What Site Planning Development does

Site Planning Development is a family-owned design-build company founded in 1971 by John Campbell, headquartered in Charlevoix, Michigan, and currently led by Jonathan Campbell as Owner/President. The firm operates across Northern Michigan's luxury residential market, with a service footprint spanning Charlevoix, Petoskey, Harbor Springs, Walloon Lake, Torch Lake, and Traverse City. Site Planning is positioned as "Northern Michigan's Original Design Build Company" with 50+ years of continuous operation.

The company delivers three integrated service lines: Landscape Services (custom landscape design, retaining walls, stone masonry, patios, walkways, trees, plantings, and irrigation systems); Maintenance Services (recurring lawn maintenance, horticultural care, and professional landscape upkeep); and Construction Services (custom home building, renovations, site analysis, pre-purchase design assessment, zoning permit handling, general contractor oversight, framing-to-finish construction, and project management). All engagements are custom, project-based, and quote-driven following consultation and on-site assessment — no standard pricing is disclosed. The primary customer segments are discerning high-net-worth homeowners seeking luxury custom homes and high-end outdoor living enhancements, with secondary focus on property owners pursuing curb-appeal improvements, entertaining spaces, and property-value optimization.

The business operates on a sales-led, direct-engagement go-to-market model reliant primarily on word-of-mouth referrals and multi-decade community reputation rather than digital marketing, advertising, or intermediary channels. The core team of approximately seven people — including division directors for Landscape, Construction, and Maintenance, a Senior Landscape Architect/Lead Designer, a Landscape Designer, and an Office Manager — handles project delivery, with field labor likely supplemented by additional in-house crews or subcontractors. Site Planning is a fundamentally traditional professional services firm with no technology platform, software product, or AI/ML component; competitive differentiation rests on craftsmanship, long-tenured client relationships, integrated design-build capability, and deep local brand heritage rather than on technology or scale advantages.

Name

Site Planning Development

Legal name

Site Planning Development

Website

https://siteplanning.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Site Planning Development is a family-owned design-build firm founded in 1971 serving discerning homeowners across Northern Michigan with integrated landscape design, ongoing maintenance, and custom construction services.

Ownership category

akta.pro rank

Product category

Landscape Architecture & Residential Construction Services

NAICS

Landscape Architectural Services (541320), Landscaping Services (561730)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)

akta.pro secondary industries

Residential Landscape Design (HSAIABAA), Landscape Architecture & Site Design (BPAHAKAC)

Keywords

• Landscape design services
• Custom home construction
• Outdoor living spaces
• Landscape maintenance services
• Design build company

Headquarters

HQ city

Charlevoix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Landscape Design and Construction Services: Custom landscape design and installation services including retaining walls, stone masonry, patios, walkways, planting of trees, shrubbery, perennials, and annuals. Revenue generated through project-based engagements.
2. Landscape Maintenance Services: Ongoing maintenance services for landscapes including lawn maintenance, horticultural care, and professional care services. Delivered as recurring service engagements.
3. Construction Services: Custom home construction and renovation services including site analysis, design, permits, construction management, and project completion. Revenue generated through project-based construction contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Site Planning Development is a design-build company delivering integrated landscape design and installation, ongoing landscape maintenance, and custom home construction and renovation services to residential clients. Services span site analysis, pre-purchase design assessment, zoning permits, general contractor oversight, hardscape installation (retaining walls, stone masonry, patios, walkways), planting (trees, shrubbery, perennials, annuals), irrigation systems, and post-construction property care.

Product overview

Site Planning Development is a design-build company offering three integrated service lines: Landscape Services (design, planting, irrigation, hardscape features), Maintenance Services (ongoing landscape care), and Construction Services (custom homes, renovations, site development). The company operates as a unified service business where landscape design, construction, and maintenance services complement each other to deliver complete property solutions from site development through ongoing care.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Services Landscape design, installation, and planting services including retaining walls, stone masonry, patios, walkways, trees, shrubbery, perennials, annuals, and irrigation systems tailored to property assessment and homeowner preferences. Intended for residential property owners in Northern Michigan seeking high-end outdoor living enhancements.
• Maintenance Services Ongoing landscape care and maintenance services including lawn maintenance, horticultural care, and professional care services tailored to each unique outdoor space. Delivered as recurring service engagements to residential clients across Northern Michigan.
• Construction Services Design-build construction services including custom home building, renovations, site analysis, pre-purchase design assessment, zoning permits, general contractor oversight, framing to finish construction, landscaping plans, construction management, and post-construction support. Targeted at Northern Michigan homeowners undertaking custom home or major renovation projects.

Quantifiable outcome

• Elevated property value and reduced damage risks through professional landscape design

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Yardzen: Tech-enabled online landscape design platform that pairs homeowners with vetted local contractors for installation. Comparable to Site Planning's landscape design service line but disrupts the front-end design process with a digital-first model.
• Tilly: Online landscape design service offering curated design plans and contractor matching. Comparable to Site Planning's design function as an emerging alternative channel for homeowners seeking landscape plans, though Tilly handles only design and not build/maintenance.

Broad incumbents

• TruGreen: Largest U.S. lawn and landscape maintenance company, providing recurring care, fertilization, and irrigation services. Comparable to Site Planning on the maintenance and recurring-care revenue stream, but operates nationally with a commoditized service model versus Site Planning's high-touch, bespoke approach.
• BrightView Landscapes: Largest commercial and residential landscape services company in the U.S., offering design, build, maintenance, and snow services. Comparable to Site Planning on the integrated landscape design-build-and-maintain offering, but at national scale and primarily commercial focus versus Site Planning's luxury residential Northern Michigan niche.
• Groundworks Companies: National operator of foundation, water, and landscape-related home services brands with a roll-up M&A model. Comparable to Site Planning's vertically integrated home-services approach, though focused on structural/waterproofing with landscape as an adjacent offering.
• Davey Tree Expert Company: Established national tree care, horticulture, and landscape services firm with residential and commercial clients. Comparable to Site Planning's landscape maintenance and arboriculture-adjacent offerings, though far larger and broader in scope.

Direct peers

• Yellowstone Landscape: National design-build landscape contractor serving residential, commercial, and hospitality clients across the U.S. Directly comparable to Site Planning on landscape design, installation, and maintenance services, with similar integrated service-line model.
• Borrelli Landscape & Irrigation: Design-build landscape and irrigation firm serving high-end residential clients. Comparable to Site Planning's residential landscape design, installation, and irrigation offerings, including hardscape elements.

Regional players

• Northern Michigan Custom Builders: Custom home builder operating in the same Northern Michigan corridor (Petoskey, Harbor Springs, Charlevoix). Comparable to Site Planning's residential construction division and competes for the same affluent homeowner segment, though focused on the building shell rather than integrated landscape services.
• Landscape Design Services of Michigan: Michigan-based residential landscape design and installation firm serving homeowners in the state. Directly comparable to Site Planning on residential landscape design services in a Michigan geography, though broader statewide versus Site Planning's tighter Northern Michigan focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/siteplanningdevelopment
• LinkedInlinkedin.com/company/site-planning-development-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Site Planning Development