BioSellal

Name

BioSellal

Legal name

BIOSELLAL

Website

https://biosellal.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

BioSellal is a French molecular diagnostics company that develops and sells PCR, ELISA, digital PCR, and NGS-based kits and instruments for infectious disease detection in animal health and environmental biosecurity applications, serving veterinary laboratories, livestock producers, and environmental testing facilities across 35+ countries.

Ownership category

akta.pro rank

Product category

Veterinary Molecular Diagnostics

NAICS

Veterinary Services (54194), In-Vitro Diagnostic Substance Manufacturing (325413), Analytical Laboratory Instrument Manufacturing (334516), Medical Laboratories (621511)

SIC

In Vitro & In Vivo Diagnostic Substances (2835), Laboratory Analytical Instruments (3826)

akta.pro primary industry

Veterinary Microbiology & Infectious Disease Testing (Culture/PCR/Serology) (HLAMADAC)

akta.pro secondary industries

Microbiology & Infectious Disease Diagnostics (culture, rapid antigen, syndromic panels) (HLAAALAC), Molecular Biology & Genomics Instruments (PCR/qPCR, Sequencing, Microarrays) (HLAGAIAF), Molecular & Genetic Testing (PCR/NGS/qPCR) (HLAGADAF)

Keywords

• Molecular diagnostic kits
• Real-time PCR assays
• ELISA diagnostic reagents
• Nucleic acid extraction
• Animal health diagnostics

Headquarters

HQ city

Dardilly

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Diagnostic PCR and ELISA Kits: Sale of complete diagnostic solutions including ready-to-use PCR kits, ELISA reagents, and extraction kits for detection of infectious diseases in animal, human, and environmental health. Products are sold online via the company website with prices quoted in EUR or USD.
2. Laboratory Equipment and Consumables: Sale of laboratory equipment including thermocyclers (Mic), liquid handling systems (Myra), automated extractors (PurePrep 96), and associated plastic consumables for sample extraction and analysis.
3. NGS Services: Next Generation Sequencing services for complex diagnostic challenges including pathogen identification, variant detection, vaccine strain analysis, and genome sequencing for research and diagnostic purposes.
4. Technical Training Services: Training services for PCR and ELISA techniques, current standards, laboratory optimization assistance, and installation of turnkey PCR laboratories.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

BioSellal develops and manufactures ready-to-use molecular diagnostic kits (multiplex real-time PCR, digital PCR, and ELISA) for the detection of infectious disease pathogens in animals, humans, and the environment. Its portfolio is complemented by nucleic acid extraction kits, automated laboratory equipment (thermocyclers, liquid handlers, extractors), Next Generation Sequencing (NGS) services, and technical training for veterinary and biosecurity diagnostic laboratories.

Product overview

BioSellal offers a comprehensive diagnostic solutions portfolio for infectious disease detection across animal health, environmental health, and biosecurity applications. The core portfolio centers on ready-to-use molecular diagnostic kits: the Bio-T Kit (multiplex qPCR), Bio-dPCR Kit (digital PCR for absolute quantification), qPCR-Premium (companion animal diagnostics), and ELISA reagents (antibody detection validated per AFNOR standards). These are complemented by BioExtract extraction solutions (magnetic beads and silica columns), supported by automated equipment including the PurePrep 96 extractor, Mic thermocycler, and Myra liquid handler. The company also provides NGS sequencing services using Oxford Nanopore and Illumina platforms, plus technical training programs.

Differentiator

Problem solved

Functional benefit

Brands

• Bio-T Kit: PCR kits for pathogen detection
• BioExtract
• Bio-dPCR Kit
• qPCR-Premium
• PurePrep 96

Products and services

• Bio-T Kit

Quantifiable outcome

• 96 samples extracted in 24-40 minutes with PurePrep 96 automated system
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core, regional and strategic.

• Triber Inspection & TestingcoreChannel Partner/ Reseller/ DistributorTriber Inspection & Testing is BioSellal's biosecurity partner in the UAE, operating from Dubai Investment Park. They serve as the regional distributor for environmental health and biosecurity products, offering pathogen detection solutions including wastewater testing and environmental monitoring services.
• NOACK & CO GMBHcoreChannel Partner/ Reseller/ DistributorNOACK & CO GMBH is BioSellal's authorized distributor in Austria, headquartered at Auhofstraße 190, 1130 Vienna. Contact: Dr. Alphonse Minani. They handle distribution of animal health diagnostic products in the Austrian market.
• WINNER TRADE LLCregionalChannel Partner/ Reseller/ DistributorWINNER TRADE LLC is BioSellal's distributor in Ukraine, located in Dnipro. They handle distribution of diagnostic products in the Ukrainian market for animal health applications.
• Qualb Al-Hayat ESTregionalChannel Partner/ Reseller/ DistributorQualb Al-Hayat EST is BioSellal's authorized distributor in Saudi Arabia, based in Riyadh. They distribute animal health and environmental diagnostic products in the Saudi market.
• BIOLINE Medical Supplies and ServicesregionalChannel Partner/ Reseller/ DistributorBIOLINE Medical Supplies and Services is BioSellal's distributor in Bahrain, located in Jabalat Habshi. They handle distribution of diagnostic products in the Bahrain market.
• Basic science Co. LtdregionalChannel Partner/ Reseller/ DistributorBasic science Co. Ltd is BioSellal's distributor in South Korea, based in Hanam-si, Gyeonggi-do. They distribute diagnostic products in the Korean market from their office in the Hyundai Knowledge Industry Center.
• Golden Bat (Far East) INC.regionalChannel Partner/ Reseller/ DistributorGolden Bat (Far East) INC. is BioSellal's distributor in the Philippines, based in Quezon City. They handle distribution of diagnostic products in the Philippine market.
• LVD55 SÉGILABstrategicTechnology or IntegrationBioSellal partners with LVD55 SÉGILAB for Next Generation Sequencing services. This partnership enables advanced genomic analysis capabilities including pathogen sequencing and genome characterization for complex diagnostic challenges.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IDvet: French veterinary diagnostics company specializing in PCR and ELISA kits for livestock and avian disease detection. Closest direct peer to BioSellal given shared French origin, identical PCR/ELISA product architecture, and overlapping livestock customer base.
• Indical Bioscience: German-based veterinary diagnostics company (formerly QIAGEN Leipzig) offering PCR kits, extraction reagents, and laboratory automation for animal infectious disease. Directly comparable in product mix (qPCR kits, extraction, sample-to-answer workflows) and target veterinary laboratories across livestock species.
• Tetracore: US-based veterinary and biodefense diagnostics company developing real-time PCR assays for transboundary animal diseases (foot-and-mouth disease, avian influenza, African swine fever). Closely comparable niche peer to BioSellal in livestock infectious-disease molecular diagnostics.

Broad incumbents

• IDEXX Laboratories: Global leader in veterinary diagnostics with comprehensive livestock and companion animal test menu, reference lab network, and in-clinic instruments. Represents the scale incumbent that BioSellal competes against in veterinary labs, though IDEXX focuses on broader test menus and SNAP-style rapid tests alongside PCR.
• Zoetis: Global animal health company offering diagnostics (Vetscan, reference lab services), vaccines, and pharmaceuticals. Overlaps with BioSellal in livestock disease diagnostics and genomic services but operates at vastly larger scale across the full animal-health value chain.
• Bio-Rad Laboratories: Major manufacturer of PCR and digital PCR (QXDdPCR, QX200) instruments, reagents, and consumables used in human and veterinary molecular diagnostics. Directly competes with BioSellal's PurePrep 96, Mic, and Bio-dPCR lines, while Bio-Rad's CFX thermocyclers compete with the Mic.
• Thermo Fisher Scientific: Diversified life sciences leader with Applied Biosystems PCR instruments and reagents, including veterinary and animal health diagnostics offerings through its Specialty Diagnostics segment. Comparable in molecular diagnostics technology stack though broader in life sciences scope.
• QIAGEN: Global provider of sample-preparation technologies and PCR/NGS assay kits for human and veterinary applications. BioSellal's BioExtract and Bio-T Kit lines compete against QIAsymphony/QIAamp extraction and QuantiNova/QuantiTect PCR reagents in veterinary labs.
• LGC Biosearch Technologies: Genomics tools provider offering PCR reagents, custom oligos, and diagnostic assay development with footprint in agricultural and veterinary genomics. Comparable in molecular biology tools supply though LGC's primary focus spans broader agricultural and human genomics markets.

Emerging players

• Eurofins Technologies: Subsidiary of Eurofins Scientific offering diagnostic test kits and instruments for food, feed, environmental, and animal health testing. Comparable in multiplex PCR kit design and global distribution though Eurofins also offers extensive testing services alongside products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@biosellal969
• Xx.com/BiosellalFrance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BioSellal