What HomeInsurance.com does

HomeInsurance.com is a U.S. digital insurance marketplace that aggregates home insurance quotes from multiple major carriers and routes consumer leads to those partners in exchange for referral commissions. Founded in 1992 and operating as a licensed insurance producer in all 50 states and the District of Columbia, the company is wholly owned by Red Ventures LLC, a multi-brand digital marketing conglomerate based in Fort Mill, South Carolina. Core operations connect homeowners shopping for new policies to carriers including Safeco, Liberty Mutual, Progressive/ASI, Hartford Flood, Foremost, American Modern, National General, and Travelers; a separate existing-customer service path routes policyholders to their respective carriers. The platform is accessible both via a self-service website and via licensed representative phone sales, and the site publishes substantial educational content on standard homeowners coverage types (Dwelling, Other Structures, Personal Property, Loss of Use, Personal Liability, Medical Payments), a Home Insurance Calculator, a Home Inventory Checklist, and regional pricing guides.

The underlying technology is a web-based quote-and-lead-generation platform with an AI-assisted layer that includes a recommendation engine for personalized content and offers, generative AI for content summarization, chatbots and virtual agents for customer service, anomaly detection for fraud and terms-of-use enforcement, and process automation for claims and dispute workflows. The platform collects first-party intent data from organic search and the Red Ventures brand ecosystem (notably Bankrate and Allconnect) and routes it through either digital form completions or licensed agent phone handling. There is no disclosed proprietary model, training pipeline, or research capability; the AI layer appears to be applied/operational, drawing on third-party tooling rather than in-house AI research.

The business model is affiliate/referral-based: revenue is generated when a consumer who submits a quote request via HomeInsurance.com is matched with and converted by a carrier partner, earning the company a referral fee or commission. The site does not underwrite insurance, does not carry underwriting risk, and does not set premium rates; pricing is determined by each carrier's standard underwriting process after reviewing the customer's application. Pricing terms are not publicly disclosed because the platform is not the underwriter. The company serves U.S. homeowners shopping for, switching, or managing home insurance policies, with a horizontally segmented customer base and bottom-of-funnel conversion handled by an inside-sales phone channel. Office locations are in Charlotte, NC (HQ at 15720 Brixham Hill Avenue, Suite 300) and Fort Mill, SC (Red Ventures corporate), and the company is led by Carlos Lagomarsino as Chief Executive Officer.

Name

HomeInsurance.com

Legal name

HomeInsurance.com LLC

Website

https://homeinsurance.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

HomeInsurance.com is a U.S. digital insurance marketplace, owned by Red Ventures, that aggregates home insurance quotes from eight major carriers (including Liberty Mutual, Safeco, and Travelers) and refers consumers in exchange for carrier referral commissions. The platform is licensed in all 50 states and DC.

Ownership category

akta.pro rank

Product category

Home Insurance Comparison

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Homeowners Insurance (FSAJACAA)

Keywords

• Home insurance quotes
• Insurance comparison platform
• Homeowners insurance marketplace
• Insurance lead generation
• Dwelling coverage education

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Affiliate/Referral Fees from Carrier Partners: HomeInsurance.com generates revenue by referring customers to insurance carrier partners. When a customer submits a quote request and is matched with or referred to a carrier partner (Safeco, Liberty Mutual, Progressive/ASI, Hartford Flood, Foremost, American Modern, National General, Travelers, etc.), the company earns a referral fee or commission from the carrier. The site also tracks sales and gets paid by its partners for successful customer referrals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

HomeInsurance.com is a digital insurance comparison and lead generation platform that allows U.S. homeowners to request free home insurance quotes from multiple top-rated carriers in one place. The company partners with Safeco, Liberty Mutual, Progressive/ASI, Hartford Flood, Foremost, American Modern, National General, and Travelers to aggregate quotes, and supports customers with licensed insurance representatives. The platform also provides educational content on standard coverage types and free tools such as a dwelling coverage calculator and home inventory checklist.

Product overview

HomeInsurance.com is a home insurance comparison and quote aggregation platform that connects homeowners with insurance carriers. The core offering is a quote service that helps customers shop for new insurance policies by partnering with major carriers including Safeco, Liberty Mutual, Progressive/ASI, Hartford Flood, Foremost, American Modern, National General, and Travelers. The platform provides educational content about standard home insurance coverage types including Dwelling Coverage (Coverage A), Other Structures Coverage (Coverage B), Personal Property Coverage (Coverage C), Loss of Use Coverage (Coverage D), Personal Liability Protection (Coverage E), and Medical Payments Coverage (Coverage F/MedPay). Supporting tools include a Home Insurance Calculator for estimating coverage needs and a Home Inventory Checklist for claims preparation. The company operates as a licensed insurance agent in all 50 states and DC.

Differentiator

Problem solved

Functional benefit

Products and services

• HomeInsurance.com Quote Service

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Safeco InsurancecoreChannel Partner/ Reseller/ DistributorSafeco Insurance is listed as one of the carrier partners on HomeInsurance.com. Safeco has been helping individuals and families since 1923 and is part of Liberty Mutual Insurance Company (acquired in 2008). Safeco holds an A (Excellent) rating from AM Best and A- from Standard & Poor's. It offers standard home insurance with optional add-on coverages including identity recovery ($1/month), equipment breakdown ($2/month), and coverage for high-value items like art and jewelry.
• Liberty Mutual InsurancecoreChannel Partner/ Reseller/ DistributorLiberty Mutual Insurance is listed as a carrier partner on HomeInsurance.com. Founded in 1912, headquartered in Boston, MA, with 50,000+ employees across 900 global locations. It is the third-largest property and casualty insurance provider in the US. Offers personal insurance (auto, homeowners, life, annuity) and commercial insurance products. Liberty Mutual acquired Safeco in 2008. Holds A.M. Best Financial Stability Rating of A.
• Progressive/ASIcoreChannel Partner/ Reseller/ DistributorProgressive/ASI is listed as one of the carrier partner contact options on HomeInsurance.com for existing customers seeking information or assistance.
• Hartford FloodminorChannel Partner/ Reseller/ DistributorHartford Flood is listed as one of the carrier partners available through HomeInsurance.com, specializing in flood insurance products.
• Foremost Insurance GroupminorChannel Partner/ Reseller/ DistributorForemost Insurance Group is listed as one of the carrier partner contact options on HomeInsurance.com for existing customers.
• American ModernminorChannel Partner/ Reseller/ DistributorAmerican Modern is listed as one of the carrier partners available through HomeInsurance.com for existing customer assistance.
• National GeneralminorChannel Partner/ Reseller/ DistributorNational General is listed as one of the carrier partners available through HomeInsurance.com for existing customer service and assistance.
• TravelerscoreChannel Partner/ Reseller/ DistributorTravelers is listed as one of the carrier partners available through HomeInsurance.com. Travelers is a major national insurance carrier providing home and property insurance products. All carrier partners on HomeInsurance.com carry ratings of 'Excellent' or better from A.M. Best Company.
• Red VenturescoreStrategic or Co-development PartnerHomeInsurance.com is owned by Red Ventures LLC, a multi-brand digital marketing company. Red Ventures owns and operates a portfolio of financial and lifestyle brands including Bankrate, Allconnect, MYMOVE, Best Colleges, Lonely Planet, The Points Guy, Save On Energy, and others. HomeInsurance.com's privacy policy, terms of service, and corporate operations are governed by Red Ventures, headquartered in Fort Mill, SC.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/homeinsurance
• Facebookfacebook.com/homeinsurancecom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeInsurance.com