Magis
- Company typePrivate
- Founded1976
- HeadquartersTorre Di Mosto, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Magis firmographics
Firmographics- Name
- Magis
- Legal name
- Magis S.p.A.
- Website
- https://magisdesign.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Magis industry classification
Industry- Product category
- Designer Furniture
- NAICS
- Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Office Furniture (including Fixtures) Manufacturing (33721)
- SIC
- Household Furniture (2510), Office Furniture (2520)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Magis is headquartered
LocationHeadquarters
- HQ city
- Torre Di Mosto
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Magis business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Furniture Product Sales: Magis generates revenue through the sale of designed furniture products including chairs, tables, sofas, lighting, and accessories. Products are sold as one-time purchases with no subscription component. Pricing varies by product category ranging from children's items at lower price points to premium furniture pieces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Magis Me Too (Children's Furniture) |
| Unit Pricing | Pay-as-you-go | Standard Furniture Collection |
| Unit Pricing | Pay-as-you-go | Premium Designer Collection |
| Unit Pricing | Pay-as-you-go | Contract/Hospitality Furniture |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Magis product offering
Product offeringCore offering
Magis designs and manufactures 100% Made in Italy designer furniture, lighting, and accessories, including chairs, armchairs, stools, sofas, tables, benches, public seating systems, storage and shelving, and a dedicated children's line (Magis Me Too). The company works with internationally renowned designers to produce residential, contract/hospitality, and outdoor furniture collections, sold worldwide through its own e-commerce site, retail dealer network, and dedicated contract sales channel.
Product overview
Magis is an Italian furniture design company established in 1976, specializing in high-design furniture for residential, contract, and outdoor use. The company operates with a multi-brand/product architecture consisting of core furniture collections (chairs, armchairs, sofas, tables, stools, benches, lighting, storage systems, and accessories), the Magis Me Too children's furniture sub-brand, and specialized lines like Animal Factory and its miniature version. Products are developed in collaboration with internationally renowned designers including Thomas Heatherwick, Jasper Morrison, Konstantin Grcic, Eero Aarnio, Enzo Mari, Marc Newson, Marcel Wanders, Ronan & Erwan Bouroullec, and Jaime Hayón, among others. The company is headquartered in Torre di Mosto, Italy, and manufactures products that are 100% Made in Italy with high functional and technological quality. Notable recent launches include the In-Side collection (winner of Compasso d'Oro ADI Honourable Mention), Animal Factory outdoor playground sculptures, and the 2025/2026 novelties featuring new chairs, tables, and accessories.
Differentiator
Problem solved
Functional benefit
Brands
- Magis Me Too: Children's furniture and toys collection featuring designs from international designers such as Eero Aarnio, Enzo Mari, Marc Newson, Marcel Wanders, and others. Includes products like Trioli chair, Puppy, Bunky, and other play items for children.
- Animal Factory
- Ettore 50
Products and services
- Core Furniture Collection Comprehensive residential and contract furniture collection (chairs, armchairs, stools, benches, sofas, tables, lighting, accessories) designed in collaboration with international designers, sold globally through Magis's e-commerce site, retail dealers, and contract division.
- Magis Me Too (Children's Furniture) Dedicated children's furniture and toy line (Magis Me Too) featuring chairs, tables, beds, play objects, and accessories designed by internationally renowned designers, intended for residential use by families.
- Animal Factory (Playground Collection) Outdoor playground collection of large-scale stylized animal sculptures (crocodile, gorilla, dinosaur, giraffe) in painted steel, designed for installation in public parks, gardens, and contract outdoor spaces.
- Animal Factory Miniature Scaled-down decorative version of the Animal Factory animal sculptures intended for domestic and contract indoor use, made of steel rod with polyester powder coating and gloss finish.
- In-Side Collection Outdoor furniture collection (armchairs and sofas) designed by Thomas Heatherwick, recognized for innovative construction methods that challenge standard outdoor furniture production, awarded an Honourable Mention at the 29th Compasso d'Oro ADI award.
- Magis Masterpieces Collection Curated line of signature Magis furniture pieces recognized as design masterpieces, including Air-Chair, Chair_One, Bombo, Spun, Magis Proust, and Bell Chair, available through the standard Magis retail and contract channels.
- Contract / Hospitality Furniture Service Dedicated contract sales service supplying Magis furniture at scale to hotels, restaurants, and commercial spaces, with project-based specification and supply (featured project: Radisson Collection Hotel).
Quantifiable outcome
- Honourable Mention at the 29th Compasso d'Oro ADI award for In-Side collection
Companies that use Magis
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Magis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Magis partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Magis competitors and assessment
Company assessmentDirect peers
- Cassina: Italian heritage design furniture maker (part of Design Holding/Haworth group) known for icon reissues and contemporary designer collaborations. Comparable target customer (design-led residential and contract) and Made-in-Italy manufacturing heritage.
- Knoll: Premium American design furniture manufacturer known for iconic modernist collaborations and contract/office focus. Directly comparable in serving the contract/hospitality and design-conscious residential customer with high-end furnishings.
- Calligaris: Italian furniture manufacturer headquartered in Friuli-Venezia Giulia, offering design-led tables, chairs and storage across residential and contract. Comparable geographic footprint, mass-premium price ladder, and multi-channel distribution including flagship stores worldwide.
- HAY: Danish contemporary design furniture and accessories brand with broad global retail distribution. Comparable product-led, designer-collaboration model and emphasis on accessible-but-premium residential furniture.
- B&B Italia: Italian premium design furniture manufacturer collaborating with world-class designers. Highly comparable product-led design DNA, contract/hospitality presence, and global distribution, though at a larger scale than Magis.
- Vitra: Swiss family-owned design furniture company with an extensive collaboration roster (Eames, George Nelson, Jasper Morrison). Comparable designer-led product DNA and global residential/contract distribution model.
- Poltrona Frau: Italian luxury furniture maker (now part of Lifestyle Design/Haworth) with strong contract/hospitality and customized residential offering. Comparable premium positioning, Made-in-Italy manufacture, and designer heritage.
- Moroso: Italian premium design furniture manufacturer based in Friuli-Venezia Giulia with strong collaborations (Ronan & Erwan Bouroullec, Patricia Urquiola). Direct comparable in scale, geography, contract/hospitality focus, and designer-driven product strategy.
- Kartell: Italian design furniture and accessories company, originally noted for plastic innovation. Comparable Italian-Made positioning, designer-collaboration model (e.g., Philippe Starck, Patricia Urquiola), and multi-channel distribution including e-commerce and retail.
Broad incumbents
- Herman Miller: Large-scale American office and contract furniture manufacturer (MillerKnoll). Overlaps with Magis' office/commercial segment and designer collaborations (e.g., Eames legacy) but operates at substantially greater scale and is not residential-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Magis social profiles
Digital presenceMagis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magis leadership team
Management profileNumber of profiles
Profiles1 record
Magis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magis
What does Magis do?
Magis designs and manufactures 100% Made in Italy designer furniture, lighting, and accessories, including chairs, armchairs, stools, sofas, tables, benches, public seating systems, storage and shelving, and a dedicated children's line (Magis Me Too). The company works with internationally renowned designers to produce residential, contract/hospitality, and outdoor furniture collections, sold worldwide through its own e-commerce site, retail dealer network, and dedicated contract sales channel.
Is Magis a public or private company?
Magis is a private company. It is classified as family owned and is currently operating.
When was Magis founded?
Magis was founded in 1976. It employs 11 to 50 people.
Where is Magis based?
Magis is headquartered in Torre Di Mosto, Italy, in the Europe region.
How does Magis make money?
One revenue line is on record: furniture Product Sales.
Who are Magis's main competitors?
Direct peers on record are Cassina, Knoll, Calligaris, HAY, B&B Italia, Vitra, Poltrona Frau, Moroso and Kartell. Herman Miller is listed as a broad incumbent.
Does Magis have an API?
No public API is recorded for Magis.
What industry is Magis in?
Magis's product category is Designer Furniture. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 3371 and its SIC code is 2510.