What Epos Now does

Epos Now is a UK-headquartered cloud-based point-of-sale (POS) platform founded in 2011 in Norwich, serving over 100,000 customers across 80,000+ business locations in 70+ countries. The company provides all-in-one POS hardware (Countertop, Pro+, Air, Link card readers) paired with cloud software that covers sales processing, inventory management, staff and customer management, real-time reporting, and integrated payment processing. Vertical-specific solutions target retail (inventory-heavy multi-store operations) and hospitality (kitchen display, table management, order and pay), with an Enterprise tier for multi-location franchises that adds centralized management and 24/7 support on an AI-driven platform.

The company operates a multi-stream revenue model combining per-terminal annual software subscriptions ($270/terminal/year), hardware sales and rentals under a Hardware-as-a-Service model, transaction-based payment processing fees through Epos Now Payments and partner processors (Worldpay, Adyen, Evo, RMS, Take Payments), tiered monthly support plans, and embedded merchant financing via Epos Now Capital and the Adyen Capital integration. Go-to-market blends direct enterprise sales with self-serve SMB online purchasing through 12+ localized country websites, supplemented by channel partnerships (Volcora for US hardware) and an AppStore of hundreds of third-party integrations (Shopify, Sage, QuickBooks, Xero, Mailchimp, Deputy, OpenTable, delivery platforms).

Strategic priorities, evidenced by a £90 million HSBC UK debt facility secured in June 2026 and concentrated partnership activity in Q1 2026 (Ryft for omnichannel payments, Factor4 for gift cards, Volcora for US hardware), point to geographic expansion in North America and Europe, upmarket movement into franchise and enterprise multi-location operators, and ecosystem deepening through embedded finance and adjacent capability acquisitions (Yoello, December 2024). Epos Now achieved unicorn status in July 2024 with a valuation exceeding $1 billion.

Name

Epos Now

Legal name

Epos Now Limited

Website

https://eposnow.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Epos Now is a UK-headquartered cloud-based POS platform serving 100,000+ retail and hospitality customers across 70+ countries with integrated hardware, software, payment processing, and embedded merchant financing. It targets SMBs through self-serve online channels and franchises/enterprise operators through dedicated sales.

Ownership category

akta.pro rank

Product category

Point-of-Sale (POS) Software

NAICS

Custom Computer Programming Services (541511), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Retail-Computer & Computer Software Stores (5734), Services-Computer Programming, Data Processing, Etc. (7370), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

akta.pro secondary industries

POS Terminals & All-in-One Retail Computers (HDACAKAA), Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB), Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Cloud point of sale
• Payment processing services
• Retail pos systems
• Hospitality pos solutions
• Embedded business financing

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. POS Software Subscription: Annual software license fees providing access to POS system, cloud storage, updates, and support. The license is charged per terminal and includes maintenance and server operation costs.
2. Hardware Sales and Rental: Sale or rental of POS hardware including terminals, card machines, printers, scanners, and accessories. Hardware-as-a-Service (HaaS) subscription model available with monthly payments and no upfront costs.
3. Payment Processing: Transaction-based fees for payment processing through Epos Now Payments. Fixed flat rates charged per transaction for card payments.
4. Support Plans: Optional Standard and Premium support plans providing access to support team, remote technical assistance, software updates, and staff training.
5. Epos Now Capital: Business financing services for merchants, integrated into the POS platform, allowing access to funding through a simplified process with flexible repayment tied to daily sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Epos Now provides an all-in-one, cloud-based point-of-sale platform combining POS hardware (terminals, printers, card machines), software (inventory, staff, customer management), payment processing and merchant financing in a unified ecosystem for retail and hospitality businesses. The product is sold as a Complete POS System with vertical specializations (Retail POS, Hospitality POS) and an Enterprise tier with AI-driven multi-site management, supported by an app marketplace of hundreds of third-party integrations.

Product overview

Epos Now offers a cloud-based all-in-one POS ecosystem comprising a core platform (Complete Solution) combining hardware terminals with integrated POS software, alongside specialized vertical solutions for retail (with advanced inventory and barcode management) and hospitality (with kitchen management and table ordering). The product portfolio spans hardware (Countertop, Pro+, Air, Link card readers, accessories), payment processing (Epos Now Payments with fixed-rate processing), financing (Epos Now Capital), and software add-ons including Order & Pay, Delivery integration, Kitchen Display System, Website Builder, and Loyalty programs. The Epos Now AppStore provides access to third-party integrations including accounting (Xero, QuickBooks, Sage), ecommerce (Shopify, Wix), marketing (Mailchimp), and scheduling tools (Deputy, OpenTable). Strategic partnerships extend the ecosystem with gift card and loyalty (Factor4), payment financing (Adyen Capital), and POS hardware peripherals (Volcora). The company also offers an Enterprise tier with AI-driven multi-site management for larger operators.

Differentiator

Problem solved

Functional benefit

Brands

• Epos Now AppStore: Platform featuring hundreds of accountancy, team management, and online integrations for POS customization
• Epos Now Capital
• Epos Now Payments
• Epos Now Online
• Epos Now Order & Pay
• Epos Now Delivery
• ProtectNow
• Epos Now Back Office

Products and services

• Epos Now Complete POS System Cloud-based all-in-one point-of-sale system bundling hardware (terminal, built-in printer, cash drawer) and software (inventory, sales reporting, staff management, CRM, payment processing) for retail and hospitality merchants.
• Epos Now Enterprise Flexible AI-driven POS solution for businesses operating several POS systems or opening additional locations, offering a centralized platform with multi-site management, staff management and 24/7 enterprise-level support.
• Epos Now Retail POS Vertical POS solution for retail businesses offering inventory management, barcode management, ecommerce integration, click-and-collect, delivery integration, margin tracking, and loyalty program setup.
• Epos Now Hospitality POS Vertical POS solution for hospitality venues (pubs, bars, restaurants, cafes, hotels, bakeries, quick service) syncing front and back of house, with kitchen display, online ordering, delivery integration, table management and flexible payment processing.
• Epos Now Payments Integrated payment processing service with one fixed flat rate for all card types (Visa, Mastercard, American Express, contactless), syncing with the Epos Now POS system and providing detailed business reports from a single portal.
• Epos Now Capital Embedded business financing solution within the Epos Now platform offering funding to merchants with transparent fees and flexible repayment options tied to daily card sales.
• Epos Now AppStore Marketplace listing third-party apps and integrations that extend the Epos Now POS platform, covering accountancy, team management, online, ecommerce, reservations, marketing, and loyalty categories.

Quantifiable outcome

• Staff can be trained to use the system in less than 15 minutes
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability2 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and supporting.

• RyftcoreTechnology or Integration · 23 March 2026Strategic partnership to deliver an integrated payments and POS ecosystem for franchises, enterprise retail groups, and multi-location operators. The solution unifies online and in-person payment processing within a single platform, replacing fragmented tools and manual reconciliation processes.
• Factor4coreTechnology or Integration · 5 March 2026Integration partnership enabling Epos Now merchants to manage gift card sales and redemptions through the POS platform. The integration enables physical and digital gift cards with real-time tracking and reporting features across in-store and online channels.
• VolcorasupportingChannel Partner/ Reseller/ Distributor · 19 February 2026Strategic partnership for Volcora to supply cash management and POS peripheral hardware (cash drawers, barcode scanners, thermal receipt printers, POS terminals) for Epos Now's customer base in the United States.
• AdyencoreTechnology or IntegrationEmbedded finance partnership providing payment processing infrastructure and capital services for Epos Now merchants. Adyen's platform enables seamless payment acceptance and business financing integrated into the POS system.
• ShopifycoreTechnology or IntegrationNative integration allowing Epos Now merchants to sync with Shopify ecommerce platform for unified online and in-store operations.
• SagecoreTechnology or IntegrationIntegration with Sage business cloud accounting software for seamless financial management and reporting.
• QuickBookscoreTechnology or IntegrationIntegration with QuickBooks accounting software for automated bookkeeping and financial reporting.
• DeputysupportingTechnology or IntegrationIntegration with Deputy workforce management platform for staff scheduling and time tracking.
• OpenTablesupportingTechnology or IntegrationIntegration with OpenTable restaurant reservation platform for hospitality venues.
• MailchimpsupportingTechnology or IntegrationIntegration with Mailchimp for targeted email marketing campaigns and customer communication.
• WixsupportingTechnology or IntegrationIntegration with Wix website builder for ecommerce functionality.
• XerocoreTechnology or IntegrationIntegration with Xero accounting software for automated financial management.
• LoyalzoosupportingTechnology or IntegrationDigital loyalty card solution integrated with Epos Now for customer retention programs.
• WorldpaysupportingTechnology or IntegrationPayment processing provider integrated with Epos Now Payments for card transaction processing.
• EvosupportingTechnology or IntegrationPayment processing provider integrated with Epos Now Payments for card transaction processing.
• Take PaymentssupportingTechnology or IntegrationPayment processing provider integrated with Epos Now Payments.
• RMS (Retail Management Solutions)supportingTechnology or IntegrationPayment processing provider integrated with Epos Now Payments.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Square (Block): Square/Block offers an integrated cloud POS, payments processing, and business financing suite targeting SMBs and mid-market retailers and restaurants. It is Epos Now's most direct global competitor in the SMB cloud POS category with embedded financial services.
• Toast: Toast is a cloud-based POS platform purpose-built for the restaurant and hospitality industry with integrated payments and capital offerings. It directly competes with Epos Now's hospitality vertical on functionality, multi-location management, and embedded fintech.
• Lightspeed: Lightspeed provides cloud POS, payments, and ecommerce solutions for retail and hospitality SMBs and mid-market operators. It overlaps Epos Now's core verticals, omnichannel integrations, and global multi-market footprint.
• Clover (Fiserv): Clover is a SMB POS hardware and software platform from Fiserv with an app marketplace for retail, restaurant, and service businesses. It competes directly with Epos Now on bundled hardware-plus-software pricing and ecosystem-driven SMB acquisition.
• SumUp: SumUp offers mobile card readers and integrated POS solutions for micro and small businesses globally, with strong European presence. It competes with Epos Now on affordable payment-accepting hardware and SMB-friendly pricing across Epos Now's European markets.
• Zettle (PayPal): Zettle, PayPal's POS and card reader business, provides mobile and countertop POS hardware paired with payment processing and ecommerce integrations for SMBs. It directly competes with Epos Now's payment-enabled hardware proposition and SMB focus.
• Shopify POS: Shopify POS extends the Shopify ecommerce platform to in-store retail with integrated hardware, payments, and inventory. It competes with Epos Now for omnichannel retail merchants and is also an integration partner, representing a dual threat and opportunity.
• TouchBistro: TouchBistro is an iPad-based POS system for restaurants and hospitality venues with table management, ordering, and integrated payments. It overlaps Epos Now's hospitality vertical on SMB and mid-market operators and feature set.
• Revel Systems: Revel Systems provides cloud-based POS for restaurants, retail, and hospitality with integrated payment processing and multi-location management. It competes with Epos Now on enterprise-leaning SMB and mid-market POS deployments.

Broad incumbents

• NCR Voyix: NCR Voyix is a large, established enterprise POS and self-checkout provider spanning retail and hospitality. While its core focus is large enterprise, its cloud POS offerings increasingly overlap with Epos Now's mid-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EposNow
• Facebookfacebook.com/eposnow
• LinkedInlinkedin.com/company/epos-now
• Instagraminstagram.com/epos_now

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epos Now