Elite Benefits Group

What Elite Benefits Group does

Elite Benefits Group is a privately held, independent insurance brokerage founded in 1999 and headquartered in Monroe, North Carolina. The company operates three physical offices across North Carolina (Monroe, Greensboro, Whiteville) and is licensed to serve individuals and businesses across four Southeast states: North Carolina, South Carolina, Georgia, and Virginia. It is a traditional agency without proprietary technology products, leveraging standard industry practices for insurance comparison and enrollment. The owners are reported to have approximately 91 years of combined insurance industry experience, and the firm has served more than 5,000 individual clients over 25+ years of operation.

The company's core offerings include Individual Health Insurance, Group Health Insurance, Life Insurance (term, universal, and whole life), Medicare plans (Parts A, B, C, D, and Supplement/Medigap), ACA/Obamacare marketplace plans, and ancillary Group Benefits such as dental, vision, disability, and voluntary coverage. Distribution is primarily sales-led and relationship-driven: in-person consultations at company offices, on-site visits to client business locations, phone-based sales and support, and virtual/digital assistance for remote customers. The firm integrates with Employee Navigator for group benefits enrollment and uses Microsoft Clarity and AdRoll for website analytics and retargeting. Marketing channels include a content-heavy website and blog, organic social media (Facebook, LinkedIn, Instagram), and Google Business Profile optimization.

Elite Benefits Group generates revenue through insurance brokerage commissions earned from carriers for policies placed. As an independent agency appointed with multiple carriers, it compares plans from various providers to match clients with appropriate coverage, earning referral/sales commissions rather than charging direct fees. Pricing is quote-based and varies by individual circumstances (age, health, family size, location) or group characteristics (company size, demographics, plan type). The company holds HIPAA compliance for group health plan privacy obligations, and serves primary customer segments of individuals/families, SMBs seeking group benefits, and Medicare-eligible seniors.

Name

Elite Benefits Group

Legal name

Elite Benefits Group

Website

https://ebgnc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Elite Benefits Group is an independent insurance brokerage founded in 1999, headquartered in Monroe, North Carolina, that sells individual and group health, life, and Medicare insurance across NC, SC, GA, and VA via three offices and carrier commissions.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Medicare Advantage Vision Benefits (Embedded) (HLAEAJAC)

Keywords

• Health insurance brokerage
• Life insurance agency
• Group benefits consulting
• Medicare insurance plans
• Aca marketplace enrollment

Headquarters

HQ city

Monroe

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: As an independent insurance agency, Elite Benefits Group earns commissions from insurance carriers for policies placed. They work with multiple insurance providers and compare plans to find the best coverage for clients, earning referral/sales commissions from those carriers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Elite Benefits Group is an independent insurance agency and brokerage that compares health, life, Medicare, and ACA marketplace plans from multiple carriers and matches individuals, families, and businesses with the right coverage. They earn commissions from carriers for policies placed, providing consultative guidance through in-person, phone, and virtual channels across North Carolina, South Carolina, Georgia, and Virginia.

Product overview

Elite Benefits Group is an independent insurance agency offering a comprehensive portfolio of health and life insurance products. The core offerings include Individual Health Insurance and Group Health Insurance plans, complemented by Life Insurance (including Universal Life Insurance), Medicare Plans, and ACA/Obamacare marketplace plans. Additional products include Group Benefits such as dental, vision, disability, and supplemental insurance, along with Individual Health Plans for those seeking personalized coverage. The company serves as a broker comparing multiple carriers to match clients with optimal coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Health Insurance
• Group Health Insurance
• Life Insurance
• Medicare Plans
• Obamacare (ACA Plans)
• Group Benefits
• Universal Life Insurance

Quantifiable outcome

• Serving over 5,000 individual health insurance clients

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• QuoteWizard: Insurance comparison platform aggregating quotes from multiple carriers across personal and commercial lines. Adjacent competitor to EBG's comparison-and-recommendation workflow.
• SelectQuote: Multi-product insurance broker offering life, health, Medicare, and auto coverage through carrier comparison. Comparable to EBG as an independent-style broker across life and health lines.
• BenefitMall: Employee benefits brokerage serving SMB employers with group health, dental, vision, life, and disability products. Comparable to EBG's SMB group benefits segment with a similar broker-to-employer distribution model.
• eHealth: Online health insurance marketplace comparing individual, family, Medicare, and group plans across multiple carriers. Directly comparable to Elite Benefits Group on the individual/Medicare shopping and comparison model, just delivered through a digital channel.
• Zander Insurance: Independent insurance agency offering life, health, disability, and long-term care coverage to individuals and families. Comparable to EBG as a multi-line independent brokerage serving consumer households.
• GoHealth: Medicare-focused insurance brokerage selling Medicare Advantage, Supplement, and Part D plans through a mix of digital and agent-assisted channels. Overlaps with EBG's Medicare customer segment and multi-carrier comparison approach.
• HealthMarkets: Insurance agency focused on individual and family health, Medicare, and small-group coverage across all major carriers. Closely matches EBG's individual-family primary segment and multi-carrier brokerage model.

Broad incumbents

• Aflac: Large supplemental insurance carrier offering accident, critical illness, hospital indemnity, and life products largely distributed through independent brokerages. A relevant counterparty and broader incumbent in the same product categories EBG sells.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Elite-Benefits-Group-107295004225461
• LinkedInlinkedin.com/company/ebgnc
• Instagraminstagram.com/elitebenefitsgroupnc
• Xx.com/elitebenefitsnc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Benefits Group