Nantucket Magazine

What Nantucket Magazine does

N Magazine (Nantucket Magazine) is a privately held luxury lifestyle publication founded in 2002 and based in Nantucket, Massachusetts, serving the island's affluent seasonal and year-round residents. Its core product is a print magazine distributed on Nantucket and an extensive digital archive available through Issuu, with editorial spanning arts and entertainment, business, climate and technology, food and drink, health and sports, history and politics, home and garden, and style and beauty. The publication is positioned as a high-end collectible, with each issue retained in homes as a permanent artifact, and the company emphasizes premium photography and production quality.

The business operates a multi-product media platform rather than a single publication. Beyond the magazine, the company runs Nantucket Current, a 3x-weekly e-newsletter and online news site edited by Jason Graziadei and David Creed, and two podcasts — Books, Beach & Beyond (co-hosted by #1 New York Times bestselling author Elin Hilderbrand) and Nantucket Sound — supported by a roster of premier sponsors including Cartolina, Mitchells, Bookworks, Triple Eight Distillery, and Fiduciary Trust. The team also produces video content, photo galleries (weddings, fashion/NVOGUE, and event photography), and an island event calendar. The technology stack is a standard Duda-hosted website with Issuu for digital issues; there are no proprietary platforms, APIs, or AI capabilities described.

The revenue model is primarily advertising-based, managed by Director of Advertising & Brand Partnerships Emme Duncan (since 2015), supplemented by print and digital magazine sales. No subscription pricing is publicly disclosed. The company is independently owned by Chairman and Publisher Bruce A. Percelay (also chairman and founder of Mount Vernon Company, a Boston-area real estate firm), with no external investors, no funding rounds, and no parent company. The full-time staff is reported at 1-10 employees.

Name

Nantucket Magazine

Legal name

N Magazine

Website

https://n-magazine.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

N Magazine is a privately held luxury lifestyle print and digital magazine serving Nantucket's affluent residents, supplemented by a 3x-weekly e-newsletter, two podcasts, video, and photo galleries, with revenue generated primarily from advertising and magazine sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Nantucket

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising: The magazine generates revenue through advertising partnerships with local and luxury brands. Emme Duncan serves as Director of Advertising & Brand Partnerships. The publication offers advertising opportunities to businesses seeking exposure to Nantucket's affluent audience.
2. Magazine Sales: Physical and digital magazine sales through subscription and single-issue purchases via the Issuu platform

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

N Magazine publishes a quarterly luxury lifestyle magazine covering Nantucket island stories across arts and entertainment, business, climate and technology, food and drink, health and sports, history and politics, home and garden, and style and beauty. The publication is offered in both premium print and digital formats through the Issuu platform, supported by an extensive online archive, two podcast series, the Nantucket Current e-newsletter, video content, and photo galleries. Revenue is generated through advertising partnerships with local and luxury brands seeking exposure to the island's affluent audience.

Product overview

N Magazine is a luxury lifestyle publication serving Nantucket, offered in both print and digital formats. The product portfolio includes the core magazine (with archive of past issues dating back to 2015), two podcast series (Books, Beach & Beyond featuring author interviews, and Nantucket Sound featuring notable island personalities), a daily e-newsletter (Nantucket Current), video content, and photo galleries spanning weddings, fashion, and lifestyle events. The company also offers advertising opportunities and maintains an event calendar for island happenings.

Differentiator

Problem solved

Functional benefit

Products and services

• N Magazine (Print and Digital) A quarterly luxury lifestyle magazine covering Nantucket island stories across arts, business, climate, technology, food, drink, health, sports, history, politics, home, garden, style, and beauty, offered in print and digital formats with current and past issues available in an online archive.
• Books, Beach & Beyond Podcast A literary podcast presented by N Magazine, hosted by Elin Hilderbrand and Tim Ehrenberg, featuring discussions with bestselling authors, publishing industry insiders, and island legends.
• Nantucket Sound Podcast A podcast from N Magazine featuring interviews with icons of industry, media figures, actors, and local legends connected to Nantucket.
• Nantucket Current A 3x weekly local news e-newsletter (Monday, Wednesday, Friday) and accompanying news website from the N Magazine team, written and edited by Jason Graziadei and David Creed, providing must-read island news to subscribers.
• N Magazine Advertising Advertising and brand partnership opportunities managed by Director of Advertising & Brand Partnerships Emme Duncan, giving businesses exposure to N Magazine's affluent Nantucket readership across print, digital, podcast, and newsletter channels.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core team, premier sponsor, sponsor and episode sponsor.

• Jason Graziadeicore teamStrategic or Co-development Partner · 1 January 2021Editor of Nantucket Current, former communications officer for Nantucket Cottage Hospital, and longtime reporter for Inquirer & Mirror. Joined N Magazine full-time in April 2021.
• Cartolinapremier sponsorGTM or Marketing PartnerSeason 2 Premier Sponsor of Books, Beach & Beyond podcast. Cartolina is a clothing line featured in podcast sponsorship.
• Mitchellspremier sponsorGTM or Marketing PartnerSeason 2 Premier Sponsor of Books, Beach & Beyond podcast. Part of Nantucket Book Partners.
• Bookworkspremier sponsorGTM or Marketing PartnerSeason 2 Premier Sponsor of Books, Beach & Beyond podcast. Part of Nantucket Book Partners.
• Triple Eight Distillerypremier sponsorGTM or Marketing PartnerSeason 2 Premier Sponsor of Books, Beach & Beyond podcast.
• Nantucket Hotelpremier sponsorGTM or Marketing PartnerSeason 2 Premier Sponsor of Books, Beach & Beyond podcast.
• Book of the Monthpremier sponsorGTM or Marketing PartnerSeason 2 Premier Sponsor of Books, Beach & Beyond podcast.
• Fiduciary TrustsponsorGTM or Marketing PartnerSponsor of Nantucket Sound podcast.
• Serena & Lilyepisode sponsorGTM or Marketing PartnerEpisode sponsor for Books, Beach & Beyond podcast interview with Jennifer Garner.
• Nantucket Historical Associationepisode sponsorGTM or Marketing PartnerEpisode sponsor for Books, Beach & Beyond podcast interview with Jennifer Garner.
• Nantucket Book Partnersepisode sponsorGTM or Marketing PartnerEpisode sponsor for Books, Beach & Beyond podcast interview with Jennifer Garner.
• Little Browepisode sponsorGTM or Marketing PartnerEpisode sponsor for Books, Beach & Beyond podcast interview with Jennifer Garner.
• David Creedcore teamStrategic or Co-development PartnerSports Editor & Senior Reporter of Nantucket Current, former Inquirer & Mirror reporter.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Robb Report: Established luxury lifestyle media brand covering high-end travel, real estate, automotive, and style. Targets the same high-net-worth demographic as N Magazine's advertiser base but operates at national/international scale.
• Town & Country: National luxury lifestyle and culture magazine published by Hearst. Serves a similar affluent, lifestyle-oriented audience but at national scale, with broader editorial scope than N Magazine's Nantucket focus.
• Modern Luxury: Multi-title publisher of regional luxury magazines including Hamptons, Angeleno, and Ocean Drive. Operates a portfolio model in the same category as N Magazine but with significantly broader geographic scale and a corporate platform.

Others

• The Inquirer and Mirror: Historic Nantucket local newspaper and former employer of several current N Magazine staff. Operates in the same island market and audience but focuses on news rather than lifestyle, making it an adjacent local-media peer rather than a direct competitor.

Regional players

• Boston Magazine: City/regional lifestyle magazine from Metrocorp, covering greater Boston and occasionally featuring Nantucket coverage. Comparable print-plus-digital publishing model with overlapping New England regional advertiser base.

Direct peers

• Palm Beach Illustrated: Long-established luxury lifestyle magazine covering Palm Beach, Florida — a comparable affluent seasonal resort market. Closely aligned audience, advertising model, and editorial positioning.
• Newport Life Magazine: Luxury lifestyle publication covering Newport, Rhode Island — another affluent coastal New England community with seasonal residents. Comparable audience profile and advertiser mix to N Magazine.
• Cape Cod Life: Regional luxury lifestyle publication serving Cape Cod, Massachusetts — an adjacent affluent coastal market. Comparable audience demographics, advertiser base, and editorial positioning to N Magazine.
• Dan's Papers: Hamptons-based lifestyle publication covering an affluent seasonal resort community on Long Island. Closely comparable business model — print magazine plus digital, advertising-driven, serving a luxury coastal audience.
• Martha's Vineyard Magazine: A long-running, island-based luxury lifestyle magazine serving another affluent seasonal New England community. Direct comparable in geography, audience profile, advertiser mix, and product format to N Magazine.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nmagazine
• Instagraminstagram.com/nantucket_magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nantucket Magazine