Süddeutscher Verlag Veranstaltungen

What Süddeutscher Verlag Veranstaltungen does

Süddeutscher Verlag Veranstaltungen, operating commercially as Ultima Media Germany GmbH, is a German B2B event management firm that organizes and promotes more than 50 conferences, congresses, seminars, expert lectures, and award programs annually. The company serves enterprise decision-makers across six vertical strands — Automotive, Production/Manufacturing, Medical, Finance, Insurance, and Environment/Safety — with flagship properties such as the automotiveIT car.summit, Fabrik des Jahres (production excellence award running 35 years), Engineering Summit, Deutscher Maschinenbau-Gipfel, Bayerischer Finanzgipfel, SZ-Versicherungstag, and AIDS-Tage. The firm monetizes through three principal revenue streams: attendee registration fees, customized exhibitor booth rentals and sponsorship packages, and advertising placements in event programs, print media, and digital platforms. Registration and payment processing are outsourced to doo GmbH, and the company relies on direct sales teams for sponsor and exhibitor acquisition.

The business is a wholly-owned subsidiary of Süddeutscher Verlag, itself part of the Südwestdeutsche Medienholding (SWMH) conglomerate, and operates within the SV Cluster Industrie, Automotive und Veranstaltungen alongside Hütig Medien and verlag moderne industrie, allowing it to cross-leverage parent media brands (e.g., automotiveIT, SZ) for audience development. In 2026 the firm rebranded from SV Veranstaltungen to Ultima Media Germany, articulating a unified B2B events platform strategy. Geographically it remains primarily Germany-centric (Bavaria, Baden-Württemberg, NRW, Hesse), with recent selective expansion into US (Silicon Valley) and Poland (Warsaw) automotive and technology events. Customers are enterprise B2B buyers, including manufacturers, suppliers, financial institutions, insurers, and healthcare organizations, with no consumer-facing product.

Name

Süddeutscher Verlag Veranstaltungen

Legal name

Ultima Media Germany GmbH

Website

https://sv-veranstaltungen.de

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Ultima Media Germany (Süddeutscher Verlag Veranstaltungen) is a German B2B event management firm organizing 50+ annual conferences across automotive, production, medical, finance, insurance, and environment verticals for enterprise decision-makers, and is part of the SWMH media group.

Ownership category

akta.pro rank

Product category

B2B Event Management

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Professional & Association Conferences (MPAGAGAB)

akta.pro secondary industries

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Medical, Scientific & Healthcare Congress Organizers (THAHACAD), Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• B2B event management
• Professional conferences
• Industry congress organization
• Exhibition and sponsorship
• Trade fair services

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Conference and Congress Registrations: Revenue generated from professional event attendance fees. The company organizes over 50 B2B events annually across various industry sectors, charging registration fees for participants to attend congresses, conferences, seminars, and expert lectures.
2. Exhibition and Sponsorship: Revenue from exhibitor booth space rentals and customized sponsorship packages. Exhibitors pay for stand areas, and sponsors receive tailored marketing opportunities at events. Pricing includes stand space, general lighting, cleaning, and waste disposal, with additional services available for separate fees.
3. Advertising in Event Materials: Revenue from advertising placements in event programs, printed materials, and digital platforms. The company accepts advertisements in print media and/or on the internet, as well as insertions of advertising prospectuses in publications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Süddeutscher Verlag Veranstaltungen (operated as Ultima Media Germany GmbH) organizes and hosts over 50 B2B conferences, congresses, seminars, and expert lectures annually across industry verticals including automotive, production, medical, finance, insurance, and environment/safety. The company sells attendee registration, exhibition stand space, and customized sponsorship packages to industry professionals and corporate partners, providing knowledge transfer and business networking platforms.

Product overview

Süddeutscher Verlag Veranstaltungen (operated as Ultima Media Germany) operates a B2B event platform organizing over 50 events annually across six industry verticals: Automotive, Production/Manufacturing, Medical, Finance, Insurance, and Environment/Safety. The platform serves as a knowledge transfer and business networking hub, combining expert editorial content with live conferences, congresses, seminars, and awards. Core offerings include flagship sub-brands such as automotiveIT car.summit (transitioning to AI Defined Vehicles), Fabrik des Jahres (production excellence awards), and Engineering Summit (industrial transformation), alongside industry-specific conferences covering topics from battery technology, software strategies, factory planning, cyber resilience, and insurance digitization.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Events Portfolio Comprehensive portfolio of automotive industry conferences for manufacturers, suppliers, and IT decision-makers, covering software-defined vehicles, AI, battery technology, automotive lighting, wiring harness, and corporate mobility topics.
• Production Events Portfolio Industrial production conferences for machinery and equipment manufacturers covering factory planning, production excellence, automation, industrial metaverse, packaging machinery, and E-mobility production technologies.
• Medical Events Portfolio Medical congresses and professional events for healthcare practitioners covering various medical specialties and interdisciplinary topics such as prison medicine, obesity treatment, and infectious diseases.
• Finance Events Portfolio Conferences bringing together finance professionals, politicians, and industry leaders to discuss financial policy, investment strategies, impact investing, and senior living investments.
• Insurance Events Portfolio Professional conferences and executive dinners for insurance executives covering digital transformation, reinsurance strategies, run-off, and industry consolidation.
• Environmental Events Portfolio Conferences focused on environmental safety, hazardous materials management, dangerous goods transport, lithium battery handling, and containment technology.
• automotiveIT car.summit Flagship conference for engineering and IT decision-makers focusing on the transition from Software Defined Vehicle (SDV) to AI Defined Vehicle (AIDV), exploring how AI shapes vehicle behavior, user interaction, and system decisions.
• Fabrik des Jahres Prestigious competition and congress for production excellence, recognizing the world's best production sites for 35 years, featuring an inspiring congress and gala evening with awards.
• Engineering Summit Conference addressing industrial transformation focusing on plant engineering challenges including profitability, productivity, workforce concerns, digitalization, AI, and employer branding.

Quantifiable outcome

• Over 50 events annually serving thousands of industry professionals
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship and core.

• VDMA (Verband Deutscher Maschinen- und Anlagenbau)flagshipStrategic or Co-development Partner · 1 January 2026VDMA European Summit 2026 and 2027 organized in partnership with VDMA. Top decision-makers from Europe's machinery and equipment industry meet to discuss key challenges including geopolitics, new markets, sustainability and innovation.
• Hüthig Medien GmbHcoreStrategic or Co-development PartnerPart of the Cluster Industrie, Automotive und Veranstaltungen der Mediengruppe Süddeutscher Verlag. Hüthig Medien pools cross-media platforms (print, digital, and events) for target markets in industry sectors.
• verlag moderne industrie GmbHcoreStrategic or Co-development PartnerPart of the Cluster Industrie, Automotive und Veranstaltungen der Mediengruppe Süddeutscher Verlag. Combines with Hüthig Medien and Ultima Media Germany for cross-media platform expertise.
• doo GmbHcoreTechnology or IntegrationExternal service provider commissioned to arrange registration and booking options for events through their platform, process payment transactions with participants via licensed payment service provider, and send registration confirmations.
• automotiveITcoreGTM or Marketing PartnerLeading media brand for IT and digital technologies in the automotive industry in German-speaking countries. Part of the Süddeutscher Verlag portfolio, organizing automotiveIT Kongress, automotiveIT Salon, and automotiveIT car.summit events.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vogel Communications Group: Vogel Communications Group is a German B2B media and events house running trade publications across industry verticals combined with congress and event series. Highly comparable structurally as a German media house pairing industrial vertical publications with professional events, similar to SWMH's cluster model.
• Bitkom Akademie: Bitkom (the German digital industry association) runs conferences, congresses, and seminars targeting enterprise IT and digital transformation topics. Highly comparable as a vertical-specific, association-backed B2B conference organizer competing for the same German professional attendee pool in automotive, finance, and insurance.
• VDI Wissensforum: VDI Wissensforum is the continuing-education and conference arm of the Association of German Engineers, organizing thousands of technical seminars and congresses each year in production, automotive, and engineering. Highly comparable as a direct peer in running recurring vertical-specific technical B2B events with association backing.
• E-World Energy & Water: E-World is the European energy industry's leading trade fair and congress, held annually in Essen. Directly comparable as a specialized B2B event for the energy/utilities vertical where Ultima Media Germany also operates environmental and energy events, competing for the same German utility and energy exhibitor pool.
• Management Forum Starnberg: Management Forum Starnberg is a specialist German conference organizer focused on executive-level B2B seminars and congresses across automotive, finance, and IT. Highly comparable as a small-to-mid sized direct competitor running recurring professional B2B events in the same DACH verticals.

Broad incumbents

• Messe Frankfurt GmbH: Messe Frankfurt is one of the world's largest trade fair and congress organizers, operating global venue and exhibition brands. It is a relevant broad incumbent because, like Ultima Media Germany, it generates revenue from B2B exhibitor/sponsor fees and professional attendee registrations, but at vastly larger scale and with owned venues.
• Messe München GmbH: Messe München is a major Bavarian trade fair organizer (bauma, IFAT, ISPO) and operates the Munich congress portfolio. Directly comparable as a Munich-based competitor organizing large-scale B2B exhibitions and congresses for industrial and technology audiences.
• Deutsche Messe (Hannover Messe): Deutsche Messe organizes flagship industrial trade fairs in Hannover (HANNOVER MESSE, LIGNA, DOMOTEX) and runs the corresponding congress components. Comparable as a fellow German-headquartered B2B trade fair and congress operator targeting the production/automation vertical where Ultima Media Germany has its largest event cluster.
• Informa Markets: Informa Markets is the world's largest B2B events organizer running exhibitions, conferences, and content platforms across many industries. Comparable as a portfolio operator running recurring, vertical-specific events with similar sponsor/exhibitor business models, albeit at global scale.

Emerging players

• CloserStill Media: CloserStill Media is a UK-headquartered specialist B2B events organizer running focused vertical events across healthcare, technology, and learning. Comparable as a niche multi-vertical B2B event operator targeting similar professional audiences with a portfolio approach, though with a UK/EMEA lens rather than DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/svv_technologie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Süddeutscher Verlag Veranstaltungen