The Frozen Farmer

What The Frozen Farmer does

The Frozen Farmer is a Bridgeville, Delaware-based farm-to-freezer CPG company founded by Katey Evans as an extension of Evans Farms, a third-generation family farming operation spanning 3,000+ acres. Its core product is the Frobert™ — a proprietary blend of sorbet and frozen dairy dessert designed to deliver the creaminess of premium ice cream with less fat, sugar, and calories. The company sources "misfit" produce — fruit rejected by grocers for cosmetic reasons — to address an estimated 20%+ produce waste rate, and operates a sorbet line that is fat-free, dairy-free, gluten-free, and vegan-friendly with pints as low as 70 calories. A traditional handmade ice cream line spans 35+ flavors, supplemented by Freezer Squeezers™ in squeezable-tube format.

The company makes money through three primary channels: retail pint sales at $4.47-$5.99 across 80+ grocery chains (anchored by Kroger, Giant Food, Southeastern Grocers, and others including Target, Costco, Whole Foods, and HEB); DTC e-commerce at $9.99/pint with nationwide dry-ice shipping; and on-premise sales through its Bridgeville farm creamery plus a bookable ice cream truck for events. The brand was amplified nationally by a March 2020 appearance on ABC's Shark Tank resulting in a deal with Lori Greiner, followed by a 2022 NASCAR Cup Series sponsorship as part of the Kroger Racing family and a 2024 co-branded Barbie Freezer Squeezers™ product for Barbie's 65th anniversary. The company holds WBENC women-owned and Kosher dairy certifications, operates with 11-50 employees, and is led by founder Katey Evans alongside her husband and third-generation farmer Kevin Evans.

Name

The Frozen Farmer

Legal name

The Frozen Farmer

Website

https://thefrozenfarmer.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Frozen Farmer is a Delaware-based CPG brand that produces Froberts™, sorbets, and ice cream from misfit produce sourced through its affiliated Evans Farms. It sells pints through 80+ U.S. grocery retailers including Kroger, ships direct-to-consumer online, and operates an on-farm creamery in Bridgeville.

Ownership category

akta.pro rank

Product category

Frozen Desserts

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

akta.pro secondary industries

Dairy-Based Frozen Novelties Manufacturing (Bars, Sandwiches, Cones) (AFAHAEAG), Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties) (AFAHAJAE)

Keywords

• Frozen desserts
• Artisan ice cream
• Sorbet products
• Farm ice cream
• Upcycled produce

Headquarters

HQ city

Bridgeville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: The Frozen Farmer sells pints of sorbet, Froberts, and ice cream through grocery retail stores nationwide at price points ranging from $4.47 to $5.99 per pint.
2. E-commerce Direct Sales: Online storefront selling products directly to consumers with shipping nationwide. Pints are priced at $9.99 each, which includes dry ice and shipping container costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

The Frozen Farmer manufactures and sells premium handmade frozen desserts — including ice cream, sorbets, and its signature Froberts™ — made with upcycled misfit produce from the Evans family's third-generation farm. Products are distributed through grocery retail chains nationwide, a direct-to-consumer e-commerce store with dry-ice shipping, an on-farm creamery in Bridgeville, Delaware, and a bookable ice cream truck.

Product overview

The Frozen Farmer is a farm-to-freezer dessert company offering three primary product lines: Ice Cream (homemade from scratch with over 35 flavors), Sorbets (100% real fruit, vegan, gluten-free frozen desserts), and Froberts™ (the company's signature blend combining sorbet and frozen dairy dessert for a lower-calorie, lower-fat alternative to traditional ice cream). Additional offerings include on-farm dining services, mobile ice cream truck event bookings, and direct-to-consumer online shipping. The company also produces limited-edition collaborative products like Barbie Freezer Squeezers™. Products are available at over 80 retailers nationwide including Kroger, Giant, Harris Teeter, and Southeastern Grocers, as well as through the company's own online store.

Differentiator

Problem solved

Functional benefit

Brands

• Froberts™: The company's signature blend of sorbet and frozen dairy dessert that has all of the delicious taste of traditional ice cream but with less calories, fat and sugar.
• Freezer Squeezers™

Products and services

• Froberts™ The company's signature line of sorbet and frozen dairy dessert blends that deliver the creaminess of traditional premium ice cream with less fat, sugar, and calories. Available in multiple flavors including a Kroger-exclusive Apple Pie Frobert™.
• Sorbets 100% real fruit frozen desserts that are fat-free, dairy-free, gluten-free, and vegan-friendly, with calorie counts as low as 70 per pint. Available in flavors including Strawberry, Honeydew, Watermelon, Peach, Mango, Raspberry, Cherry, Strawberry Lemonade, Banana Berry, Cantaloupe, Mango Pineapple, and Lemon.
• Premium Ice Cream Handmade-from-scratch premium ice cream made with the freshest ingredients, available in over 35 flavors including Banana's Foster, Peanut Butter Cup, Vanilla, Chocolate, Strawberry, Mint Chocolate Chip, and seasonal varieties.
• Barbie Freezer Squeezers™ Frozen fruit-based treats in easy-to-squeeze tubes, fat-free, dairy-free, gluten-free, and vegan-friendly. Includes the Strawberry Lemonade Sorbet collaboration with Mattel's Barbie brand for their 65th anniversary.
• In-Store Sundaes and Treats In-store indulgent items at the on-farm creamery, including Ice Cream Sundaes, Brownie Sundaes, Banana Splits, Smoothies, Milkshakes, and Root Beer Floats.
• Ice Cream Truck Event Services

Quantifiable outcome

• Less than 20% of fruits and veggies wasted
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Mattel / BarbieflagshipGTM or Marketing Partner · 1 January 2024Partnership with the iconic Barbie brand celebrating their 65th anniversary. The collaboration created the Barbie Freezer Squeezers Strawberry Lemonade Sorbet product, available exclusively at Kroger, Giant Food, and Southeastern Grocers. Both brands share values around empowering girls and celebrating differences.
• JTG Daugherty RacingflagshipStrategic or Co-development Partner · 1 January 2022The Frozen Farmer joined the Kroger Racing family of brands to sponsor JTG Daugherty Racing's No. 47 Camaro ZL1 driven by Ricky Stenhouse Jr. in the 2022 NASCAR Cup Series. The partnership aligns with shared values around diversity and healthy lifestyle choices. The brand logo appears on the race car at Dover Motor Speedway and other races.
• Ricky Stenhouse Jr.coreGTM or Marketing Partner · 1 January 2022NASCAR Cup Series driver who represents The Frozen Farmer on his No. 47 Kroger Camaro. Stenhouse Jr. is a fitness enthusiast who appreciates the brand's healthy product options. He endorses the low-calorie Frobert and no-sugar-added sorbet products as part of his healthy lifestyle choices.
• KrogerflagshipChannel Partner/ Reseller/ DistributorMajor retail distribution partner carrying The Frozen Farmer products across all Kroger banner stores nationwide. Kroger is also the anchor partner for the NASCAR racing sponsorship, with The Frozen Farmer appearing on the Kroger-sponsored race car. Kroger was named a top corporation for women-owned businesses for over six consecutive years.
• Giant FoodcoreChannel Partner/ Reseller/ DistributorRegional grocery chain in the Mid-Atlantic region that carries The Frozen Farmer products, including the exclusive Barbie Freezer Squeezers collaboration product.
• Southeastern GrocerscoreChannel Partner/ Reseller/ DistributorRegional grocery company (parent of Winn-Dixie, Fresco y Más, and Harvey Whitehead stores) that carries The Frozen Farmer products, including the exclusive Barbie Freezer Squeezers.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jeni's Splendid Ice Creams: Premium artisanal ice cream brand with DTC shipping and grocery distribution, comparable in positioning, flavor innovation strategy, and premium price points to The Frozen Farmer.
• Halo Top Ice Cream: Better-for-you, lower-calorie ice cream brand that scaled nationally through grocery; comparable consumer segment (health-conscious indulgence) and lower-calorie positioning as Frobert™.
• Salt & Straw: Premium, story-driven artisanal ice cream brand with DTC shipping and growing grocery presence; closest comparable on brand-building, DTC, and premium price strategy.

Broad incumbents

• Ben & Jerry's: Unilever-owned national ice cream brand; sets the standard for novelty flavors, retail presence, and grocery shelf competition that The Frozen Farmer must win against.
• Häagen-Dazs: Nestlé-owned premium ice cream and sorbet brand with broad grocery and foodservice distribution; competes in the same pint-and-frozen-dessert shelf space as The Frozen Farmer.
• Talenti Gelato & Sorbetto: Unilever-owned premium gelato and sorbet brand positioned on real-fruit, clean ingredient story; directly competes with The Frozen Farmer's sorbet and Frobert™ offerings at retail.
• Turkey Hill Dairy: Mid-Atlantic regional dairy and ice cream manufacturer with strong grocery presence in stores that overlap with The Frozen Farmer's Kroger and Giant distribution footprint.
• Wells Enterprises (Blue Bunny): Large private ice cream and frozen novelties manufacturer behind Blue Bunny; sets competitive pricing and shelf standards in grocery that press smaller premium entrants.

Emerging players

• Coolhaus: Innovative, female-founded artisanal ice cream and novelties brand with grocery distribution; parallels The Frozen Farmer's farm-based, uniquely branded scoop and novelty strategy.

Regional players

• Perry's Ice Cream: Northeast US regional ice cream manufacturer with broad flavor portfolio and foodservice channel; competes with Frozen Farmer for regional grocery and on-premise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheFrozenFarmer
• Instagraminstagram.com/thefrozenfarmer
• Xx.com/infothefrozenf1
• LinkedInlinkedin.com/company/the-frozen-farmer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Frozen Farmer