Williams Medical Supply

What Williams Medical Supply does

Williams Medical Supply is a privately held durable medical equipment (DME) provider founded in 1971 and headquartered in Knoxville, Tennessee, serving patients across the Nashville, Chattanooga, and Knoxville corridor of East Tennessee. The company distributes four product categories: sleep and respiratory equipment (CPAP and BiPAP machines with associated masks and a home-delivered PAP resupply service), augmentative and alternative communication (AAC) speech generating devices including the NUVO, INSPIRE, and INSPIRE XL, power mobility products such as the Jazzy Elite ES, Jazzy Elite HD, and Go-Go Elite Traveller, and ostomy and urology consumables. The core technology stack is conventional DME hardware sourced from third-party manufacturers (e.g., Pride Mobility power chairs, AAC device OEMs), with the company's value-add being device selection, fitting, compliance support, and insurance paperwork handling rather than proprietary technology.

The business model is insurance-reimbursed and referral-driven: physicians and other healthcare providers refer patients to Williams Medical Supply, the company verifies insurance coverage, builds or sources custom devices, and delivers equipment directly to patients. The PAP resupply program introduces a recurring consumables revenue stream on top of one-time hardware sales, while ostomy and urology add another recurring-need vertical. Go-to-market is sales-led with a small field team; the website supports the funnel via online referral forms, a patient handbook, and Spanish-language translation.

Operationally the company is small (11–50 employees), single-office, with limited disclosed leadership beyond a chairman of the board (Matt Bodnar) and a single named sales representative (Chuck Flatford, sleep and respiratory). There are no disclosed funding rounds, acquisitions, certifications, patents, or AI/ML capabilities, and the company does not publish financial results. As a result, scale is constrained by its regional Tennessee footprint and reliance on insurance reimbursement economics, with growth dependent on expanding the resupply book, adding verticals, and deepening provider referral density in adjacent counties.

Name

Williams Medical Supply

Legal name

Williams Medical Supply

Website

https://williamsmedicalsupply.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Williams Medical Supply is a privately held Tennessee-based durable medical equipment provider founded in 1971, distributing CPAP/BiPAP, AAC speech devices, power mobility chairs, and ostomy/urology supplies to patients via healthcare provider referrals and insurance reimbursement across the East Tennessee region.

Ownership category

akta.pro rank

Product category

Durable Medical Equipment (DME)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industry

CPAP & Sleep Apnea Equipment Retail (CRAIABAI)

Keywords

• Durable medical equipment
• CPAP therapy devices
• AAC speech devices
• Power mobility chairs
• Ostomy urology supplies

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Medical Equipment Sales: Sale of durable medical equipment including CPAP/BiPAP machines, AAC speech devices, and power mobility chairs. Equipment is custom-built and insurance-approved.
2. PAP Resupply Services: Recurring resupply of PAP (Positive Airway Pressure) therapy consumables delivered to patients' homes. Part of patient-centric resupply program with multiple payment options.
3. Insurance-Based Revenue: Revenue generated through acceptance of most insurance plans. Company handles paperwork and insurance approval process for patients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Williams Medical Supply is a regional durable medical equipment provider offering sleep and respiratory therapy devices (CPAP/BiPAP), augmentative and alternative communication (AAC) speech generating devices, power mobility chairs and scooters, and ostomy/urology supplies. The company sells custom-built medical equipment to individual patients, accepts most insurance plans, handles the approval paperwork, and delivers ongoing consumable resupply directly to patients' homes across East Tennessee.

Product overview

Williams Medical Supply is a medical equipment provider offering a portfolio of products across four main categories: Sleep & Respiratory products (CPAP and BIPAP machines with associated masks and resupply services), AAC speech generating devices (NUVO, INSPIRE, and INSPIRE XL with multiple access options), Power Mobility (Jazzy Elite ES, Jazzy Elite HD power wheelchairs and Go-Go Elite Traveller portable scooters), and Ostomy/Urology supplies. The company provides both products and associated services including remote mask fitting, compliance programs, and insurance acceptance to deliver comprehensive respiratory, communication, and mobility solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Jazzy Elite ES: Power wheelchair with in-line, front-wheel drive technology and tight turns for indoor maneuverability.
• Jazzy Elite HD
• Go-Go Elite Traveller
• NUVO
• INSPIRE
• INSPIRE XL

Products and services

• CPAP Continuous Positive Airway Pressure (CPAP) machines and masks for treating sleep apnea, with multiple mask options and specialist support for device selection. Intended for individual sleep apnea patients referred by healthcare providers.
• BiPAP Bilevel Positive Airway Pressure (BiPAP) devices delivering two different air pressure levels through a mask to keep airways open during sleep, for individual patients with sleep-disordered breathing.
• PAP Resupply Service Patient-centric recurring PAP resupply program providing convenient delivery of CPAP/BiPAP supplies to customers' doors with multiple payment options. A subscription-based consumables service for existing PAP therapy patients.
• NUVO AAC Device iOS-based portable speech generating device weighing 3.1 pounds with 10.2 inch screen, military-grade shockproof case, symbol and text-based software, and multiple access options including assistive touch and switch scanning. For individuals requiring augmentative communication.
• INSPIRE AAC Device Windows-compatible speech generating device weighing 4 pounds with bluetooth speaker, carrying case, and eye gaze capability for individuals needing AAC.
• INSPIRE XL AAC Device Durable Windows-compatible speech generating device built with military grade materials, weighing 5.5 pounds with 14 inch screen, for individuals requiring rugged AAC solutions.
• Jazzy Elite ES Power Chair Front-wheel drive power wheelchair with in-line drive technology, 40 amp PG GC 3 controller, Jazzy Armor controller guard, and comfort high-back seat with headrest for active lifestyles and tight indoor maneuverability.
• Jazzy Elite HD Power Chair Heavy-duty front-wheel drive power wheelchair with 14 inch drive wheels, enhanced 450 lbs weight capacity, 60 amp controller, 5-year limited frame warranty, and enhanced outdoor performance capabilities.
• Go-Go Elite Traveller Power Scooter Compact portable power scooter with 300 lb weight capacity, 4 mph maximum speed, feather touch disassembly, one-hand disassembly, and charger port in tiller for easy transportation.
• Ostomy Products High-quality ostomy products designed to support comfort, confidence, and everyday living for ostomy patients.
• Urology Products High-quality urology products designed to support comfort, confidence, and everyday living for urology patients.

Quantifiable outcome

• Improved sleep quality and reduced risk of health problems through CPAP therapy

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Apria Healthcare: Large national home medical equipment provider covering sleep therapy, respiratory, and mobility. Operates the same referral-and-insurance model Williams uses, with substantially broader geographic reach.
• Rotech Healthcare: National DME company providing respiratory, sleep, mobility, and urology/ostomy products to home-based patients. Direct competitor across nearly all of Williams' categories.
• Lincare Holdings: Leading US provider of home respiratory therapy and DME including CPAP and oxygen. Overlaps directly with Williams Medical Supply's sleep/respiratory and home-delivery business.
• National Seating & Mobility: National complex rehab and mobility provider supplying power wheelchairs and seating solutions. Directly comparable product offering to Williams' Jazzy Elite line.
• AeroCare Holdings: Multi-state DME provider with strong sleep apnea, oxygen, and mobility offerings. Comparable GTM via physician referrals and insurance billing.
• AdaptHealth: National DME provider offering CPAP, home respiratory, power mobility, and urology/ostomy supplies directly to patients. Same core product categories and insurance-based GTM as Williams Medical Supply, but at national scale.
• Quipt Home Medical: Multi-state DME provider focused on sleep apnea, respiratory therapy, and mobility products. Highly comparable in product mix and patient-centric, referral-driven distribution.
• Numotion: Specialist in power and manual wheelchairs, mobility equipment, and related assistive technology. Directly comparable to Williams' power mobility (Jazzy/Go-Go) category.

Broad incumbents

• Owens & Minor: Large medical product distribution and patient-direct (Apria) platform. Adjacent incumbent operating in wholesale medical supplies and home medical equipment at national scale.
• Pride Mobility Products: Manufacturer of Jazzy, Go-Go, and other power mobility products that Williams Medical Supply distributes. Upstream supplier and broader incumbent in the mobility category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/williams-medical-supply-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Williams Medical Supply