CityVet
CityVet is a veterinarian-owned veterinary clinic network operating 50+ clinics across 10+ U.S. states, providing comprehensive small-animal medical, surgical, dental, urgent care, pharmacy, boarding, and grooming services to dog and cat owners under a partner-DVM ownership model.
- Company typePrivate
- Founded1999
- HeadquartersDallas, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What CityVet does
CityVet is a privately held, multi-state veterinary care network operating more than 50 clinics across the United States, founded in 1999 by Dr. Chip Cannon, DVM, in Dallas, Texas. The company is affiliated with Affinity Veterinary Partners as its parent entity. Its core offering is comprehensive small-animal veterinary care for dogs and cats, delivered through a differentiated ownership model in which each clinic is led and owned by a partnering veterinarian who retains clinical autonomy while receiving centralized support from the home office, including ProSal compensation with up to 28% on clinic production and equity participation. Service lines across the network include general Vet Care, in-house Pharmacy, Dental, Surgical, Urgent Care with extended hours, Bathing & Grooming, and boarding/day care under the Ruffit sub-brand, with subscription-based wellness coverage via the PetCare Plus Plan.
Revenue is generated primarily through fee-for-service veterinary medical, surgical, and dental care, supplemented by pharmacy sales, grooming, boarding, and subscription wellness plans. The company pursues a hybrid growth strategy combining de novo clinic openings and acquisitions in new and existing markets, with active expansion from its Texas base into Colorado, Georgia, North Carolina, Indiana, Oklahoma, Florida, Arizona, Virginia, and the Washington D.C. metropolitan area. Marketing is driven by community engagement, local shelter and rescue partnerships, content marketing, and social media presence.
Technically, CityVet operates on traditional practice management systems with a client-facing portal (portal.cityvet.com) and a mobile app (CityVet App) for appointment booking and prescription refills. The technology layer is not a strategic differentiator; instead, the company's competitive positioning rests on its vet-owned partnership model, multi-service one-stop clinic format, workplace culture (Glassdoor 2025 Best Places to Work #11), and 25+ years of operating history. Leadership under President & CEO David Boguslawski (appointed November 2019, previously COO at Deca Dental) has overseen a roughly 3x increase in clinic count, supported by a 2023 undisclosed growth capital raise. AI/ML capabilities are not currently part of the offering.
CityVet firmographics
Firmographics- Name
- CityVet
- Legal name
- CityVet Companies
- Website
- https://cityvet.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- CityVet is a veterinarian-owned veterinary clinic network operating 50+ clinics across 10+ U.S. states, providing comprehensive small-animal medical, surgical, dental, urgent care, pharmacy, boarding, and grooming services to dog and cat owners under a partner-DVM ownership model.
- Ownership category
- akta.pro rank
CityVet industry classification
Industry- Product category
- Veterinary Services
- NAICS
- Veterinary Services (541940), Veterinary Services (54194)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)
- akta.pro secondary industry
- Veterinary-Affiliated/Medical Boarding (HSANADAG)
Keywords
Where CityVet is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
CityVet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Veterinary Medical Services: Revenue from comprehensive veterinary care including examinations, vaccinations, surgeries, dental care, and diagnostics for dogs and cats.
- Boarding & DayPlay: Overnight and day care services for pets, branded as Ruffit by CityVet, with Studio and Loft accommodations.
- Bathing & Grooming: Professional grooming services including Bath Basic, Bath Works, and full grooming with haircuts and styling.
- Pharmacy: In-house pharmacy providing prescription medications, parasite prevention (flea, tick, heartworm), and pet medications.
- Pet Food & Supplies: Sale of premium pet foods and supplies, featuring all-natural, meat-based products through CityVet Select program.
- Urgent Care Services: Specialized urgent care services for non-life-threatening emergencies, with extended hours outside regular clinic operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard veterinary services - examinations, vaccinations, diagnostics |
| Unit Pricing | Multi-year contract | Boarding services with peak-time prepayment policy |
| Subscription | Monthly | PetCare Plus Plan - wellness and preventive care membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
CityVet product offering
Product offeringCore offering
CityVet operates a network of more than 50 veterinary-owned clinics providing comprehensive pet care including medical examinations, vaccinations, surgical procedures, dental care, diagnostics, and in-house pharmacy services for dogs and cats. The company also offers pet boarding and day care (Ruffit), bathing and grooming, urgent care for non-life-threatening emergencies, and subscription-based PetCare Plus wellness plans. Each clinic is led and owned by a licensed veterinarian under the CityVet brand.
Product overview
CityVet is a veterinary-owned pet care company operating more than 50 clinics across the United States. The core offering consists of comprehensive veterinary medical services including Vet Care, an in-house Pharmacy, Dental, and Surgical services. The company differentiates through its unique model where each clinic is led and owned by veterinarians. Supporting services include Urgent Care for non-life-threatening emergencies, Bathing & Grooming, and Ruffit Boarding & DayPlay. Digital touchpoints include a Client Portal and mobile CityVet App. The PetCare Plus Plan provides subscription-based wellness coverage. Affinity Veterinary Academy offers professional development for veterinarians through a curriculum developed with Crucial Learning.
Differentiator
Problem solved
Functional benefit
Brands
- Ruffit: Boarding and DayPlay services for pets
- Affinity Veterinary Academy
- CityVet Leadership Academy
Products and services
- Vet Care General veterinary medical services including wellness exams, vaccinations, and preventive care for dogs and cats, provided by licensed veterinarians at CityVet clinics.
- Dental Veterinary dental services including cleanings, extractions, and oral health care for dogs and cats.
- Surgical Surgical procedures for pets including spay/neuter, soft tissue surgery, and other surgical interventions.
- Pharmacy In-house pharmacy services for pet medications, prescription medications, and parasite prevention products such as flea, tick, and heartworm preventatives.
- Urgent Care Specialized service addressing non-life-threatening emergencies requiring immediate attention, including sudden illness, minor injuries, allergic reactions, and other urgent health concerns, with extended hours outside regular clinic schedules.
- Bathing & Grooming Professional pet grooming services including baths, haircuts, nail trimming, anal gland expression, and ear cleaning for dogs and cats.
- Ruffit: Boarding & DayPlay Pet boarding and day care services with den-sized Studio and Loft accommodations, daily walks, meals, and veterinary oversight, including up to $500 warranty for illness or injury during stay.
- PetCare Plus Plan Subscription-based wellness and preventive care plans providing comprehensive pet healthcare at reduced costs, covering preventive care, vaccinations, and discounts on other services.
- Pet Food & Supplies (CityVet Select) Sale of premium pet foods and supplies, featuring all-natural, meat-based products through the CityVet Select program, sold through clinic locations.
Quantifiable outcome
- DVMs can earn up to 28% on clinic production with ProSal compensation model and receive regular profit distributions
- +2 more outcomes
Companies that use CityVet
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
CityVet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CityVet partnerships and signals
Strategic signalScale indicators7 records
Recent moves10 records
Expansion highlights6 records
CityVet competitors and assessment
Company assessmentDirect peers
- PetVet Care Centers: Veterinary hospital group with 450+ GP, specialty, and urgent care locations across the U.S. Comparable multi-site operating model with mixed GP and specialty/urgent care exposure.
- Mission Veterinary Partners: PE-backed veterinary clinic consolidator operating hundreds of general practice and specialty clinics across the U.S. Most direct peer to CityVet given comparable multi-location GP model, M&A-driven growth strategy, and institutional sponsor backing.
- National Veterinary Associates (NVA): One of the largest veterinary ownership platforms in the U.S. with 1,000+ hospitals. Comparable multi-location companion animal clinic network pursuing a similar de novo and acquisition growth strategy, though at significantly greater scale.
- Southern Veterinary Partners: PE-backed veterinary hospital group concentrated in the Southeast with 400+ clinics. Closely comparable on regional expansion strategy, GP focus, and institutional capital backing.
- AmeriVet Veterinary Partners: Veterinary practice management and ownership platform supporting 300+ clinics nationwide. Similar multi-unit GP model with partnership-style ownership structures for veterinarian partners.
- Thrive Pet Healthcare: Multi-site veterinary operator with 380+ locations including general practice, urgent care, and specialty hospitals. Comparable on multi-modal service mix (GP + urgent care + specialty) and recent de novo/acquisition growth pace.
Broad incumbents
- VCA Animal Hospitals: Mars Veterinary Health-owned network of 1,000+ general practice, specialty, and emergency veterinary hospitals. Represents the scaled incumbent in the same primary care space CityVet occupies.
- Banfield Pet Hospital: Mars Veterinary Health-owned chain of 1,000+ general practice veterinary clinics, primarily co-located inside PetSmart stores. Overlaps directly with CityVet on companion animal GP services at much greater scale.
Regional players
- VetStrategy: Canada's largest veterinary clinic network with 400+ hospitals, owned by an institutional sponsor. Comparable multi-location GP operating model but operates exclusively in Canada.
Emerging players
- PetIQ: Provider of veterinary wellness services (vaccinations, preventive care) inside retail partner locations (PetSmart, etc.). Adjacent peer offering lower-acuity vet services with a different distribution model than CityVet's owned-clinic approach.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CityVet social profiles
Digital presenceCityVet financial estimates
Financial estimateRevenue estimate
Valuation estimate
CityVet leadership team
Management profileNumber of profiles
Profiles15 records
CityVet subsidiaries and ownership
Company hierarchySubsidiaries3 records
CityVet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CityVet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CityVet
What does CityVet do?
CityVet operates a network of more than 50 veterinary-owned clinics providing comprehensive pet care including medical examinations, vaccinations, surgical procedures, dental care, diagnostics, and in-house pharmacy services for dogs and cats. The company also offers pet boarding and day care (Ruffit), bathing and grooming, urgent care for non-life-threatening emergencies, and subscription-based PetCare Plus wellness plans. Each clinic is led and owned by a licensed veterinarian under the CityVet brand.
Is CityVet a public or private company?
CityVet is a private company. It is classified as corporate owned and is currently operating.
When was CityVet founded?
CityVet was founded in 1999. It employs 251 to 500 people.
Where is CityVet based?
CityVet is headquartered in Dallas, United States, in the North America region.
How does CityVet make money?
Six revenue lines are on record. Veterinary Medical Services are the primary driver. The others are boarding & DayPlay, bathing & Grooming, pharmacy, pet Food & Supplies and urgent Care Services.
Who are CityVet's main competitors?
Direct peers on record are PetVet Care Centers, Mission Veterinary Partners, National Veterinary Associates (NVA), Southern Veterinary Partners, AmeriVet Veterinary Partners and Thrive Pet Healthcare. Broad incumbents are VCA Animal Hospitals and Banfield Pet Hospital. VetStrategy is listed as a regional player. PetIQ is listed as an emerging player.
Does CityVet have an API?
No public API is recorded for CityVet.
What industry is CityVet in?
CityVet's product category is Veterinary Services. Its primary akta.pro industry code is AFAEANAA, Companion Animal Veterinary Clinics & Hospitals, with a secondary code of HSANADAG, Veterinary-Affiliated/Medical Boarding. Its NAICS code is 541940 and its SIC code is 8093.