The Frozen Farmer
The Frozen Farmer is a Delaware-based CPG brand that produces Froberts™, sorbets, and ice cream from misfit produce sourced through its affiliated Evans Farms. It sells pints through 80+ U.S. grocery retailers including Kroger, ships direct-to-consumer online, and operates an on-farm creamery in Bridgeville.
- Company typePrivate
- Founded2020
- HeadquartersBridgeville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Frozen Farmer does
The Frozen Farmer is a Bridgeville, Delaware-based farm-to-freezer CPG company founded by Katey Evans as an extension of Evans Farms, a third-generation family farming operation spanning 3,000+ acres. Its core product is the Frobert™ — a proprietary blend of sorbet and frozen dairy dessert designed to deliver the creaminess of premium ice cream with less fat, sugar, and calories. The company sources "misfit" produce — fruit rejected by grocers for cosmetic reasons — to address an estimated 20%+ produce waste rate, and operates a sorbet line that is fat-free, dairy-free, gluten-free, and vegan-friendly with pints as low as 70 calories. A traditional handmade ice cream line spans 35+ flavors, supplemented by Freezer Squeezers™ in squeezable-tube format.
The company makes money through three primary channels: retail pint sales at $4.47-$5.99 across 80+ grocery chains (anchored by Kroger, Giant Food, Southeastern Grocers, and others including Target, Costco, Whole Foods, and HEB); DTC e-commerce at $9.99/pint with nationwide dry-ice shipping; and on-premise sales through its Bridgeville farm creamery plus a bookable ice cream truck for events. The brand was amplified nationally by a March 2020 appearance on ABC's Shark Tank resulting in a deal with Lori Greiner, followed by a 2022 NASCAR Cup Series sponsorship as part of the Kroger Racing family and a 2024 co-branded Barbie Freezer Squeezers™ product for Barbie's 65th anniversary. The company holds WBENC women-owned and Kosher dairy certifications, operates with 11-50 employees, and is led by founder Katey Evans alongside her husband and third-generation farmer Kevin Evans.
The Frozen Farmer firmographics
Firmographics- Name
- The Frozen Farmer
- Legal name
- The Frozen Farmer
- Website
- https://thefrozenfarmer.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Frozen Farmer is a Delaware-based CPG brand that produces Froberts™, sorbets, and ice cream from misfit produce sourced through its affiliated Evans Farms. It sells pints through 80+ U.S. grocery retailers including Kroger, ships direct-to-consumer online, and operates an on-farm creamery in Bridgeville.
- Ownership category
- akta.pro rank
The Frozen Farmer industry classification
Industry- Product category
- Frozen Desserts
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)
- akta.pro secondary industries
- Dairy-Based Frozen Novelties Manufacturing (Bars, Sandwiches, Cones) (AFAHAEAG), Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties) (AFAHAJAE)
Keywords
Where The Frozen Farmer is headquartered
LocationHeadquarters
- HQ city
- Bridgeville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Frozen Farmer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: The Frozen Farmer sells pints of sorbet, Froberts, and ice cream through grocery retail stores nationwide at price points ranging from $4.47 to $5.99 per pint.
- E-commerce Direct Sales: Online storefront selling products directly to consumers with shipping nationwide. Pints are priced at $9.99 each, which includes dry ice and shipping container costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Grocery store pints (retail) |
| Unit Pricing | Pay-as-you-go | Online direct-to-consumer pints |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
The Frozen Farmer product offering
Product offeringCore offering
The Frozen Farmer manufactures and sells premium handmade frozen desserts — including ice cream, sorbets, and its signature Froberts™ — made with upcycled misfit produce from the Evans family's third-generation farm. Products are distributed through grocery retail chains nationwide, a direct-to-consumer e-commerce store with dry-ice shipping, an on-farm creamery in Bridgeville, Delaware, and a bookable ice cream truck.
Product overview
The Frozen Farmer is a farm-to-freezer dessert company offering three primary product lines: Ice Cream (homemade from scratch with over 35 flavors), Sorbets (100% real fruit, vegan, gluten-free frozen desserts), and Froberts™ (the company's signature blend combining sorbet and frozen dairy dessert for a lower-calorie, lower-fat alternative to traditional ice cream). Additional offerings include on-farm dining services, mobile ice cream truck event bookings, and direct-to-consumer online shipping. The company also produces limited-edition collaborative products like Barbie Freezer Squeezers™. Products are available at over 80 retailers nationwide including Kroger, Giant, Harris Teeter, and Southeastern Grocers, as well as through the company's own online store.
Differentiator
Problem solved
Functional benefit
Brands
- Froberts™: The company's signature blend of sorbet and frozen dairy dessert that has all of the delicious taste of traditional ice cream but with less calories, fat and sugar.
- Freezer Squeezers™
Products and services
- Froberts™ The company's signature line of sorbet and frozen dairy dessert blends that deliver the creaminess of traditional premium ice cream with less fat, sugar, and calories. Available in multiple flavors including a Kroger-exclusive Apple Pie Frobert™.
- Sorbets 100% real fruit frozen desserts that are fat-free, dairy-free, gluten-free, and vegan-friendly, with calorie counts as low as 70 per pint. Available in flavors including Strawberry, Honeydew, Watermelon, Peach, Mango, Raspberry, Cherry, Strawberry Lemonade, Banana Berry, Cantaloupe, Mango Pineapple, and Lemon.
- Premium Ice Cream Handmade-from-scratch premium ice cream made with the freshest ingredients, available in over 35 flavors including Banana's Foster, Peanut Butter Cup, Vanilla, Chocolate, Strawberry, Mint Chocolate Chip, and seasonal varieties.
- Barbie Freezer Squeezers™ Frozen fruit-based treats in easy-to-squeeze tubes, fat-free, dairy-free, gluten-free, and vegan-friendly. Includes the Strawberry Lemonade Sorbet collaboration with Mattel's Barbie brand for their 65th anniversary.
- In-Store Sundaes and Treats In-store indulgent items at the on-farm creamery, including Ice Cream Sundaes, Brownie Sundaes, Banana Splits, Smoothies, Milkshakes, and Root Beer Floats.
- Ice Cream Truck Event Services
Quantifiable outcome
- Less than 20% of fruits and veggies wasted
- +3 more outcomes
Companies that use The Frozen Farmer
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
The Frozen Farmer technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Frozen Farmer partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- Mattel / BarbieflagshipPartnership with the iconic Barbie brand celebrating their 65th anniversary. The collaboration created the Barbie Freezer Squeezers Strawberry Lemonade Sorbet product, available exclusively at Kroger, Giant Food, and Southeastern Grocers. Both brands share values around empowering girls and celebrating differences.
- JTG Daugherty RacingflagshipThe Frozen Farmer joined the Kroger Racing family of brands to sponsor JTG Daugherty Racing's No. 47 Camaro ZL1 driven by Ricky Stenhouse Jr. in the 2022 NASCAR Cup Series. The partnership aligns with shared values around diversity and healthy lifestyle choices. The brand logo appears on the race car at Dover Motor Speedway and other races.
- Ricky Stenhouse Jr.coreNASCAR Cup Series driver who represents The Frozen Farmer on his No. 47 Kroger Camaro. Stenhouse Jr. is a fitness enthusiast who appreciates the brand's healthy product options. He endorses the low-calorie Frobert and no-sugar-added sorbet products as part of his healthy lifestyle choices.
- KrogerflagshipMajor retail distribution partner carrying The Frozen Farmer products across all Kroger banner stores nationwide. Kroger is also the anchor partner for the NASCAR racing sponsorship, with The Frozen Farmer appearing on the Kroger-sponsored race car. Kroger was named a top corporation for women-owned businesses for over six consecutive years.
- Giant FoodcoreRegional grocery chain in the Mid-Atlantic region that carries The Frozen Farmer products, including the exclusive Barbie Freezer Squeezers collaboration product.
- Southeastern GrocerscoreRegional grocery company (parent of Winn-Dixie, Fresco y Más, and Harvey Whitehead stores) that carries The Frozen Farmer products, including the exclusive Barbie Freezer Squeezers.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
The Frozen Farmer competitors and assessment
Company assessmentDirect peers
- Jeni's Splendid Ice Creams: Premium artisanal ice cream brand with DTC shipping and grocery distribution, comparable in positioning, flavor innovation strategy, and premium price points to The Frozen Farmer.
- Halo Top Ice Cream: Better-for-you, lower-calorie ice cream brand that scaled nationally through grocery; comparable consumer segment (health-conscious indulgence) and lower-calorie positioning as Frobert™.
- Salt & Straw: Premium, story-driven artisanal ice cream brand with DTC shipping and growing grocery presence; closest comparable on brand-building, DTC, and premium price strategy.
Broad incumbents
- Ben & Jerry's: Unilever-owned national ice cream brand; sets the standard for novelty flavors, retail presence, and grocery shelf competition that The Frozen Farmer must win against.
- Häagen-Dazs: Nestlé-owned premium ice cream and sorbet brand with broad grocery and foodservice distribution; competes in the same pint-and-frozen-dessert shelf space as The Frozen Farmer.
- Talenti Gelato & Sorbetto: Unilever-owned premium gelato and sorbet brand positioned on real-fruit, clean ingredient story; directly competes with The Frozen Farmer's sorbet and Frobert™ offerings at retail.
- Turkey Hill Dairy: Mid-Atlantic regional dairy and ice cream manufacturer with strong grocery presence in stores that overlap with The Frozen Farmer's Kroger and Giant distribution footprint.
- Wells Enterprises (Blue Bunny): Large private ice cream and frozen novelties manufacturer behind Blue Bunny; sets competitive pricing and shelf standards in grocery that press smaller premium entrants.
Emerging players
- Coolhaus: Innovative, female-founded artisanal ice cream and novelties brand with grocery distribution; parallels The Frozen Farmer's farm-based, uniquely branded scoop and novelty strategy.
Regional players
- Perry's Ice Cream: Northeast US regional ice cream manufacturer with broad flavor portfolio and foodservice channel; competes with Frozen Farmer for regional grocery and on-premise accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Frozen Farmer social profiles
Digital presenceThe Frozen Farmer compliance and trust
Trust signalCompliance2 records
The Frozen Farmer financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Frozen Farmer leadership team
Management profileNumber of profiles
Profiles2 records
The Frozen Farmer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Frozen Farmer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Frozen Farmer
What does The Frozen Farmer do?
The Frozen Farmer manufactures and sells premium handmade frozen desserts — including ice cream, sorbets, and its signature Froberts™ — made with upcycled misfit produce from the Evans family's third-generation farm. Products are distributed through grocery retail chains nationwide, a direct-to-consumer e-commerce store with dry-ice shipping, an on-farm creamery in Bridgeville, Delaware, and a bookable ice cream truck.
Is The Frozen Farmer a public or private company?
The Frozen Farmer is a private company. It is classified as family owned and is currently operating.
When was The Frozen Farmer founded?
The Frozen Farmer was founded in 2020. It employs 11 to 50 people.
Where is The Frozen Farmer based?
The Frozen Farmer is headquartered in Bridgeville, United States, in the North America region.
How does The Frozen Farmer make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are E-commerce Direct Sales.
Who are The Frozen Farmer's main competitors?
Direct peers on record are Jeni's Splendid Ice Creams, Halo Top Ice Cream and Salt & Straw. Broad incumbents are Ben & Jerry's, Häagen-Dazs, Talenti Gelato & Sorbetto, Turkey Hill Dairy and Wells Enterprises (Blue Bunny). Coolhaus is listed as an emerging player. Perry's Ice Cream is listed as a regional player.
Does The Frozen Farmer have an API?
No public API is recorded for The Frozen Farmer.
What industry is The Frozen Farmer in?
The Frozen Farmer's product category is Frozen Desserts. Its primary akta.pro industry code is AFAKAKAE, Ice Cream, Frozen Desserts & Novelties Manufacturing, with a secondary code of AFAHAEAG, Dairy-Based Frozen Novelties Manufacturing (Bars, Sandwiches, Cones). Its NAICS code is 311520 and its SIC code is 2024.