Living Passages

What Living Passages does

Living Passages (legal entity Travel Management, Inc.) is a Coeur d'Alene, Idaho-based, privately held Christian travel company founded in 1994 that designs and operates all-inclusive biblical expeditions and cruises. The company arranges tours to destinations including Israel, Jordan, Saudi Arabia, Egypt, Ethiopia, Turkey, Greece, Italy, and South Africa, with each trip led by credentialed biblical teachers, archaeologists, or authors. Its flagship differentiator is exclusive access to rarely-visited Saudi Arabia sites associated with the Exodus narrative — including Mount Sinai (Jabal al-Lawz), the Red Sea Crossing at Nuweiba, and Midian — which has been featured in Fox News, CBN, Newsweek, and The New York Times.

The core product is the guided tour package, priced per person between roughly $3,400 and $7,500 depending on destination and length, with options including cruises (yacht and luxury vessels), singles travel, custom individual and group travel, and add-on adventure excursions such as Red Sea scuba diving and Mount Sinai camping. The company runs a distributed acquisition model combining a direct-to-consumer website and phone sales team with an affiliate-style independent sales professional network that recruits tour leaders from pastors, Christian authors, and Christian media personalities on commission. Bookings are processed through Zoho CRM on a WordPress/WooCommerce website stack — there is no proprietary technology platform.

Living Passages operates as a bootstrapped, founder-owned business with 11-50 employees. Founder and President Rhonda Sand personally hosts Saudi expeditions and is affiliated with the Mount Sinai Arabia Research Institute. Revenue is generated one-time per booking with no subscription or recurring model, and the customer base is a long-tail mix of individual Christian travelers, church groups, singles, and families with no enterprise-style anchor accounts.

Name

Living Passages

Legal name

Travel Management, Inc.

Website

https://livingpassages.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Living Passages is a privately held, Idaho-based Christian travel company founded in 1994 that designs and operates all-inclusive, expert-led biblical expeditions and cruises to Israel, Saudi Arabia, Egypt, and other Holy Land destinations for individual Christian travelers, church groups, and families.

Ownership category

akta.pro rank

Product category

Religious / Faith-Based Travel Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721)

akta.pro primary industry

Christian Pilgrimage & Holy Land Tour Operators (THAKAHAB)

akta.pro secondary industries

Pilgrimage Packages (Air-Inclusive) Tour Operators (THAKAHAK), Cruise + Guided Land Tour Packages (THAEAHAJ), Religious & Sacred Sites Tours (THAJAAAF), Religious & Pilgrimage Retail Travel Agencies (THAKABAL), Pilgrimage Packages (Land-Only) Tour Operators (THAKAHAJ)

Keywords

• Christian travel tours
• Biblical pilgrimage tours
• Religious expedition cruises
• Holy land tours
• Faith-based group travel

Headquarters

HQ city

Coeur D'alene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Guided Tour Packages: Living Passages generates revenue through all-inclusive tour packages that include group flights, transportation, lodging, meals, guided site visits, and biblical teaching. Tours are priced per person with variations based on destination, duration, and included activities such as camping experiences.
2. Christian Cruises: The company offers Mediterranean cruises visiting Turkey, Greece, Italy, and Israel following Apostle Paul's biblical journeys. Cruises include luxury vessels and sailing options with Bible study components.
3. Adventure Excursions: Optional adventure packages including camping at Mount Sinai, hiking expeditions, and climbing activities are offered at additional cost ($375 per person per night at the hotel).
4. Sales Professional Referrals: Sales professionals earn commissions by securing tour leaders from churches, Christian media, and related organizations for various tour destinations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Living Passages sells all-inclusive, expert-led Christian biblical tour packages and Mediterranean cruises to holy sites across Israel, Jordan, Saudi Arabia, Egypt, Turkey, Greece, Italy, Ethiopia, and South Africa. Each tour includes group flights, 4-5 star accommodations, meals, ground transportation, entrance fees, visas, and on-site biblical teaching by scholars and archaeologists. Pricing is per person based on double occupancy, with optional single supplements and adventure add-ons.

Product overview

Living Passages is a specialized all-inclusive Christian travel company offering curated biblical tour and cruise experiences. The core portfolio includes destination-specific tours (Israel & Jordan, Egypt, Saudi Arabia, Ethiopia, South Africa, Turkey/Greece for Seven Churches of Revelation and Footsteps of Paul tours) and Mediterranean luxury cruises. Additional offerings encompass custom individual and group travel, singles travel, Red Sea diving excursions, and travel resources including blogs, brochures, and videos. All tours are led by expert biblical scholars and archaeologists and include accommodations, meals, transportation, guided site visits, and in-depth biblical teaching.

Differentiator

Problem solved

Functional benefit

Products and services

• Christian Tours to Israel & Jordan All-inclusive inspirational travel experiences to biblical destinations in Israel and Jordan, including visits to Jerusalem, the Dead Sea, Sea of Galilee, Petra, and other Holy Land sites, led by expert biblical teachers.
• Christian Tours to Egypt Biblical tours to Egypt exploring Old Testament sites, the Exodus route, and ancient Christian locations including Sinai.
• Christian Tours to Saudi Arabia Specialized Exodus-focused expeditions to Saudi Arabia visiting Mount Sinai (Jabal al-Lawz), the Red Sea crossing site at Nuweiba, Midian, and other rarely-accessible biblical locations.
• Christian Tours to Ethiopia Expeditions to Ethiopia focusing on the Ark of the Covenant, the ancient Axum Empire, Lalibela rock-hewn churches, and connections to the Queen of Sheba.
• Christian Tours to South Africa Safari experiences combining African wildlife encounters with creation-focused biblical teaching.
• Seven Churches of Revelation Tours Study tours to Turkey following the Book of Revelation, visiting the seven churches mentioned in Revelation chapters 2-3.
• Footsteps of Paul Tours Travel experiences following the Apostle Paul's missionary journeys through Greece and Turkey.
• Christian Mediterranean Cruises Luxury cruise experiences through the Mediterranean visiting Turkey, Greece, and Italy, following the Apostle Paul's biblical journeys.
• Christian Singles Travel Specialized travel opportunities designed for Christian singles to explore biblical destinations together.
• Custom Individual Travel Custom-tailored individual and small group travel arrangements to biblical destinations.
• Red Sea Scuba Diving & Snorkeling Scuba diving and snorkeling excursions in the Red Sea, combining underwater exploration with biblical travel experiences.
• Custom Group Tours Customized group and church trip arrangements designed for specific congregations or organizations.
• Petra, Jordan & Arabia Add-on Tours Petra, Cities of the Conquest, Kadesh Barnea, and Jordan's Dead Sea tours designed as add-on extensions to Living Passages' Saudi Arabia Exodus expeditions.

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Holy Land Tours (BCL): Christian Holy Land tour operator running Israel-focused itineraries for church groups and individual travelers. Direct competitor in the niche Christian pilgrimage category.
• Maranatha Tours: Long-running Christian tour operator offering guided holy land and biblical itineraries with pastors and teachers. Directly comparable to Living Passages in target customer (Christian travelers), product (all-inclusive biblical tours), and teacher-led model.
• Gateway Tours: Christian pilgrimage tour operator focused on Israel and the Holy Land with itineraries led by pastors and biblical teachers. Direct peer on customer base (faith-based travelers) and product format (guided group tours).
• Inspiration Cruises & Tours: Christian travel brand offering cruises and tours led by well-known speakers and pastors. Comparable to Living Passages on the celebrity-teacher-led cruise/tour model and the faith-based target audience.
• Eternal Life Tours: Faith-based tour operator that runs guided biblical tours to Israel, Egypt, Jordan, and Turkey with Christian teaching components. Closely mirrors Living Passages' destinations and teacher-led excursions.
• Israel Christian Tour: Christian-focused inbound tour operator for Israel and surrounding regions, emphasizing biblical sites and pastor-led itineraries. Direct overlap on the Christian Holy Land segment.

Emerging players

• TourRadar: Online marketplace that distributes multi-day guided tours globally, including religious and pilgrimage itineraries. Comparable as an emerging digital distribution channel that could either compete with or distribute Living Passages tours.

Broad incumbents

• Viator (Tripadvisor): Large marketplace for tours, attractions, and experiences globally with a religious/sightseeing sub-category. Broad incumbent that serves some overlapping demand and could capture customers searching for Holy Land tours via its paid distribution.
• Abercrombie & Kent: Luxury tour operator with deep Middle East and Egypt programming including private-led archaeological itineraries at premium price points. Comparable as a broad luxury incumbent whose high-end guided tours overlap with Living Passages' premium all-inclusive positioning.

Others

• Jordan Tourism Board: National tourism authority that markets biblical and archaeological sites (Petra, Mount Nebo, Madaba) featured in Living Passages itineraries. Ecosystem participant rather than direct competitor; potential partner for co-marketing Christian Jordan tours.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LivingPassages
• YouTubeyoutube.com/@LivingPassages
• Facebookfacebook.com/livingpassages
• LinkedInlinkedin.com/company/living-passages-christian-travel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Passages