Lumico
- Company typePrivate
- Founded2014
- HeadquartersStellenbosch, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
Lumico firmographics
Firmographics- Name
- Lumico
- Legal name
- Lumico (Pty) Ltd
- Website
- https://lumico.co.za
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lumico industry classification
Industry- Product category
- Integrated Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
Keywords
Where Lumico is headquartered
LocationHeadquarters
- HQ city
- Stellenbosch
- HQ country
- South Africa
- HQ region
- Africa
Offices2 records
Markets served
Lumico business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Services: Brand creation, copywriting, layout design, UI/UX design, and brand communication services. Typically project-based or retainer arrangements with enterprise clients.
- Performance Marketing Services: Paid media buying across digital channels (Facebook, Instagram, Google, programmatic, TikTok) and traditional media (TV, radio, print, out-of-home). Revenue generated through media spend management and strategy fees.
- Production and Events: Video production, photography, animation, event management, and post-production services. In-house crew includes directors, scriptwriters, production managers, videographers, editors, colorists, and sound designers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Lumico product offering
Product offeringCore offering
Lumico is a South African integrated marketing agency delivering strategy, creative, paid media, and production services to large enterprise and government clients. The work is organized into three divisions: Lumico Captivate (brand creation, copywriting, layout, UI/UX, content and social media), Lumico Amplify (paid digital and traditional media buying, media planning, analytics), and Lumico 4AM (video, photo, animation, 3D, and event production). Campaigns are measured against business ROI rather than vanity metrics, using a "content science" methodology that combines data analytics with creative storytelling.
Product overview
Lumico is a South African integrated marketing agency operating as a unified platform with three distinct divisions: Lumico Captivate (creative/copywriting/design), Lumico Amplify (performance marketing/paid media), and Lumico 4AM (video production/events). The company delivers integrated marketing solutions combining strategy, creative content production, media planning, and performance analytics to provide measurable ROI for clients across various industries including agriculture, finance, retail, and luxury brands.
Differentiator
Problem solved
Functional benefit
Brands
- Lumico Amplify: Performance marketing division offering paid digital channels, media buying, strategy, and analytics.
- Lumico Captivate
- Lumico 4AM
Products and services
- Lumico Captivate Creative division of Lumico combining copywriting and design to craft brand content, covering brand creation, creative positioning, brand experience design, layout design, UI/UX for websites, content marketing, and social media management for large enterprise and government clients.
- Lumico Amplify Performance marketing division of Lumico focused on connecting clients with their audiences through paid digital channels (Instagram, Facebook, Pinterest, LinkedIn, TikTok, YouTube), programmatic media buying, Google Search Ads, traditional media buying (television, radio, print, out-of-home), and marketing strategy development.
- Lumico 4AM Production and events division of Lumico specializing in multi-platform video and photo content, including directing, scriptwriting, production management, videography, editing, animation, graphics, stop-motion, 3D modeling, product and commercial photography, and full event management services (pre-event coordination, AV and sound, staging, live streaming, on-site coverage).
Quantifiable outcome
- 49.54% of total campaign impressions from TikTok (first Afrikaans TikTok ad)
- +3 more outcomes
Companies that use Lumico
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles1 record
Lumico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lumico partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Lumico competitors and assessment
Company assessmentBroad incumbents
- Ogilvy South Africa: WPP-owned full-service advertising agency operating in South Africa across creative, media, PR and digital. Directly comparable to Lumico as an enterprise-focused integrated agency with broader global network resources.
- Publicis Groupe Africa: Global holding-company network with significant South African operations including creative, media and digital agencies. Competes for the same enterprise integrated-marketing mandates as Lumico at larger scale.
- TBWA South Africa: Omnicom-owned creative agency network with South African operations delivering integrated campaigns across creative, content and media. Comparable to Lumico in offering enterprise clients full-service execution.
- BBDO South Africa: Omnicom-owned creative agency with a strong South African presence, particularly through its Net#work BBDO joint venture. Competes with Lumico for enterprise creative and integrated campaign work.
- DDB South Africa: DDB Worldwide's South African operations providing creative, digital and integrated marketing services. Comparable to Lumico in serving enterprise clients with multi-channel campaigns.
- VML South Africa: Global brand and customer experience agency (now part of WPP following the VMLY&R merger) with a South African presence. Comparable to Lumico as a full-service creative, digital and production-focused agency.
Direct peers
- Joe Public United: Large independent South African integrated creative and advertising agency group. Highly comparable as a homegrown full-service competitor pursuing award-winning work for enterprise and consumer brands.
- M&C Saatchi Abel: Independent South African integrated agency group (formerly part of the M&C Saatchi global network). Direct comparable to Lumico as an award-winning homegrown full-service agency pursuing enterprise clients.
- King James Group: Award-winning independent South African creative and integrated marketing agency. Direct comparable to Lumico as a leading domestic creative boutique recognized at Smarties, Bookmarks and similar industry awards.
- Promise Digital: South African digital and performance marketing agency serving enterprise clients with paid media, programmatic and integrated digital campaigns. Comparable to Lumico's Amplify division capabilities.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lumico social profiles
Digital presenceLumico compliance and trust
Trust signalCompliance1 record
Lumico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lumico leadership team
Management profileNumber of profiles
Profiles4 records
Lumico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lumico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lumico
What does Lumico do?
Lumico is a South African integrated marketing agency delivering strategy, creative, paid media, and production services to large enterprise and government clients. The work is organized into three divisions: Lumico Captivate (brand creation, copywriting, layout, UI/UX, content and social media), Lumico Amplify (paid digital and traditional media buying, media planning, analytics), and Lumico 4AM (video, photo, animation, 3D, and event production). Campaigns are measured against business ROI rather than vanity metrics, using a "content science" methodology that combines data analytics with creative storytelling.
Is Lumico a public or private company?
Lumico is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lumico founded?
Lumico was founded in 2014. It employs 11 to 50 people.
Where is Lumico based?
Lumico is headquartered in Stellenbosch, South Africa, in the Africa region.
How does Lumico make money?
Three revenue lines are on record. Creative Services are the primary driver. The others are performance Marketing Services and production and Events.
Who are Lumico's main competitors?
Broad incumbents on record are Ogilvy South Africa, Publicis Groupe Africa, TBWA South Africa, BBDO South Africa, DDB South Africa and VML South Africa. Direct peers are Joe Public United, M&C Saatchi Abel, King James Group and Promise Digital.
Does Lumico have an API?
No public API is recorded for Lumico.
What industry is Lumico in?
Lumico's product category is Integrated Marketing Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 54181 and its SIC code is 7311.