Highlands Ranch Community Association

What Highlands Ranch Community Association does

Highlands Ranch Community Association (HRCA) is a nonprofit homeowners association founded in 1981 that operates the recreation, programming, and community-event infrastructure for the Highlands Ranch master-planned community in Douglas County, Colorado. The organization controls four purpose-built recreation centers — Northridge (62,600 sq ft, renovated 2018), Southridge, Eastridge, and Westridge — totaling over 329,000 square feet, alongside the 8,200-acre Backcountry Wilderness Area with 26 miles of trails. HRCA delivers a broad programming catalog covering aquatics, sports leagues, racquet sports, fitness, arts, education, preschool, camps, therapeutic recreation for individuals with special needs, senior programs, and an annual calendar of 80+ cultural events.

HRCA's revenue model is anchored by a mandatory $174 annual assessment fee on Highlands Ranch property owners, supplemented by programmatic fees across swim lessons, fitness passes, personal training, sports leagues, birthday party packages, venue rentals, race series entry, and a Community Partners sponsorship program with 25+ local businesses. Membership is automatic through property ownership, while renters may register separately and non-residents access facilities as paying Program Guests. Operations are supported by a standard SaaS stack — PerfectMind for registration/booking, Eventbrite for ticketing, RunSignUp for race registration, SwimTopia for swim team management, and a PWA mobile membership card — with no proprietary technology platform. Headcount is reported as 5,001–10,000, a figure that likely overstates true FTE given the inclusion of contract instructors and volunteers.

Name

Highlands Ranch Community Association

Legal name

Highlands Ranch Community Association

Website

https://hrcaonline.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Highlands Ranch Community Association is a nonprofit HOA that operates four recreation centers, an 8,200-acre wilderness area, and 100+ programs for Highlands Ranch, Colorado property owners, renters, and program guests.

Ownership category

akta.pro rank

Headquarters

HQ city

Highlands Ranch

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Assessments: Annual assessment fees charged to property owners for access to recreation facilities, programs, and community services.
2. Program and Activity Fees: Fees for sports leagues, fitness classes, swim lessons, camps, arts programs, and educational classes.
3. Guest Passes and Day Use: Daily guest passes at varying rates by age for non-members to access facilities and programs.
4. Fitness Passes and Personal Training: Annual, monthly, and punch-pass fitness memberships, plus personal training session packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Highlands Ranch Community Association (HRCA) is a nonprofit homeowners association that provides recreation, fitness, aquatics, sports, arts, education, camp, party, therapeutic, and senior programming to Highlands Ranch residents and visiting program guests through four owned recreation centers and an 8,200-acre wilderness area. Core revenue comes from an annual $174 member assessment, daily and punch-pass guest fees, fitness passes and personal-training packages, private/semi-private lessons, day-camp tuition, race-series entries, birthday-party packages, and room/facility rentals.

Product overview

Highlands Ranch Community Association (HRCA) operates as a community association providing a comprehensive recreation management platform centered around four state-of-the-art recreation centers (Northridge, Southridge, Eastridge, Westridge) spanning over 329,000 square feet, plus the 8,200-acre Backcountry Wilderness Area. The core offering combines facility access with structured programming including aquatics (swim lessons through Seahawks competitive team), sports (team sports, racquet sports, individual sports), fitness (100+ weekly group fitness classes, The Zone HIIT studio, personal training with InBody assessments), arts and education (visual arts, performing arts, cooking, STEM, Cotillion), camps (100+ summer camps plus year-round programs), therapeutic recreation for special needs, senior programs, and community events (80+ annual events). The ecosystem integrates PerfectMind for booking/registration, Eventbrite for ticketing, RunSignUp for race registration, and SwimTopia for swim team management. HRCA also offers venue rentals through its Wildcat Mountain Auditorium and smaller meeting spaces, birthday party packages, and a Community Partners sponsorship program. The membership-based model provides residents digital access via a PWA membership card app.

Differentiator

Problem solved

Functional benefit

Products and services

• HRCA Membership Services Resident-level HOA membership granting access to the four HRCA recreation centers, the Backcountry Wilderness Area, member-rate program pricing, and a digital Progressive Web App membership card. Target buyer: Highlands Ranch property owners and registered renters.
• Northridge Recreation Center 62,600 sq ft recreation center featuring a covered tennis pavilion, ten racquetball courts, aqua climbing wall, diving well, martial arts studio, hot yoga studio, and supporting fitness spaces; hosts racquetball, tennis, and aquatics programming. Target buyer: HRCA members and program guests.
• Southridge Recreation Center Full-service recreation center with indoor and outdoor pools (zero-depth pool, lazy river, fitness pool, family spa), the Zone HIIT studio, and the Wildcat Mountain Auditorium (capacity up to 270). Target buyer: HRCA members, program guests, and event renters.
• Eastridge Recreation Center Recreation center featuring a 30-foot climbing wall, steam room, children's wading pool, waterslides, and sand volleyball courts. Target buyer: HRCA members and program guests.
• Westridge Recreation Center Recreation center with a zero-depth pool, infrared sauna, cold plunges, indoor turf, batting cages, and the Hawk Full Room event space. Target buyer: HRCA members, program guests, and event renters.
• Backcountry Wilderness Area 8,200-acre conservation space with 26 miles of singletrack trails, archery range, horseback riding, hunting programs, environmental education, and Camp Backcountry wilderness camp experiences. Target buyer: HRCA members and program guests.
• Aquatics Programs Swim instruction and competitive aquatics spanning infant through adult, including Starfish Aquatics Institute-certified lessons, the Seahawks Swim Team (managed via SwimTopia), ISR survival swimming (offered over 25 years), adult coached swimming, and scuba/snorkeling. Target buyer: children, youth, and adult HRCA members and program guests.
• Sports Programs Team, racquet, and individual sports programming — including basketball, volleyball, soccer, flag football, lacrosse, tennis, pickleball, racquetball, archery, fencing, golf, gymnastics, and taekwondo — with youth and adult leagues scheduled via TeamSideline and instructional partnerships with Rocky Mountain Fencing Academy, Active Athletics, J.W. Kim Taekwondo, University of Denver Golf Club, and Mile High/LXTC Lacrosse.
• Group Fitness Classes Scheduled group fitness classes across all four recreation centers, including yoga, Pilates, Zumba, indoor cycling, aqua fitness, Nia, barre, cardio, and strength training; over 100 classes offered weekly. Target buyer: adult HRCA members and program guests.
• The Zone HIIT Studio 45-minute high-intensity interval training (HIIT) studio at Southridge featuring sled pushes, TRX, battle ropes, landmine rows, and rowers, with real-time heart-rate display via Myzone. Target buyer: adult HRCA members and program guests seeking advanced fitness.
• Personal Training One-on-one, semi-private, and small-group personal training delivered by nationally certified trainers, with tiered 3-, 6-, and 12-session packages and complimentary InBody composition assessments included. Target buyer: adult HRCA members and program guests seeking customized training.
• Arts Programs Visual arts (painting, pottery with wheel throwing and hand building), performing arts (dance, drama, music lessons), and cooking classes for all ages including preschool through adult. Target buyer: HRCA members, children, teens, and adults interested in arts instruction.
• Education and Cotillion Programs Preschool (Colorado Universal Preschool Program), youth STEM classes (Robopets, Roller Coaster Science, Minecraft, Chess), adult seminars (financial management, Living Trusts), SAT/ACT prep, and the Cotillion social-skills and etiquette program (Club Cotillion grades 4-5 and Social Skills Essentials grades 6-8), plus online courses via ed2go. Target buyer: parents of preschool through teen children and adult learners.
• Camp Programs Over 100 summer camps and additional year-round school-break and holiday camps, including Camp HRCA, arts and education camps, Camp Backcountry, sports-specific camps (flag football, golf, tennis, martial arts, gymnastics, volleyball), and Therapeutic Recreation camps. Target buyer: parents of children and youth.
• Birthday Party Packages Hosted birthday party experiences: sports parties (climbing wall $190, golf simulator, turf, batting cages), pool parties ($220 for 10-15 participants including cupcakes and juice), arts parties (pottery, paint on canvas, cooking), specialty parties (magic, escape room, LEGO, science), and Active Athletics gymnastics parties. Target buyer: parents hosting children's birthday events.
• Highlands Ranch Race Series Annual community running and cycling race series including 5K runs (St. Patrick's Day, Mother's Day, Independence Day, Oktoberfest), Wildcat Mountain trail runs, Backcountry Wilderness Half Marathon, kids triathlon, mountain bike series, and race bundles (5K Special, Crescendo Combo), drawing 5,000+ participants, volunteers, and spectators; registration processed via RunSignUp. Target buyer: runners, cyclists, families, and community spectators.
• Therapeutic Recreation Programs Adaptive recreation services for individuals with disabilities, including specialized classes, camps, sports, personal and small-group instruction, family swim, and Individual Service Plan (ISP) development, with Community Scholarship Fund support. Target buyer: individuals with special needs and their families.
• Senior Programs Programming designed for active seniors including senior fitness classes, line dance, couples dance, 5280+ Senior Chorales, and access to all adult recreation programs at senior-discounted pricing. Target buyer: Highlands Ranch residents aged 55+.
• Community Cultural and Special Events More than 80 annual cultural and special events — Spring Bazaar, Easter Egg Hunt, Farmers' Market, Beer Festival, Car Show, July 4th Parade/star-Spangled Birthday Bash, Friday Night Market, Colorado 150 Celebration, Doggie Splash, Fall Craft Fair, Oktoberfest, Holiday Gift Fair, and Hometown Holiday — co-produced with the Highlands Ranch Cultural Affairs Association and ticketed via Eventbrite. Target buyer: Highlands Ranch residents, families, and regional visitors.
• Room and Facility Rentals Rentable event and recreational venues — Wildcat Mountain Auditorium (capacity up to 270 with stage, commercial kitchen, patio), Wetterhorn Peak room, Hawk Full Room, sand volleyball courts, indoor turf fields, and pool party rentals — offered to members and external renters. Target buyer: residents and local organizations hosting events.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

39 partnerships are on record, tiered minor and core.

• TrueCoat PaintersminorGTM or Marketing Partner · 12 March 2026TrueCoat Painters, a local painting company based in Centennial, announced a partnership with HRCA on March 12, 2026. The collaboration aims to enhance community ties and provides discounted painting services to Highlands Ranch residents.
• Children's Hospital ColoradocoreGTM or Marketing PartnerCommunity Partner supporting HRCA events and programs. Children's Hospital Colorado is a major pediatric healthcare provider in the Denver metro area that supports community wellness initiatives.
• UCHealthcoreGTM or Marketing PartnerCommunity Partner supporting HRCA events. UCHealth is a regional healthcare system operating Highlands Ranch Hospital that supports community health and wellness programs.
• Wind Crest Senior LivingminorGTM or Marketing PartnerCommunity Partner supporting HRCA events. Wind Crest is a senior living community in Highlands Ranch that partners on intergenerational wellness initiatives.
• AdventHealth LittletonminorGTM or Marketing PartnerCommunity Partner supporting HRCA events. AdventHealth is a healthcare system with a Littleton hospital supporting community health programs.
• Highlands Ranch Cultural Affairs AssociationcoreStrategic or Co-development PartnerStrategic partner collaborating with HRCA to bring more than 80 cultural and special events to the community each year, including performances, festivals, and community celebrations.
• University of Denver Golf ClubcoreStrategic or Co-development PartnerHRCA partners with University of Denver Golf Club in spring and summer to provide introductory youth and adult golf lessons. The 18-hole, par-72 course offers Highlands Ranch residents discounted rates with HRCA membership ID.
• Rocky Mountain Fencing AcademycoreStrategic or Co-development PartnerHRCA partners with Rocky Mountain Fencing Academy to bring fencing classes to Highlands Ranch. All youth and adult classes taught by former Olympic champion Maciej Czyzowicz.
• Active AthleticscoreStrategic or Co-development PartnerHRCA partners with Active Athletics to offer gymnastics, ninja, aerial, trampoline, tumbling, and cheer classes at their facility in Littleton (8175 S Grant Way).
• Mile High LacrosseminorStrategic or Co-development PartnerHRCA partners with Mile High Lacrosse for Adult League play, providing organized recreational lacrosse for adult community members.
• LXTC LacrosseminorStrategic or Co-development PartnerHRCA partners with LXTC Lacrosse for Youth Lacrosse in fall and winter seasons, providing youth lacrosse programming.
• Archery School of the RockiescoreStrategic or Co-development PartnerInstructors from Archery School of the Rockies guide archery lessons at the Backcountry Wilderness Area Archery Lesson Range through two-hour sessions over four consecutive classes.
• Starfish Aquatics Institute (SAI)coreTechnology or IntegrationHRCA offers certified swim lessons through Starfish Aquatics Institute, a global leader in swimming instruction providing standardized curriculum and certification for instructors.
• Infant Swimming Resource (ISR)coreTechnology or IntegrationISR is the global leader in survival swimming lessons for infants and young children. HRCA has offered this program for over 25 years with highly trained and experienced instructors at Southridge Recreation Center.
• J.W. Kim TaekwondocoreStrategic or Co-development PartnerHRCA offers Taekwondo classes in partnership with J.W. Kim Taekwondo for ages 4+ at all levels, developing disciplined character, fitness, and confidence.
• Air Academy Credit UnionminorGTM or Marketing PartnerCommunity Partner supporting HRCA events. Credit union providing financial services to military-connected community members.
• Ent Credit UnionminorGTM or Marketing PartnerCommunity Partner supporting HRCA events. Colorado's largest credit union serving the regional community.
• Red Rocks Credit UnionminorGTM or Marketing PartnerCommunity Partner supporting HRCA events.
• School of Rock Highlands RanchminorGTM or Marketing PartnerCommunity Partner supporting HRCA events. Music education franchise providing lessons and performances in Highlands Ranch.
• Cherry Hills Community ChurchminorGTM or Marketing PartnerCommunity Partner supporting HRCA events.
• Grace Presbyterian ChurchminorGTM or Marketing PartnerCommunity Partner supporting HRCA events.
• CertaPro Painters of Highlands RanchminorGTM or Marketing PartnerCommunity Partner supporting HRCA events. Professional painting services franchise serving Highlands Ranch.
• Right Touch PaintingminorGTM or Marketing PartnerCommunity Partner supporting HRCA events. Local painting contractor in the Highlands Ranch area.
• Renewal by AndersenminorGTM or Marketing PartnerCommunity Partner supporting HRCA events. Window and door replacement company with Denver location.
• Road Home ExteriorsminorGTM or Marketing PartnerCommunity Partner supporting HRCA events. Exterior home improvement contractor serving Highlands Ranch.
• Elephant EnergyminorGTM or Marketing PartnerCommunity Partner supporting HRCA events. Home energy efficiency services provider.
• Waste ConnectionsminorGTM or Marketing PartnerCommunity Partner supporting HRCA events. Waste management and recycling services company serving Denver.
• BAM BroadbandminorGTM or Marketing PartnerCommunity Partner supporting HRCA events. Douglas County broadband internet provider.
• Onus IV TherapyminorGTM or Marketing PartnerCommunity Partner supporting HRCA events. IV therapy and wellness services location in Highlands Ranch.
• CityVet Highlands RanchminorGTM or Marketing PartnerCommunity Partner supporting HRCA events. Veterinary clinic in Highlands Ranch.
• The Ranch Veterinary HospitalminorGTM or Marketing PartnerCommunity Partner supporting HRCA events. Veterinary hospital serving the community.
• Davidsons Beer, Wine & SpiritsminorGTM or Marketing PartnerCommunity Partner supporting HRCA events. Liquor store in Highlands Ranch.
• LawnCARE SolutionsminorGTM or Marketing PartnerCommunity Partner supporting HRCA events. Lawn care and landscaping services.
• Preferred Fence LLCminorGTM or Marketing PartnerCommunity Partner supporting HRCA events. Fence installation and repair services.
• The Davey Tree Expert CompanyminorGTM or Marketing PartnerCommunity Partner supporting HRCA events. Tree care and landscaping services with West Denver location.
• The GardensminorGTM or Marketing PartnerCommunity Partner supporting HRCA events. Golf club in Highlands Ranch area.
• Nicola's Chicago Style PizzaminorGTM or Marketing PartnerCommunity Partner supporting HRCA events. Pizza restaurant in Highlands Ranch.
• WLPP LawminorGTM or Marketing PartnerCommunity Partner supporting HRCA events. Law firm providing legal services.
• Platinum ProtocolcoreStrategic or Co-development PartnerHRCA partners with Platinum Protocol to continue the Cotillion social education program tradition for over 15 years. Instructor Annabel D. Kyler teaches etiquette, manners, and social skills using modern interactive curriculum and social dance.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• FirstService Residential: FirstService Residential is North America's largest property management company serving community associations, including many master-planned HOAs with recreation amenities. Comparable to HRCA as a broad incumbent in HOA management, though FirstService provides services rather than operating recreation directly.
• Life Time Group Holdings: Life Time operates ~170 large-scale athletic country clubs across the US with fitness, pools, spas, kids programming, and group classes on a membership model. Comparable to HRCA as a broad incumbent in the premium fitness/recreation space, though commercial rather than HOA-funded.
• Invited (formerly ClubCorp): Invited operates ~200 private golf and country clubs with fitness, aquatics, dining, sports and social programming on a membership basis. Comparable to HRCA as a broad incumbent in membership-based recreation, though focused on private clubs rather than community associations.

Direct peers

• The Woodlands Township: The Woodlands Township is the master-planned community governance body in The Woodlands, TX, operating recreation centers, parks, pools, tennis facilities, and community programs for ~115,000 residents. Highly comparable to HRCA as a planned community providing mandatory membership recreation services funded by assessments.
• Summerlin Community Association: Summerlin Community Association governs the 22,500-acre Summerlin master-planned community near Las Vegas, operating recreation centers, pools, parks, trails and community events. Directly comparable to HRCA as a planned-community HOA with mandatory membership and recreation programming tied to property ownership.
• DC Ranch Community Association: DC Ranch Community Association governs the DC Ranch master-planned community in Scottsdale, AZ, with recreation centers, pools, fitness programming, tennis and extensive community events for property owners. Closely parallels HRCA's HOA-funded recreation model in an affluent master-planned community.
• YMCA of Metropolitan Denver: The YMCA of Metro Denver operates multiple full-service recreation centers featuring pools, fitness, group classes, sports leagues, camps and youth programs on a membership basis across the Denver metro. Highly comparable to HRCA as a nonprofit membership-based recreation operator with multi-age programming.
• Mountain House Community Services District: Mountain House CSD provides recreation, parks, landscape maintenance, and community services to the Mountain House master-planned community in San Joaquin County, CA. A direct comparable to HRCA as a newer planned community recreation operator funded by homeowner assessments.
• Irvine Ranch Water District / City of Irvine Community Services: The City of Irvine operates community centers, pools, sports programs and events serving residents of the Irvine master-planned community, funded through assessments and fees. Comparable to HRCA as a large-scale planned community recreation provider with similar programming breadth.

Regional players

• Sterling Ranch (Colorado): Sterling Ranch is a newer master-planned community in Littleton, CO (adjacent to Highlands Ranch) with homeowner-funded recreation amenities, trails, and programming. Comparable as a regional peer with a similar Colorado planned-community operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@123HRCA
• Facebookfacebook.com/highlandsranchcommunityassociation
• LinkedInlinkedin.com/company/highlands-ranch-community-association
• Instagraminstagram.com/intheranch
• Xx.com/hrcanews

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highlands Ranch Community Association