Casa Redondo
Casa Redondo is a privately held Portuguese spirits company, founded in 1929, that owns and distributes heritage liqueur brands including Sheridan's, Safari, and Licor Beirão across European markets through exclusive distribution partnerships, with growth driven primarily by brand acquisitions from multinationals such as Diageo.
- Company typePrivate
- Founded1929
- HeadquartersLousã, Portugal
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Casa Redondo does
Casa Redondo is a privately held Portuguese beverage and alcohol company founded in 1929, headquartered in Lousã, Portugal, with 101-250 employees. The company owns and manages a portfolio of liqueur brands, most notably Safari (a fruit-flavored liqueur) and Sheridan's (a cream liqueur), both acquired from Diageo in 2024 and 2025 respectively, alongside Licor Beirão, a Portuguese liqueur. The acquisition-led growth strategy positions Casa Redondo as a consolidator of non-core heritage spirits brands divested by multinational owners refocusing on premium categories such as tequila and whisky.
The company's business model centers on brand ownership and wholesale distribution rather than direct-to-consumer sales. Casa Redondo generates revenue by selling its liqueur brands through exclusive distribution partnerships across European markets, most prominently via Alcobrands, an independent premium drinks company founded in 2008 that serves as exclusive distributor in Belgium and Luxembourg for Sheridan's, Safari, and Licor Beirão. Pricing is not publicly disclosed, and the revenue model is characterized as one-time license-style brand sales.
The company is actively expanding its European footprint, with stated plans to push the Safari brand across Europe and beyond. Operating geographies identified in the data are Portugal, Belgium, and Luxembourg, with Belgium explicitly identified as a priority market. No revenue figures, funding rounds, parent company, or institutional ownership are disclosed in available sources.
Casa Redondo firmographics
Firmographics- Name
- Casa Redondo
- Website
- https://casaredondo.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Casa Redondo is a privately held Portuguese spirits company, founded in 1929, that owns and distributes heritage liqueur brands including Sheridan's, Safari, and Licor Beirão across European markets through exclusive distribution partnerships, with growth driven primarily by brand acquisitions from multinationals such as Diageo.
- Ownership category
- akta.pro rank
Casa Redondo industry classification
Industry- Product category
- Spirits and Liqueurs
- NAICS
- Beverage and Tobacco Product Manufacturing (312), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)
- akta.pro secondary industry
- Bulk / Private Label Alcohol Production & Brands (CRADAIAJ)
Keywords
Where Casa Redondo is headquartered
LocationHeadquarters
- HQ city
- Lousã
- HQ country
- Portugal
- HQ region
- Europe
Markets served
Casa Redondo business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Spirits and Liqueur Brand Sales: Casa Redondo generates revenue through the acquisition and sale of spirits and liqueur brands. The company acquired Safari brand (fruit-flavored liqueur) from Diageo and Sheridan's brand, expanding its portfolio to sell across European markets through distribution partnerships.
Go-to-market motion2 records
Distribution channels1 record
Casa Redondo product offering
Product offeringCore offering
Casa Redondo is a Portuguese beverage and alcohol company that owns and manages a portfolio of liqueur brands, including Safari (fruit-flavored liqueur), Sheridan's (cream liqueur), and Licor Beirão. The company pursues an acquisition-driven growth strategy, purchasing established international brands such as Safari and Sheridan's from Diageo, and distributes them across European markets through exclusive distribution partnerships with companies like Alcobrands.
Product overview
Casa Redondo is a Portuguese spirits company that owns and manages a portfolio of liqueur brands. The company has pursued an acquisition strategy, purchasing brands from Diageo including Safari (fruit-flavored liqueur), Sheridan's, and Licor Beirão. These brands are distributed through partnerships such as Alcobrands for Belgium and Luxembourg markets, with the company focusing on European expansion.
Differentiator
Problem solved
Functional benefit
Brands
- Safari: A fruit-flavored liqueur brand acquired from Diageo.
- Sheridan's
- Licor Beirão
Products and services
- Safari
- Sheridan's
- Licor Beirão
Companies that use Casa Redondo
Customer profileSegments1 record
Ideal customer profiles1 record
Casa Redondo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Casa Redondo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AlcobrandscoreAlcobrands serves as the exclusive distributor of Sheridan's liqueur in Belgium and Luxembourg, expanding their existing partnership that already covers Licor Beirão and Safari in those markets. Founded in 2008, Alcobrands is an independent premium drinks company that now represents Sheridan's across both countries, leveraging its established expertise in developing premium spirits brands in local markets. Belgium is identified as a priority market for brand growth strategy.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Casa Redondo competitors and assessment
Company assessmentBroad incumbents
- Diageo: Global spirits giant and the seller of both Safari and Sheridan's to Casa Redondo. Diageo defines the premium spirits distribution and brand-building benchmark that Casa Redondo must compete with and learn from.
- Pernod Ricard: One of the world's largest spirits groups with a broad liqueur and premium brand portfolio (e.g., Malibu, Kahlúa). Comparable to Casa Redondo as both build and distribute multi-brand liqueur portfolios across European and global markets.
- Davide Campari-Milano: Owner of Campari, Aperol, Grand Marnier, and other liqueur/apéritif brands. Comparable as a multi-brand spirits house with strong European distribution and a focus on aperitivo and liqueur categories overlapping with Casa Redondo's portfolio.
- Beam Suntory: Global premium spirits company (Jim Beam, Maker's Mark, Courvoisier) with growing liqueur exposure. Relevant broader incumbent competing for the same European on-trade listings and shelf space Casa Redondo targets.
- Brown-Forman: US-listed spirits group (Jack Daniel's, Woodford Reserve) increasingly investing in European premium and liqueur adjacencies. Provides a competitive benchmark for premium spirits brand building comparable to Casa Redondo's positioning.
Direct peers
- Marie Brizard Wine & Spirits: France-based owner of liqueur and wine brands sold across European on-trade and retail channels. Direct functional peer to Casa Redondo as a mid-sized liqueur-focused brand house pursuing multi-market European distribution.
- Bols (Lucas Bols): Amsterdam-listed spirits company best known for liqueurs (Bols, Passoã, Damrak) and genever. Closest direct peer in terms of portfolio composition (multi-brand liqueurs) and European distribution model.
- De Kuyper: Dutch family-owned liqueur producer with a broad portfolio of flavored liqueurs marketed globally through on-trade channels. Highly comparable to Casa Redondo in product mix (flavored/specialty liqueurs) and distribution-led GTM.
- Stock Spirits Group: Central European spirits group listed in London with branded liqueur, vodka, and rum portfolios distributed across CEE and Western Europe. Comparable in size, regional focus, and multi-brand strategy to Casa Redondo.
Others
- Alcobrands: Belgium-based premium drinks distribution company and Casa Redondo's exclusive channel partner in Belgium and Luxembourg. Included as the closest go-to-market counterpart and ecosystem participant shaping Casa Redondo's European reach.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Casa Redondo social profiles
Digital presenceCasa Redondo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casa Redondo leadership team
Management profileNumber of profiles
Casa Redondo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casa Redondo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casa Redondo
What does Casa Redondo do?
Casa Redondo is a Portuguese beverage and alcohol company that owns and manages a portfolio of liqueur brands, including Safari (fruit-flavored liqueur), Sheridan's (cream liqueur), and Licor Beirão. The company pursues an acquisition-driven growth strategy, purchasing established international brands such as Safari and Sheridan's from Diageo, and distributes them across European markets through exclusive distribution partnerships with companies like Alcobrands.
Is Casa Redondo a public or private company?
Casa Redondo is a private company. It is classified as unknown and is currently operating.
When was Casa Redondo founded?
Casa Redondo was founded in 1929. It employs 101 to 250 people.
Where is Casa Redondo based?
Casa Redondo is headquartered in Lousã, Portugal, in the Europe region.
How does Casa Redondo make money?
One revenue line is on record: spirits and Liqueur Brand Sales.
Who are Casa Redondo's main competitors?
Broad incumbents on record are Diageo, Pernod Ricard, Davide Campari-Milano, Beam Suntory and Brown-Forman. Direct peers are Marie Brizard Wine & Spirits, Bols (Lucas Bols), De Kuyper and Stock Spirits Group. Alcobrands is listed as an others.
Does Casa Redondo have an API?
No public API is recorded for Casa Redondo.
What industry is Casa Redondo in?
Casa Redondo's product category is Spirits and Liqueurs. Its primary akta.pro industry code is CRADAIAL, Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios), with a secondary code of CRADAIAJ, Bulk / Private Label Alcohol Production & Brands. Its NAICS code is 312 and its SIC code is 2080.