Woodhill Homes

What Woodhill Homes does

Woodhill Homes Inc. is a privately held, founder-owned residential home builder founded in 2002 by George Hale (CEO) and Jay Campbell (COO) and headquartered in Bend, Oregon. The company operates through two Oregon-licensed legal entities—Woodhill Homes Inc. (CCB#201336) for community development and Tailored Homes LLC (CCB#239236) for the on-your-lot custom building division branded as Tailored by Woodhill Homes—and serves the Central Oregon market across Morrow, Jefferson, Crook, and Deschutes Counties.

The core product is Energy Star certified single-family and middle housing built with sustainable construction practices, delivered through five active master-planned communities (River Ridge Estates in Boardman, Countryside in Bend, Sunset Meadows in Sisters, Sagebrook Estates in Madras, and Haystack Butte in Culver) and a Tailored division offering pre-designed Cascade and Deschutes plan collections, semi-custom builds, fully custom homes, and ADU/multi-family infill projects. Proprietary Northwest Contemporary plan designs, EPA Energy Star certification, and an Energy Trust of Oregon partnership form the technical foundation; no software platform, API, or digital product layer is offered.

Revenue is generated almost entirely through one-time new home sales contracts at price points ranging from the high $300s to $700+, with go-to-market executed via direct-to-consumer community sales offices staffed by New Home Consultants, model home showcases during the annual COBA Tour of Homes, consumer Refer & Earn and Realtor referral programs, and project showcases on the company's website. Customer segments span first-time buyers, families, retirees/empty nesters, real estate investors pursuing middle housing density, and landowners seeking custom on-your-lot builds; all revenue is highly distributed across individual unit sales with no disclosed enterprise or repeat-purchase contracts.

Name

Woodhill Homes

Legal name

Woodhill Homes Inc.

Website

https://woodhillhomes.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodhill Homes is a privately held, founder-owned Central Oregon home builder founded in 2002, operating five Energy Star certified master-planned communities and an on-your-lot custom build division serving first-time buyers, families, retirees, and real estate investors.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

Keywords

• Residential home building
• Custom home construction
• Planned communities
• Energy efficient homes
• On-your-lot building

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. New Home Sales: Company builds and sells newly constructed homes in master-planned communities across Central Oregon, including single-family homes in subdivisions like Countryside, Sunset Meadows, Sagebrook Estates, Haystack Butte, and River Ridge Estates. Revenue is generated through one-time home sales at various price points from $300s to $600s+ depending on community and specifications.
2. Custom Home Building (Tailored Homes): Tailored by Woodhill Homes division builds custom homes on customer-owned land. Offers pre-designed fixed price plans, streamlined semi-custom homes, and fully custom homes. Revenue generated through construction contracts with pricing based on home plan selected plus site development costs, permits, and utility fees.
3. Middle Housing & ADU Development: Company specializes in Oregon Middle Housing projects including ADUs, duplexes, quadplexes, and infill projects. Projects like the Bend cottage quadplex development demonstrate ability to maximize rental density under Oregon's Middle Housing legislation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Woodhill Homes builds and sells new single-family homes in master-planned communities across Central Oregon and constructs custom homes on customer-owned land through its Tailored Homes division. All homes are Energy Star certified with sustainable construction practices and inclusive quality finishes, spanning communities in Boardman, Bend, Sisters, Madras, and Culver.

Product overview

Woodhill Homes is a Central Oregon home builder operating since 2002. The company offers two main divisions: (1) community developments with move-in ready homes in master-planned communities across Oregon, and (2) Tailored by Woodhill Homes, an on-your-lot custom building division. The Tailored division offers pre-designed fixed price home plans (Cascade Collection and Deschutes Collection), streamlined semi-custom homes, and fully custom homes including ADUs, duplexes, and multi-family infill projects. Communities include Sagebrook Estates (Madras), Haystack Butte (Culver), Sunset Meadows (Sisters), Countryside (Bend), and River Ridge Estates (Boardman). All homes are Energy Star certified with sustainable and eco-friendly features.

Differentiator

Problem solved

Functional benefit

Products and services

• River Ridge Estates (Boardman) Master-planned single-family home community located in Boardman, Oregon, where Woodhill Homes builds and sells new construction homes to individual buyers.
• Countryside (Bend) Master-planned single-family home community in Bend, Oregon, offering new construction homes to Central Oregon buyers.
• Sunset Meadows (Sisters) Master-planned single-family home community in Sisters, Oregon, where Woodhill Homes sells new construction homes.
• Sagebrook Estates (Madras) Master-planned single-family home community in Madras, Oregon, offering new construction homes by Woodhill Homes.
• Haystack Butte (Culver) Master-planned single-family home community in Culver, Oregon, where Woodhill Homes sells new construction homes.
• Tailored by Woodhill Homes Custom on-your-lot home building service in which Woodhill Homes designs and constructs a tailored home for buyers who already own a homesite, providing a personalized alternative to the community home product.
• Cascade Home Plans A collection of floor plans used by Woodhill Homes for its community builds, giving buyers a structured set of home designs to choose from within active communities.
• Deschutes Home Plans A second collection of floor plans offered by Woodhill Homes within its community developments, providing buyers with an alternative set of home designs alongside the Cascade collection.
• ADU / Multi-Family Homes Accessory dwelling units and multi-family residential homes built by Woodhill Homes, expanding the builder's product line beyond single-family residences.

Quantifiable outcome

• Energy efficiency: Woodhill Home rated tightest for infiltration leakage among 20 tested homes in Bend
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Friends of the Children Central OregoncoreStrategic or Co-development Partner · 1 January 2023Woodhill Homes partners with Friends of the Children Central Oregon, an organization that works to break the cycle of poverty by providing paid mentors for children from kindergarten to graduation. The company makes a donation for each home sold to support this organization's important work.
• Thrive Central OregoncoreStrategic or Co-development Partner · 1 January 2023Woodhill Homes partners with Thrive Central Oregon, which supports clients by connecting them to resources including rental and housing assistance and other basic needs. Donations are made for each home sold in 2023.
• St. Vincent de Paul of BendcoreStrategic or Co-development Partner · 1 January 2023Woodhill Homes partners with St. Vincent de Paul of Bend, which provides immediate needs for neighbors including food, utility assistance, and transitional housing. Donations are made for each home sold in 2023.
• Energy Trust of OregoncoreStrategic or Co-development PartnerWoodhill Homes is an Energy Trust of Oregon partner, working together to deliver energy efficiency programs to homeowners. Energy Trust supports renewable energy and energy efficiency projects throughout Oregon.
• U.S. Environmental Protection Agency (Energy Star)coreStrategic or Co-development PartnerAll Woodhill Homes are Energy Star certified, meeting strict energy efficiency guidelines established by the EPA. This certification demonstrates commitment to sustainable building practices.
• Central Oregon Builders Association (COBA)coreStrategic or Co-development PartnerWoodhill Homes is a longtime member of COBA. Jay Campbell has served on the board and as COBA President. The company participates annually in the COBA Tour of Homes and has won numerous awards including Builder of the Year (2015) and Developer of the Year (2024).
• Preferred Realtor PartnersminorChannel Partner/ Reseller/ DistributorWoodhill Homes has a Preferred Realtor program where real estate agents can earn 2% referral rewards on sales. Preferred Realtors may receive leads for potential land buyers and have access to education about building on customers' land.
• Local Civil Engineers and DesignersminorImplementation/ SI/ Consulting PartnerFor custom projects like the Bend quadplex development, Tailored Homes partners with local civil engineers and designers to evaluate zoning, site constraints, and infrastructure capacity.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• PulteGroup: Top U.S. homebuilder with Centex, Pulte, and Del Webb brands targeting first-time, move-up, and active-adult buyers. Comparable in serving first-time and family buyer segments that Woodhill targets, but at a national scale.
• D.R. Horton: Largest U.S. homebuilder with national footprint and significant Pacific Northwest presence; Woodhill co-founder Jay Campbell previously worked at D.R. Horton. Comparable in production homebuilding and target entry-level buyer, but at vastly larger scale.
• Toll Brothers: National luxury and move-up homebuilder with presence in select Pacific Northwest markets. Comparable in custom-on-your-lot and luxury community offerings, particularly to Woodhill's Countryside Bend homes starting in the $600s.
• Lennar: National production homebuilder operating across the U.S. including the Pacific Northwest. Comparable product type and buyer segment, but operates at scale far beyond a regional builder like Woodhill.

Regional players

• Cascade Hasson Sotheby's International Realty / Cascade North New Homes: Central Oregon new-construction specialist representing multiple regional builders in the Bend market. Comparable in serving the same first-time and move-up buyer segment in the same geography.

Direct peers

• Pahlisch Homes: Headquartered in Bend, Oregon, Pahlisch Homes builds single-family homes and communities throughout the Pacific Northwest with a similar master-planned community model and active product line. Direct comparable in geography, product type, and price band.
• Holt Homes: Oregon and Southwest Washington homebuilder offering new construction homes in planned communities with similar Energy Star and value-engineered positioning. Directly comparable in product and regional market.
• Hayden Homes: Pacific Northwest regional homebuilder operating across Oregon, Washington, Idaho, and Montana with master-planned communities, Energy Star emphasis, and a comparable mid-price product range. Closest peer in business model and geographic footprint.

Emerging players

• Habitat for Humanity Central Oregon: Non-profit homebuilder focused on affordable workforce housing in Central Oregon, overlapping with Woodhill's entry-level segment but serving a different affordability tier and operating model.

Others

• Energy Trust of Oregon: Woodhill's stated energy-efficiency partner for residential building programs across Oregon. Comparable as an adjacent ecosystem enabler supporting Woodhill's Energy Star positioning rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/woodhillhomes
• Xx.com/woodhillhomes
• LinkedInlinkedin.com/company/woodhill-homes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodhill Homes