What Grupo Vemare does

Grupo Vemare is a Spanish B2B distributor of multi-brand automotive spare parts, workshop tools and equipment, tires, paint, and lubricants, headquartered in Getafe (Madrid) and operating across central Spain. The company sells to independent multi-brand workshops, vehicle dealerships, and industrial vehicle workshops through a combination of e-commerce (AD 360°), field sales, and three franchised workshop brand networks (Expert Service Car, Taller AD, and Bosch Car Service). Grupo Vemare is a member of AD Parts, Europe's leading independent aftermarket parts distribution network, which provides collective purchasing power, shared digital platforms, and brand affiliation.

The company's offering combines physical product categories — bodywork, electrical spare parts, mechanical spare parts (shock absorbers, belts, discs), tools, paint, and tires — with a suite of digital services. The digital layer is anchored by AD 360° (B2B purchasing and technical information portal), AD Taller (workshop management software integrated with GT Estimate, Solera Auto, Dynacoat, A3, and SPContaPlus), DISNET (technical information platform with VIN/license plate lookup), AD Service (ticketed technical support across all brands), AD Diag (remote diagnostics), and ADela (virtual assistant). The Programa Millennium bundles training and technology adaptation services and has trained over 170,000 professionals across Europe.

Revenue is generated primarily through B2B spare parts and equipment sales (one-time transactional), with a recurring subscription component from access to AD Taller, AD Service, and DISNET. Grupo Vemare operates its own logistics fleet delivering within 1-2 business days across 5 distribution centers and 59 distribution points, with a 23,000+ m² central warehouse under construction in Pinto (Madrid) as of 2024 and a new distribution center opened in Alcobendas. The company is privately held (VEMARE, S.L.), founded in 1955, and led by Pablo Parra as Director General following the transition from founder Pedro Parra.

Name

Grupo Vemare

Legal name

VEMARE, S.L.

Website

https://grupovemare.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupo Vemare is a Spanish B2B distributor of multi-brand automotive spare parts, tools, tires, paint, and workshop equipment, serving independent workshops and dealerships in central Spain through the AD Parts network, with integrated digital platforms and 1-2 day delivery.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Merchant Wholesalers, Durable Goods (423)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Automotive spare parts
• Workshop equipment supply
• Aftermarket parts distribution
• Tire distribution
• Vehicle maintenance products

Headquarters

HQ city

Getafe

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Spare Parts Sales (B2B): Grupo Vemare generates revenue primarily through the B2B sale of original and multi-brand automotive spare parts to professional workshops. Products include bodywork components, electrical parts, mechanical parts (shock absorbers, belts, discs), tools, paint, and tires. Sales are conducted through an e-commerce platform and field sales.
2. Workshop Equipment Sales: Sale of workshop equipment including tire changers, diagnostic tools, and machinery to workshops. Catalog available through both digital and physical formats.
3. Services (AD Taller, AD Service, DISNET): Subscription-based access to workshop management software (AD Taller), technical assistance (AD Service), and technical information (DISNET) as part of the Programa Millennium.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Grupo Vemare is a B2B distributor of original and multi-brand automotive spare parts, tires, paint, tools, and workshop equipment to professional automotive workshops. The company supplies bodywork, electrical, and mechanical parts alongside an integrated suite of digital platforms (AD 360º, AD Taller, DISNET, AD Service) and the Programa Millennium training program, operating as a member of the AD Parts distribution network with its own logistics fleet and warehouse network in central Spain.

Product overview

Grupo Vemare is a multi-brand automotive spare parts distributor and workshop equipment supplier operating within the AD Parts distribution network, the principal auto parts distribution network in Europe. The company's product portfolio is organized into two main axes: (1) physical product categories — Carrocería (bodywork), Recambio eléctrico (electrical spare parts), Recambio mecánico (mechanical spare parts), Herramienta y Utillaje (tools and workshop equipment), Pintura (paint and coatings), and Neumáticos (tires) — sourced from dozens of brand partners; and (2) a suite of digital platforms and services — AD 360° (central customer portal for purchasing and technical information), AD Taller (workshop management software in ADT and ADT Integración Total tiers), DISNET (technical information platform), AD Service (technical support call center), Programa Millennium (technology adaptation and training program), a full training catalog (electromechchanics, bodywork, industrial vehicles, workshop management, online via CampusEina), Redes de Talleres AD (affiliated workshop networks covering Expert Service Car, Taller AD, Bosch Car Service, Elite, and Premium tiers), SAT technical assistance with remote TeamViewer connectivity, and an Events program. These digital tools form an integrated ecosystem anchored around AD 360° and AD Taller, with DISNET providing the technical data layer, AD Service delivering expert diagnosis support, and the Millennium program bundling training and technology adoption services.

Differentiator

Problem solved

Functional benefit

Brands

• Expert Service Car: Network of workshops with brand identity and support services.
• Taller AD
• Bosch Car Service

Products and services

• Carrocería (Bodywork Parts) Bodywork products providing first-quality solutions for automotive body repair professionals, covering all body shop needs.
• Recambio eléctrico (Electrical Spare Parts) Electrical spare parts category continuously expanded to meet the growing presence of electronics in modern vehicles.
• Recambio mecánico (Mechanical Spare Parts) Mechanical spare parts including shock absorbers, belts, and discs, offered as a total distributor covering all workshop needs.
• Herramienta y Utillaje (Tools and Workshop Equipment) Wide and varied selection of tools and equipment for optimal workshop tooling, including tire changers and diagnostic equipment.
• Pintura (Paint and Coatings) Complete range of paint products and body shop-associated tools enabling end-to-end repair execution for bodywork shops.
• Neumáticos (Tires) Tires from leading brands (Goodyear, Michelin, Continental, Pirelli, Bridgestone, Dunlop, Firestone, Kumho, Cooper, and others) offered at competitive price positioning for end customers.
• AD 360º Customer Portal B2B e-commerce and technical information platform integrating spare parts catalog, online purchasing, quote generation, vehicle identification, real-time availability and conditions consultation from the AD Parts distributor group.
• AD Taller Workshop Management Software Online workshop management application with multi-device and multi-company connection, offering modules for stock, purchasing, sales, treasury, accounting, repairs, time tracking, and control. Includes voice-based work order entry and automatic vehicle identification via license plate.
• DISNET Technical Information Platform Online technical information platform providing quick access to vehicle data by brand, model, and version via chassis number or license plate lookup, including component location, wiring diagrams, fault codes, and repair times.
• AD Service Technical Assistance Technical support service covering all current market brands and models, providing diagnosis and repair assistance through a ticketing platform accessible from smartphone, tablet, or PC.
• Programa Millennium

Quantifiable outcome

• Programa Millennium has trained over 170,000 professionals across Europe
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• SchaefflerminorStrategic or Co-development Partner · 28 September 2024Partner in the inaugural Vemare Cup motorsport event, where participants represented their workshops and attended technical presentations on sustainability, new technologies, and environmental care.
• AD PartscoreChannel Partner/ Reseller/ DistributorAD Parts is the parent company and primary supplier/network for Grupo Vemare. As part of the AD Parts network, Vemare gains access to shared digital platforms (AD 360º, AD Taller, DISNET, AD Service), the Programa Millennium training program, collective purchasing power, and brand affiliation with Europe's leading independent aftermarket parts distribution network. Vemare is part of AD Transcose and AD Paher group companies.
• LEAO TireminorChannel Partner/ Reseller/ DistributorTire brand incorporated into Vemare's catalog, offering full range of tires for passenger, SUV, and van applications with advanced technology for grip, safety, and fuel efficiency. Trusted by Volkswagen, MAN, Real Madrid, and Juventus.
• Grup EinacoreTechnology or IntegrationTechnical center providing training and technical support services to the AD Parts network. Runs CampusEina online training platform, AD TV studio, AD Service (60+ technical advisors), and practical training facilities. Vemare conducts visits and joint training with Grup Eina.
• Hofmann (Snap-on)minorChannel Partner/ Reseller/ DistributorWorkshop equipment brand specializing in wheel service equipment. With over 85 years of experience, Hofmann is a world leader in automotive service equipment innovation and provides precision tools for demanding workshop applications with numerous OEM homologations.
• EFA ManzanaresminorStrategic or Co-development PartnerAgricultural vocational training center in Ciudad Real where Vemare, together with Sinnek, conducted training sessions for local workshops.
• Avante 3 AssociationminorOthersNon-profit association supporting people with intellectual disabilities. Vemare participates in community events organized by Avante 3 and engages in social responsibility initiatives promoting inclusion and diversity in the workplace.
• Isidre Esteve / Team RepsolminorOthersRally Raid driver sponsored by AD Parts who represents the network in competitions including the Dakar Rally. Vemare supports and celebrates his performances as part of the AD Parts family.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Serca Group: Spanish IAM parts distribution network organizing regional distributors under shared branding, purchasing, and digital platforms—mirroring Vemare's AD Parts network model and central Spain footprint.
• Recalvi: Spanish IAM distributor with similar multi-brand parts, logistics network, and workshop brand programs. Operates as part of the Groupauto international network, directly comparable to Vemare's AD Parts affiliation.
• Temot International: Global IAM parts distributor network with European presence; comparable network-affiliation model offering shared purchasing, branding, and digital infrastructure to regional distributors like Vemare.
• ATR International / Groupauto Spain: International IAM distribution network with Spanish presence; operates as a competing network to AD Parts, providing shared services, training programs, and digital tools to affiliated distributors.

Broad incumbents

• LKQ Corporation: Largest North American and expanding European IAM parts distributor; competes in collision parts, mechanical, and recycled components with broad incumbent scale well beyond Vemare's regional focus.
• Alliance Automotive Group (AAG): Major pan-European IAM parts distributor operating multiple national networks across UK, France, Germany, and Iberia; broader geographic and product portfolio but overlapping customer base of independent workshops.
• Würth Group: Global supplier of automotive and industrial consumables, tools, and workshop equipment with strong Iberian operations; competes with Vemare in the tools and workshop equipment category.

Others

• AD Parts (parent network): European IAM distribution network that is Vemare's parent/strategic affiliate; provides shared digital platforms, training, and purchasing power that underpin Vemare's competitive position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@grupovemare_
• Facebookfacebook.com/grupovemare
• LinkedInlinkedin.com/company/grupo-vemare
• Instagraminstagram.com/grupovemare
• Xx.com/grupovemare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Vemare