What Jtg Daugherty Racing does

Jtg Daugherty Racing, operating commercially as Hyak Motorsports (legal entity Smith Racing, LLC), is a private American professional stock car racing organization. Its primary business is fielding the No. 47 Chevrolet full-time in the NASCAR Cup Series with veteran driver Ricky Stenhouse Jr., a multi-year contract extension for whom was announced May 11, 2026. The team maintains a technical alliance with Hendrick Motorsports and operates from a 130,000 square foot facility in Harrisburg, NC, with 51–100 employees across its racing and consumer activation, online race marketing, and training services functions.

The underlying operational technology stack is conventional NASCAR Cup Series race engineering: chassis, aerodynamic, and powertrain preparation augmented by the Hendrick Motorsports technical alliance. There is no disclosed proprietary software platform, app, or public API; the digital footprint is limited to the hyakmotorsports.com web property, social channels (Facebook, Instagram, X), and a Shopify-hosted merchandise storefront. The legal entity holds registered trademarks for 'HYAK MOTORSPORTS', 'HYAK' (a Chinook Jargon term meaning 'fast'), and the No. 47 car trade dress.

Revenue is generated predominantly through corporate sponsorship of the race car, providing branding and national broadcast exposure across NASCAR's media partners (TNT, PRN, SiriusXM, MAX). Recent primary-sponsor additions include Clemco (May 20, 2026, multi-race at EchoPark Speedway and World Wide Technology Raceway) and Sycuan Casino Resort (May 13, 2026, Inaugural San Diego Race). Sponsorship terms are not publicly disclosed and are negotiated per-deal. Secondary revenue comes from direct-to-consumer merchandise sales through the team's Shopify store and ancillary consumer activation and online race marketing services described in the company's own positioning. The company was founded in 1995 and is owned by Gordon Smith, Mark Hughes, NASCAR professional Ernie Cope, and former NBA All-Star center Brad Daugherty, with no disclosed institutional investors or external capital rounds.

Name

Jtg Daugherty Racing

Legal name

Smith Racing, LLC

Website

https://jtgdaughertyracing.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Jtg Daugherty Racing (operating as Hyak Motorsports, Smith Racing, LLC) is a private NASCAR Cup Series team that fields the No. 47 Chevrolet with driver Ricky Stenhouse Jr. from a 130,000 sq ft facility in Harrisburg, NC, generating revenue through corporate race sponsorships and ancillary consumer activation and online race marketing services.

Ownership category

akta.pro rank

Product category

Motorsports Racing Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

Keywords

• Motorsports racing team
• NASCAR Cup Series
• Race sponsorship marketing
• Consumer brand activation
• Stock car racing

Headquarters

HQ city

Harrisburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Sponsorship Revenue: The team generates primary revenue through sponsorship deals with corporate partners who receive branding on the No. 47 Chevrolet race car and associated media exposure during races and events. Examples include Clemco and Sycuan Casino Resort serving as primary sponsors for specific races.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jtg Daugherty Racing operates as a motorsports organization that fields a full-time NASCAR Cup Series race team (the No. 47 Chevrolet, competing under the Hyak Motorsports brand) and delivers race marketing, sponsorship activation, and consumer engagement services to corporate partners. Revenue is generated primarily through selling sponsorship packages that place partner branding on the race car and team assets during NASCAR Cup Series events, supplemented by brand activation and online race marketing/training services.

Differentiator

Problem solved

Functional benefit

Products and services

• NASCAR Cup Series Race Team (No. 47 Chevrolet) Full-time NASCAR Cup Series race team that competes at major U.S. speedways (Atlanta Motor Speedway, North Wilkesboro Speedway, Indianapolis Motor Speedway, etc.), giving corporate partners national broadcast exposure through race participation and media coverage.
• Race Car Sponsorship Packages Primary and multi-race sponsorship packages that place corporate partner branding on the No. 47 Chevrolet during designated NASCAR Cup Series events (e.g., Clemco at EchoPark Speedway and World Wide Technology Raceway; Sycuan Casino Resort at the Inaugural San Diego Race), providing brand visibility during live races and on NASCAR broadcast/digital media.
• Hyak Motorsports Team Shop (Merchandise) Online retail storefront for Hyak Motorsports-branded apparel and merchandise serving NASCAR fans and team supporters.
• Consumer Activation and Race Marketing Services Marketing services offering consumer activation, online race marketing, and training for corporate partners seeking motorsports-driven customer engagement.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• ClemcominorGTM or Marketing Partner · 20 May 2026Clemco serves as the Primary Sponsor for the No. 47 Chevrolet at EchoPark Speedway and World Wide Technology Raceway. This multi-race sponsorship provides branding visibility on the race car during designated NASCAR Cup Series events.
• Sycuan Casino ResortminorGTM or Marketing Partner · 13 May 2026Sycuan Casino Resort serves as the Primary Sponsor for the No. 47 Chevrolet at the Inaugural San Diego Race. This sponsorship provides exposure at a new venue on the NASCAR schedule.
• Hendrick MotorsportscoreStrategic or Co-development PartnerHyak Motorsports maintains a technical alliance with Hendrick Motorsports, one of the most successful organizations in NASCAR history. This alliance provides engineering support, technical resources, and access to technical expertise that enhances the team's competitive capabilities in the NASCAR Cup Series.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kaulig Racing: NASCAR team competing in both the Cup and Xfinity Series with multiple chartered entries. Comparable as a growth-stage multi-series team with similar sponsor mix and manufacturer alliance economics.
• Front Row Motorsports: NASCAR Cup Series team fielding multiple full-time entries with manufacturer alliances (Ford) and a similar sponsor-driven revenue model. Comparable as a mid-sized, multi-car Cup operation with technical partnership economics analogous to Hyak's Hendrick alliance.
• Spire Motorsports: NASCAR Cup Series team operating multiple chartered entries with a similar mid-tier competitive profile and sponsorship-driven business model. Directly comparable as a single-classification Cup team reliant on race-by-race and season-long sponsor partnerships.
• Rick Ware Racing: NASCAR Cup Series team fielding multiple entries, often with high sponsor rotation per race. Comparable to Hyak as a Cup team operating on a race-by-race sponsorship model rather than multi-season anchor deals.
• Legacy Motor Club: NASCAR Cup Series team that underwent a rebrand and restructuring, now fielding full-time entries with manufacturer support. Highly comparable to Hyak given its rebrand trajectory from a prior identity and single-car operational focus.

Broad incumbents

• Team Penske: Premier NASCAR Cup and IndyCar team with multiple full-time entries across series. Comparable as a broad incumbent in the same sport with overlapping sponsorship channels and broadcast exposure.
• Hendrick Motorsports: The most successful organization in NASCAR history and Hyak's technical alliance partner. Comparable as a broad incumbent providing engineering, parts, and technical infrastructure to alliance teams, with overlapping Cup Series operations.
• Joe Gibbs Racing: Elite NASCAR Cup Series team with multiple chartered entries and deep manufacturer (Toyota) alliance. Comparable as a broad incumbent in the same Cup Series market competing for the same sponsor dollars.

Emerging players

• 23XI Racing: NASCAR Cup Series team co-owned by Denny Hamlin and Michael Jordan, with Toyota alliance. Comparable as a celebrity-involvement, sponsor-attractive emerging Cup team that has set the bar for non-endemic sponsor monetization in recent years.
• Trackhouse Racing: NASCAR Cup Series team with a project-based, brand-forward operating model and international racing expansion. Comparable as a growth-stage Cup team that has successfully translated racing performance into mainstream cultural and sponsor relevance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nascar47
• Facebookfacebook.com/people/Hyak-Motorsports/61572349724568
• Instagraminstagram.com/hyakmotorsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jtg Daugherty Racing