Yora Pet Foods

What Yora Pet Foods does

Yora Pet Foods is a direct-to-consumer pet food company that produces dog food and treats formulated with Black Soldier Fly larvae (Hermetia illucens) as the primary novel protein source, positioned as a hypoallergenic and sustainable alternative to traditional meat-based pet food. The product portfolio comprises four dry food formulas segmented by dog life stage and size (Small Breed/Puppy, Adult All Breed, Large Breed, and Senior) and three treat lines (Dreamers calming treats, Rewards Peanut Butter & Banana, Rewards Carrot & Apple). The company markets to three overlapping consumer personas: health-conscious pet owners seeking novel-protein diets for dogs with allergies or sensitive stomachs, environmentally conscious consumers concerned about the carbon and land footprint of conventional pet food, and ethical pet owners opposed to industrial meat production.

Name

Yora Pet Foods

Legal name

Yora Pet Food For The Planet Inc

Website

https://yorapetfoods.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Yora Pet Foods is a direct-to-consumer pet food company producing insect-protein dog food and treats using Black Soldier Fly larvae. It serves health-, sustainability-, and ethics-minded pet owners across the US, UK, Belgium, Germany, France, and Italy through its own e-commerce platform and select retail stockists.

Ownership category

akta.pro rank

Product category

Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Alternative Protein & Sustainable Pet Food (insect/plant/cell-based) (CRADAFAI)

akta.pro secondary industries

Dry Pet Food (Kibble) (AFADAFAA), Functional & Veterinary Diet Pet Food (CRADAFAF), Gastrointestinal & Food Sensitivity/Hypoallergenic Diets (HLAMAHAM)

Keywords

• Insect protein pet food
• Sustainable dog food
• Hypoallergenic pet nutrition
• Novel protein dog food
• Eco-friendly pet treats

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Revenue generated from direct-to-consumer online sales of insect-based dog and cat food products through their website. Includes single-purchase transactions and subscription options for recurring deliveries.
2. Retail Distribution: Revenue from sales through third-party retail pet stores including stockists like Mud Bay. Company maintains a 'Become a Stockist' program for wholesale/partnership distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Yora Pet Foods manufactures and sells insect-based dog food and treats, using black soldier fly larvae (Hermetia illucens) as the primary protein source. The product range includes dry food formulas segmented by dog size and life stage (Small Breed/Puppy, Adult All Breed, Large Breed, and Senior), plus calming and training treats. The company positions these as a hypoallergenic, sustainable, and humane alternative to traditional meat-based pet foods.

Product overview

Yora Pet Foods is a direct-to-consumer sustainable pet food company offering insect-based dog food and treats. The product portfolio consists of four dry food formulas organized by dog size and life stage (Small Breed/Puppy, Adult All Breed, Large Breed, and Senior), plus three treat product lines (Dreamers calming treats, Rewards Peanut Butter & Banana, and Rewards Carrot & Apple). All products use Black Soldier Fly larvae as a novel hypoallergenic protein source, positioned as a humane and sustainable alternative to conventional meat-based pet foods. The company operates a subscription e-commerce model with free carbon-neutral shipping on orders over $59.

Differentiator

Problem solved

Functional benefit

Products and services

• Yora Insect Protein Adult All Breed Dog Dry Food Insect protein-based dry dog food formulated for adult dogs of all breeds, offering complete nutrition with a hypoallergenic novel protein source.
• Yora Insect Protein Large Breed Dog Dry Food Specialized insect protein dry food designed for large breed dogs, includes joint support benefits eliminating the need for separate supplements.
• Yora Insect Protein Senior Dog Dry Food Age-appropriate insect protein formula for senior dogs, formulated to address allergies, joint health, and appetite stimulation for picky eaters.
• Yora Insect Protein Small Breed Dog Dry Food Compact kibble insect protein formula tailored for small breed dogs and puppies, addressing common allergies and providing sustainable nutrition.
• Yora Dreamers Dog Treats Calming insect protein treats designed to reduce anxiety and promote relaxation without sedation, suitable for high-energy dogs.
• Yora Rewards Peanut Butter & Banana Dog Treats Plant-enriched insect protein training treats with peanut butter and banana flavors, high value for training reinforcement.
• Yora Rewards Carrot & Apple Dog Treats Ethically-sourced insect protein treats with carrot and apple, providing plant-based variety in a carnivore-friendly format.

Quantifiable outcome

• Less than half the environmental footprint of traditional pet foods
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Mud BaycoreChannel Partner/ Reseller/ DistributorMud Bay is a major retail stockist that carries Yora products in their physical pet retail stores and online. The partnership has generated significant customer testimonials from pet owners who discovered Yora at Mud Bay locations.
• IndiePetminorChannel Partner/ Reseller/ DistributorYora is listed as a member of IndiePet, an organization supporting independent pet retailers, which provides access to the IndiePet retail network.
• UK Pet FoodminorChannel Partner/ Reseller/ DistributorYora is a member of UK Pet Food (part of petsustainability.org), an industry association supporting sustainable pet food production and distribution.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Ÿnsect: Ÿnsect is a French insect protein producer (mealworms) supplying ingredients to pet food and aquaculture companies. It is comparable as a vertically adjacent player in the insect protein supply chain underpinning Yora's product category.
• Protix: Protix is a Dutch insect protein producer and a key upstream supplier of Black Soldier Fly larvae meal used in pet food and aquafeed. It is comparable as an enabling/ecosystem participant in the same insect protein value chain Yora depends on.

Broad incumbents

• Open Farm: Open Farm is a premium, sustainably-sourced pet food brand in the US/Canada using traditional proteins (beef, chicken, fish) with strong ethical sourcing credentials. It is comparable to Yora in the premium sustainable pet food segment and competes for the same environmentally conscious pet owner persona.
• Mars Petcare: Mars Petcare is the world's largest pet food company owning brands like Royal Canin, Pedigree, and Whiskas, and has begun launching insect-protein products. It is a broad incumbent in the same pet food market Yora serves, with vastly greater scale, distribution, and marketing resources.

Direct peers

• Jiminy's: Jiminy's is a US-based DTC pet food brand using cricket protein as a sustainable, hypoallergenic alternative for dogs and cats. It is the closest direct competitor to Yora, sharing the same insect protein category, DTC + retail distribution model, and target customer of environmentally and allergy-conscious pet owners.
• Bug Bakes: Bug Bakes is a UK-based manufacturer of insect-based dog treats and food using Black Soldier Fly larvae. It is a direct competitor in the UK market with overlapping sustainability and novel-protein positioning to Yora.
• Wild Earth: Wild Earth is a US-based biotechnology company producing clean, sustainable dog food using fungal and plant-based proteins. It is comparable to Yora as an alternative-protein DTC pet food brand targeting the same eco-conscious, health-focused customer segment.
• Petgood: Petgood is a Swedish insect-based pet food brand offering dog food and treats using Black Soldier Fly larvae. It shares Yora's core ingredient, sustainability narrative, and direct-to-consumer European distribution model, making it a strong comparable in the same niche.
• Green Petfood: Green Petfood (formerly InsectDog) is a German/European pet food manufacturer that uses Black Soldier Fly larvae protein in its dog food formulations. It directly competes with Yora in the European sustainable pet food market and uses the same core BSF technology and novel-protein positioning.

Emerging players

• Wilder Harrier: Wilder Harrier is a Singapore-based alternative-protein pet food brand offering plant-based and insect-protein dog food across Asia. It addresses the same sustainability-driven pet owner segment as Yora but focuses on the Asia-Pacific market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/YoraPet
• Instagraminstagram.com/yorapetfoodsusa
• LinkedInlinkedin.com/company/yora-pet-foods

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yora Pet Foods