David
David Protein is a New York-based food-tech company that develops high-protein, low-calorie, sugar-free products — including protein bars, frozen pints, and wild-caught cod — using a proprietary EPG fat-substitute technology acquired via Epogee. It serves fitness, health-conscious, and GLP-1 consumer segments through DTC e-commerce, subscriptions, and 3,000-plus retail doors including Walmart, Target, and Costco.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What David does
David Protein is a New York-based food-tech company founded in 2024 by Peter Rahal (co-founder of RXBAR, sold to Kellogg's for $600 million) and Zach Ranen. The company develops and commercializes high-protein, low-calorie, sugar-free nutrition products, with its core technology centered on EPG (esterified propoxylated glycerol) — a low-calorie fat substitute acquired through the May 2025 purchase of Epogee that contributes only 0.7 calories per gram versus 9 calories per gram for conventional fat. This enables the company's flagship Gold bars to deliver 28g of protein at 150 calories with 0g sugar, achieving a 75% calories-from-protein ratio that the company positions as the highest in the market.
The product portfolio spans two protein bar lines (Gold at 28g/150cal and Bronze at 20g/150cal), frozen protein pints with 30g of protein per serving, and wild-caught Atlantic and Pacific cod products. David sells primarily through direct-to-consumer e-commerce (davidprotein.com) with a subscription option at a 10% discount, supplemented by Amazon, a wholesale program at approximately 30% off retail, and shelf distribution across more than 3,000 retail locations including Walmart, Target, and Costco. Distribution extends internationally to Canada via Passport shipping and to the United Kingdom through dedicated retail hires announced in July 2025. The company pursues a product-led, influencer-driven go-to-market anchored by a brand partnership with Stanford neuroscientist Andrew Huberman.
David raised $85 million in total across a $10M seed round (August 2024) led by founder Peter Rahal with participation from Peter Attia, Andrew Huberman, and Valor Siren Ventures, and a $75M Series A (May 2025) led by Greenoaks with participation from Valor Equity Partners at a $725M post-money valuation. The company surpassed $100 million in sales in its first year of operations and is projecting $300 million for 2026, while expanding from a single bar SKU into frozen desserts, seafood, and (via Epogee) B2B ingredient supply.
David firmographics
Firmographics- Name
- David
- Legal name
- David
- Website
- https://davidprotein.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- David Protein is a New York-based food-tech company that develops high-protein, low-calorie, sugar-free products — including protein bars, frozen pints, and wild-caught cod — using a proprietary EPG fat-substitute technology acquired via Epogee. It serves fitness, health-conscious, and GLP-1 consumer segments through DTC e-commerce, subscriptions, and 3,000-plus retail doors including Walmart, Target, and Costco.
- Ownership category
- akta.pro rank
David industry classification
Industry- Product category
- High-Protein Functional Foods
- NAICS
- Nonchocolate Confectionery Manufacturing (31134)
- SIC
- Cookies & Crackers (2052), Ice Cream & Frozen Desserts (2024), Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)
- akta.pro secondary industry
- Protein Blends & Systems (Multi-Source Blends, Functional Protein Systems) (AFAJAHAJ)
Keywords
Where David is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
David business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Product Sales: David sells protein bars, pints (frozen desserts), and canned cod directly to consumers through its e-commerce website. Bars are sold in cartons of 12 for $39 retail, with subscription options offering 10% discounts.
- Subscription Revenue: Recurring subscription model offering 10% discount, free shipping, and priority customer service. Subscribers can customize delivery frequency (every 2, 4, or 8 weeks) and product selections.
- Wholesale/B2B: Wholesale distribution to retailers and businesses in the US with approximately 30% discount off retail prices, free shipping, and tax-exempt status for approved wholesale partners.
- B2B Ingredient Sales: Following the acquisition of Epogee (EPG manufacturer), David is expanding into B2B sales of the EPG ingredient to other CPG brands, representing a new revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gold Bars - 28g protein, 150 calories, 0g sugar |
| Unit Pricing | Pay-as-you-go | Bronze Bars - 20g protein, 150 calories, 0g sugar |
| Unit Pricing | Pay-as-you-go | Protein Pints - 30g protein, 210-260 calories, <2g sugar |
| Unit Pricing | Pay-as-you-go | Canned Cod - 18g protein, 70 calories, 0g carbs |
| Transaction based/ take rate | Multi-year contract | Wholesale pricing for business partners |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
David product offering
Product offeringCore offering
David manufactures and sells high-protein, low-calorie, zero-sugar nutrition products — primarily protein bars (Gold line with 28g protein/150 cal and Bronze line with 20g protein/150 cal), frozen protein pints (30g protein per pint), and wild-caught cod products (tinned and frozen). The portfolio is built around a proprietary EPG (esterified propoxylated glycerol) fat substitute acquired via the Epogee acquisition, enabling industry-leading protein-to-calorie ratios and sold direct-to-consumer online, via subscription, and through major US retailers.
Product overview
David is a high-protein nutrition company founded by RXBAR creator Peter Rahal, offering a portfolio of science-based protein products designed to maximize protein efficiency. The core product lineup consists of two protein bar lines—Gold (28g protein, 150 cal) and Bronze (20g protein, 150 cal)—both featuring 0g sugar and the company's proprietary EPG fat alternative. The portfolio extends into frozen desserts (Pints with 30g protein per pint) and whole-food protein sources (wild-caught cod products with 18g protein at 70 calories). The company differentiates through high protein-to-calorie ratios, third-party testing, and novel ingredient technology acquired from Epogee for its EPG fat substitute.
Differentiator
Problem solved
Functional benefit
Products and services
- David Protein Bars — Gold Line Flagship protein bar line delivering 28g protein, 150 calories, and 0g sugar with the highest protein-to-calorie ratio on the market. Eight flavors including Chocolate Chip Cookie Dough, Blueberry Pie, and Red Velvet. Formulated using EPG fat substitute and multi-source protein blend (whey/milk protein isolates, egg white).
- David Protein Bars — Bronze Line Premium chocolate-coated protein bar line with 20g protein, 150 calories, and 0g sugar per bar. Indulgent whipped texture with chocolate-flavored coating. Four flavors: Double Chocolate, Cookie Dough Caramel Chocolate, Peanut Butter Chocolate, and S'mores Chocolate.
- David Protein Pints (Frozen Dessert) Frozen dessert pints offering 30g of protein per pint with 210-260 calories and less than 2g of sugar. Four flavors: Vanilla Bean, Triple Chocolate, Triple Peanut Butter, and Cookie Dough. Features proprietary EPG fat alternative technology.
- David Wild Caught Atlantic Cod (Tinned and Frozen) Premium canned and frozen cod products delivering high protein with minimal calories. Tinned cod (4-pack at $39) contains 18g protein, 70 calories, 0g sugar with two ingredients: 99% Atlantic cod and 1% salt. Frozen cod filets offer 23g protein per serving at 100 calories. Wild-caught from North Atlantic waters.
Quantifiable outcome
- 75% calories from protein (CFP) in Gold bars vs. 49% for Built Puff, 47% for Quest, 40% for Barebells
- +2 more outcomes
Companies that use David
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
David technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
David partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, minor and flagship.
- EpogeecoreFood technology company acquired by David in May 2025. Holds patent for EPG (esterified propoxylated glycerol), the key low-calorie fat ingredient used in David's products. David terminated supply to former Epogee customers, leading to antitrust lawsuits.
- Alaska Seafood DistributorminorPartnership with a seafood distributor in Alaska to source wild-caught cod for David's canned fish product line.
- Andrew HubermanflagshipStanford neuroscientist and host of Huberman Lab podcast serving as brand partner. Promotes David through his platform and provides scientific credibility. Featured prominently in marketing materials.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
David competitors and assessment
Company assessmentOthers
Direct peers
- RXBAR: Peter Rahal's prior company and the closest direct comparable — a clean-label protein bar brand that scaled via DTC then retail and sold to Kellogg's for $600M. Same founder playbook, same category, same distribution arc.
- Quest Nutrition: Leading mass-market protein bar and baked goods brand (47% calories from protein) sold in major grocery and club channels. Direct competitor on shelf space, pricing and protein-density messaging.
- Built Brands: Built Bar/Puff protein snack brand with 49% calories from protein and broad retail distribution. Closest direct rival on the protein-per-calorie benchmark David competes on.
- Barebells: Swedish protein bar brand (40% CFP) distributed across US gyms, convenience and grocery. Direct shelf competitor with growing club-store presence.
- Aloha: Organic, plant-based protein bar brand with strong DTC and natural-channel presence. Comparable on premium positioning and ingredient-led branding.
- Iconic Protein: Premium protein RTD drinks and powders emphasizing clean ingredients and macronutrient density. Comparable on high-protein-density positioning in functional nutrition.
- GoMacro: Organic, plant-based protein bar brand with natural and grocery channel presence. Comparable on clean-label, high-protein bar positioning targeting health-conscious consumers.
Broad incumbents
- Premier Protein: BellRing Brands-owned mass-market protein shake and bar brand with deep retail penetration. Established incumbent David is directly competing against on shelf.
Emerging players
- Magic Spoon: High-protein, low-sugar cereal brand that scaled via DTC and influencer marketing into broader CPG. Comparable on the premium-functional-food, founder-led growth playbook.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
David social profiles
Digital presenceDavid financial estimates
Financial estimateRevenue estimate
Valuation estimate
David leadership team
Management profileNumber of profiles
Profiles2 records
David subsidiaries and ownership
Company hierarchySubsidiaries1 record
David funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
David M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about David
What does David do?
David manufactures and sells high-protein, low-calorie, zero-sugar nutrition products — primarily protein bars (Gold line with 28g protein/150 cal and Bronze line with 20g protein/150 cal), frozen protein pints (30g protein per pint), and wild-caught cod products (tinned and frozen). The portfolio is built around a proprietary EPG (esterified propoxylated glycerol) fat substitute acquired via the Epogee acquisition, enabling industry-leading protein-to-calorie ratios and sold direct-to-consumer online, via subscription, and through major US retailers.
Is David a public or private company?
David is a private company. It is classified as venture growth investor backed and is currently operating.
When was David founded?
David was founded in 2023. It employs 101 to 250 people.
Where is David based?
David is headquartered in New York, United States, in the North America region.
How does David make money?
Four revenue lines are on record. Direct-to-Consumer Product Sales are the primary driver. The others are subscription Revenue, wholesale/B2B and B2B Ingredient Sales.
Who are David's main competitors?
ONE Brands (ONE Protein) is listed as an others. Direct peers are RXBAR, Quest Nutrition, Built Brands, Barebells, Aloha, Iconic Protein and GoMacro. Premier Protein is listed as a broad incumbent. Magic Spoon is listed as an emerging player.
Does David have an API?
No public API is recorded for David.
What industry is David in?
David's product category is High-Protein Functional Foods. Its primary akta.pro industry code is CRADAOAJ, Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids), with a secondary code of AFAJAHAJ, Protein Blends & Systems (Multi-Source Blends, Functional Protein Systems). Its NAICS code is 31134 and its SIC code is 2052.