Electronic Money Company

What Electronic Money Company does

Electronic Money Company (EMC) is a privately held, founder-owned merchant services provider founded around 2005 and headquartered in Albuquerque, New Mexico, by President Gingergaye Hollowell. The company processes credit and debit card transactions, ACH payments, and distributes POS systems, payment terminals, and merchant services to primarily small and mid-sized businesses in the United States, with capability extending to Canada. EMC's core customer profile is merchants processing $20,000 to $200,000 per month across verticals including restaurants, retail, healthcare, home services, cannabis dispensaries, B2B/B2G merchants, and Independent Software Vendors (ISVs) seeking integrated payments. The company reports serving merchants for over 20 years, holds an A+ BBB rating, and maintains a 5-star Google rating, operating with a reported 1-10 employees.

EMC's technology stack is anchored by a free in-house payment gateway with Ajax tokenization and hosted payment pages, augmented by partnerships with three primary POS ecosystems: Clover (Fiserv, 6 million merchants globally), Dejavoo's DejaPayPro, and Epos Now (130+ app integrations). The company owns a proprietary BOSS (Booking Online Software System) for scheduling, GPS routing, CRM, and integrated payments, developed with stated investment exceeding $1 million. Hardware offerings include Clover Flex, Dejavoo QD2/QD4/P1/P3/P5, PAX A920, and the B250 mobile reader. Software integration spans QuickBooks (via iPOS Pays and Chargezoom), WooCommerce, Shopify, Authorize.net, Sage, Mailchimp, and delivery platforms (DoorDash, Uber Eats via KitchenHub). A RESTful API supports ISV embedded payment integration with revenue sharing.

EMC's revenue model is primarily transaction-fee based on customized interchange-plus, tiered, or flat pricing tailored to each merchant's transaction profile, supplemented by monthly service fees, an annual $99 PCI compliance fee, hardware sales and rentals, the $29/month Chargezoom subscription, the $99/year BOSS hosting fee, and interchange optimization services targeting up to 1% savings on B2B/B2G volume. The company operates a sales-led go-to-market combining direct relationship managers, inside phone sales, POS channel partnerships, and ISV integrations. Differentiation centers on 100% fee transparency, no rate increases ever, no termination fees, cash discounting/dual pricing enabling 0% effective processing fees, and family-style personalized support — positioning against Square, Stripe, and PayPal's flat-rate aggregator models.

Name

Electronic Money Company

Legal name

Electronic Money Company

Website

https://electronicmoneycompany.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Electronic Money Company is a privately held, founder-owned merchant services provider in Albuquerque, New Mexico, offering credit card processing, POS systems, ACH payments, and proprietary BOSS booking software to small and mid-sized US businesses, emphasizing transparent pricing, no rate increases, and personalized relationship-based service.

Ownership category

akta.pro rank

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Credit Card Processing Transaction Fees: Interchange-plus, tiered, or flat pricing on credit and debit card transactions. Rates customized to each merchant's transaction profile — lower transaction fees for merchants with many small tickets, lower percentage rates for merchants with fewer large tickets. No rate or fee increases ever — the starting rate remains for the life of the business.
2. ACH Payment Processing: ACH (bank-to-bank) payment processing with very low rates and next-day deposit. Used for check payments and recurring billing.
3. Monthly Service Fees: Monthly minimum fee to maintain merchant account open and provide ongoing white glove service. Includes gateway for e-commerce with virtual terminal plus free mobile app and gateway to accept cards with phone.
4. PCI Compliance Fees: Annual PCI compliance fee of $99 charged in July each year. Non-compliance penalty of $29.95/month if annual PCI survey is not completed.
5. Chargezoom QuickBooks Integration: $29/month for Chargezoom service enabling merchants to choose their own processor while integrating invoicing and payment processing with QuickBooks.
6. Hardware / Terminal Sales: Sale and rental of credit card terminals and POS equipment. Dejavoo QD2 mobile terminal, PAX A920, Clover POS, DejaPayPro, Epos Now systems, and B250 mobile card reader ($25 swiper dongle). Free terminal offers available for qualifying merchants.
7. Gift Card and Loyalty Programs: Gift card and loyalty programs integrated directly inside payment devices with no extra charges. Built-in rewards programs for Dejavoo terminals at no extra cost.
8. BOSS Online Booking Software: $99 annual hosting fee plus monthly subscription for the BOSS Booking Online Software System. No long-term contracts; cancel anytime.
9. B2B / B2G Interchange Optimization: Interchange optimization service that automatically moves B2B and B2G transactions to lower interchange brackets, saving merchants up to 1% on B2B/B2G transaction fees. True PIN debit processing for cannabis dispensaries with zero-cost program available.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Electronic Money Company provides payment processing and merchant services to small and mid-sized businesses, including credit card and ACH transaction processing, mobile and terminal-based payments, e-commerce gateway services, and three POS systems (Clover, DejaPayPro, EPOS Now). It also offers proprietary online booking software (BOSS), PCI compliance support, B2B/B2G interchange optimization, cash discounting/dual pricing, and integrations with QuickBooks, WooCommerce, Shopify, and other business platforms.

Product overview

Electronic Money Company provides a comprehensive merchant services portfolio centered on payment processing solutions for small to mid-sized businesses. The core offering includes credit card processing, ACH payment processing, and mobile payment processing, all supported by a FREE in-house gateway. Their product lineup features three distinct POS systems: Clover POS (designed for multi-location businesses with robust features and app marketplace), DejaPayPro POS (tailored for single-location small businesses with built-in loyalty and delivery integration), and EPOS Now POS (an affordable all-in-one tablet solution integrating with 100+ apps including Shopify, WooCommerce, QuickBooks, and Mailchimp). Hardware offerings span mobile devices (Flex Portable POS, Clover Flex Pocket, Dejavoo QD2, PAX A920, B250), desktop terminals (Dejavoo QD4, P1, P3, P5), and specialized terminals. Supporting features include BOSS online booking software, Click-and-Pay invoicing, Text-to-Pay, gift cards/loyalty programs, cash discounting (dual pricing) for 0% processing fees, B2B/B2G interchange optimization, PCI compliance assistance, and cannabis PIN debit processing. The company integrates with QuickBooks via iPOS Pays Gateway, Chargezoom, WooCommerce, Shopify, and Authorize.net. All products emphasize transparent pricing with no hidden fees, no rate increases, and personalized US-based support.

Differentiator

Problem solved

Functional benefit

Brands

• BOSS - Booking Online Software System: Online booking POS system for home services, salons, and contractors featuring scheduling, GPS routing, and integrated payment processing.
• iPOS Pays

Products and services

• Credit Card Processing Core merchant service for processing credit and debit card transactions with transparent pricing, customizable rates (interchange-plus, tiered, or flat), and support for chip, swipe, tap-to-pay, and mobile wallet payments. Targets small to mid-sized businesses across retail, restaurant, and service sectors.
• ACH Payment Processing Bank-to-bank transfer processing for check payments and recurring billing, with very low rates and next-day deposit availability. Used by merchants for B2B transactions and recurring billing.
• Clover POS System Cloud-based point-of-sale solution offering seamless payment processing, inventory management, customer engagement tools, and multi-location integration with one reporting portal. Trusted by 6 million merchants worldwide through the Clover ecosystem. Suited for multi-location businesses.
• DejaPayPro POS System Point-of-sale system designed for single-location small businesses, offering payment processing, inventory management, gift and loyalty cards, and delivery app integration via KitchenHub. Integrates with existing tablets, cash drawers, scanners, and receipt printers.
• EPOS Now POS System Affordable all-in-one tablet POS compatible with Android, iPad, or bundled countertop hardware. Integrates with over 100 apps including Shopify, WooCommerce, QuickBooks, Sage, and Mailchimp. Designed for retailers and restaurants needing smart inventory tracking and multi-station operations.
• BOSS - Booking Online Software System Proprietary online booking, scheduling, CRM, and POS software system for home services, salons, spas, and contractors. Features real-time availability, GPS crew routing, integrated payment processing, recurring billing, automated reminders, and a drag-and-drop website builder.
• Ecommerce Credit Card Processing Online payment processing with free Ajax tokenization for security, free in-house gateway supporting most shopping carts including WooCommerce, optional Authorize.net integration, and free hosted payment page for businesses without shopping carts.
• Cash Discounting (Dual Pricing) Program Program allowing merchants to offer a cash price and a card price so customers cover the processing cost, resulting in 0% processing fees for the merchant on credit card transactions.
• B2B/B2G Interchange Optimization Service that automatically optimizes B2B and B2G transactions to qualify for lower interchange rates by gathering sales tax, shipping address, and SIC code information, saving merchants up to 1% on processing fees.
• Text-to-Pay Digital payment gateway that allows businesses to send invoices via email or text with a click-to-pay button, enabling faster payment collection from customers.
• PCI Compliance Assistance Guidance through PCI DSS compliance requirements, including the annual PCI survey and computer/terminal security scans, to protect merchant and customer credit card data.
• Mobile POS Hardware (Clover Flex, Clover Flex Pocket, Dejavoo QD2, PAX A920, B250) Mobile and portable payment terminals including Clover Flex Portable POS, Clover Flex Pocket, Dejavoo QD2 Android terminal, PAX A920 Android terminal, and B250 Bluetooth mobile card reader. Supports chip, swipe, tap, and contactless payments including Apple Pay, Google Pay, and Samsung Pay.
• Desktop Terminal Hardware (Dejavoo QD4, P1, P3, P5) Android-based desktop and wireless payment terminals supporting EMV chip, NFC, and mag-stripe payments with built-in thermal printers, multiple connectivity options, and encryption security standards.
• iPOS Pays Gateway Cloud-based payment gateway from Dejavoo Systems that powers smart payment terminals with seamless QuickBooks integration, automatic transaction sync, multi-location tagging, dual pricing support, and real-time business finance visibility.

Quantifiable outcome

• B2B/B2G merchants can save up to 1% on credit card processing fees through interchange optimization (e.g., $375/month savings on $50,000 B2B volume, $750/month on $100,000)
• +5 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• Clover (Fiserv)coreTechnology or IntegrationClover is a robust POS system trusted by 6,000,000 merchants worldwide, designed for multi-location businesses. Electronic Money Company is an integrated payment processor for Clover, offering negotiable rates and fees, gift/loyalty card integration, and seamless in-store payment processing. Clover's app marketplace provides additional integrations for merchants.
• Dejavoo Systems (DejaPayPro)coreTechnology or IntegrationDejavoo/DejaPayPro POS systems offered by Electronic Money Company. DejaPayPro is designed for one-location 'mom and pop' shops — inexpensive but powerful. Includes gift and loyalty cards integration, and works with existing tablet, cash drawer, scanner, and receipt printer. Dejavoo terminals (QD2, P3, P5, P18, P1, QD4) also offered with built-in rewards programs.
• Epos NowcoreTechnology or IntegrationEpos Now POS system integrated with Electronic Money Company payment processing. Ideal for multi-station and multi-location enterprises (restaurants, quick-serve, bars, retail, nail salons, car washes, convenience stores). Integrates with over 130 apps in its marketplace including WooCommerce, Shopify, QuickBooks, Sage, and Mailchimp. No forced hardware or payment processor lock-in.
• iPOS Pays (Dejavoo Systems)coreTechnology or IntegrationiPOS Pays is the cloud-based payment gateway platform from Dejavoo Systems that powers Dejavoo smart payment terminals. Provides seamless QuickBooks Online integration with automatic transaction sync, multi-location tagging, dual pricing support, and real-time visibility into business finances.
• QuickBooks (Intuit)coreTechnology or IntegrationElectronic Money Company provides seamless QuickBooks integration that automatically records credit card transactions in receivables and ledger in real time, even automatically matching payments to invoices. Provides lower processing rates than QuickBooks' own payment solution.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Square (Block): Square is the largest SMB-focused payment processor and POS provider in the US. EMC explicitly positions its transparent, customized pricing against Square's flat-rate aggregator model — the two compete for the same SMB merchant with directly overlapping card-present and card-not-present offerings.
• Stripe: Stripe is the leading online payment processor and developer-first platform. EMC competes against Stripe on e-commerce processing rates, hosted checkout, and integration simplicity — and references Stripe as a one-size-fits-all alternative its customized pricing beats.
• PayPal: PayPal (including Braintree and PayPal Here) is a major SMB and online payment processor. EMC explicitly calls out PayPal as a flat-rate competitor whose pricing EMC's interchange-plus model is designed to undercut for the right transaction profile.
• Helcim: Helcim is a transparent-pricing payment processor targeting SMBs with interchange-plus pricing and no hidden fees. Its positioning on transparency, customizable rates, and direct customer service closely mirrors EMC's stated differentiation.
• Dharma Merchant Services: Dharma is an SMB-focused ISO that competes on transparent, interchange-plus pricing and strong customer service. It overlaps with EMC on B2B interchange optimization and the broader 'honest processor' value proposition.
• Stax (Fattmerchant): Stax is a subscription-based payment processor targeting SMB and mid-market merchants with transparent, predictable pricing. It competes head-to-head with EMC on the same interchange-plus-plus-subscription pitch that targets flat-rate aggregator refugees.
• National Processing: National Processing is a US merchant services ISO serving SMBs across retail, restaurant, and e-commerce. It is a direct competitor in the ISO/agent channel that EMC also operates in, with overlapping customized rate structures.
• PaymentCloud: PaymentCloud is a merchant services provider focused on SMBs and high-risk verticals, with customized pricing and POS integrations. It overlaps with EMC across SMB merchant services, vertical specialization (including cannabis-adjacent), and gateway/terminal reselling.

Broad incumbents

• Clover (Fiserv): Clover is both a core POS partner to EMC and a potential competitor — Fiserv operates its own processing and merchant acquiring stack. The two have a 'We to Them' integration partnership, but Clover/Fiserv is a broader incumbent that could shift referral dynamics.

Emerging players

• Toast: Toast is a vertically-focused restaurant POS and payments platform. EMC's restaurant offering via Clover Flex/EPOS Now/DejaPayPro puts it in adjacent competition with Toast for full-service restaurant processing volume, though Toast is much larger and software-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC20T2oFKQZ1Ks9j7pM5Dvkg
• Facebookfacebook.com/EMCMerchantServices
• LinkedInlinkedin.com/company/electronic-money

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electronic Money Company