Masai School
Masai School is an India-based outcome-driven career education platform offering job-ready tech, analytics, and AI training through a Pay After Placement model. It serves fresh graduates, career switchers, and working professionals via IIT/IIM co-branded programs and a 5,000+ employer hiring network.
- Company typePrivate
- Founded2019
- HeadquartersBengaluru, India
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Masai School does
Masai School, founded in June 2019 and headquartered in Bengaluru, operates as an outcome-driven career education and jobtech platform operating under the legal entity Nolan Edutech Private Limited. The company started as a coding bootcamp focused on full-stack software development (MERN stack, Java) and has since broadened into data analytics, UI/UX design, product management, AI/ML, and business analytics through organic curriculum expansion, two acquisitions (Design Shift Academy in June 2021 for UI/UX and Prepleaf in December 2021 for $1 million for data analytics), and institutional partnerships with 16+ Institutes of National Importance including IITs (Roorkee, Mandi, Patna, Jodhpur), IIMs (Trichy, Ranchi, Mumbai, Sirmaur, Rohtak), BITS, XLRI, and BITSoM. Its core technology is an online learning platform combining live instruction, pre-recorded content, cohort-based delivery, and an industry mentor program during the final 12 weeks of each course for interview preparation and portfolio building.
The company's revenue model is anchored on its Pay After Placement (PAP) Income Share Agreement (ISA) structure, where full-time job-guarantee program learners pay tuition only after securing employment above a minimum salary threshold, aligning institutional economics with student outcomes. Supplementary revenue streams include B2B enterprise training and corporate upskilling partnerships, shorter-duration MasaiX courses for working professionals (described as subscription/recurring), the Scholar Program targeted at college students, EMI financing through NBFC partners, and premium co-branded certification programs with IIT and IIM partners. Distribution is primarily direct-to-consumer through the masaischool.com website, augmented by 5,000+ hiring partner relationships that drive a virtual placement drive model with 3-hour hiring cycles and zero offer dropouts. Marketing relies on content (blog, impact book of 101 alumni stories), organic social (LinkedIn, YouTube, Twitter/X), earned media coverage, and community/referral loops.
The company reports Rs 100 crore revenue crossed in FY25 with 60-70% growth in FY26, an FY27 target of Rs 450 crore, and profitability since January 2025. It has placed 7,500-10,000+ graduates at a 94% placement rate and 6.1 LPA average CTC across 5,000+ employer partners including Swiggy, Sharechat, Capgemini, IBM, NoBroker, Pine Labs, Ola Electric, CoinSwitch Kuber, Airbnb, and Dream11, and has raised approximately $22.2 million across five funding rounds between 2019 and 2022 at a $50 million post-money valuation, with IPO preparation underway for the FY27-FY28 window.
Masai School firmographics
Firmographics- Name
- Masai School
- Legal name
- Nolan Edutech Private Limited
- Website
- https://masaischool.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Masai School is an India-based outcome-driven career education platform offering job-ready tech, analytics, and AI training through a Pay After Placement model. It serves fresh graduates, career switchers, and working professionals via IIT/IIM co-branded programs and a 5,000+ employer hiring network.
- Ownership category
- akta.pro rank
Masai School industry classification
Industry- Product category
- EdTech / Job-Ready Tech Training
- NAICS
- Other Technical and Trade Schools (611519), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)
- akta.pro secondary industry
- Portfolio, Performance & Rubric-Based Assessment Platforms (EDAFADAL)
Keywords
Where Masai School is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Masai School business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Pay After Placement (PAP) Course Fees: Students pay tuition fees only after securing a job placement, aligning institutional success with student outcomes. Fee amounts vary by program.
- B2B Enterprise Training: Corporate training programs and upskilling courses for enterprise clients including partnerships with IITs, IIMs, and BITS Pilani
- Upskilling Courses: Shorter duration courses like 'MasaiX' for working professionals and 'Scholar Program' for college students
- EMI Payment Plans: Students can opt for EMI payments through NBFC partners for course fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Full-time Job Guarantee Programs |
| Hybrid | Multi-year contract | Scholarship Programs |
| Subscription | Multi-year contract | IIT Certification Programs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Masai School product offering
Product offeringCore offering
Masai School is an Indian edtech/jobtech platform that delivers outcome-driven, job-ready tech education through a 'Pay After Placement' model, covering full-stack software development (MERN, Java), data analytics, AI/ML, product management, and business analytics. Courses are delivered online with live instruction and supplemented by residential programs through IIT/IIM/BITS institutional partnerships, an industry mentor network, and direct placement into a 5,000+ employer hiring network. The offering targets fresh graduates, career switchers, working professionals, and enterprise clients.
Product overview
Masai School operates as a unified platform offering outcome-driven tech education through its core 'pay after placement' model, augmented by strategic acquisitions (Prepleaf for data analytics, Design Shift Academy for UI/UX design) and institutional partnerships with IITs, IIMs, BITS, and XLRI. The platform provides multiple course formats including full-time programs, upskilling (MasaiX), and college student pathways (Scholar Program). Recent expansion includes IIT partnership certification programs covering AI-ML, Data Science, Product Management, and Business Analytics, as well as residential programs like IIT Mandi's HIMSHIKHAR. Total offering spans 40,000+ active learners, 10,000+ graduates placed, and partnerships with 5000+ hiring companies.
Differentiator
Problem solved
Functional benefit
Brands
- MasaiX: Up-skilling program launched with Series B funding, targeting working professionals and college students for skill enhancement.
- Scholar Program
Products and services
- Masai School Core Pay-After-Placement Programs Core outcome-driven career training covering full-stack software development (MERN, Java), data analytics, and related tech skills, delivered via online live instruction with intensive 11-11-6/9-9-6 schedules. Tuition is collected only after graduates secure employment, aligned with placement into 5,000+ hiring partners. Target audience is fresh graduates and career switchers seeking entry-level tech roles.
- MasaiX Upskilling Program Sub-brand upskilling program offering shorter-duration courses for working professionals seeking to enhance tech and AI skills, typically on subscription-style billing.
- Scholar Program Program targeted at current college students, providing early-career tech training pathways launched in conjunction with Series B funding.
- IIT Roorkee E&ICT Academy AI/ML Certification 6-month online certification program in Artificial Intelligence and Machine Learning, co-delivered with the Electronics & ICT Academy at IIT Roorkee; certificate issued by the E&ICT Academy; targets entry-level learners and working professionals from non-technical backgrounds.
- IIT Roorkee E&ICT Data Analytics with AI Certification 6-month online certification program in Data Analytics with AI and Generative AI, co-delivered with the E&ICT Academy at IIT Roorkee.
- IIT Patna (Vishlesan i-Hub) AI/ML Program 9-month online AI/ML certification program delivered with Vishlesan i-Hub at IIT Patna, targeting aspiring AI/ML practitioners.
- IIT Mandi CCE AI/ML Certification 6-month online certification in AI and Machine Learning issued by the Centre for Continuing Education (CCE) at IIT Mandi.
- IIT Mandi HIMSHIKHAR Residential Program 1-month fully residential immersive program at the IIT Mandi campus taught by IIT Mandi faculty, offering CCE, IIT Mandi certification, real projects, and demos.
- IIM Trichy Product Management in the Agentic AI Era Program 6-month online executive programme in Product Management focused on Agentic AI, co-delivered with IIM Trichy; targeted at mid-career professionals and aspiring product managers.
- IIM Ranchi Executive Programme in Business Analytics and AI 6-month online executive programme in Business Analytics and AI, co-delivered with IIM Ranchi, targeting mid-career managers, professionals, entrepreneurs, and analytics-focused students.
- BITSoM AI-Integrated Professional Programmes AI-integrated professional programmes covering Product Management, Business Analytics, Fintech, and Digital Marketing, delivered in partnership with BITSoM and accessed via the All India BITSoM Test (TOP-2025).
- B2B Enterprise Training Programs Corporate training and workforce upskilling programs for enterprise clients, including AI readiness and tech skill development, often delivered through institutional partnerships with IITs, IIMs, and BITS.
- Prepleaf (Data Analytics Education Brand) Wholly-owned data and business analytics education brand, originating from a Delhi-based data analytics company acquired in December 2021 for $1 million; expands Masai's offerings into data and business analytics programs.
- Design Shift Academy (UI/UX Design Education Brand) Wholly-owned UI/UX design education brand, originating from a Bengaluru-based design institute acquired in June 2021; enables Masai to deliver design education integrated with coding programs.
Quantifiable outcome
- 94% placement rate for graduates
- +5 more outcomes
Companies that use Masai School
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Masai School technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Masai School partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- IIM RanchicoreIIM Ranchi and Masai launched an online executive programme in Business Analytics and AI, starting March 14, 2026. The six-month course targets mid-career managers, professionals, entrepreneurs, and students interested in analytics and data-driven management.
- IIM TrichycoreIIM Trichy and Masai launched Product Management in the Agentic AI Era program, a 6-month executive programme.
- IIT RoorkeecoreIIT Roorkee through its Electronics & ICT Academy signed MoU with Masai to launch online certification programmes in AI-driven and digital technology domains including Data Science and AI, AI-ML, Software Engineering with AI, and Prompt Engineering.
- MIT IDSS and Rotman School of ManagementcorePartnership to offer global-standard AI programs in India with certifications from MIT and University of Toronto.
- 5000+ Hiring CompaniescoreCompanies including Swiggy, Sharechat, NoBroker, Capgemini, IBM, Dream11, Ola, Paytm, Airmeet recruit Masai graduates through placement drives.
- BITSoM (BITS School of Management)coreBITSoM and Masai partnered to launch All India BITSoM Test for Online Programmes (TOP-2025) enabling students to qualify for AI-integrated professional programmes.
- PrepleafcoreMasai acquired Prepleaf, a Delhi-based data analytics education company, for $1 million to expand course offerings in data and business analytics.
- Design Shift AcademycoreMasai acquired Bengaluru-based design institute to enter UI/UX designing space as part of growth strategy to become holistic career-focused platform.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Masai School competitors and assessment
Company assessmentDirect peers
- NxtWave: India-based outcome-based tech skilling platform offering full-stack, AI/ML and data programs with ISA-style payment options. Most direct competitor to Masai in the pay-after-placement model targeting fresh graduates and career switchers.
- Scaler (by InterviewBit): Outcome-focused tech education platform for working professionals and graduates with deferred-fee/ISA models and employer placement. Closely overlaps with Masai's MERN/Java and data curriculum and target learner.
- Newton School: India-based coding bootcamp with pay-after-placement ISA model and partner university (e.g., Sunstone) certifications. Directly comparable ISA economics, curriculum, and learner persona.
- Simplilearn: Long-standing online professional training and bootcamp provider covering full-stack, cloud, AI/ML, and data. Comparable on curriculum and B2B/enterprise upskilling angle; differs by being more upfront-paid than ISA-based.
- Great Learning: India-focused higher-ed and professional certificate provider with strong B2B enterprise upskilling business and university partnerships (IIT Madras, UT Austin, Northwestern). Comparable on the IIT/IIM partnership-led executive program angle.
- Coding Ninjas: India-based coding bootcamp founded by IIT alumni offering full-stack, data science and Android tracks. Overlaps on curriculum content and target audience of fresh graduates and career switchers.
Broad incumbents
- UpGrad: Large India-based edtech incumbent offering online degree, diploma and bootcamp programs in tech, data, and management with multiple university tie-ups. Comparable on B2B and degree/certificate model; broader and more mature.
- Unacademy: Major Indian edtech platform with test prep, upskilling, and professional courses. Comparable on India consumer acquisition and online delivery; less direct overlap on outcome-based tech bootcamps.
- Coursera: Global online learning marketplace with enterprise and consumer credentials from top universities and tech companies. Comparable on credentialing and B2B enterprise upskilling; global footprint and marketplace model differ.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Masai School social profiles
Digital presenceMasai School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Masai School leadership team
Management profileNumber of profiles
Profiles4 records
Masai School subsidiaries and ownership
Company hierarchySubsidiaries2 records
Masai School funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Masai School M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Masai School
What does Masai School do?
Masai School is an Indian edtech/jobtech platform that delivers outcome-driven, job-ready tech education through a 'Pay After Placement' model, covering full-stack software development (MERN, Java), data analytics, AI/ML, product management, and business analytics. Courses are delivered online with live instruction and supplemented by residential programs through IIT/IIM/BITS institutional partnerships, an industry mentor network, and direct placement into a 5,000+ employer hiring network. The offering targets fresh graduates, career switchers, working professionals, and enterprise clients.
Is Masai School a public or private company?
Masai School is a private company. It is classified as venture growth investor backed and is currently operating.
When was Masai School founded?
Masai School was founded in 2019. It employs 251 to 500 people.
Where is Masai School based?
Masai School is headquartered in Bengaluru, India, in the Asia region.
How does Masai School make money?
Four revenue lines are on record. Pay After Placement (PAP) Course Fees are the primary driver. The others are B2B Enterprise Training, upskilling Courses and EMI Payment Plans.
Who are Masai School's main competitors?
Direct peers on record are NxtWave, Scaler (by InterviewBit), Newton School, Simplilearn, Great Learning and Coding Ninjas. Broad incumbents are UpGrad, Unacademy and Coursera. Whitehat Jr (by BYJU'S) is listed as a peer.
Does Masai School have an API?
No public API is recorded for Masai School.
What industry is Masai School in?
Masai School's product category is EdTech / Job-Ready Tech Training. Its primary akta.pro industry code is EDANAGAL, Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors), with a secondary code of EDAFADAL, Portfolio, Performance & Rubric-Based Assessment Platforms. Its NAICS code is 611519 and its SIC code is 8200.