What Narellan Pools does

Narellan Pools, legally Narellan Innovations Pty Ltd, is an Australian fibreglass swimming pool manufacturer founded in the early 1970s in southwest Sydney. It designs and produces a portfolio of 12 in-ground pool models, dedicated plunge pools (Eden, Pinto, Oasis), spas (Neptune, Venus extension), splash decks (Harmony, Sunset extension), and an accessories range that includes the proprietary Vortex self-cleaning system, MagnaPool magnesium mineral system, pool covers, heating, lighting, robotic cleaners, swim jets and water features. Manufacturing is conducted in ISO 9001 accredited Australian facilities, with additional operations in New Zealand and North America, and the company uses a proprietary Marbleglass ProTech gelcoat for durability and UV resistance. A Lifetime Structural Warranty is offered on inground pools.

The company's go-to-market is a hybrid of a franchise network of local qualified pool builders across Australia and New Zealand and a direct self-install kit sales channel for DIY or independent-builder customers. Distribution is supported by a global distributor program that exports Australian-manufactured pool shells to international partners, builders, importers, developers and wholesalers. Narellan Pools has been a subsidiary of Latham Pool Products, the world's largest pool manufacturer and a Nasdaq-listed company, since 2019. Pricing is quote-based due to variable installation factors, and Handypay financing is offered to customers through a partnership covering $2,001 to $100,000 over 1-7 year terms. Revenue is generated from one-time pool shell and kit sales, recurring franchise fees, and accessories.

Name

Narellan Pools

Legal name

Narellan Innovations Pty Ltd

Website

https://narellanpools.com.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Narellan Pools is an Australian fibreglass swimming pool manufacturer, founded in the early 1970s, that sells through a franchise network of local builders across Australia and New Zealand and via self-install kits and a global distributor program, and operates as a subsidiary of Latham Pool Products.

Ownership category

akta.pro rank

Product category

Fibreglass Swimming Pool Manufacturing

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

akta.pro secondary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Fibreglass swimming pools
• Pool manufacturing
• Plunge pools
• Pool franchise network
• Pool installation services

Headquarters

HQ city

Baulkham Hills

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pool Shell Sales and Installation: Revenue generated from selling fibreglass pool shells and related installation services through a network of franchisees and independent local pool builders.
2. Franchise Fees: Ongoing franchise fees from the network of franchisees operating under the Narellan Pools brand across Australia and New Zealand.
3. Self-Install Kit Sales: Sale of self-install pool kits for customers who want to install fibreglass pools themselves or use their own builder. Includes pool shell, hydrostatic valve, skimmer box, installation guidelines, dig specifications and engineering documentation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Narellan Pools designs, manufactures, and distributes a comprehensive range of fibreglass swimming pools, plunge pools, spas, and splash decks. The company sells its pools through an extensive franchise network of local qualified pool builders across Australia and New Zealand, while also offering direct self-install kits to customers who prefer independent installation. Its product portfolio includes over a dozen pool models complemented by accessories such as the proprietary Vortex self-cleaning system and MagnaPool mineral system.

Product overview

Narellan Pools offers a comprehensive portfolio of fibreglass swimming pools and related products, including 12 swimming pool models (Bliss, Astoria, Symphony, Serene, Grandeur, Panama, Federation, Atlantis, Rockpool, Princess, Eden, Nirvana), 3 dedicated plunge pool models (Eden, Pinto, Oasis), 2 spa products (Neptune Spa, Venus Spa Extension), 2 splash deck options (Harmony, Sunset), above-ground pool variants, and a self-install kit program. The product line is complemented by a full range of accessories including the Vortex Self Cleaning System, MagnaPool Mineral System, pool covers, heating systems, lighting, cleaners, swim jets, and water features. All pools are manufactured in ISO 9001 accredited Australian facilities and backed by Lifetime Structural Warranty for inground pools.

Differentiator

Problem solved

Functional benefit

Products and services

• Bliss Pool Modern compact fibreglass swimming pool designed for smaller backyards, featuring clean architectural lines and a full-length bench seat for lounging and socialising. Launched in May 2026.
• Astoria Pool
• Symphony Pool
• Serene Pool
• Grandeur Pool
• Panama Lap Pool
• Federation Pool
• Atlantis Pool
• Rockpool Pool
• Princess Pool
• Eden Plunge Pool
• Nirvana Pool
• Pinto Plunge Pool
• Oasis Plunge Pool
• Neptune Spa
• Venus Spa Extension Spa extension option for pool and spa combinations, providing additional relaxation and comfort features. Launched May 2026.
• Harmony Splash Deck
• Sunset Splash Deck Extension Splash deck extension for pool and spa combinations, providing additional water entertainment features. Launched May 2026.
• Above-Ground Pools
• Self-Install Kit Pools
• Vortex Self-Cleaning System
• Pool and Spa Packages

Named customers5 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• HandypaycoreGTM or Marketing PartnerNarellan Pools has partnered with Handypay, an award-winning finance provider, to offer customers flexible payment plans for swimming pool purchases. Handypay provides financing amounts from $2,001 to $100,000 with terms from 1-7 years and no early repayment or exit fees. This partnership enables customers to access simple, affordable payment plans described as 'swim now, pay later.'

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Latham Pool Products: Narellan's NASDAQ-listed parent and the world's largest pool manufacturer; operates a broader portfolio (vinyl liner, fibreglass, covers, accessories) across North America. Sets the cost, technology, and channel benchmark to which Narellan must align.

Emerging players

• Plungie: Specialist manufacturer of prefabricated plunge pools with a strong digital brand and shipping-focused distribution. Partial overlap with Narellan's compact-pool line (Bliss, Eden, Pinto, Oasis) but with a more DTC/online orientation.
• Brighton Pools: Australian concrete/plunge pool builder serving similar residential customers and geographies. Adjacent competitor addressing overlapping customer demand, particularly for premium and custom builds.

Regional players

• Riverina Pools: NSW/ACT-focused fibreglass pool manufacturer with regional builder network. Comparable product offering with a more localized geographic footprint than Narellan's national reach.

Direct peers

• Aqua Technics: Perth-based fibreglass swimming pool manufacturer offering a similar in-ground and above-ground product range with installer/dealer channels across Australia.
• Summertime Pools: Australian fibreglass pool manufacturer producing in-ground and above-ground pools sold via a dealer network. Comparable product, customer and channel profile to Narellan.
• Leisure Pools: One of Australia's largest fibreglass pool manufacturers with a comparable dealer/installer network and product range spanning swimming pools, plunge pools and spas. Competes head-to-head with Narellan across Australia and New Zealand.
• Compass Pools Australia: Manufacturer and installer of ceramic-composite fibreglass pools with a national builder network. Comparable in product category, channel model and premium positioning to Narellan.
• Freedom Pools: Australian manufacturer of fibreglass swimming pools and spas with a multi-state dealer network. Overlaps directly with Narellan on residential fibreglass pool shells, sizes and warranty-driven positioning.
• Barrier Reef Pools: Long-established Australian fibreglass pool manufacturer with a national display centre and dealer network. Directly comparable on product offering, customer segments and franchise-style distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/narellanpoolsau
• Facebookfacebook.com/NarellanPools.Australia
• LinkedInlinkedin.com/company/narellan-pools

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Narellan Pools