Programming Hero

What Programming Hero does

Programming Hero, operated by the Bangladesh private limited company Codinism and founded in 2018, is an online learning platform focused on accessible coding and computer science education for aspiring and early-career developers. The platform serves a predominantly Bangladesh-based learner base (83% of students), with a growing 17% international cohort, and targets three primary segments: career changers and absolute beginners, university and diploma students (concentrated in the Phitron CSE Fundamentals program), and working professionals seeking upskilling. The company has scaled to 1.5M+ mobile app learners and reportedly launched 1,278 careers in 2025 (a 20% year-over-year increase), with 704 full-time, 509 intern, and 65 other placements.

The platform delivers two core products. The flagship is the AI-Driven Full Stack Web Engineering course, covering JavaScript, TypeScript, React, Next.js, Node.js, Express, MongoDB, authentication, deployment, and AI-assisted development workflows. The second is CSE Fundamentals via the Phitron subsidiary program, covering algorithms, data structures, problem solving, and cloud computing. Distribution runs through a self-serve mobile app (iOS App Store and Google Play, 4.7-star rating), a web learning platform, and on-the-ground community activities including 65 annual campus visits and 7 nationwide hackathons in Bangladesh. The company has 101-250 employees, is headquartered in Dhaka, and has not disclosed external funding or institutional investors.

Programming Hero monetizes via a freemium model: the mobile app is free at the point of entry with basic features, while premium features and full course access sit behind a paywall on a monthly billing cadence. Pricing is not publicly disclosed. Acquisition is primarily organic and community-led, with active Facebook and YouTube channels, alumni success stories serving as social proof, and a dedicated student relationship team supporting career transitions. The company is private, founder-led, and operates without disclosed M&A, funding rounds, or leadership changes in the available data.

Name

Programming Hero

Legal name

Codinism

Website

https://programming-hero.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Programming Hero, operated by Codinism (Dhaka, Bangladesh), is a freemium mobile and web learning platform delivering AI-Driven Full Stack Web Engineering and CSE Fundamentals (Phitron) courses to 1.5M+ learners worldwide, predominantly in Bangladesh, with a job placement focus.

Ownership category

akta.pro rank

Product category

Online Coding Education

NAICS

Computer Training (61142), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAFANAA

Coding & Programming Learning Platforms

Education/Education Technology (EdTech) & Digital Learning/STEM & Coding Learning Platforms (Robotics, Maker, Computer Science)

SECONDARYEDAMACAB

Text-Based Programming (Python, Java, C/C++)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Coding & Computer Science Programs

SECONDARYEDAFANAE

AI/ML Learning Platforms for Students

Education/Education Technology (EdTech) & Digital Learning/STEM & Coding Learning Platforms (Robotics, Maker, Computer Science)

SECONDARYEDAMACAG

AI & Machine Learning (Foundations & Applied)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Coding & Computer Science Programs

Keywords

• Coding education
• Web development training
• Mobile learning app
• CSE fundamentals
• Freemium learning platform

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Freemium Mobile App: Programming Hero operates as a freemium mobile application with basic features available for free and premium features behind a paywall. The app is provided by Codinism at no cost for basic access.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Programming Hero is an online learning platform that delivers coding and computer science education through a freemium mobile application and web-based courses. It offers an AI-Driven Full Stack Web Engineering course covering JavaScript, TypeScript, React, Next.js, Node.js, Express, MongoDB, and AI-assisted development workflows, alongside a CSE Fundamentals program (Phitron) covering algorithms, data structures, cloud computing, and core programming concepts. The platform serves 1.5M+ learners worldwide, providing mentorship, career guidance, and job placement support alongside structured curriculum.

Product overview

Programming Hero is an online learning platform offering two main products: an AI-Driven Full Stack Web Engineering course focused on modern web development (JavaScript, React, Node.js, MongoDB, etc.), and CSE Fundamentals with Phitron for foundational computer science education. Both courses are available through their website platform, with the web development course accessible at web.programming-hero.com and the Phitron program at phitron.io. The company also provides a mobile app (1.5M+ downloads) for on-the-go learning. The platform emphasizes personalized, supportive learning environments with guided mentorship and job placement assistance.

Differentiator

Problem solved

Functional benefit

Brands

• Phitron: CSE Fundamentals program covering core concepts, problem solving, algorithms, data structures, cloud computing, and Computer Science essentials.

Products and services

• AI-Driven Full Stack Web Engineering A comprehensive web development course teaching modern full-stack development from fundamentals to real-world projects. It covers JavaScript, TypeScript, React, Next.js, Node.js, Express, MongoDB, authentication, deployment, and AI-assisted development workflows, designed to prepare learners for internship or full-time developer roles.
• CSE Fundamentals with Phitron A foundational Computer Science and Engineering program covering core concepts, problem solving, algorithms, data structures, cloud computing, and CSE essentials with expert-led instruction. Designed for absolute beginners to build solid programming foundations, operated as a wholly-owned adjacent subsidiary of Programming Hero under the Phitron brand.
• Programming Hero Mobile App A freemium mobile learning application with 1.5M+ worldwide learners and 4.7-star rating, offering skill-based programming courses with gamified lessons. Available globally on the iOS App Store and Google Play Store, the app provides on-the-go access to Programming Hero's core curriculum.

Quantifiable outcome

• 1,278+ careers launched in 2025 with 20% increase
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• freeCodeCamp: Nonprofit that teaches full-stack web development (JavaScript, React, Node) via a free, self-paced curriculum. Directly comparable to Programming Hero's core web-dev curriculum and freemium model; competes for the same career-changer learner globally.
• Codecademy: Subscription-based interactive platform teaching programming languages and full-stack development. Directly comparable tech stack (JavaScript, React, Node) and target audience (career changers, beginners), with a similar freemium/premium monetization approach.
• SoloLearn: Mobile-first coding learning platform with freemium model serving millions of beginners globally. Closely comparable in delivery mechanism (mobile app), target learner (beginners/career changers), and freemium monetization — direct head-to-head in app stores.
• Mimo: Mobile-first coding education app with bite-sized lessons and freemium model targeting beginners. Directly comparable on mobile-first delivery, gamified learning, and career-changer audience.
• Enki: AI-personalized coding and tech skills learning app with freemium model. Comparable in mobile-first delivery, AI-driven personalization, and beginner-to-professional coding curriculum.
• Codingal: K-12 and early-career coding education platform with live classes and curriculum. Programming Hero lists Codingal as a hiring partner; both serve beginner-to-intermediate coding learners in similar South Asian and emerging markets.

Emerging players

• Masai School: India-based outcome-focused coding bootcamp with deferred-payment model and job placement guarantees. Comparable outcome-led model (placement-driven), but focused on Indian market with full-time immersive format vs. Programming Hero's part-time/online approach.
• Scaler Academy: India-based tech upskilling platform targeting working professionals with cohort-based courses. Comparable in serving career advancers and working professionals, though more focused on experienced developers than absolute beginners.

Broad incumbents

• Coursera: Global MOOC platform with university and company coding courses. Overlaps in coding curriculum and career-changer audience, but offers broad academic catalog vs. Programming Hero's specialized outcome-focused bootcamp model.
• Udemy: Global marketplace for coding and tech courses with self-paced model. Competes for the same self-taught/career-changer learner through low-cost JavaScript/React/Node courses, though lacks structured placement support.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/ProgrammingHeroCommunity
• Facebookfacebook.com/programmingHero
• LinkedInlinkedin.com/company/programminghero
• Instagraminstagram.com/programminghero
• Xx.com/ProgrammingHero

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Programming Hero