What Vase.ai does

Vase.ai is a Malaysian-headquartered market research technology company that operates an AI-enabled consumer insights platform across Southeast Asia. The platform combines a self-serve DIY research layer with an expert-managed services offering, allowing clients to either configure studies themselves or commission the firm's in-house research team. Its core asset is a proprietary 3.6 million-strong verified consumer panel spanning Malaysia, Singapore, Indonesia, Thailand, Vietnam, and the Philippines (with references to coverage of up to 11 markets), built on identity verification, fraud detection (speeder, straight-liner, logic checks), and longitudinal tracking capabilities. The product surface includes real-time dashboards, AI-suggested insights, correlation analysis, and a library of pre-built research templates, with the "Every" sub-brand delivering sub-2-hour turnaround for time-sensitive use cases.

The company monetizes through a tiered, credits-based pricing architecture: DIY studies start at approximately RM 2,000–8,000, Platform + Managed services run RM 10,000–40,000, and agency-tier engagements exceed RM 50,000, supplemented by subscription tracking plans and full-service add-ons. Target buyers span CMOs, brand managers, insights teams, agencies, and startups, with a disclosed active customer base of 250+ companies including Coca-Cola, Grab, Uniqlo, Carsome, Red Bull, Baskin Robbins, OPPO, Manulife, GE, Digi, Khind, and Spritzer. Go-to-market is anchored in industry recognition (Marketing Technology Awards 2024, Malaysia Technology Excellence Award for Software – Marketing Technology 2025), strategic partnerships (PHD Malaysia/eatbigfish for the Overthrow II challenger-brand event), pro-bono research collaborations with NGOs such as WAO, Undi 18, and Malaysiakini, and a 19,000+ subscriber newsletter that builds category authority and supports top-of-funnel demand generation.

Name

Vase.ai

Legal name

Vase Technologies Sdn Bhd

Website

https://vase.ai

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Vase.ai is a Malaysian market research technology firm operating an AI-enabled consumer insights platform with a 3.6M verified panel across Southeast Asia. It serves CMOs, brand managers, insights teams, agencies, and startups with DIY, managed, and sub-2-hour research tiers.

Ownership category

akta.pro rank

Product category

Market Research Software

NAICS

Software Publishers (5132)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI)

Keywords

• Consumer market research
• Survey panel platform
• Brand health tracking
• AI consumer insights
• Quantitative research platform

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform SaaS (Credits-based): Self-serve platform access where customers purchase credits to conduct research. Credits are calculated as questions × respondents. For example, 10 questions to 400 people = 4,000 credits. Customers can buy credits and use the DIY platform or templates.
2. Full-Service Research Add-ons: Managed services including Survey Building & Scripting (starting at MYR 1,500) and Full Research Report generation (starting at MYR 4,700). Research experts help design surveys, launch, clean data, and produce comprehensive PowerPoint reports.
3. Subscription Plans: Subscription model offering tracking advantages including growth tracking across quarters, proactive brand health monitoring, and flexibility to conduct research without cumbersome procurement processes. Tracking studies provide comparative insights across time periods.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Vase.ai operates a hybrid consumer market research platform combining a self-serve DIY SaaS with expert-managed full-service research, powered by a proprietary panel of 3.6 million verified Southeast Asian consumers (Vase.ai Panel™). Customers can conduct brand health tracking, concept testing, product validation, ad effectiveness, and consumer U&A studies, with results delivered in as little as 24 hours. Pricing starts at RM 5,000 / USD 1,000 with credits-based usage (1 credit = 1 question to 1 person) and optional add-ons for survey building (MYR 1,500+) and full research reports (MYR 4,700+).

Product overview

Vase.ai is a market research technology company offering a dual-mode platform: a self-serve SaaS platform (Every) for DIY research combined with expert-managed full-service add-ons. The core offering centers on Vase.ai Panel™ — a verified panel of 3.6 million Southeast Asian consumers — powering capabilities including real-time dashboards with AI-powered suggested insights, research templates, survey building services, and customizable research reports. The platform enables quantitative research, brand health tracking, product insights, concept testing, and campaign effectiveness studies, all deliverable within 24 hours.

Differentiator

Problem solved

Functional benefit

Brands

• Every: SaaS consumer innovation platform that can deliver insightful analysis under 2 hours
• Vase.ai Panel

Products and services

• Vase.ai Platform A self-serve market research SaaS platform enabling companies to conduct consumer surveys, access the Vase.ai Panel™, and receive AI-powered insights in 24 hours. Supports DIY research and expert-managed services for brand health, concept testing, product validation, and campaign effectiveness studies.
• Vase.ai Panel™
• Every
• Survey Building & Scripting Add-on
• Full Research Report Add-on

Quantifiable outcome

• 142% increase in brand awareness for Carsome after 4 research phases
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor.

• Women's Aid Organisation (WAO)minorStrategic or Co-development Partner · 26 September 2020Joint research collaboration on Malaysian Women's Voices on Workplace Discrimination & Harassment survey. Survey administered September 26-28, 2020 with 1,010 responses. Jointly developed survey questions to understand harassment and discrimination women face in Malaysian workplaces.
• Undi 18minorStrategic or Co-development Partner · 2 September 2020Collaborated on Malaysia's current Social and Economic Issues study conducted September 2-3, 2020 with 1,027 responses. Jointly developed survey questions covering current and possible policies in Malaysia.
• Architects of Diversity (AOD)minorStrategic or Co-development Partner · 2 September 2020Partnered with Vase.ai and Undi 18 on Malaysia Temperature Check survey covering social and economic policy issues. Survey administered September 2-3, 2020.
• MalaysiakiniminorStrategic or Co-development Partner · 1 January 2019Collaboration on 13 May 1969 awareness survey with 1,029 nationally representative Malaysians. Malaysiakini published related content and Vase.ai provided research methodology and panel access.
• PHD MalaysiaminorStrategic or Co-development PartnerVase.ai served as the official research partner for PHD's 'Overthrow II - The Definitive Guide To Challenger Thinking' event. The partnership involved using Vase.ai's platform to conduct research identifying Challenger brands across 5 selected categories through surveys of 1,000 nationally representative Malaysians.
• eatbigfishminorStrategic or Co-development PartnerCo-hosted the 'Overthrow II' Challenger brands event with PHD. Vase.ai provided research methodology and panel access to identify and validate Challenger brands across categories.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PureSpectrum: PureSpectrum provides an online survey panel and automated insights platform for market research buyers. Like Vase.ai, it pairs a verified panel with self-serve research tooling and AI-assisted analysis for marketing and insights teams.
• Pollfish: Pollfish is a DIY mobile survey platform offering programmatic access to millions of respondents for marketers and researchers. It targets the same DIY survey buyer that Vase.ai serves via its credits-based platform, though Pollfish's panel is more globally distributed than SEA-focused.
• Suzy: Suzy is an AI-powered consumer insights platform offering self-serve research access to a proprietary panel of opt-in respondents. Vase.ai's Every sub-brand and DIY platform compete most directly with Suzy's model of giving marketers fast, on-demand consumer research with AI-assisted analysis.
• Toluna: Toluna operates a global online consumer panel and DIY research platform with automated insights, serving brand and agency clients. It is the closest comparable to Vase.ai's combination of proprietary panel, self-serve platform, and managed services, though it operates globally rather than SEA-focused.
• Attest: Attest is a consumer research platform built for marketing teams, combining a global panel, AI-assisted analysis, and self-serve tools. It targets brand marketers for brand tracking, concept testing, and campaign measurement in a similar way to Vase.ai's template-based platform.

Broad incumbents

• Qualtrics: Qualtrics is an experience management platform with research, brand tracking, and concept testing capabilities, now backed by Silver Lake. It competes with Vase.ai for brand and product research budgets, particularly among enterprise customers and academic institutions.
• Cint: Cint operates one of the largest global consumer panel marketplaces, connecting buyers of research with supply-side panels. Vase.ai's Vase.ai Panel™ competes for the same panel-fulfilled research spend on a more regional, verified basis rather than Cint's exchange model.
• Dynata: Dynata is one of the world's largest first-party data and insights platforms, operating a global panel and serving enterprises and agencies. It is a broader incumbent competitor with much larger panel scale but less focus on the DIY/SMB segment that anchors Vase.ai.
• SurveyMonkey: SurveyMonkey is a long-established DIY survey platform with a global contributor panel (Momentive). Vase.ai explicitly positions against SurveyMonkey on its 'Compare' page, competing for the same self-serve customer base with a stronger SEA panel and AI dashboard.
• Kantar (Millward Brown): Kantar is a global market research and brand tracking incumbent that competes for the same brand health tracking and campaign effectiveness budgets as Vase.ai. Kantar offers much larger global panel reach and established enterprise relationships, but at higher price points and slower turnarounds than Vase.ai.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vaseinsights
• LinkedInlinkedin.com/company/vaseinsights
• Instagraminstagram.com/vase.ai
• Xx.com/vaseinsights

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vase.ai