QuoteWizard
QuoteWizard is a U.S. consumer insurance quote comparison platform, operated by LendingTree, that matches shoppers across auto, home, renters, health, life, and Medicare lines with a network of 126,000+ licensed insurance agents and earns revenue via referral fees.
- Company typePrivate
- Founded2004
- HeadquartersSeattle, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What QuoteWizard does
QuoteWizard is a U.S. consumer-facing insurance quote comparison platform that connects individual shoppers with licensed insurance agents across six product verticals: auto, home, renters, health, life, and Medicare. Founded in 2004 and operated by LendingTree, LLC (a subsidiary of NASDAQ-listed LendingTree, Inc.), the company has grown to more than 300 employees across offices in Seattle, Denver, and Cleveland/Beachwood, and has historically served over 50 million consumers, generating roughly 23 million quotes per day on average.
The platform is built on multi-carrier quote aggregation technology that matches consumers with agents in a network of more than 126,000 licensed insurance professionals. Underlying capabilities include a proprietary quote-matching and validation system, and an AI-assisted Insurance Assistant that provides a conversational, guided experience for discovering home insurance options. Supporting infrastructure includes a dedicated Agent Portal for lead management and an Elite Program tier for high-volume agent accounts.
QuoteWizard generates revenue primarily through affiliate and referral fees: the company is paid when consumers transferred through the platform purchase policies from matched agents. The go-to-market is direct-to-consumer via a self-serve web platform and phone-based sales, with a bottom-of-funnel distribution layer for agents via the agent portal. The business is geographically restricted to the continental United States, Alaska, and Hawaii, and holds an A+ rating from the Better Business Bureau.
QuoteWizard firmographics
Firmographics- Name
- QuoteWizard
- Legal name
- LendingTree, LLC
- Website
- https://quotewizard.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- QuoteWizard is a U.S. consumer insurance quote comparison platform, operated by LendingTree, that matches shoppers across auto, home, renters, health, life, and Medicare lines with a network of 126,000+ licensed insurance agents and earns revenue via referral fees.
- Ownership category
- akta.pro rank
Where QuoteWizard is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
QuoteWizard business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Lead Generation and Referral Fees: QuoteWizard generates revenue by connecting insurance shoppers with agents in their network. The company earns commissions or referral fees when consumers purchase insurance policies through the agents they are matched with.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
QuoteWizard product offering
Product offeringCore offering
QuoteWizard operates an online insurance quote comparison marketplace that allows individual consumers to compare rates from multiple insurance carriers for auto, home, renters, health, life, and Medicare coverage. The platform validates and matches shoppers with licensed insurance agents in its network of 126,000+ agents, and earns revenue from referral and lead-generation fees when consumers purchase policies. Supporting offerings include an AI-assisted Insurance Assistant for guided coverage discovery, an Agent Portal for lead management, and an Elite Program for high-volume agent accounts.
Product overview
QuoteWizard is an insurance quote comparison platform that operates as a centralized marketplace connecting insurance shoppers with agents and insurance providers. The platform offers six core insurance products: Auto, Home, Renters, Health, Life, and Medicare quote comparison services. Users access these through a consumer-facing web platform featuring an AI-assisted Insurance Assistant for guided coverage discovery. The platform connects to a network of over 126,000 insurance agents and serves over 50 million consumers. Supporting infrastructure includes an Agent Portal for agent lead management and an Elite Program for high-volume agent accounts.
Differentiator
Problem solved
Functional benefit
Brands
- QuoteWizard Agent: Separate agent portal website for insurance agents to join QuoteWizard's network and access lead types and filters.
Products and services
- Auto Insurance Quote Comparison Quote comparison platform allowing consumers to compare auto insurance rates from multiple carriers and connect with licensed agents to purchase coverage.
- Home Insurance Quote Comparison Quote comparison platform enabling consumers to compare home insurance rates from multiple providers, factoring in variables such as credit scores, remodeling, and pet ownership.
- Renters Insurance Quote Comparison Quote comparison service connecting renters with insurance agents to obtain affordable renters coverage for liability and personal valuables not protected by landlords' policies.
- Health Insurance Quote Comparison Quote comparison platform helping consumers evaluate and select health insurance plans based on coverage needs and financial considerations.
- Life Insurance Quote Comparison Quote comparison service connecting consumers with licensed insurance agents to obtain life insurance coverage protecting families' financial futures.
- Medicare Quote Comparison Quote comparison platform helping Medicare-eligible consumers review available Medicare plan options and costs to find coverage that fits their needs.
- Insurance Assistant An AI-assisted guided tool providing a conversational interface that helps consumers find home insurance options tailored to their needs; explicitly states 'you are interacting with AI.'
- Agent Portal A dedicated platform for insurance agents to access leads, manage accounts, and receive personalized pricing for high-volume lead generation.
- Elite Program High-volume account program offering enhanced lead types, advanced filtering options, and premium pricing structures for insurance agents with substantial lead requirements.
Quantifiable outcome
- Over 50 million people have relied on QuoteWizard to lower their rates and get coverage.
- +1 more outcomes
Companies that use QuoteWizard
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
QuoteWizard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
QuoteWizard partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
QuoteWizard competitors and assessment
Company assessmentDirect peers
- PolicyGenius: PolicyGenius is a direct competitor operating an online insurance comparison platform for life, auto, home, and disability insurance. It matches consumers with carriers and agents via a quote-comparison marketplace, closely mirroring QuoteWizard's DTC lead-generation model.
- The Zebra: The Zebra is a direct competitor in the insurance comparison space, comparing auto, home, and other personal lines from multiple carriers in a single consumer experience. It competes head-to-head with QuoteWizard for the same DTC insurance shoppers.
- EverQuote: EverQuote operates an online insurance marketplace connecting consumers with carriers and agents, generating revenue from carrier and agent fees for qualified leads. It is one of the closest publicly-traded comps to QuoteWizard's lead-generation model.
- SmartFinancial: SmartFinancial is an insurance comparison platform that lets shoppers compare auto, home, and other personal insurance quotes from multiple carriers. It directly competes with QuoteWizard in the consumer insurance lead-generation category.
- SelectQuote: SelectQuote is a direct-to-consumer insurance distribution platform specializing in life, auto, and home coverage, matching consumers with carriers via agent-assisted sales. Its model closely parallels QuoteWizard's multi-line comparison offering.
- Insurify: Insurify is an AI-driven insurance comparison platform comparing auto and home quotes from multiple carriers. It overlaps directly with QuoteWizard's core auto/home quote comparison products and uses similar consumer-facing technology.
Emerging players
- CoverWallet: CoverWallet is an insurance platform (acquired by Aon) focused on small-business and commercial insurance comparison. It overlaps with QuoteWizard's multi-carrier aggregation model but targets commercial rather than consumer lines.
Broad incumbents
- LendingTree: LendingTree is QuoteWizard's publicly-traded parent company and the broader personal finance comparison marketplace (NASDAQ: TREE). While LendingTree spans mortgages, credit, and banking in addition to insurance, its insurance business is anchored by QuoteWizard.
Regional players
- GoCompare: GoCompare is a UK-based insurance and financial product comparison platform. While geographically separate, it operates the same multi-carrier comparison model as QuoteWizard for auto, home, and life insurance in a different regulatory market.
- MoneySupermarket: MoneySupermarket is a UK price comparison website covering insurance, banking, and travel. It shares QuoteWizard's underlying comparison-shopping marketplace model but operates exclusively in the United Kingdom, serving comparable consumer-facing insurance verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
QuoteWizard social profiles
Digital presenceQuoteWizard financial estimates
Financial estimateRevenue estimate
Valuation estimate
QuoteWizard leadership team
Management profileNumber of profiles
Profiles1 record
QuoteWizard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QuoteWizard M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QuoteWizard
What does QuoteWizard do?
QuoteWizard operates an online insurance quote comparison marketplace that allows individual consumers to compare rates from multiple insurance carriers for auto, home, renters, health, life, and Medicare coverage. The platform validates and matches shoppers with licensed insurance agents in its network of 126,000+ agents, and earns revenue from referral and lead-generation fees when consumers purchase policies. Supporting offerings include an AI-assisted Insurance Assistant for guided coverage discovery, an Agent Portal for lead management, and an Elite Program for high-volume agent accounts.
Is QuoteWizard a public or private company?
QuoteWizard is a private company. It is classified as corporate owned and is currently operating.
When was QuoteWizard founded?
QuoteWizard was founded in 2004. It employs 251 to 500 people.
Where is QuoteWizard based?
QuoteWizard is headquartered in Seattle, United States, in the North America region.
How does QuoteWizard make money?
One revenue line is on record: lead Generation and Referral Fees.
Who are QuoteWizard's main competitors?
Direct peers on record are PolicyGenius, The Zebra, EverQuote, SmartFinancial, SelectQuote and Insurify. CoverWallet is listed as an emerging player. LendingTree is listed as a broad incumbent. Regional players are GoCompare and MoneySupermarket.
Does QuoteWizard have an API?
No public API is recorded for QuoteWizard.