SourcewellcoreSourcewell is a purchasing cooperative that provides contracted purchasing options for schools and government entities. Rohrer Bus participates as a vendor through Sourcewell, allowing school districts to purchase vehicles through cooperative purchasing contracts.
- US General Services Administration (GSA)coreRohrer Bus has federal contract access through GSA schedules, enabling government agencies to purchase vehicles and services through pre-approved federal contract vehicles.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Rohrer Bus competitors and assessment
Company assessmentDirect peers
- First Student: North America's largest school bus operator, owned by FirstGroup. Directly comparable to Rohrer Bus in that it provides contracted K-12 student transportation services at scale; both compete for district contracts where fleets, driver recruitment, and safety record are differentiators.
- Durham School Services: One of the largest U.S. school bus contractors, owned by National Express. Comparable to Rohrer as a multi-region student transportation provider operating large dedicated fleets under multi-year district contracts.
- Student Transportation of America (STA): School bus and student transportation operator now part of National Express Group. Overlaps with Rohrer Bus on contracted district transportation, charter services, and fleet operations across multiple states.
- Coach USA: Major U.S. charter, tour, and scheduled motorcoach operator. Comparable to Rohrer Bus's private bus rental, charter, and shuttle rental business lines that serve hotels, airports, churches, and corporate events.
- Anderson Coach & Travel: Pennsylvania-based charter motorcoach and tour operator offering group transportation, casino trips, and school/charter services. Closest regional peer to Rohrer Bus given overlapping Mid-Atlantic service territory and similar charter-focused offerings.
- Petermann Bus: Midwest and Mid-South school transportation contractor operating yellow-bus student transportation, special education transport, and charter services. Directly comparable to Rohrer Bus in business mix with similar exposure to K-12 district contracts and charter demand.
Broad incumbents
- Blue Bird Corporation: Leading North American manufacturer of school buses, including Type A, C, and D configurations and the all-electric Vision. A principal supplier whose products Rohrer Bus sells; comparable as a broader incumbent in the school bus value chain but focused on manufacturing rather than distribution and services.
- Thomas Built Buses: Daimler-owned manufacturer of school buses (Saf-T-Liner C2, Minotour, HDX) and electric Jouley. A core OEM partner of Rohrer Bus; comparable in the broader school bus space but operates upstream as a manufacturer rather than dealer/service/operator.
- IC Bus: Navistar/Traton-owned manufacturer of school and commercial buses. A key OEM whose products Rohrer Bus distributes and services; comparable as a broader incumbent in the bus industry with overlapping customer base but distinct manufacturing focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Rohrer Bus social profiles
Digital presenceRohrer Bus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rohrer Bus leadership team
Management profileNumber of profiles
Profiles2 records
Rohrer Bus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rohrer Bus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rohrer Bus
What does Rohrer Bus do?
Rohrer Bus is a fourth-generation family-owned full-service bus and van dealership that sells new and pre-owned school buses, commercial buses, and vans from multiple manufacturers (Thomas Built Buses, Champion, ElDorado National, Braun, Freightliner). The company operates a parts warehouse, full-service repair and body shop facilities, and provides transportation services including school district contracts, charter/shuttle rentals, and CDL driver training. The company operates across Pennsylvania, Maryland, Virginia, DC, New Jersey, Ohio, West Virginia, and New York.
Is Rohrer Bus a public or private company?
Rohrer Bus is a private company. It is classified as family owned and is currently operating.
When was Rohrer Bus founded?
Rohrer Bus was founded in 1920. It employs 501 to 1,000 people.
Where is Rohrer Bus based?
Rohrer Bus is headquartered in Duncannon, United States, in the North America region.
How does Rohrer Bus make money?
Seven revenue lines are on record. Vehicle Sales are the primary driver. The others are parts Sales, vehicle Service & Repair, transportation Services, bus Rental/Leasing, CDL Training Services and financing Programs.
Who are Rohrer Bus's main competitors?
Direct peers on record are First Student, Durham School Services, Student Transportation of America (STA), Coach USA, Anderson Coach & Travel and Petermann Bus. Broad incumbents are Blue Bird Corporation, Thomas Built Buses and IC Bus.
Does Rohrer Bus have an API?
No public API is recorded for Rohrer Bus.
What industry is Rohrer Bus in?
Rohrer Bus's product category is Commercial Bus and Van Dealership. Its primary akta.pro industry code is TLABADAE, Coach & Bus Charter Fleet Rental (With/Without Driver), with a secondary code of TLABADAA, Motorcoach (Intercity) Bus Leasing/Rental. Its NAICS code is 48541 and its SIC code is 4700.