houseoftours.com

What houseoftours.com does

House Of Tours (houseoftours.com) is a UAE-based private travel services company founded in 2006 and headquartered in Umm Al Quwain with additional offices in Dubai, India (Kochi), Qatar, Oman, Bahrain, Kuwait, and Saudi Arabia — ten locations in total across the Middle East and South Asia. The company operates a direct-to-consumer online booking platform combined with offline retail and a General Sales Agent (GSA) channel program for B2B trade distribution. Its core product set comprises bundled holiday packages (flights, hotels, apartments, transfers, and activities across 70+ destinations), visa processing services in three tiers (standard up to 21 days, express up to 72 hours, premium up to 24 hours), and travel insurance sold through its insurance subsidiary. The technology backbone is an Odoo-based booking and member registration system with OTP/password login and nine-currency support (AED, USD, INR, MYR, QAR, OMR, BHD, KWD, SAR).

The company has expanded beyond travel into nine wholly-owned subsidiaries spanning aviation parts and services (Golden Falcon Aviation, 2011), professional consultancy (Golden Falcon Consultants, ISO-certified 2018), destination management (Desert Elites Tourism, 2015), insurance and policy distribution (Crossroads Insurance 2016, Policyhouse.com 2019), reinsurance (2022), logistics (Codot Logistics, 2022), media (Stories by Aisha, 2022), health and wellness (Orange, 2023), and international education (Zstudies.com, 2024). The group is led by founder and CEO Akif Aziz with a compact management team of three additional heads, and operating headcount is in the 101-250 range.

The business model combines transactional revenue (holiday packages, flight and hotel bookings, transfers, activities, insurance commissions), professional services revenue (visa processing across three pricing tiers), and channel referral revenue (GSA wholesale margins). The primary customer segments are GCC residents and South Asian travelers seeking outbound international holidays, with secondary personas spanning adventure seekers, families, and budget travelers. Self-reported scale metrics include 300,000+ lifetime customers, 6,000+ visas processed at a 90% approval rate, and 200+ personal consultants supporting 4.6/5 Google (2,000+ reviews) and 4.1/5 Facebook (600+ reviews) satisfaction scores. The company holds PATA membership, ASA 100 aviation accreditation, Civil Aviation Authority of RAK licensing, and DUNS certification.

Name

houseoftours.com

Legal name

House Of Tours

Website

https://houseoftours.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

House Of Tours is a UAE-based travel services company founded in 2006 operating in the Middle East and South Asia, offering bundled holiday packages, visa processing across three service tiers, and travel insurance through ten offices and an online booking platform, with GCC residents and South Asian travelers as primary customers.

Ownership category

akta.pro rank

Product category

Travel Agency and Tour Operator Services

NAICS

Travel Agencies (561510), Tour Operators (56152)

akta.pro industry

PRIMARYTHAKABAH

Inbound/Local Retail Travel Agencies (Destination Booking Offices)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Traditional/Retail Travel Agencies

Keywords

• Holiday package booking
• Visa processing services
• Travel agency services
• Flight booking platform
• Hotel reservation services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Holiday Packages: Comprehensive travel packages including flights, hotels, transfers, and sightseeing activities sold as bundled or customizable options.
2. Visa Services: Visa assistance and processing services with standard, express, and premium options. Includes application form filling, document preparation, and embassy appointment management.
3. Hotel Bookings: Direct hotel reservations and booking services for travelers.
4. Flight Bookings: Airfare sales and flight reservations for domestic and international routes.
5. Transfers and Activities: Ground transportation and sightseeing activity bookings.
6. Travel Insurance: Travel insurance products offered through their insurance subsidiary.
7. GSA Network Commissions: Wholesale pricing to General Sales Agents who resell to their network of travel trade partners, earning commission on bookings made in their territory.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

houseoftours.com is a UAE-based travel agency and tour operator that sells bundled holiday packages (flights, hotels, transfers, sightseeing) to over 70 international destinations, complemented by end-to-end visa processing services, individual flight and hotel bookings, ground transfers, activities, and travel insurance. The company serves travelers primarily from the GCC and South Asian markets through its direct online platform and a network of physical offices.

Product overview

House of Tours is a travel agency and tour operator platform based in the UAE, offering a comprehensive portfolio of travel services primarily targeting Middle Eastern and Asian markets. The core platform centers on holiday package bookings encompassing flights, hotels, apartments, transfers, activities, and sightseeing tours to over 70 destinations. Supporting the core travel offerings are visa services (tourist, business, student, and transit visas) with multiple processing tiers (standard, express, premium), plus travel insurance. The company operates a diversified business model with multiple subsidiaries including Golden Falcon Aviation (aircraft services), Golden Falcon Consultants (professional consultancy), Crossroads Insurance (insurance), Codot Logistics (shipping), Stories by Aisha (media), and Zstudies.com (study abroad services), all unified under the House of Tours brand while serving distinct market needs.

Differentiator

Problem solved

Functional benefit

Brands

• Golden Falcon Aviation: Aviation business division
• Golden Falcon Consultants
• Crossroads Insurance
• Policyhouse.com
• Codot Logistics
• Stories by Aisha
• Orange
• Zstudies.com
• Desert Elites Tourism

Products and services

• Holiday Packages
• Visa Services
• Flight Bookings
• Hotel Bookings
• Apartment Bookings
• Transfers
• Activities
• Travel Insurance
• GSA (General Sales Agent) Program

Quantifiable outcome

• 300,000+ happy customers served since inception
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• General Sales Agents (GSAs)coreChannel Partner/ Reseller/ DistributorHouse of Tours appoints General Sales Agents in Middle Eastern regions and Asian subcontinent to penetrate markets and reach new audiences. GSAs access wholesale pricing and earn commission on bookings made in their territory through their network of travel trade partners.
• Jet Set Travel & TourismcoreChannel Partner/ Reseller/ DistributorOman operations office operated through Jet Set Travel & Tourism partnership located at Masjid Al Omeir Building in Muscat, Oman.
• Global Travel BahraincoreChannel Partner/ Reseller/ DistributorBahrain operations handled through Global Travel Bahrain partnership at Bab al Bahrain, Manama.
• Global Travel Challenge Tourism AgencycoreChannel Partner/ Reseller/ DistributorSaudi Arabia operations conducted through Global Travel Challenge Tourism Agency located in Althouqbah Eastern Province.
• Airborne Travel and Tourism LLCminorChannel Partner/ Reseller/ DistributorOman operations contact at Airborne Building, Ghala Heights, Muscat.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Musafir: UAE-headquartered online travel agency selling outbound holiday packages, flights, hotels, and visas to GCC residents. Closely comparable to House of Tours in geography, customer base (UAE/GCC), bundled product mix, and visa-plus-tour positioning.
• Almosafer: Saudi-based travel and tourism platform under Seera Group offering outbound holiday packages, flights, hotels, and visas to GCC travellers. Comparable on regional focus, bundled tour-and-visa offering, and B2C travel agency model.
• Wego: Middle East-focused travel meta-search and booking platform serving GCC and South Asian outbound travellers. Comparable regional orientation and online-led travel booking model, although primarily meta-search versus House of Tours' direct booking plus visa bundling.
• Rehlat: Kuwait-headquartered online travel agency focused on GCC and South Asian outbound travellers for flights, hotels, and holiday packages. Comparable on GCC source markets and consumer-facing travel booking plus tour content.
• Tajawal: Dubai-based online travel agency selling flights, hotels, and holiday packages primarily to GCC and Middle East travellers. Comparable in geography, customer segment, and self-service-plus-assistance booking model.

Broad incumbents

• dnata Travel: UAE-based travel agency and destination management company part of the Emirates Group, offering retail travel, corporate travel, and inbound tourism with a much broader portfolio than House of Tours. Comparable on UAE base and full-service travel offering.
• Booking.com: Global online travel agency with extensive inventory of flights, hotels, and packages available across GCC and South Asian source markets. Comparable on the transaction-fee travel booking model but as a much larger incumbent without House of Tours' bundled visa services.
• Expedia: Global online travel agency with flight, hotel, package, and car rental offerings serving GCC and South Asian consumers. Comparable on the consumer travel booking business model but at vastly larger scale and without bundled visa services.

Regional players

• MakeMyTrip: India's largest online travel company offering flights, hotels, packages, and visa services to outbound Indian travellers. Comparable on South Asian outbound segment, bundled travel + visa products, and consumer OTA model, though India-focused versus House of Tours' GCC primary market.
• Yatra.com: India-based online travel agency serving outbound Indian travellers with flights, hotels, packages, and visa services. Comparable on South Asian outbound customers, visa assistance, and bundled holiday product, though primarily India-domestic and outbound rather than GCC-source.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/houseoftours
• YouTubeyoutube.com/channel/UCMCozJjKpOsSN3ig3MWSC1w
• Facebookfacebook.com/houseoftours
• LinkedInlinkedin.com/company/3640098
• Instagraminstagram.com/houseoftours_

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about houseoftours.com