insertEFFECT

What insertEFFECT does

insert effect GmbH is a privately held Nürnberg-based digital agency and software development firm founded in 2002, operating with 11–50 employees and targeting primarily DACH-region enterprise and mid-market clients across mobility, sports, financial services, telecommunications, automotive, public sector, and utilities. The company positions itself around sustainability-themed digital transformation, with delivery spanning web and mobile applications, accessibility-focused UX (WCAG 2.2), and data/AI-enabled services.

The company's core technology stack spans modern web architectures, native mobile development, AI/LLM integration, and headless CMS, supported by an in-house portfolio of four proprietary products: Unite-FX (headless CMS unifying website, shop, and native app content), Demand Management (AI-agent-driven improvement suggestion triage with human-in-the-loop approval), Car-Bonus (loyalty program for car rental and dealership operators), and DaNa (centralized sustainability metrics dashboard). Its AI/automation capabilities cover autonomous agents, RAG-based multilingual chatbots, constraint modeling for route planning and shift scheduling, process automation, and predictive analytics, with 50+ automation projects delivered with and without AI to date.

The business model combines professional services (custom software development, AI & automation delivery, innovation consulting and prototyping) with a nascent productized/SaaS revenue stream from the four proprietary products. Pricing is custom and quote-based, contracts are multi-year, and customer acquisition is sales-led, driven by direct website contact forms, appointment booking, and referral relationships rather than channel partners or marketplaces. The company claims 280+ customers served since inception, with no external funding, no disclosed revenue, and ownership concentrated with managing director Matthias Kolberg.

Name

insertEFFECT

Legal name

insert effect GmbH

Website

https://inserteffect.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

insert effect GmbH is a Nürnberg-based digital agency and software firm, founded in 2002, that builds AI-enabled web and mobile applications and four proprietary products (Unite-FX, Demand Management, Car-Bonus, DaNa) for DACH-region enterprise, mid-market, public-sector, and sports clients.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• Custom software development
• AI and automation services
• Headless CMS platforms
• Innovation consulting
• Digital product engineering

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Custom Software Development: Builds custom web applications, mobile apps, APIs, backend systems and integrations tailored to client needs. Project-based engagements with estimated timelines and clear deliverables.
2. AI & Automation Services: Development of language models, AI agents, and workflows that reduce time, errors, or costs. Includes chatbots, process automation, and system optimization.
3. Innovation Consulting & Prototyping: Innovation workshops, strategic consulting on digitalization and AI deployment, and prototyping services that convert ideas into production-ready applications.
4. SaaS Products: Own software products including Unite-FX (headless CMS/shop), Demand Management, Car-Bonus, and DaNa dashboard — potentially sold as subscriptions or licenses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

insert effect is a Nuremberg-based digital agency that builds custom web applications, mobile apps, APIs, and backend systems, and develops AI/automation solutions including language models, AI agents, and workflows. In parallel, the company sells four proprietary software products — Unite-FX (headless CMS), Demand Management (AI-driven improvement management), Car-Bonus (automotive loyalty), and DaNa (sustainability dashboard) — alongside innovation consulting and prototyping services.

Product overview

insertEFFECT offers a portfolio of four proprietary software products: Unite-FX (a headless CMS with integrated shop and native app support), Demand Management (AI-powered improvement management), Car-Bonus (automotive loyalty/bonus program), and DaNa (sustainability dashboard). The company also provides professional services including AI & Automation, Software Development, and Innovation Consulting & Prototyping. The product portfolio is centered around digital transformation, with AI agents playing a key role in Demand Management for automating prioritization and pre-qualification workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Unite-FX: Headless CMS with integrated shop and native app support, allowing content management across website, shop, and mobile app from a single backend.
• Demand Management
• Car-Bonus
• DaNa

Products and services

• Unite-FX Headless CMS with integrated shop and native app support, allowing content, commerce, and mobile app channels to be managed from a single editorial backend for businesses operating multi-channel digital presences.
• Demand Management Digitalized improvement management system in which suggestions, requirements, and improvement ideas are captured, prioritized and pre-qualified by AI agents, with final decisions made by humans — designed for organizations that need to triage large volumes of improvement requests.
• Car-Bonus Customer loyalty bonus program for car rental companies and dealerships, featuring points, rewards, and loyalty campaigns designed to drive repeat rentals and purchases.
• DaNa (Dashboard der Nachhaltigkeit) Sustainability dashboard that centralizes and publicly visualizes a company's environmental and social engagement metrics, making ESG/sustainability performance visible to customers, partners, and the public.
• Custom Software Development Services Project-based engineering of custom web applications, mobile apps, APIs, backend systems, and integrations tailored to individual client requirements, with scoped deliverables and timelines.
• AI & Automation Services Development of language models, AI agents, chatbots, and automation workflows that intervene in existing processes to measurably reduce time, errors, or costs for client organizations.
• Innovation Consulting & Prototyping Innovation workshops, strategic consulting on digitalization and AI deployment, and prototyping services that convert client ideas into production-ready applications.

Quantifiable outcome

• 280+ satisfied customers served since 2002
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core infrastructure and minor.

• Hetzner Online GmbHcore infrastructureTechnology or IntegrationWebsite hosting provider. Servers are located in Nürnberg, Germany. insert effect has a data processing agreement (AVV) with Hetzner per GDPR Art. 28 requirements.
• Brevo (Sendinblue GmbH)core infrastructureTechnology or IntegrationEmail service provider for newsletter distribution and transactional emails including contact inquiries, appointment coordination, and system messages. Processes names, email addresses, and delivery metadata.
• Meta Platforms Ireland (Facebook)minorGTM or Marketing PartnerSocial media presence for marketing and community engagement. Joint controllership arrangement per GDPR Art. 26.
• LinkedIn Ireland Unlimited CompanyminorGTM or Marketing PartnerProfessional social network presence for B2B marketing and networking.
• Instagram (Meta)minorGTM or Marketing PartnerVisual social media platform for brand presence and engagement.
• X Corp. / Twitter InternationalminorGTM or Marketing PartnerShort-form social media platform for updates and public engagement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SinnerSchrader (Accenture Song): German-headquartered digital agency acquired by Accenture Interactive, offering custom digital product development, UX/UI design, and platform engineering for European enterprise clients - directly comparable in service mix and DACH focus to insert effect.
• Valtech: Global digital agency with strong presence in Germany delivering custom web/mobile applications, enterprise integrations, and digital transformation services - competes for the same enterprise RFPs as insert effect in mobility, finance, and public sector.
• neofonie: Berlin-based digital agency focused on web/app development, AI integration, and UX design for enterprise and public-sector clients - similar headcount band and services portfolio including CMS, mobile apps, and chatbot/RAG implementations.
• TWT Digital Solutions: German digital agency offering custom web development, mobile apps, e-commerce, and digital strategy for DACH enterprise clients - comparable in size and target market, frequently competing on the same enterprise transformation briefs.
• diva-e Digital Business Solutions: German full-service digital agency building web platforms, mobile apps, and content solutions for enterprise and media clients - directly comparable custom software delivery model with similar DACH enterprise focus.
• Netlight: Digital consultancy with German offices providing digital product development, UX, and technology consulting to enterprise clients - similar service-line mix and enterprise focus to insert effect.
• Aperto (IBM iX): Berlin-based digital agency (now part of IBM iX) specializing in digital transformation, CMS, and custom application development for major German enterprises and government - directly comparable to insert effect's DACH enterprise software focus.
• Scholz & Volkmer: German digital agency delivering custom web/app development and digital strategy for enterprise clients, with similar size band and project-based services orientation as insert effect.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/inserteffect-new-mobility
• Xx.com/inserteffect
• Facebookfacebook.com/inserteffect

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about insertEFFECT