Fulcro Insurance

What Fulcro Insurance does

Fulcro Insurance is a privately held, 100% Hispanic- and Puerto Rican-owned all-lines insurance brokerage founded in 1981 (originally as First Insurance Group, rebranded in 2008) and headquartered in Old San Juan. The firm designs, places, and manages insurance, surety, and employee benefits programs for construction, commercial, hospitality, retail, food, manufacturing, higher education, and government clients across Puerto Rico, the Dominican Republic, Florida, and Georgia, with multi-state licensing across 28 U.S. states. Service lines include Construction Lines (with wrap-up programs covering >$1.3B in construction values and surety bonding), Commercial Lines, a Private Client practice, Claims & Disputes, the Fulcro People benefits and HR practice, and the Optima-partnered Assured Care program.

The company operates a sales-led, vertical-specialized distribution model with industry-dedicated producers and in-house claims, legal, loss control, and wellness resources. Its proprietary technology layer consists of the ProAccess self-service portal and mobile app (free to clients, launched 2020 in Puerto Rico and 2021 in the U.S.) and a Contractual Risk Transfer Information System providing 24/7 risk-transfer access. Pre-packaged "STACKS" bundles (Professional Services, Retail, Construction, Restaurant) are positioned for SMB and mid-market segments, while bespoke program design and wrap-up structures serve enterprise accounts including 40% of the top 10 architecture and engineering firms in Puerto Rico.

Revenue is generated through insurance brokerage commissions across multiple carriers and lines, supplemented by fees from benefits brokerage, HR consulting, and surety. Go-to-market combines direct field sales with content marketing (the Insurance Nerds Blog) and self-service digital access; the firm holds long-dated channel partnerships with Willis Towers Watson (1985), Arthur J. Gallagher (2014), and Gallagher Connect Partners (2018), and is the exclusive Puerto Rico representative of the Professional Liability Agents Network. The ownership remains with the founding Pérez Blanco family, with no disclosed external capital.

Name

Fulcro Insurance

Legal name

Fulcro Insurance

Website

https://fulcroinsurance.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Fulcro Insurance is a Hispanic-owned, Puerto Rico-headquartered all-lines insurance brokerage founded in 1981, placing commercial, construction, surety, benefits, and personal lines across Puerto Rico, the Dominican Republic, Florida, and Georgia.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429), Direct Health and Medical Insurance Carriers (524114)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Commercial insurance brokerage
• Construction insurance services
• Employee benefits administration
• Personal lines insurance
• Claims management services

Headquarters

HQ city

San Juan

HQ country

Puerto Rico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Brokerage Commissions: Revenue generated through commissions from placing insurance products across multiple carriers and lines of coverage including property, casualty, surety, and employee benefits

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Fulcro Insurance is a Hispanic-owned, all-lines insurance brokerage that places commercial, construction, personal, and employee benefits coverage on behalf of clients. The firm operates a multi-jurisdictional placement practice spanning the United States (licensed in 28 states), Puerto Rico, and the Dominican Republic. It also delivers claims-management, disputes assistance, and pre-packaged insurance bundles (STACKS) alongside a self-service client portal (ProAccess).

Product overview

Fulcro Insurance is an all-lines insurance brokerage firm offering a comprehensive portfolio of insurance, surety, and employee benefits solutions through multiple service lines. The core offerings include Construction Lines, Commercial Lines, Personal Lines (Private Client Practice), Fulcro PEOPLE (Employee Benefits), Claims & Disputes, and Assured Care. The company also provides proprietary digital tools including ProAccess self-service portal and the STACKS pre-packaged insurance bundles for specific industries. Services are delivered through industry-specific specialists across offices in Puerto Rico, Florida, Georgia, and Dominican Republic.

Differentiator

Problem solved

Functional benefit

Brands

• Fulcro People: Innovative Human Resources Services practice providing employee benefits, HR consulting, wellness programs, and talent management solutions
• ProAccess
• STACKS

Products and services

• Commercial Insurance Brokerage All-lines commercial insurance placement for businesses across industries such as manufacturing, hospitality, education, and government, including property, casualty, liability, and specialty coverages.
• Construction Insurance Practice Specialty insurance brokerage dedicated to construction firms and contractors, providing builders risk, general liability, workers compensation, and surety coverage.
• Private Client / Personal Lines Insurance High-net-worth personal lines practice delivering homeowners, auto, umbrella, and other personal insurance products for individuals and families.
• Fulcro People (Employee Benefits) Employee benefits brokerage placing group health, dental, life, disability, and related benefits products for employer clients.
• Claims & Disputes Services Claims advocacy and disputes assistance service helping clients navigate and resolve insurance claims with carriers.
• Assured Care Care and assistance offering for clients requiring ongoing support with risk and insurance matters.
• STACKS Pre-Packaged Insurance Bundles Pre-configured bundles of coverages packaged for rapid deployment to specific client segments or industry verticals.

Quantifiable outcome

• 40% of top 10 architecture and engineering firms in Puerto Rico are insured by Fulcro
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Retention StrategiescoreStrategic or Co-development Partner · 4 August 2023Fulcro joined forces with consulting firm Retention Strategies to expand and solidify Fulcro People as an innovative Benefits practice, providing comprehensive HR solutions including compliance, well-being programs, talent acquisition, and wealth advisory services.
• Gallagher Connect PartnerscoreStrategic or Co-development Partner · 1 January 2018Fulcro of Georgia entered into partnership with Gallagher Connect Partners, an inclusive collaborative insurance broker & consultant network, expanding carrier relationships, global industry knowledge, and world-class innovation.
• Arthur J. Gallagher & Co.coreStrategic or Co-development Partner · 1 January 2014Fulcro became Arthur J Gallagher & Co.'s preferred partner in Puerto Rico - the fourth largest Risk Management & Insurance Broker in the world.
• Globex International GroupcoreStrategic or Co-development Partner · 1 January 2012Partnership with Globex International Group, an international employee benefits, insurance & risk management consulting firm for brokers, expanding global industry knowledge and capabilities.
• Professional Liability Agents NetworkcoreChannel Partner/ Reseller/ Distributor · 1 January 1996Since 1996, Fulcro became the PR exclusive representative of the Professional Liability Agents Network, a nationwide organization of insurance producers with professional liability insurance expertise.
• Willis Towers WatsoncoreChannel Partner/ Reseller/ Distributor · 1 January 1985Willis Towers Watson, the world's 3rd largest insurance broker, appointed Fulcro as its Puerto Rico Retail Network Member, providing access to global insurance markets and expertise.
• OptimaminorStrategic or Co-development PartnerIn partnership with Optima, Fulcro offers Assured Care program designed to provide protection against accidents or chronic illness with extensive coverage that adjusts to needs and budget. Available only to Puerto Rico residents.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Regional players

• MAPFRE: Spanish-headquartered global insurer with significant Puerto Rico and Caribbean operations. Operates as both a carrier and distribution competitor in the same geographic footprint as Fulcro.

Broad incumbents

• Willis Towers Watson: Global insurance broker serving large and complex risks. Fulcro has been WTW's Puerto Rico Retail Network Member since 1985, placing similar commercial and specialty lines but serving a smaller, more regional client base.
• Acrisure: PE-backed, fast-consolidating insurance brokerage. Direct competitor for commercial mid-market accounts and acquisition targets in the Southeast US, with a similar M&A-versus-organic growth model.
• USI Insurance Services: Middle-market-focused insurance brokerage with deep specialty expertise. Matches Fulcro's verticalized mid-market value proposition and pursuit of property/casualty, employee benefits, and personal lines clients.
• Arthur J. Gallagher & Co. Fourth-largest global insurance broker and risk manager. Fulcro is Gallagher's preferred partner in Puerto Rico and a member of Gallagher Connect Partners in Georgia, making it both a peer and a channel partner for the same mid-market and specialty clients.
• Aon: Global insurance and reinsurance broker. Competes with Fulcro for commercial P&C and professional liability placements; relevant comparator for understanding how a global platform approaches mid-market risk advisory.
• Marsh McLennan: Largest global insurance broker. Operates in the same multi-line brokerage category as Fulcro, with overlapping construction, hospitality, and higher education verticals, though at materially larger scale and enterprise-client focus.

Direct peers

• Risk Placement Services (RPS): Specialty insurance wholesale and binding platform. Comparable to Fulcro on placement expertise in construction, surety, and specialty commercial lines.
• Brown & Riding: Specialty wholesale insurance broker with expertise in construction, hospitality, and complex commercial placements. Comparable in terms of vertical specialization and producer-led model.
• Hilb Group: Middle-market insurance broker that consolidates regional agencies — highly comparable to Fulcro's acquisition-driven growth strategy and its Southeast US footprint expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fulcroinsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fulcro Insurance