Central Force International

Name

Central Force International

Legal name

Central Force Insights

Website

https://cforce-int.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Market Research Services

akta.pro primary industry

Economic Research, Statistics & Policy Advisory (BPADAMAJ)

Keywords

• Market research services
• Consumer insights
• Customer experience measurement
• Brand health tracking
• Social opinion research

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Market Research Services: B2B market research and consulting services delivered to enterprises, government agencies, and multilateral organizations across Malaysia, Singapore, and Brunei with broader regional support in Asia Pacific. Services include market research & strategy, customer experience measurement, brand health tracking, social opinion research, focus group discussions, and data analytics.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Central Force International is a B2B market research and fieldwork agency that delivers quantitative and qualitative consumer insights, customer experience measurement, brand health tracking, social opinion research, focus group discussions, and data analytics to enterprises, government agencies, and multilateral organizations across Malaysia, Singapore, Brunei, and the broader Asia Pacific region.

Product overview

Central Force International is a market research agency operating across Malaysia, Singapore, and Brunei with wider regional support across Asia Pacific. Its offering consists of a suite of six core research services — Market Research & Strategy, Customer Experience (CX), Brand Health & Social Research, Social Opinion Research, Focus Group Discussions, and Data Analytics — supported by specialized research products including the JSSEZ Special Insights Report and a broader portfolio of Market Reports. The company delivers both quantitative and qualitative research solutions tailored to client objectives for private sector brands, government bodies, and multilateral organisations.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research & Strategy

Quantifiable outcome

• 81% of Johoreans surveyed on JS-SEZ policy impact
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• ESOMARcoreStrategic or Co-development PartnerGlobal research association providing international methodological standards and professional network access. Central Force is accredited by ESOMAR, ensuring their research methodologies meet international standards.
• WAPORcoreStrategic or Co-development PartnerWorld Association for Public Opinion Research providing professional accreditation and methodology standards. Central Force maintains WAPOR membership ensuring rigorous social research practices.
• WIN InternationalcoreStrategic or Co-development PartnerGlobal network for opinion and social research. Central Force participates in WIN Worldviews Survey, contributing and accessing global comparative research data on attitudes toward climate change and sustainability.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kantar: Kantar is a global research and insights business with extensive APAC operations, particularly strong in brand tracking and consumer research — a broad incumbent competing for similar enterprise client mandates across Malaysia and Singapore.
• Nielsen: Nielsen is a global measurement and data analytics firm with deep APAC presence and proprietary consumer panels — competes with Central Force on consumer insights and brand tracking mandates while offering technology and data assets well beyond Central Force's reach.
• Ipsos: Ipsos is a global market research and analytics leader with significant operations across APAC, including Malaysia and Singapore — a broad incumbent competing for the same enterprise and government research budgets as Central Force, but at greater scale and with broader syndicated product offerings.
• GfK: GfK (now part of NielsenIQ) is a global market intelligence firm with strong consumer goods and retail research expertise across APAC — competes with Central Force for similar enterprise market research and consumer insights engagements in the region.

Direct peers

• Milieu Insight: Milieu Insight is a Singapore-headquartered market research firm offering consumer insights, brand tracking, and CX research across Southeast Asia — directly comparable in geography, customer segments, and research methodology to Central Force.
• Kadence International: Kadence International is a global full-service market research firm with a strong APAC operating footprint, offering similar quantitative, qualitative, and consumer insight services to enterprise and government clients — directly comparable to Central Force's Malaysia/Singapore/Brunei core services.

Regional players

• Intage: Intage is Japan's largest market research firm with operations across APAC — comparable as a full-service research provider in the region, though its primary customer base is Japanese enterprise clients rather than ASEAN-based multinationals and governments.
• Macromill: Macromill is a Japan-headquartered online market research firm with growing APAC operations — comparable to Central Force in research service offering but primarily focused on Japanese clients and digital panel methodology rather than ASEAN fieldwork.

Emerging players

• Vase.ai: Vase.ai is a Malaysia- and Singapore-based consumer insights platform that combines proprietary panels with technology-enabled research — an emerging tech-forward peer that could pressure Central Force's traditional methodology-led offering in the same regional market.
• Toluna: Toluna is a global consumer insights platform combining proprietary panels with technology-enabled research — comparable in offering breadth to Central Force but differentiated by technology platform and global panel access rather than local fieldwork depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cforceint
• LinkedInlinkedin.com/company/cforce-int
• Instagraminstagram.com/centralforceint
• Xx.com/cforce_int

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Force International