Nestia

What Nestia does

Nestia Pte. Ltd. is a Singapore-incorporated, privately held mobile-first lifestyle super-app founded in 2015 that aggregates property search, public transport navigation, news aggregation, digital payments, cashback rewards, umbrella rentals, Singapore Pools lottery results, mobile top-ups, cross-border remittance, F&B discovery, movie ticketing, home services, and community groups into a single consumer platform. It serves Singapore residents (primarily tenants, buyers, and general consumers) as well as a B2B segment of property agents and landlords, supported by an iOS/Android/Huawei AppGallery mobile app and a modular web platform spanning property.nestia.com, group.nestia.com, lottery.nestia.com, and other sub-domains. Its core products include a property listings platform covering HDB, condos, apartments, and landed properties for rent and sale; the Nestia Agent Program (tiered subscriptions from free to $598/year); the Nestia Wallet co-branded with Aleta Planet VBA; and a recommendation algorithm that matches property prospects to agents and personalises news feeds.

The company monetises primarily through paid agent subscriptions and premium features, complemented by transaction fees on remittances processed via Aleta Planet MES (regulated by MAS under the Payment Services Act 2019), cashback and affiliate revenue from merchant partners, and co-marketing promotions with brands such as Lazada, Chope, Haidilao, Raffles Medical, and Singtel. Distribution relies on app-store presence, organic SEO via the Nestia Blog (available in English and Simplified Chinese), and strategic partnerships with major Singapore real estate firms (JLL, Frasers Property, Far East Organization, JTC), payment networks (UnionPay, Visa, MasterCard, Alipay, WeChat Pay), and infrastructure providers (Aleta Planet, SBS Transit, SMRT). Nestia operates in PDPA-compliant fashion under Singapore law, holds no publicly disclosed funding, has 11–50 employees, and is led by founder & CEO Ning Chen and COO Johnny Zhou.

Name

Nestia

Legal name

Nestia Pte. Ltd.

Website

https://nestia.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Nestia Pte. Ltd. operates a Singapore-focused mobile lifestyle super-app aggregating property listings, tiered agent subscriptions, transport navigation, digital payments, remittance, cashback, and daily utility services for Singapore residents and property agents.

Ownership category

akta.pro rank

Product category

Consumer Lifestyle Super App

NAICS

Consumer Goods Rental (5322), Other Consumer Goods Rental (53228)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Vacation & Short-Term Rental Management (BPAJAFAI)

Keywords

• Lifestyle super app
• Property listing platform
• Mobile payment services
• Cross-border remittance
• Consumer mobile application

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Agent Subscription Fees: Property agents pay for tiered subscription plans to access listing features, reposting credits, and premium tools. Plans range from free basic to $598/year for unlimited listings and maximum reposting credits.
2. Agent Premium Features: Additional reposting credits available at $120/year for 100 times/month. Premium tiers include Co-Broke access, Agent Recommended Tag, Facebook boosting, Weekly Reports.
3. Cashback and Affiliate Revenue: Platform earns cashback from merchant partner purchases made through the app. Survey Wall collaboration generates rewards-based engagement revenue.
4. Remittance Services: Cross-border money transfer through Aleta Planet MES partnership, authorized by UnionPay

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Nestia provides a one-stop mobile lifestyle super app for Singapore residents, consolidating property search (rent/sale for HDB, condos, apartments, landed properties), public transport navigation, news aggregation, mobile payments, cashback, umbrella rentals, Singapore Pools lottery results, mobile top-ups, cross-border remittance, movie booking, home services, and community groups. Consumer use is free of charge, while property agents pay tiered subscription fees for premium listing features and tools.

Product overview

Nestia is a comprehensive one-stop lifestyle platform and mobile application dedicated to simplifying daily living in Singapore. The core product is the Nestia App, which serves as a unified hub consolidating property listings (property.nestia.com), transport navigation, news aggregation, financial services (mobile payment, remittance via Aleta Planet MES, cashback), entertainment (lottery results, movie booking), and utility services (umbrella rental, mobile top-up, home services). The platform operates a modular architecture with the main app supported by specialized sub-platforms including property management (property.nestia.com), user accounts (user.nestia.com), community groups (group.nestia.com), and lottery services (lottery.nestia.com). Property agents can access enhanced services through the Nestia Agent Program subscription tiers (Free through Exclusive). The ecosystem also integrates third-party services including Aleta Planet MES for digital wallet and remittance, Survey Wall for rewards, and supports major payment methods (Visa, MasterCard, UnionPay, WeChat Pay, Alipay).

Differentiator

Problem solved

Functional benefit

Products and services

• Nestia App One-stop lifestyle mobile application dedicated to making life in Singapore easier by consolidating property, transport, news, payments, and entertainment services into a single platform available on iOS, Android, and Huawei AppGallery.
• Property Listings Platform Property search platform for buying, selling, and renting residential properties including HDB flats, condos, apartments, and landed houses across Singapore, with free search for tenants and tiered subscription plans for agents.
• Nestia Agent Program Subscription-based property agent program with tiered plans (Free, Advance, Premium, Exclusive) offering concurrent listings, reposting credits, agent credibility tags, Facebook boosting, weekly reports, co-broke access, and transaction data access for property agents.
• Online Remittance Cross-border money transfer service authorized by UnionPay International, enabling instant transfers to UnionPay cards issued in Mainland China and globally, powered by Aleta Planet MES integration.
• Nestia Wallet / Aleta Planet-Nestia Virtual Account Digital wallet co-branded with Aleta Planet VBA Pte Ltd for loading funds, making purchases at UnionPay merchants, and managing account balances with mobile payment capabilities.
• Cashback Rewards program allowing users to earn cashback on purchases from merchant partners, with rewards credited to Nestia accounts and redeemable subject to program terms.
• Transport Navigation Singapore public transport navigation featuring MRT/BUS maps, route planning, and real-time bus arrival information integrated with SBS Transit and SMRT data feeds.
• Singapore Pools / Lottery Lottery results service providing live Singapore Pools results, winning alerts, and lucky number predictions at lottery.nestia.com.
• Mobile Top-up Mobile phone credit top-up service offering discount vouchers and promotional deals for telecom reloads.
• Movie Booking Movie ticketing service allowing users to check showtimes, read reviews, and book tickets directly through the Nestia app.
• Home Services On-demand home services including cleaning, repairs, and locksmiths accessible through the Nestia platform at service.nestia.com.
• Nestia Umbrella Service Shared umbrella rental and purchase service available at service kiosks, allowing users to rent umbrellas with a deposit-based return system for weather protection.
• Groups / Community Online community groups platform for social networking categorized by interests including lottery, property, transport, lifestyle, and career topics, accessible at group.nestia.com.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• JLL (Jones Lang LaSalle)coreStrategic or Co-development PartnerMajor real estate services firm listed as partner on About page. JLL specializes in commercial and residential property services including property management, leasing, and investment advisory.
• UnionPay InternationalcoreTechnology or IntegrationPayment network partner enabling UnionPay card acceptance and cross-border remittance services through the Aleta Planet MES integration. Powers the virtual account and payment functions.
• Aleta Planet MES Pte LtdcoreTechnology or IntegrationLicensed cross-border money transfer service provider regulated by MAS. Enables MoneyExpress remittance functionality through UnionPay. Co-brand virtual account partnership with Nestia.
• Aleta Planet VBA Pte LtdcoreTechnology or IntegrationVirtual account issuer for the Aleta Planet-Nestia co-brand virtual account. Located at 6 Temasek Boulevard, #10-05 Suntec Tower 4, Singapore.
• SingtelminorChannel Partner/ Reseller/ DistributorTelecommunications partner listed on About page. May provide service distribution or promotional channels.
• Survey WallminorStrategic or Co-development PartnerSurvey collaboration partner. Users can earn rewards (up to $1.80 per survey) by participating in surveys. Cashback rewards credited after 60 days, withdrawal available at $10 minimum balance.
• Frasers PropertycoreStrategic or Co-development PartnerMajor Singapore property developer partner. One of the largest real estate companies in Singapore with extensive residential and commercial portfolio.
• Far East OrganizationcoreStrategic or Co-development PartnerMajor Singapore property developer partner. One of Asia's largest private property groups with residential, commercial, and hospitality developments.
• JTCminorStrategic or Co-development PartnerJurong Town Corporation, Singapore's industrial land developer and property manager for industrial properties.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PropertyGuru Group: PropertyGuru is the dominant property listings platform in Singapore (and Southeast Asia). Directly comparable to Nestia's Property listings module: same agent subscription model, HDB/condo coverage, and Singapore tenant audience.
• 99.co: 99.co is a leading Singapore property platform offering listings for rent and sale with agent tools. Direct competitor to Nestia's Property listings vertical with overlapping agent subscription offerings.
• SRX Property: SRX (StreetSine) is a Singapore property data and listings platform widely used by agents. Comparable to Nestia in serving the Singapore agent market with subscription-based data and listing tools.
• EdgeProp: EdgeProp is a Singapore property media and listings platform serving agents, developers, and home-seekers. Directly comparable to Nestia's property listings and developer partnership model.
• PropertyGuru Group: Listed above; included again to emphasize the closest direct competitor given the centrality of property listings to Nestia's revenue.

Broad incumbents

• Grab: Grab is Southeast Asia's leading super-app, offering ride-hailing, food delivery, payments, and financial services. Comparable to Nestia as a multi-vertical lifestyle super-app, though Grab is regional and far larger in scale.
• STProperty: STProperty is the property arm of Singapore Press Holdings / The Straits Times. Comparable to Nestia as a Singapore property listings platform with strong media-backed brand and developer partnerships.
• Gojek: Gojek is a Southeast Asian super-app offering ride-hailing, delivery, and payments. Comparable to Nestia as a multi-vertical consumer super-app, though operating at significantly larger scale and regional scope.

Emerging players

• Carousell: Carousell is a Southeast Asian classifieds and recommerce marketplace based in Singapore. Comparable to Nestia in the consumer-facing mobile marketplace category, with similar mobile-first super-app-like features.
• Mylea (formerly SRX Agent): Mylea is a Singapore-focused agent productivity and CRM platform serving the same CEA-licensed agent community as Nestia's Agent Program. Comparable B2B subscription model targeting Singapore property agents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nestia