The Hertfordshire Golf & Country Club

What The Hertfordshire Golf & Country Club does

The Hertfordshire Golf & Country Club is a private multi-facility leisure destination operated by Elysium Golf Limited from the 18th-century Broxbournebury Mansion in Broxbourne, Hertfordshire, serving members and pay-as-play visitors in the Greater London/England catchment. Founded in 1995, the club's anchor asset is an 18-hole, par-70, 6,266-yard golf course designed by Jack Nicklaus II, paired with a 27-bay floodlit TopTracer driving range, a Golf Academy staffed by three PGA-qualified professionals, and a new 2019-built Nurture & Harmony Spa (Evolve Organic Beauty products, on-site crèche for 0-36 months). Supporting facilities include a Matrix-equipped gym, two aerobics studios, an indoor 16.7m pool with hydro pool/sauna/steam room, a restaurant and bar (breakfast through dinner, Sunday carvery, afternoon tea), and event venues accommodating weddings and functions for up to 150 guests. The business monetizes across at least ten streams: recurring golf and health & fitness memberships, visitor green fees (£40-£115), society day packages (£85-£125 PP), driving range pay-per-ball, equipment hire, spa treatments, dining, weddings/funerals/events, golf tuition, and ancillary social events (Pint & Padel, Summer Fair, Father's Day meals).

The operating model is hybrid direct-to-consumer plus third-party distribution: memberships and events are sold direct via website, phone, and email; visitor tee times flow through the club site and Golf Now; padel bookings via Playtomic; spa via nurtureandharmony.com. GTM is sales-led for memberships and event-driven for society days, with marketing support from golf/wedding directory listings (Golf Today, Top 100 Golf Courses, Golf Shake, Hitched, Real Weddings, Guides for Brides) and review platforms (TripAdvisor, Google). Technology is largely third-party (TopTracer, Matrix, intelligentgolf booking, Playtomic, Evolve) with no disclosed proprietary software assets; operational scale is supported by ~40-50 staff including a recently refreshed executive team led by General Manager Stuart McMurdo (joined October 2024).

Name

The Hertfordshire Golf & Country Club

Legal name

The Hertfordshire Golf and Country Club

Website

https://thgcc.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hertfordshire Golf & Country Club is a private UK leisure destination operating an 18-hole Jack Nicklaus II golf course, TopTracer driving range, gym, pool, spa, restaurant, and 150-guest event venue from the historic Broxbournebury Mansion, serving paying members, visitors, and event clients.

Ownership category

akta.pro rank

Product category

Golf & Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Golf course memberships
• Country club services
• Spa wellness facilities
• Golf driving range
• Wedding event venues

Headquarters

HQ city

Broxbourne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Golf Memberships: Annual and monthly golf memberships offering access to the 18-hole golf course and health/fitness facilities. Golf membership is an initial commitment from joining date until the following rate review date and annually thereafter.
2. Health & Fitness Memberships: Peak and off-peak health & fitness memberships with adult-only options. Monthly or annual payment options available.
3. Green Fees: Visitor green fees ranging from £50-£115 depending on time and day. Bookable online via website or Golf Now.
4. Golf Society Day Packages: Day packages for golf societies including tea/coffee, bacon rolls, 18 holes, and meals. Prices from £85-£125 per person depending on day and package selected.
5. Golf Academy Tuition: Golf lessons and coaching from PGA-qualified professionals for all levels including ladies, juniors, and seniors.
6. Driving Range: Pay-per-ball pricing for the 27-bay TopTracer driving range, open to both members and non-members.
7. Restaurant and Bar: Fine dining restaurant and bar offering breakfast, lunch, afternoon tea, and dinner. Also serves Sunday carvery and children's menus.
8. Spa Treatments: Spa treatments from the Harmony Collection (open to all) and Nurture Collection (with childcare). Treatments include restorative massages, facials, body rituals, and luxury nail treatments using Evolve Organic Beauty products.
9. Wedding and Event Services: Wedding packages including red carpet welcome, champagne reception, canapes, set dinner menu or buffet for up to 150 guests. Also funeral receptions and general event celebrations.
10. Equipment Hire: Buggy hire (£40 visitors, £28 members), electric trolley hire (£17.50), and pull trolley hire (£5).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels14 records

Core offering

The Hertfordshire Golf & Country Club operates a Jack Nicklaus II-designed 18-hole championship golf course (par 70, 6,266 yards) and a 27-bay TopTracer-powered floodlit driving range. The club delivers an integrated leisure offering including a Matrix-equipped gym, indoor pool, hydrotherapy spa, Nurture & Harmony Spa treatments, a full-service restaurant and bar, golf academy tuition, and event hosting (weddings, funeral receptions, and celebrations) at the 18th-century Broxbournebury Mansion in Broxbourne, Hertfordshire.

Product overview

The Hertfordshire Golf & Country Club operates as a multi-facility leisure destination offering an integrated portfolio of golf, fitness, wellness, and hospitality services. The core offerings center on an 18-hole Jack Nicklaus II-designed golf course and a TopTracer-powered 27-bay driving range, supported by a Golf Academy with PGA professionals. Health and fitness facilities include a Matrix-equipped gym, indoor pool with hydrotherapy features, sauna and steam rooms, and a diverse schedule of group fitness classes. The Nurture & Harmony Spa provides wellness treatments using Evolve Organic Beauty products. Dining options span a full-service restaurant serving breakfast through dinner, plus afternoon tea. Event services encompass weddings, funerals, and celebrations held in the 18th-century Broxbournebury Mansion. The club offers golf and health/fitness membership programs alongside pay-as-you-play visitor access. Technology features include TopTracer range technology for shot analysis and a proprietary booking system powered by intelligentgolf.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Golf Course A par 70, 6,266-yard championship 18-hole golf course designed by Jack Nicklaus II, featuring water hazards, bunkers, and natural forest obstacles. Accessible to members and visitors, available with green fees and online tee-time booking.
• TopTracer Driving Range
• Golf Academy Golf instruction program led by PGA-qualified professionals offering lessons, group coaching, and junior golf programs for all skill levels including ladies, juniors, and seniors.
• Health & Fitness Gym A fully equipped fitness center featuring brand new Matrix cardio and strength-training equipment, two aerobics studios, and panoramic views over the golf course.
• Swimming Pool & Spa Facilities Indoor swimming pool (16.7m at 1.2m depth), hydro pool for 18 people, sauna, and steam room, completed under a £1 million renovation in 2019.
• Nurture & Harmony Spa Luxury wellness sanctuary housed inside Broxbournebury Mansion offering restorative massages, facials, body rituals, and luxury nail treatments using Evolve Organic Beauty products, with a dedicated on-site crèche for children aged 0-36 months. Includes the Harmony Collection (open to all) and Nurture Collection (with childcare).
• Restaurant & Bar Fine dining restaurant and bar serving breakfast, lunch, dinner, Sunday carvery, and afternoon tea with views over the golf course. Also offers children's menus.
• Weddings & Events Venue Wedding and event venue hosted in the 18th-century Broxbournebury Mansion, accommodating up to 150 guests with comprehensive event planning including red-carpet welcome, champagne reception, canapés, set dinner menu, or buffet.
• Golf Society Days Organised group golf events including tournament coordination, branded welcome packs (yardage charts, logo poker chips, pencils, pitch forks, tote bags, logo towels), course signage, prizes, and catering packages (tea/coffee, bacon rolls, meals). Prices from £85-£125 per person.
• Personal Training One-on-one fitness training delivered by certified personal trainers offering customised workout programmes tailored to individual goals.
• Fitness Classes Diverse group fitness schedule including yoga, Pilates, Zumba, HIIT, aqua aerobics, circuit training, and bootcamp sessions across two aerobics studios.
• Golf Membership Annual and monthly golf memberships with 7-day and 5-day individual and joint categories, plus intermediate and junior options, granting access to the 18-hole course and health & fitness facilities. Commitment runs from joining date until the following rate review date and annually thereafter.
• Health & Fitness Membership Health and fitness-only memberships with peak and off-peak options for single or joint members, with monthly or annual payment options available.
• Pint & Padel Weekly social padel sessions held every Thursday at 7pm combined with refreshments, bookable via the Playtomic app.
• Afternoon Tea Traditional afternoon tea service at £34.95 per guest (or £40.95 with a glass of bubbles) including chef's selection of sandwiches, mini cake selection, and freshly baked scones with clotted cream and jam. Booking required in advance.
• Funeral Receptions Event hosting services for funeral receptions with professional event management and catering.

Quantifiable outcome

• Golf course condition praised as 'superb' with 'outstanding greens' in customer reviews
• +2 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• TopTracercoreTechnology or IntegrationTopTracer Range technology powers the 27-bay floodlit driving range, providing interactive game screens, shot replays, statistical feedback, virtual course experiences, and mobile app integration for tracking club distances and stats.
• Evolve Organic BeautycoreTechnology or IntegrationSpa treatments use Evolve Organic Beauty range - artisanal, vegan products tailored to individual skin types. Provides unique wellness offering with conscious beauty focus.
• Golf TodayminorGTM or Marketing PartnerGolf media publication featuring editorial content about The Hertfordshire club.
• Top 100 Golf CoursesminorGTM or Marketing PartnerGolf course ranking and review platform listing The Hertfordshire.
• Golf ShakeminorGTM or Marketing PartnerGolf course review platform featuring The Hertfordshire.
• HitchedminorGTM or Marketing PartnerWedding planning platform with venue listing for The Hertfordshire.
• Real WeddingsminorGTM or Marketing PartnerWedding venue directory featuring The Hertfordshire.
• Guides for BridesminorGTM or Marketing PartnerWedding planning resource featuring The Hertfordshire as a venue.
• Golf NowcoreChannel Partner/ Reseller/ DistributorThird-party tee time booking platform for visitor green fees, offering latest deals and extended market reach.
• PlaytomicminorChannel Partner/ Reseller/ DistributorApp-based court and activity booking platform for Pint & Padel sessions at the club every Thursday.
• Matrix Fitness EquipmentcoreTechnology or IntegrationBrand new Matrix equipment provides cardio and strength training equipment in the newly refurbished gym facility.
• TripAdvisorminorGTM or Marketing PartnerCustomer review and travel platform where guests leave reviews about their experience at The Hertfordshire.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Foxhills Club & Resort: Surrey country club and resort offering multiple golf courses, spa, racquets, F&B, and extensive event hosting; similar integrated membership/leisure/event business.
• The Wisley (Wisley Golf Club): Surrey-based private golf and country club with championship course, clubhouse, and member amenities; comparable membership-driven UK country club model.
• Pennyhill Park (Exclusive Collection): Surrey luxury hotel and spa with extensive wedding and corporate event facilities; comparable premium positioning, events-led revenue mix, and affluent London catchment.
• Brocket Hall: Hertfordshire estate with two golf courses, conference and event venues, and weddings; similar historic-mansion + golf + events positioning in the same geography.
• Belton Woods (QHotels): Lincolnshire resort with 18-hole and 9-hole golf courses, spa, leisure club, and weddings; comparable integrated golf, leisure, and events offering.
• Hanbury Manor Marriott Hotel & Country Club: Hertfordshire estate with 18-hole championship golf, spa, leisure club, and weddings — directly comparable asset profile, geography, and customer base.
• Stoke Park: Buckinghamshire country club with 27-hole golf, spa, multiple F&B outlets, and extensive wedding/event facilities; comparable membership-driven, multi-revenue leisure model.
• The Grove: Luxury Hertfordshire hotel, golf resort, and spa — the closest direct competitor, sharing the same affluent Greater London catchment and combining championship golf, spa, F&B, and weddings.

Broad incumbents

• David Lloyd Leisure: UK-wide premium health, racquets, and family leisure club chain; broader incumbent that overlaps on gym, swim, spa, and family memberships but does not offer golf.
• Nuffield Health: UK-wide health club, gym, and wellbeing operator with membership model; competes for the fitness and wellness member segment but lacks the golf and country club offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hertsgcc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hertfordshire Golf & Country Club