Golfshake.com

What Golfshake.com does

Golfshake.com, operated by Golfshake Limited (registered in England and Wales, company number 06053533), is a UK-based online golf community founded in 2007 and headquartered in Windsor. The platform provides free golf handicap calculation, unlimited score tracking across multiple courses, advanced statistics (GIR, FIR, putts), a course directory of 30,000+ courses with 10,000+ user reviews, and society/group management tools for organizing golf events. Technology consists of a web platform with dedicated iOS and Android applications, supported by Cloudinary for image management and conventional third-party analytics (Google Analytics, Flurry, Chartbeat, Tealium). A BETA Developer API offers programmatic access to Golfshake data with usage limits of 10,000 requests per month. The product surface is complemented by tuition video content, live tee time search (via Golfnow), and member-benefit partnerships (Hole in One Club, Tour Caddie Experience, SwingPlate, Club-Clean, Golfer's CBD).

Golfshake operates a freemium consumer model. The free Standard tier covers core handicap and score tracking; paid tiers include Premium (£14.95/year), Platinum (£19.95/year), and Club (£39.95/year), each unlocking additional reports, physical handicap cards, society features, and partner discounts. The primary customer segments are individual recreational golfers seeking handicap and stat tracking, and golf societies/groups needing member management tools. A secondary segment, golf travelers, is served through course discovery content and referral partnerships. Geographic focus is the UK and Ireland with a claimed global footprint via the course directory and mobile apps.

Revenue is generated through three streams: subscription recurring fees, advertising from golf-related partners, and affiliate/referral commissions primarily from the Golfbreaks.com partnership. The company is privately held and bootstrapped with no disclosed external funding, operating with a team of 1-10 employees. Marketing is content-led across owned golf news, gear reviews, course features, and instructional content, supplemented by social media (Facebook, Twitter, Instagram, YouTube), email newsletters, and a golf ambassador network. The platform claims 130,000+ golfers tracked over 15+ years and positions itself as the leading free online golf handicap provider in the UK.

Name

Golfshake.com

Legal name

Golfshake Limited

Website

https://golfshake.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Golfshake.com is a UK-based online golf community founded in 2007 that provides free handicap calculation, score tracking, a 30,000+ course directory, and society management tools to recreational golfers and golf groups, monetized via freemium subscriptions, advertising, and travel affiliates.

Ownership category

akta.pro rank

Product category

Golf Performance Tracking Software

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

akta.pro secondary industry

Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)

Keywords

• Golf handicap tracking
• Score tracking software
• Golf course directory
• Golf society management
• Golf news platform

Headquarters

HQ city

Windsor

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Services: Multi-tiered subscription model with a free Standard tier and three paid tiers: Premium (£14.95), Platinum (£17.95-£19.95), and Club (£29.95-£39.95). Paid tiers offer enhanced features including detailed reports, handicap certificates, member cards, and exclusive discounts.
2. Advertising: The platform displays advertisements and sponsored content from partners, including golf travel companies like Golfbreaks.com, equipment manufacturers, and other golf-related businesses.
3. Affiliate/Referral Revenue: Partnership with Golfbreaks.com for golf travel bookings with referral commissions. Golfbreaks vouchers offered as benefits to premium members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Golfshake.com is a U.K.-based online platform that provides golfers with free golf handicap calculation, unlimited score tracking across multiple courses, and advanced performance statistics (GIR, FIR, putts). It also operates a directory of 30,000+ golf courses with user reviews, society/group management tools, mobile apps for iOS and Android, instructional content, and a BETA developer API.

Product overview

Golfshake.com is an online golf platform offering a unified product portfolio centered on its handicap and score tracking service, supplemented by course discovery tools, mobile apps, instructional content, and a BETA developer API. The core platform consists of an online golf handicap calculator and score tracker that enables golfers to track unlimited rounds across multiple courses and maintain their handicap index. Supporting products include a golf course directory with over 30,000 courses and 10,000+ user reviews, live tee time search via Golfnow partnership, and society/group management software. The Golfshake App extends access to iOS and Android devices, while a tuition video library provides instruction content. Membership tiers (Standard, Premium at £14.95/year, Platinum at £19.95/year, and Club at £39.95/year) unlock progressively more features including handicap certificates, stat analysis reports, member cards, and exclusive partner discounts on products like SwingPlate, Club-Clean, and Hole in One Club membership. A BETA developer API provides programmatic access to golf data.

Differentiator

Problem solved

Functional benefit

Products and services

• Golfshake Handicap & Score Tracker Online golf handicap calculator and score tracking service that allows golfers to track unlimited rounds across multiple courses, maintain their handicap index, and analyze their game performance with various statistical metrics.
• Golf Score Tracker Score tracking tool that enables golfers to add unlimited rounds, compare scores with friends, and view advanced statistics including GIR, FIR, and putts through easy-to-use charts.
• Golf Society & Group Software Free group website service for golf societies that allows tracking of members' scores and handicaps, comparison of playing stats, organization of golf days, and posting of news, pictures and chat functionality.
• Golf Course Directory & Reviews Searchable directory of over 30,000 golf courses worldwide with over 10,000 user reviews, providing club information, maps, pictures, score cards and playing tips.
• Live Tee Time Search Tee time search service offering tee times from thousands of courses across the UK.
• Golfshake Mobile App Mobile application for iPhone and Android that enables golfers to track scores and access Golfshake services on the go.
• Tuition Videos Library of golf instruction and tuition videos featuring tips and techniques from golf professionals to help golfers improve their game.
• Golfshake Developer API

Quantifiable outcome

• Over 130,000 golfers have tracked their scores and golf handicap on Golfshake

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Teeofftimes.co.ukcoreGTM or Marketing Partner · 1 January 2007Teeofftimes.co.uk was formed in 2007 by Golfbreaks.com and advertises tee times for over 1,200 clubs in the UK & Ireland. Golfshake partners with Teeofftimes to offer live tee time search functionality to its users.
• Golfbreaks.comcoreGTM or Marketing Partner · 1 January 1998Major partnership with Golfbreaks.com, Europe's specialist golf travel company formed in 1998. Golfbreaks.com sponsors Golfshake and provides vouchers worth up to £25 (Platinum) or £50 (Club) for golf breaks. Golfshake drives referral traffic to Golfbreaks.com for tee time bookings and golf travel packages.
• Hole in One ClubminorGTM or Marketing PartnerGolfshake Platinum and Club members receive a 12-month trial membership to the Hole in One Club worth £10. Members who score an ace can win trips to TPC Sawgrass.
• Tour Caddie ExperienceminorGTM or Marketing PartnerGolfshake Platinum members receive an exclusive £20 discount off an 18-hole Tour Caddie Experience, pairing them with a European Tour caddie for advice and course management.
• SwingPlateminorGTM or Marketing PartnerGolfshake Platinum members receive an exclusive 15% discount on The Swing Plate training aid, a golf swing training product created by a PGA Professional.
• Golfer's CBDminorGTM or Marketing PartnerGolfshake Club members receive an exclusive 30% discount with UK provider Golfer's CBD, a CBD brand for golfers.
• Club-CleanminorGTM or Marketing PartnerGolfshake Platinum and Club members receive £50 off Club-Clean ultrasonic golf club cleaning and events services, a mobile cleaning service operating since 2016.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hole19: Hole19 offers a golf GPS rangefinder and score-tracking app with shot tracking and stats, competing in the same freemium mobile-first golfer utility segment as Golfshake.
• The Grint: The Grint is a golf handicap calculator and scoring app with social features, similar to Golfshake's core proposition of free handicap tracking plus community. Both target amateur golfers who want a quick way to compute and track an official handicap.
• Arccos Golf: Arccos Golf offers smart-sensor-based shot tracking, stat analysis, and handicap tracking for golfers, competing head-to-head with Golfshake in the consumer scoring/handicap category. Both monetize users through subscription tiers and are positioned around helping amateurs capture and analyse on-course performance data.
• 18Birdies: 18Birdies provides GPS rangefinder, digital scorecard, stat tracking and a social/community experience for golfers, mirroring Golfshake's combined score tracking + community + course directory approach on mobile.
• SwingU: SwingU is a golf score-tracking and GPS rangefinder app with handicap, stats, and a digital scorecard. It targets the same freemium consumer market as Golfshake, offering free handicap tracking with paid premium tiers for advanced analytics.

Broad incumbents

• Garmin Golf: Garmin Golf offers GPS handheld devices and apps (including the Golfshot-acquired assets) for score and stat tracking. While broader in product portfolio, Garmin overlaps directly with Golfshake's score-tracking and stat-analysis use cases on mobile.
• GHIN (USGA Handicap System): GHIN is the umbrella handicap calculation platform for the USGA and allied associations, providing authorised handicap indexes to millions of golfers. It represents the broader incumbent system against which services like Golfshake differentiate as alternatives for non-US markets.
• Trackman: Trackman dominates professional- and consumer-grade launch monitors and simulator analytics. While mainly a hardware/simulator company, its data-analytics positioning sets the competitive benchmark for stat-tracking platforms like Golfshake.
• GolfPass (NBC Sports): GolfPass is a subscription membership that bundles instructional content, course reviews, and golfer benefits, broadly competing with Golfshake's content-plus-membership model. Both sell golfers a recurring bundle of content, community, and partner discounts.

Others

• Golfbreaks.com: Golfbreaks.com is Golfshake's core GTM partner — Europe's leading golf travel company. While not a competitor, Golfbreaks materially shares customer overlap (golf travellers) and is co-located with Golfshake in Windsor, making it the most economically intertwined adjacent party to the business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/golfshake
• YouTubeyoutube.com/user/GolfshakeOfficial
• Facebookfacebook.com/golfshake
• Instagraminstagram.com/golfshake
• LinkedInlinkedin.com/company/golfshake-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golfshake.com