MHS Lift
MHS Lift is a 55-year-old, family-owned material handling equipment dealer and warehouse solutions provider serving 2,250+ customers across the US with forklifts, rentals, parts, service, warehouse optimization, and automation from brands including Crown, UniCarriers, and Movu Robotics.
- Company typePrivate
- Founded1970
- HeadquartersPennsauken, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What MHS Lift does
MHS Lift (legal name: Material Handling Supply, Inc.) is a US-based, family-owned material handling equipment dealer and warehouse solutions provider founded in 1970 in Pennsauken, New Jersey. The company distributes forklifts, aerial lifts, personnel carriers, industrial vehicles, packaging equipment, and floor cleaning equipment under OEM partnerships with Crown, UniCarriers, Genie, Kärcher, Robopac, Columbia, and Taylor-Dunn, while also operating an Integrated Solutions practice that delivers warehouse design, space optimization, equipment planning, and automation implementation services including Crown DualMode automated forklifts, Rocla Automated Guided Vehicles (AGVs), and Movu Atlas four-way shuttle systems.
The business operates from nine office locations across New Jersey, Delaware, Pennsylvania, Tennessee, Texas, Arizona, Ohio, and Illinois, supported by a 113,000 sq ft headquarters, 100+ field service technicians, $3M in-stock parts inventory, and a stated 5,000+ forklifts enrolled in recurring Guaranteed Full Maintenance and Preventive Maintenance programs. A proprietary digital layer — the MyFleet365 web portal, lift-truck telematics, and a 24/7 website AI Assistant — provides real-time fleet visibility, service request management, parts ordering, and operator-compliance tracking. The company has held consecutive Crown Summit Awards and UniCarriers Premier Club Awards since at least 2010 and has been recognized as a USA Today and Philadelphia Inquirer Top Workplace each year from 2020 through 2026.
MHS Lift generates revenue across four streams: one-time equipment sales (new and used), subscription-style equipment rentals (daily/weekly/monthly), recurring parts and service contracts, and project-based integrated solutions and warehouse automation engagements. Pricing is quote-based and not publicly disclosed; equipment is financed through lease or purchase, and maintenance is sold as a fixed monthly fee that includes parts, labor, safety inspections, and loaner equipment. The company serves a stated base of 2,250 customers ranging from Fortune 500 enterprises (e.g., NFI, Leslie's Pool, Acme Corrugated Box) to multi-generational family-owned SMBs (e.g., Penn Jersey Paper, Kramer Beverage, Sardo & Sons), with no external institutional funding and continuous family ownership across 55 years.
MHS Lift firmographics
Firmographics- Name
- MHS Lift
- Legal name
- Material Handling Supply, Inc.
- Website
- https://mhslift.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MHS Lift is a 55-year-old, family-owned material handling equipment dealer and warehouse solutions provider serving 2,250+ customers across the US with forklifts, rentals, parts, service, warehouse optimization, and automation from brands including Crown, UniCarriers, and Movu Robotics.
- Ownership category
- akta.pro rank
MHS Lift industry classification
Industry- Product category
- Material Handling Equipment
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)
- akta.pro secondary industries
- Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD), Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
Keywords
Where MHS Lift is headquartered
LocationHeadquarters
- HQ city
- Pennsauken
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
MHS Lift business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: Sales of new and used forklifts, pallet jacks, aerial lifts, sweepers, and other material handling equipment from brands including Crown, UniCarriers, Genie, Kärcher, Taylor-Dunn, Robopac, and Columbia
- Equipment Rentals: Rental equipment for daily, weekly, monthly, or longer terms with average equipment age of three years. Offers largest fleet of tall reach trucks and stock pickers in the regional area
- Parts and Service: $3 million in-stock inventory of replacement parts for all makes and models. 90+ field service technicians provide preventive maintenance and emergency repair service. Maintenance programs include Guaranteed Full Maintenance and Preventive Maintenance options
- Integrated Solutions and Warehouse Optimization: Warehouse design, optimization, automation services, racking solutions, loading dock equipment, mezzanines, conveyor systems, and automation implementation including AS/RS and AGVs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Equipment sales with competitive pricing and financing options |
| Subscription | Monthly | Equipment rental programs with flexible terms |
| Subscription | Monthly | Maintenance programs - Guaranteed Full Maintenance and Preventive Maintenance |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MHS Lift product offering
Product offeringCore offering
MHS Lift sells, rents, and services forklifts and material handling equipment from brands including Crown, UniCarriers, Genie, Robopac, Columbia, Taylor-Dunn, and Kärcher. The company also delivers integrated warehouse solutions including design, space optimization, racking, mezzanines, and automation systems such as Crown DualMode forklifts, Rocla AGVs, and Movu Atlas four-way shuttles. Supporting offerings include 24/7 parts, preventive and guaranteed maintenance programs, operator training, telematics, and the MyFleet365 fleet management portal.
Product overview
MHS Lift operates as a nationally-recognized material handling equipment dealer and warehouse solutions provider offering a multi-brand portfolio of distributed equipment (Crown, UniCarriers, Genie, Robopac, Columbia, Taylor-Dunn, Kärcher) alongside proprietary service offerings. The core product line centers on forklifts, lift trucks, aerial equipment, and industrial vehicles, complemented by an Integrated Solutions segment providing warehouse design, optimization, and automation services featuring Crown DualMode automated forklifts and Rocla AGVs. Key digital products include MyFleet365 (fleet management portal) and telematics services. The business model combines equipment sales/rentals with 24/7 parts and maintenance services, operator training, and comprehensive fleet management to serve warehouses across North America.
Differentiator
Problem solved
Functional benefit
Brands
- MyFleet365: A complimentary fleet management portal providing real-time visibility into equipment usage, maintenance schedules, and fleet performance.
Products and services
- Crown Forklifts and Lift Trucks
Quantifiable outcome
- Aisle width can be decreased by up to 50% through equipment evaluation and optimization
- +3 more outcomes
Companies that use MHS Lift
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
MHS Lift technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
MHS Lift partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Movu RoboticscoreMHS Lift expanded partnership with Movu Robotics (Belgian warehouse automation company) becoming the first integrator in North America to successfully commission a second Movu Atlas four-way shuttle system. The partnership began in 2019 with the first Movu Robotics installation in the region. The collaboration focuses on deploying next-generation automation systems including Movu's Atlas four-way shuttle technology for high-performance warehouses seeking improved density, efficiency, and scalability.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
MHS Lift competitors and assessment
Company assessmentBroad incumbents
- Toyota Material Handling Systems & Solutions (Toyota Industries dealer network): Largest material handling equipment manufacturer and dealer network in North America, offering new forklift sales, rentals, parts, service, and automation across all 50 states — directly comparable end-to-end offering to MHS Lift but with proprietary OEM equipment and substantially greater scale.
- Hyster-Yale (Hyster and Yale dealer networks): Global forklift OEM (Hyster, Yale, UTILEV) with national dealer networks providing sales, rentals, parts, service, and warehouse automation — competes head-to-head with MHS Lift for multi-site enterprise and SMB accounts.
- Raymond Corporation: Major forklift and warehouse automation OEM with a national dealer network and direct enterprise sales of iWarehouse automation solutions — competes with MHS Lift both as a dealer channel alternative and as a vendor partner (Crown's primary automation rival).
- KION Group (Linde Material Handling, STILL): Global intralogistics OEM owning Linde and STILL brands; provides forklifts, warehouse automation (including Dematic), and full dealer-network service — compete with MHS Lift for both lift truck and automation budget at enterprise accounts.
Direct peers
- MH Equipment: Multi-brand material handling equipment dealer offering forklifts, aerial lifts, and warehouse solutions across the Midwest and Mid-South with full-service sales, rental, parts, and automation — closest comparable business model and customer mix to MHS Lift.
- Alta Equipment Group: Public multi-brand industrial equipment dealer providing forklifts, aerial lifts, and material handling solutions across the US, with consolidated service, parts, and rental operations — similar dealer model with a PE-backed/scaled growth profile.
- Papé Material Handling: Family-owned West Coast material handling dealer distributing Hyster-Yale forklifts with sales, rentals, parts, service, and warehouse solutions — comparable multi-location dealer model in a different geography.
- Carolina Handling: Southeast-focused material handling equipment dealer offering forklift sales, rentals, parts, service, and automated warehouse solutions — directly comparable regional dealer profile with similar multi-brand distribution approach.
- Raymond Handling Solutions: Mid-Atlantic and Southeast forklift/warehouse automation dealer (Raymond/Hyster brand) providing equipment, rentals, parts, service, and integrated solutions — directly competes with MHS Lift in overlapping geographies (DE, PA, NC).
Regional players
- Jungheinrich: European warehouse equipment manufacturer (forklifts, pallet trucks, racking, AGVs, stacker cranes) with a growing US dealer and direct sales presence — comparable warehouse automation/multi-brand dealer positioning but headquartered outside the US.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MHS Lift social profiles
Digital presenceMHS Lift financial estimates
Financial estimateRevenue estimate
Valuation estimate
MHS Lift leadership team
Management profileNumber of profiles
Profiles1 record
MHS Lift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MHS Lift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MHS Lift
What does MHS Lift do?
MHS Lift sells, rents, and services forklifts and material handling equipment from brands including Crown, UniCarriers, Genie, Robopac, Columbia, Taylor-Dunn, and Kärcher. The company also delivers integrated warehouse solutions including design, space optimization, racking, mezzanines, and automation systems such as Crown DualMode forklifts, Rocla AGVs, and Movu Atlas four-way shuttles. Supporting offerings include 24/7 parts, preventive and guaranteed maintenance programs, operator training, telematics, and the MyFleet365 fleet management portal.
Is MHS Lift a public or private company?
MHS Lift is a private company. It is classified as family owned and is currently operating.
When was MHS Lift founded?
MHS Lift was founded in 1970. It employs 51 to 100 people.
Where is MHS Lift based?
MHS Lift is headquartered in Pennsauken, United States, in the North America region.
How does MHS Lift make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals, parts and Service and integrated Solutions and Warehouse Optimization.
Who are MHS Lift's main competitors?
Broad incumbents on record are Toyota Material Handling Systems & Solutions (Toyota Industries dealer network), Hyster-Yale (Hyster and Yale dealer networks), Raymond Corporation and KION Group (Linde Material Handling, STILL). Direct peers are MH Equipment, Alta Equipment Group, Papé Material Handling, Carolina Handling and Raymond Handling Solutions. Jungheinrich is listed as a regional player.
Does MHS Lift have an API?
No public API is recorded for MHS Lift.
What industry is MHS Lift in?
MHS Lift's product category is Material Handling Equipment. Its primary akta.pro industry code is IMAHABAA, Forklifts & Industrial Trucks (IC & Electric), with a secondary code of TLABAFAD, Cranes & Heavy Lifting Equipment Rental/Leasing. Its NAICS code is 333924 and its SIC code is 3537.