Güllüoğlu Ömer Güllü

What Güllüoğlu Ömer Güllü does

Güllüoğlu Ömer Güllü (legal entity: Güllüoğlu Ömer Güllü Gıda Ltd. Şti.) is a privately held, family-owned Turkish confectionery business headquartered in Şehitkamil, Gaziantep, Turkey. The brand traces its lineage to 1843 and the formal baklava workshop established by Güllü Çelebi in 1871; current proprietor Ömer Güllü represents the 5th generation of the founding family. The company produces authentic Gaziantep baklava and related traditional sweets (şerbetli tatlılar, su böreği, kurabiye, Antep pistachios, pistachio cream) using regional ingredients — Gaziantep hard-wheat flour, sadeyağ, boz fıstık, and beet sugar syrup — baked in wood-fired stone ovens with hand-stretched phyllo, under a 140-year uninterrupted Ahilik master-apprentice training system.

The business operates a direct-to-consumer e-commerce platform (omergullu.com.tr) shipping nationwide across Turkey via Yurtiçi Kargo and intercity bus terminal drop-off, complemented by five physical retail branches across Gaziantep (city center, two airport-area locations, the historic Coppermakers' Bazaar area, residential İbrahimli, and the intercity bus terminal), with the airport branch operating 24 hours. Product catalog spans ~25 SKUs across baklava varieties (pistachio, walnut, hazelnut, kaymak-filled, chocolate-pistachio), syrup-based specialty sweets, pistachio products, and personalized written trays for occasions including Ramadan Bayram, birthdays, and weddings. Pricing is per-kilogram (1,100-2,700 TL/kg) or per tray (e.g., Bayram Tepsisi at 4,950 TL for 2 KG), with free shipping above 4,500 TRY.

The company's commercial moat is anchored in EU-recognized geographical indication (coğrafi mahreç) protection for Gaziantep baklava (2013), the FAO traditional-food-production award (2005), and proprietary product innovations including kuru baklava (1930s) and şöbiyet (1974). Customers are primarily Turkish gift-buyers (religious holidays, weddings, birthdays) and a secondary corporate/institutional segment for events and hediyelik, all served through a horizontal segmentation approach. Revenue mechanics are pure unit-pricing one-time purchase, with same-day ship-for-order production and no subscription model disclosed; the entire revenue base is domestic to Turkey, with no international shipping currently offered.

Name

Güllüoğlu Ömer Güllü

Legal name

Güllüoğlu Ömer Güllü Gıda Ltd. Şti.

Website

https://omergullu.com.tr

Company type

Private

Founded year

1843

Operating status

Operating

Headcount range

51–100 employees

Short description

Güllüoğlu Ömer Güllü is a 5th-generation, family-owned traditional Turkish confectionery producer in Gaziantep, crafting authentic Gaziantep baklava and regional sweets via e-commerce (omergullu.com.tr) and five physical branches, serving Turkish gift-buyers for religious holidays, weddings, and corporate events with EU-recognized geographical indication protected production.

Ownership category

akta.pro rank

Product category

Confectionery

NAICS

Retail Bakeries (311811), Sugar and Confectionery Product Manufacturing (3113)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industry

Sugar Confectionery (Gummies, Hard Candy, Chews) (CRADABAB)

Keywords

• Turkish baklava
• Gaziantep confections
• Pistachio pastries
• Traditional sweets
• Handmade baklava

Headquarters

HQ city

Sehitkamil

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Direct Product Sales (Baklava and Sweets): One-time purchase of freshly made baklava, şerbetli tatlılar (syrupy sweets), su böreği, kurabiye (cookies), and Antep pistachio products sold by weight (per kg) or tray. Products are priced per kilogram or per tray; no subscription model. Customers can also purchase gift trays and written personalized trays for special occasions. All sales are conducted via the company's own e-commerce website and physical storefronts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Güllüoğlu Ömer Güllü crafts and sells authentic Gaziantep-style baklava and traditional Turkish syrupy sweets, including pistachio baklava, walnut baklava, şöbiyet, bülbül yuvası, dolama, su böreği, kurabiye, and Antep pistachio products. All items are produced in Gaziantep using locally sourced ingredients, stone-oven baking, hand-stretched phyllo dough, and zero artificial preservatives. Products are sold by weight (per kilogram or per tray) through the company's own e-commerce site and physical retail branches in Gaziantep, with nationwide delivery across Turkey.

Product overview

Güllüoğlu Ömer Güllü is a traditional Turkish confectionery company founded in 1843 in Gaziantep, operating as a direct-to-consumer e-commerce platform selling authentic Gaziantep baklava and regional sweets. The product portfolio centers on five main collections: Baklavalar (baklava varieties including Fıstıklı Yaş Baklava, Fıstıklı Kuru Baklava, Fıstıklı Özel Kare Baklava, Fıstıklı Havuç Dilimi Baklava, Kaymaklı Baklava, and Çikolatalı Baklavalar), Şerbetli Tatlılar (syrup-based sweets including Fıstıklı Şöbiyet, Fıstıklı Bülbül Yuvası, Fıstıklı Midye, Fıstıklı Dolama, Burma Kadayıf), Özel Lezzetler (specialties including Antep Peynirli Su Böreği, Kurabiye varieties), Antep Fıstığı & Ezme (pistachios and pistachio products including Tuzlu Antep Fıstığı, Fıstık Ezmesi, Sargılı Fıstık Ezmesi, Kare Fıstık Ezmesi, Antep Fıstığı Kreması), and Yazılı Özel Baklavalar (personalized written baklavas for special occasions including Bayram Tepsisi, Doğum Günü Tepsisi, Yazılı Karışık Tepsi). All products are produced in Gaziantep using traditional methods, stone-oven baking, and regionally sourced ingredients (Antep pistachios, sadeyağ, beet sugar, regional flour), and are shipped fresh nationwide via Yurtiçi Kargo or bus terminal delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Fıstıklı Yaş Baklava (Pistachio Wet Baklava) Classic pistachio baklava with registered geographical indication, made with hand-stretched pastry, Antep pistachios, sadeyağ (clarified butter), and beet sugar syrup. Sold in 0.5 KG to 4 KG options at 1,800 TL/kg. Targeted at individual consumers and gift buyers.
• Fıstıklı Kuru Baklava (Dry Pistachio Baklava) Dry pistachio baklava without kaymak, offering longer shelf life. Invented by the Güllü family ancestors in the 1930s to enable baklava to spread across Turkey.
• Fıstıklı Şöbiyet (Pistachio Şöbiyet) Iconic Gaziantep sweet with thin pastry layers, pistachio filling, and syrup. The company claims to be the originator of şöbiyet. Available in 0.5 KG to 3 KG sizes at 2,200 TL/kg.
• Fıstıklı Bülbül Yuvası (Nightingale's Nest) Pistachio-filled pastry shaped like a nightingale's nest (also called Sarığı Burma). Made with layers of thin pastry and generous pistachio filling. Available in 0.5 KG to 2.2 KG at 2,500 TL/kg.
• Antep Peynirli Su Böreği (Antep Cheese Water Börek) Traditional Gaziantep-style water börek filled with regional Antep cheese and parsley. Prepared with thinly rolled pastry sheets and natural butter, baked in stone oven. Available in 0.5 KG to 3 KG at 1,100 TL/kg.
• Bayram Tepsisi (Festival Tray) Special mixed baklava gift tray featuring multiple baklava varieties. Available in 2 KG and 3 KG sizes and can be personalized with custom messages for bayram gifting. Priced at 4,950 TL for 2 KG tray.
• Tuzlu Antep Fıstığı (Salted Antep Pistachios) Specially roasted low-salt Antep pistachios from the Gaziantep region. Sold in 0.5 KG and 1 KG options at 1,600 TL/kg.
• Antep Fıstığı Kreması (Antep Pistachio Cream) Pistachio cream spread made from high-quality Antep pistachios with sugar, vegetable oil, and milk powder. Sold in 200 gr packaging at 600 TL.
• Fıstık Ezmesi (Pistachio Paste) Pure pistachio paste made from Antep pistachios, sold at 2,500 TL/kg in multiple formats (whole, individually wrapped, or square portions).

Quantifiable outcome

• All products made without preservatives, glucose syrup, or artificial sweeteners
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sarılar Baklava: Long-established Gaziantep baklava maker competing in the same premium pistachio baklava category with traditional methods. Direct overlap in target consumer (gift, holiday, special-occasion baklava) and geography.
• Baklavacı Güllüoğlu: The Mustafa Güllü–led branch of the Güllüoğlu family, also based in Gaziantep and offering premium Gaziantep baklava with nationwide DTC and physical branches. Closest direct competitor in product, origin, and brand narrative.
• İmam Çağdaş Kebap ve Baklava: Iconic Gaziantep establishment combining local cuisine and traditional baklava. Comparable in heritage positioning, geographically anchored competition for both retail and gift-buyer segments.
• Tatlıcı Ali: Turkish traditional sweets chain with multiple retail locations offering künefe, baklava, and şerbetli tatlılar. Comparable product mix targeting daily and gift consumption, with broader nationwide retail footprint than Güllüoğlu.
• Karaköy Güllüoğlu: Another Güllüoğlu family bakery with Istanbul presence, producing traditional baklava and Turkish sweets. Comparable product mix (baklava, şerbetli tatlılar) targeting overlapping premium gifting and consumer use cases.
• Faruk Güllüoğlu: Yet another Güllüoğlu-affiliated baklava brand with widespread retail presence across Turkey. Direct overlap in artisan Gaziantep baklava with nationwide storefront and e-commerce distribution.
• Meşhur Fıstıkçı Şükrü: Heritage pistachio-focused Gaziantep brand specializing in Antep fıstığı products. Competes for the same premium pistachio-anchored gifting occasions as Güllüoğlu's pistachio baklava and pistachio paste lines.

Broad incumbents

• Ülker: Leading Turkish packaged food and confectionery conglomerate (also owns Godiva). Plays in biscuits, chocolates, and confectionery across Turkey, representing the mass-market tier of the same overall consumer-product space.
• Şölen Çikolata: Large Turkish confectionery and chocolate manufacturer with broad mass-market distribution in Turkey and exports. Overlaps in confectionery category and Turkish retail presence, but operates at a much larger, mass-produced scale rather than artisanal craft.

Regional players

• Koska: Long-standing Turkish confectionery brand best known for Turkish delight (lokum), halva, and traditional sweets. Adjacent competitor in the traditional gifting sweets category and natural partnership/comparison for heritage Turkish confectionery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/omergullu27
• LinkedInlinkedin.com/company/gulluogluomergullu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Güllüoğlu Ömer Güllü