Parkside Animal Hospital

What Parkside Animal Hospital does

Parkside Animal Hospital, LLC operates a single-location, full-service small-animal veterinary hospital at 12962 Publishers Drive in Fishers, Indiana, founded circa 2002. The practice is staffed by approximately 25+ employees, including five Doctors of Veterinary Medicine (Drs. Craig Johnson, Bill Hoffmeyer, Kara Burdine, Lauren Steele, and Alexandria Huston), three Registered Veterinary Technicians, multiple veterinary assistants, kennel and customer service staff, and a groomer. Founding veterinarian Dr. Craig Johnson has been with the practice since 2002, and Hospital Manager Cheri Davis since 2003, signaling long institutional continuity.

The hospital's service portfolio spans wellness and prevention (exams, vaccinations, parasite control, dental care, nutrition, senior pet care, hospice/euthanasia), advanced testing and diagnostics (digital X-ray, ultrasound, CT, MRI), advanced care (oncology, ophthalmology, orthopedics, endocrinology, internal medicine, behavior, pain management), and surgical procedures (soft tissue, orthopedic, dental, mass removal, spay/neuter) under a multi-modal anesthesia protocol. Ancillary revenue streams include cat boarding, dog and cat grooming, and an online pharmacy/storefront for food and prescription medications with AutoShip recurring delivery. The patient relationship is supported by the PetDesk mobile app for appointment requests, reminders, refills, and medical record access. The practice is affiliated with the SVP (Shared Veterinary Services) network, which provides access to board-certified specialist consultations.

Commercially, Parkside generates revenue primarily through point-of-service transaction fees on veterinary services and ancillary offerings, supplemented by subscription-style wellness plans and recurring online pharmacy orders via AutoShip. Payment options include CareCredit financing and pet insurance reimbursement, with full payment required at time of service. The customer base consists of individual pet owners in the Fishers community and the broader Indianapolis metro area, acquired through local SEO, the website, client referrals and testimonials, and referral partnerships with regional shelters and rescues (Hamilton County Humane Society, Alliance for Responsible Pet Ownership, Indiana Bulldog Rescue, Northern Lights Sled Dog Rescue). Marketing is organic and reputation-driven; no paid advertising is evident. After-hours emergencies are referred to VCA Advanced Veterinary Care Center, MedVet Indianapolis, and Noah's Animal Hospital.

Name

Parkside Animal Hospital

Legal name

Parkside Animal Hospital, LLC

Website

https://parksidepets.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Parkside Animal Hospital is a full-service small-animal veterinary hospital in Fishers, Indiana, founded circa 2002, serving individual pet owners across the Indianapolis metro area with wellness, diagnostics, surgery, advanced care, boarding, grooming, and an online pharmacy.

Ownership category

akta.pro rank

Product category

Veterinary Healthcare Services

NAICS

Veterinary Services (54194), Pet Care (except Veterinary) Services (812910)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industries

Preventive Care & Vaccination Clinics (HLAMAAAB), Veterinary-Affiliated/Medical Boarding (HSANADAG)

Keywords

• Veterinary medical services
• Pet wellness care
• Veterinary diagnostics
• Pet surgical services
• Animal hospital services

Headquarters

HQ city

Fishers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Veterinary Medical Services: Revenue generated from comprehensive veterinary services including wellness exams, vaccinations, testing and diagnostics (radiology, ultrasound, bloodwork), advanced care (oncology, ophthalmology, orthopedics, endocrinology), surgical procedures (soft tissue, orthopedic, dental, spay/neuter, mass removal), and anesthesia services. These are primarily one-time service transactions billed at point of service.
2. Pet Boarding (Cat Boarding): Cat boarding services offering overnight and extended stays in temperature-controlled facilities with veterinary oversight. Revenue is generated per stay/night.
3. Pet Grooming: Professional grooming services for cats and dogs including bathing, trimming, styling, nail trimming, de-matting, de-shedding, and medicated shampoos. Billed per appointment/service.
4. Pet Food and Medication Sales: Online store for ordering pet food and medications, with AutoShip discount programs and promotions for recurring purchases. Integrated with the PetDesk app for linked pet records and prescriptions.
5. Wellness Plans: Subscription-style wellness plans offering savings on annual visits, structured around the pet's life stage and budget. Complements pet insurance and provides a recurring revenue relationship with clients.
6. Pet Insurance Processing: The hospital accepts pet insurance as a form of payment. Clients pay at time of service and are reimbursed by their insurer. This indirectly supports revenue by making services more accessible to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Parkside Animal Hospital is a full-service veterinary practice that provides comprehensive medical, surgical, preventive, and diagnostic care for dogs and cats. Services span wellness exams and vaccinations, in-house digital radiology (X-ray, ultrasound, CT, MRI), soft tissue and orthopedic surgery, dental procedures, advanced specialty care (oncology, ophthalmology, orthopedics, endocrinology), cat boarding, and pet grooming. The practice is supplemented by an online store for pet food and prescription medications and a subscription-based wellness plan program.

Product overview

Parkside Animal Hospital operates as a full-service veterinary practice offering a unified suite of pet healthcare services. The core offering combines Wellness & Prevention (routine exams, vaccinations, parasite control), Testing & Diagnostics (radiology, ultrasound, CT, MRI), Surgical Procedures (soft tissue, orthopedic, dental), and Advanced Care (internal medicine, oncology, ophthalmology, endocrinology). Additional services include Cat Boarding and Pet Grooming, with a PetDesk-powered digital patient portal for appointment scheduling and medical records access.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness & Prevention
• Testing & Diagnostics
• Surgical Procedures
• Advanced Care
• Cat Boarding
• Pet Grooming
• Wellness Plans
• Online Food & Medication Store

Quantifiable outcome

• Client testimonials indicate long-term retention spanning 10+ years of continuous care relationships
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, supportive and minor.

• PetDeskcoreTechnology or IntegrationPetDesk is a free smartphone app (iOS and Android) that Parkside Animal Hospital uses as its patient portal. It enables clients to request appointments, receive appointment reminders and confirmations, order and refill medications, and access their pets' medical records. The app is linked to the hospital via the client's phone number and email on file. Parkside uses PetDesk to maintain ongoing digital engagement with clients.
• CareCreditsupportiveOthersCareCredit is a healthcare credit card that Parkside Animal Hospital accepts as a form of payment for veterinary services. It allows pet owners to finance pet health and wellness expenses over time rather than paying everything upfront. The hospital promotes CareCredit on its Insurance & Payments page as an option for covering exams, spay/neutering, dental cleaning, parasite control, medications, vaccinations, and surgical procedures.
• Hamilton County Humane SocietyminorGTM or Marketing PartnerParkside Animal Hospital maintains a resource partnership with Hamilton County Humane Society, one of the top shelters near its Fishers location. The hospital lists the shelter on its Pet Adoptions page as a recommended adoption resource, and Dr. Craig Johnson works closely with local rescues including Indiana Bull Dog Rescue and Northern Lights Sled Dog Rescue. The relationship generates new client acquisition from newly adopted pets needing initial veterinary care.
• Alliance for Responsible Pet OwnershipminorGTM or Marketing PartnerListed as one of three recommended pet adoption shelters near Parkside Animal Hospital's Fishers location. Contributes to new client acquisition as adopters seek veterinary care for newly adopted pets.
• Indiana Bulldog RescueminorGTM or Marketing PartnerDr. Craig Johnson is described as an 'advocate and supporter of many local rescues' and specifically 'works closely with Indiana Bull Dog Rescue and Northern Lights Sled Dog Rescue.' This partnership involves volunteering veterinary support for rescue animals, generating goodwill and client referrals.
• VCA Advanced Veterinary Care CentersupportiveOthersRecommended emergency animal hospital for after-hours pet emergencies (outside Parkside's business hours). Located at 7712 Crosspoint Commons, Fishers, IN 46038. Parkside refers clients to VCA when emergency overnight care is needed, ensuring continuity of care.
• MedVet IndianapolissupportiveOthersRecommended emergency animal hospital for after-hours pet emergencies. Located at 9650 Mayflower Park Drive, Carmel, IN 46032. Second preferred referral destination for emergency care outside Parkside's operating hours.
• Noah's Animal Hospital & 24 Hour Emergency CentersupportiveOthersRecommended 24-hour emergency animal hospital for after-hours emergencies. Located at 5510 Millersville Road, Indianapolis, IN 46226. Third referral option for overnight and 24-hour emergency care.
• SVP (Shared Veterinary Services)coreStrategic or Co-development PartnerParkside Animal Hospital is part of the SVP (Shared Veterinary Services) network. The privacy policy identifies the legal entity as 'Parkside Animal Hospital, LLC' affiliated with SVP and SVP California, P.C. The SVP network enables access to specialist consultations (board-certified oncologists, behavior specialists, internal medicine specialists) and shared resources across multiple veterinary hospitals. The practice website uses the SVP veterinary template and is governed by SVP's privacy policy.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pet Wellness Clinics: Indianapolis-area low-cost veterinary clinic chain. Operates as a regional competitor targeting price-sensitive pet owners in the same Fishers/Indianapolis geography as Parkside, though at a different price tier.
• MedVet: Specialty and emergency veterinary hospital network with an Indianapolis location in Carmel, IN. MedVet competes directly with Parkside's advanced care and diagnostics offering and serves as one of Parkside's primary after-hours emergency referral partners.
• IndyVet Emergency & Specialty Hospital: Indianapolis-based 24-hour emergency and specialty veterinary hospital. Competes with Parkside for advanced medical and emergency cases within the same metropolitan catchment.

Regional players

• Noah's Animal Hospital: Indianapolis-based veterinary hospital group with multiple locations across the metro. Parkside specifically refers after-hours emergencies to Noah's 24 Hour Emergency Center, indicating direct competition for emergency and specialty cases in the same geography.
• Care Animal Hospital: Muncie, Indiana-based veterinary practice where founding veterinarian Dr. Craig Johnson previously worked. Directly comparable full-service small animal practice operating in Indiana with overlapping talent pool.

Broad incumbents

• VCA Animal Hospitals: National network of full-service companion animal veterinary hospitals. Parkside directly refers clients to VCA Advanced Veterinary Care Center in Fishers, and VCA is a direct competitor for general and specialty cases across the Indianapolis metro.
• Banfield Pet Hospital: Nation's largest general veterinary practice chain, primarily co-located inside PetSmart stores. Banfield operates in the Indianapolis metro and competes for routine wellness, vaccinations, and preventive care clients that Parkside also targets.
• BluePearl Pet Hospital: National specialty and emergency veterinary hospital operator. BluePearl competes for advanced diagnostics, surgery, and emergency cases in the broader Indianapolis market where Parkside's advanced-care services also compete.
• PetIQ / VIP Petcare: National operator of community veterinary clinics with locations inside retail partners. Represents a broad incumbent competing for routine wellness and vaccination visits that Parkside offers, particularly in suburban Indianapolis retail corridors.

Others

• Hamilton County Humane Society: Local animal shelter and rescue partner. While not a direct competitor, the relationship channels newly adopted pets into Parkside's new-client pipeline and represents an ecosystem participant central to Parkside's local growth engine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ParksidePet
• Facebookfacebook.com/parksidepets

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parkside Animal Hospital