Abacus Sportswear
Abacus Sportswear AB is a Swedish performance golf apparel company founded in 1991 that designs, manufactures, and sells weather-protective golf clothing for men, women, and juniors across six European countries via DTC e-commerce and golf specialty retail partners.
- Company typePrivate
- Founded1991
- HeadquartersDalby, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Abacus Sportswear does
Abacus Sportswear AB is a privately held Swedish corporation founded in 1991, headquartered in Dalby, Skåne, that designs, markets, and sells performance golf apparel across Europe. The company's product portfolio spans men's, women's, and junior categories and includes jackets, polos, trousers, shorts, skorts, midlayers, knitwear, rainwear, and accessories, with retail price points ranging from approximately €29.90 for accessories to €349.90 for premium rainwear.
The technical foundation of the brand rests on a portfolio of proprietary fabric technologies developed specifically for golf: Bounce waterproof technology (15,000mm waterproof rating, 15,000 g/m²/24h breathability, 4-way stretch, PFC-free), Pitch 37.5 active particle temperature regulation, Drycool moisture management, UPF 50+ UV protection, and 4-way stretch construction. These technologies are deployed across branded product lines such as Bounce, Pitch, Links, Lytham, Wedge, Portrush, Aloha, Victoria, Cleek, and Putter, covering rain, wind, warmth, and UV functional categories.
Abacus monetizes through two channels: direct-to-consumer e-commerce via its Shopify-powered website abacussportswear.com (with Klarna payments and DB Schenker/GLS fulfillment in Sweden and Denmark), and wholesale partnerships with golf specialty retailers across Finland, France, Ireland, and the UK (Dormy, Golfpoint, Foremost, Clubhouse Golf, Golfsupport, and others, supported by a B2B portal). Brand building is reinforced through Official Licensee status for the Solheim Cup 2026, presence at The Open championship, organic social media, and a journal/blog. The company has received industry recognition including Today's Golfer Editor's Choice (two consecutive years) and Golf Digest Most Packable Raingear for the Pitch jacket. The company is founder-owned and bootstrapped, with no disclosed external investment.
Abacus Sportswear firmographics
Firmographics- Name
- Abacus Sportswear
- Legal name
- Abacus Sportswear AB
- Website
- https://abacussportswear.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Abacus Sportswear AB is a Swedish performance golf apparel company founded in 1991 that designs, manufactures, and sells weather-protective golf clothing for men, women, and juniors across six European countries via DTC e-commerce and golf specialty retail partners.
- Ownership category
- akta.pro rank
Abacus Sportswear industry classification
Industry- Product category
- Golf Apparel
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Apparel Manufacturing (315), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Golf & Tennis Performance Apparel (CRAAAEAF)
- akta.pro secondary industries
- Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF)
Keywords
Where Abacus Sportswear is headquartered
LocationHeadquarters
- HQ city
- Dalby
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Abacus Sportswear business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Apparel Sales: Direct-to-consumer and wholesale sales of performance golf apparel including jackets, polos, trousers, shorts, skorts, midlayers, rainwear, and accessories. Products sold at various price points from approximately €29.90 to €349.90.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Women's apparel price range |
| Unit Pricing | Pay-as-you-go | Men's apparel price range |
| Unit Pricing | Pay-as-you-go | Junior apparel |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Abacus Sportswear product offering
Product offeringCore offering
Abacus Sportswear designs, manufactures, and sells performance golf apparel for men, women, and juniors, including waterproof rainwear, softshell and hybrid jackets, polos, trousers, shorts, skorts, knitwear, fleece, hoodies, and accessories. The company leverages proprietary fabric technologies — Bounce waterproof, Pitch 37.5, Drycool moisture management, UPF 50+ UV protection, and 4-way stretch — to deliver all-weather performance golf wear sold through its DTC webshop and wholesale golf retailer network across Europe.
Product overview
Abacus Sportswear is a Swedish golf apparel company founded in 1977, pioneering high-performance golf clothing designed to make all weather conditions insignificant. The company offers a unified portfolio of golf apparel organized around distinct product technologies and lines: Bounce and Pitch 37.5 for waterproof/rainwear protection; Links and Lytham for wind and stretch performance; Wedge and Portrush hybrid garments for versatile layering; Aloha for UV protection; and Drycool fabric technology used across tops, polos, and bottoms for moisture management. The women's range includes Victoria, Fortrose, Putter, and Elite lines for tops, polos, skorts, and trousers. Men's collection features Cleek trousers, Cruit/Hosel/Hayden/Headfort polos, and Brassie shorts. Junior collection spans all major product categories in youth sizing. Knitwear is delivered through Niblick, fleece through Cradoc, and hoodies through Banff and Loop lines. Accessories include visors, caps, bags, belts, and umbrellas. The company holds official licensee status for The Solheim Cup 2026 and participates in The Open championship.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Golf Apparel Collection Performance golf apparel for men including jackets, shirts, polos, midlayers, pullovers, rainwear, vests, knitwear, cardigans, trousers, shorts, base layers, and accessories, built on Bounce, Pitch 37.5, Drycool, UV protection, and 4-way stretch technologies.
- Women's Golf Apparel Collection Performance golf apparel for women including jackets, tops, polos, midlayers, pullovers, rainwear, vests, knitwear, cardigans, trousers, shorts, skorts, base layers, and accessories, with feminine styling and Drycool, UV protection, and stretch technologies.
- Junior Golf Apparel Collection Golf apparel for juniors in sizes 130-170, including polos, tops, trousers, shorts, skorts, hoodies, midlayers, jackets, vests, and rainwear, scaled with the same technical features as adult apparel.
- Bounce Waterproof Rainwear Waterproof rainwear line featuring 4-way stretch fabric, 15,000mm waterproof rating, and 15,000 g/m²/24h breathability, including rainjackets, waterproof hoodies, and rain trousers with PFC-free waterproofing for all-weather golf.
- Pitch 37.5 Rainwear Advanced rainwear featuring 37.5 active particle technology for temperature regulation, sealed seams, and high waterproof ratings, including rainjackets and rain trousers recognized as Editor's Choice by Today's Golfer (two years) and Most Packable Raingear by Golf Digest.
- Aloha UV Protection Wear UV-protective apparel featuring UPF 50+ fabric technology, including longsleeves, turtle necks, halfsleeves, and polos designed for sun protection during bright, sunny golf rounds.
- The Solheim Cup Collection 2026 by Abacus Official licensee collection for the Solheim Cup 2026, featuring women's and men's performance golf apparel endorsed by professional golfer Catriona Matthew, including hoodies and tournament-themed pieces.
- Golf Accessories Golf accessories including visors (from €29.90), caps, belts (from €24.90), weekend bags (from €159.90), and umbrellas designed to complement performance golf apparel on and off the course.
- B2B Wholesale Portal for Retailers Business-to-business portal allowing golf specialty retailers to access Abacus Sportswear wholesale ordering, inventory management, and account services.
Quantifiable outcome
- Pitch jacket won Editor's Choice from Today's Golfer two years running
- +1 more outcomes
Companies that use Abacus Sportswear
Customer profileSegments3 records
Ideal customer profiles4 records
Abacus Sportswear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Abacus Sportswear partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Solheim Cup 2026coreAbacus is an Official Licensee of the Solheim Cup 2026, the premier women's team golf event. The partnership includes a dedicated Solheim Cup Collection featuring professional golfer Catriona Matthew endorsements.
- The Open ChampionshipcoreBrand presence at The Open championship with dedicated product collections and editorial content featuring professional golfer Hans Larsson.
- DB SchenkerminorSwedish parcel delivery service handling shipments within Sweden.
- GLS (General Logistics Systems)minorDanish parcel delivery partner delivering to pick-up points across Denmark.
- DormycoreFinnish golf specialty retailer carrying Abacus products in Finland.
- GolfpointcoreFinnish golf specialty retailer carrying Abacus products.
- Espace GolfcoreFrench golf specialty retailer carrying Abacus products.
- Golf des MarquescoreFrench golf specialty retailer carrying Abacus products.
- Golf PluscoreFrench golf specialty retailer carrying Abacus products.
- McGuirk's GolfcoreIrish golf specialty retailer carrying Abacus products.
- ForemostcoreUK golf specialty retailer carrying Abacus products.
- Clubhouse GolfcoreUK golf specialty retailer carrying Abacus products.
- GolfsupportcoreUK golf specialty retailer carrying Abacus products.
- GolfonlinecoreUK golf specialty retailer carrying Abacus products.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Abacus Sportswear competitors and assessment
Company assessmentDirect peers
- Galvin Green: Swedish premium golf apparel brand with overlapping technical performance positioning, including multi-layer rainwear systems and a European specialty retail distribution model — Abacus's most direct head-to-head competitor in the all-weather golf apparel niche.
- Oscar Jacobson: Swedish heritage golf apparel brand with a comparable 100+ year heritage, premium positioning, and strong European specialty retail presence; competes directly with Abacus in men's and women's technical golf wear.
- Peter Millar: Premium performance golf apparel and lifestyle brand sold through golf specialty retail and direct channels; comparable in price point, technical positioning, and tournament/pro endorsement strategy.
- Lyle & Scott: Heritage British golf and lifestyle apparel brand with strong UK/European golf specialty presence; directly comparable in styling, price tier, and tournament visibility to Abacus.
- Green Lamb: UK-based women's performance golf apparel specialist; competes with Abacus's women's line in technical fabrics, feminine styling, and UK/Ireland specialty retail channels.
Broad incumbents
- FootJoy: Largest golf apparel and footwear brand globally with deep pro-tour endorsement roster and broad product portfolio; competes with Abacus across rainwear, tops, and trousers categories at premium price points.
- Under Armour Golf: Global athletic brand with a golf division featuring moisture-wicking and weather-protective apparel; competes with Abacus's Drycool and waterproof ranges at similar performance-driven price points.
- Nike Golf: World's largest athletic brand with a major golf division; competes across performance golf apparel, footwear, and accessories globally and dwarfs Abacus in marketing scale and tour visibility.
- adidas Golf: Global athletic brand with established golf apparel, footwear, and accessories portfolio; overlaps with Abacus in technical outerwear, polos, and trousers sold through golf specialty and sporting goods retail.
- PUMA Golf: Global athletic brand with golf apparel and footwear lines; comparable in targeting performance-oriented golfers across multiple price points and broad geographic distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Abacus Sportswear social profiles
Digital presenceAbacus Sportswear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Abacus Sportswear leadership team
Management profileNumber of profiles
Profiles1 record
Abacus Sportswear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Abacus Sportswear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Abacus Sportswear
What does Abacus Sportswear do?
Abacus Sportswear designs, manufactures, and sells performance golf apparel for men, women, and juniors, including waterproof rainwear, softshell and hybrid jackets, polos, trousers, shorts, skorts, knitwear, fleece, hoodies, and accessories. The company leverages proprietary fabric technologies — Bounce waterproof, Pitch 37.5, Drycool moisture management, UPF 50+ UV protection, and 4-way stretch — to deliver all-weather performance golf wear sold through its DTC webshop and wholesale golf retailer network across Europe.
Is Abacus Sportswear a public or private company?
Abacus Sportswear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Abacus Sportswear founded?
Abacus Sportswear was founded in 1991. It employs 11 to 50 people.
Where is Abacus Sportswear based?
Abacus Sportswear is headquartered in Dalby, Sweden, in the Europe region.
How does Abacus Sportswear make money?
One revenue line is on record: apparel Sales.
Who are Abacus Sportswear's main competitors?
Direct peers on record are Galvin Green, Oscar Jacobson, Peter Millar, Lyle & Scott and Green Lamb. Broad incumbents are FootJoy, Under Armour Golf, Nike Golf, adidas Golf and PUMA Golf.
Does Abacus Sportswear have an API?
No public API is recorded for Abacus Sportswear.
What industry is Abacus Sportswear in?
Abacus Sportswear's product category is Golf Apparel. Its primary akta.pro industry code is CRAAAEAF, Golf & Tennis Performance Apparel, with a secondary code of CRAMAGAD, Golf Apparel Retail (Men’s/Women’s/Youth). Its NAICS code is 33992 and its SIC code is 3949.